Uniting an Industry
The Office of Outdoor Recreation acts as a central hub for Wisconsin’s outdoor industry, drawing connections between the brands that call Wisconsin home, the outdoor recreation activities they support and the communities in which we recreate.
With over 15,000 lakes, 84,000 miles of rivers and streams and 6 million acres of public land, Wisconsin's natural assets are remarkable. It’s no wonder outdoor recreation is a top reason people visit Wisconsin, as well as a key factor in relocation, second home purchases and business attraction. There is a direct connection between these natural resources, how we enjoy them, and the economic health and overall well-being of our state and its residents. The Office of Outdoor Recreation works with partners to support and uplift this essential industry.