Educational Webinars

​​From outdoor tourism to resilient communities and funding, these mini-webinars tackle some big issues in bite-size fashion. Load up on information, ideas, resources, and new connections in approximately 30 minutes.

Promoting Economically Vital Outdoor Tourism

Outdoor recreation continues to be an economic driver of tourism in Wisconsin. Learn how the Office of Outdoor Recreation builds capacity for the Department of Tourism, how Travel Wisconsin positions Wisconsin through its marketing and public relations efforts, and discover cooperative programs that can benefit your businesses.

Presented on November 18, 2020 by:
Sara Meaney, Secretary-designee, Wisconsin Department of Tourism
Shane Brossard, Director of Marketing & Advertising, Travel Wisconsin
Craig Trost, Communications Director, Travel Wisconsin


Building Healthy, Resilient Communities Through Outdoor Recreation

Connect with the Wisconsin Economic Development Corporation (WEDC) team to understand opportunities that exist for small businesses, as well as resources available through the We’re All In campaign. Recognizing that Wisconsin’s rural landscape is integral to our state’s identity—both for the quality of life it affords its residents and for the escape it offers to visitors – the Office of Rural Prosperity was recently established within WEDC. Hear how it is working to maintain the vibrancy of Wisconsin’s rural economies, and how one community’s focus on outdoor recreation is enhancing their quality of life, increasing tourism, and attracting businesses.

Presented on December 2, 2020 by:
Missy Hughes, Secretary, Wisconsin Economic Development Corporation
Kelliann Blazek, Director, Office of Rural Prosperity – Wisconsin Economic Development Corporation
Ben Popp, Executive Director, American Birkebeiner Ski Foundation


Leveraging the Great American Outdoors Act and the Land & Water Conservation Fund


With the passage of the Great American Outdoors Act comes permanent funding for the Land and Water Conservation Fund as well as dedicated funding to address backlogged projects on federal lands. Hear about backlogged federal projects moving ahead in Wisconsin, as well as successful past projects to expanded recreational opportunities​ and how to access this important source of funding. In addition, hear how national organizations are working with agencies across the country to capitalize on this opportunity for rural economic development and to address equity through these projects.

Presented on December 16, 2020 by​:
Jessica Wahl Turner, Executive Director, Outdoor Recreation Roundtable
Hilary Markin, Director Northern Great Lakes Visitor Center, United States Forest Service – Chequamegon-Nicolet National Forest
Laurel Harkness, Executive Director, Society of Outdoor Recreation Professionals