| 1000 Islands Environmental Center | The Conservancy Zone covers 350 acres and has over seven miles of trails including a one-mile trail along the Fox River. The Nature Center building has live animals and many mounts of native animals. | 1000 Beaulieu Ct | | Kaukauna | Outagamie | Wisconsin | 54130 | | thousandisland@kaukauna-wi.org | 920-766-4733 | https://1000islandsenvironmentalcenter.org/ | Conservation, Other | Fishing, Hiking and Backpacking, Other | Not a Manufacturing Business |
| 12-Ring Archery Lanes | | 752 N Memorial Dr | | Howard | Brown | Wisconsin | 54303 | | | 920-592-9290 | https://www.facebook.com/12-Ring-Archery-Lanes-222906724463675/ | Other | Hunting/Shooting/Trapping | Not a Manufacturing Business |
| 1UP USA | 1UP USA manufactures bike racks, roof racks, hitches and other equipment for transporting bicycles and other vehicle cargo carriers. | 1505 Lange Dr | | Dickeyville | Grant | Wisconsin | 53808 | | email@1up-usa.com | (608) 200-2587 | https://1up-usa.com/ | Manufacturing | Biking | No |
| 2 Rivers Bicycle & Outdoor | Bike shop | 33 W Sherman Avenue | | Fort Atkinson | Jefferson | Wisconsin | 53538 | | | 920-563-2222 | www.2riversbicycle.com | Retailer or Rental | Biking | No |
| 4 Lakes 4 Wheelers | Off-roading club based in Madison | N4815 Traut Rd | | Rio | Dane | Wisconsin | 53960 | | 4l4w@carmelaussies.com | (608) 215-8727 | www.4l4w.org | Association | ATV/UTV/4x4 | Not a Manufacturing Business |
| 4 Seasons Powersports Rental | <p>We are a company dedicated to providing rentals for all 4 seasons in Wisconsin. We believe that everyone should have the opportunity to experience the thrill of powersport, and watercraft rentals. We offer a wide variety of powersport and watercraft units to choose from, so you can find the perfect one for your adventure. We are committed to providing the best possible experience for our customers so that you can have the best time possible!</p> | 3905 US Hwy 45 | | Conover | Vilas | Wisconsin | 54519 | | info@4seasonsrvandpowersportsrental.com | 715-409-2994 | www.4seasonspowersportsrental.com/ | Retailer or Rental | Boating | Not a Manufacturing Business |
| 4x4 Forever | 4×4 Forever is a nonprofit 4×4 off-road club located in the Fox Valley and surrounding areas and is a member of the Wisconsin Coalition of Four Wheel Drives (WC4WD). The club works to advance education, legislation, recreational opportunities, sustainable land use and organized trail conservation for 4WD vehicles in Wisconsin. | 4729 W. Chicory Lane | | Appleton | Outagamie | Wisconsin | 54914 | | info@4x4Forever.com | (920) 268-6903 | http://4x4forever.org/ | Nonprofit | ATV/UTV/4x4 | Not a Manufacturing Business |
| 9 Mile Tavern and Canoe & Kayak Rentals | | W10590 State Road 70 | | Park Falls | | Wisconsin | 54552 | | | | www.ninemiletavern.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| A TrailHead Adventure Rice Lake | A TrailHead Adventure Rice Lake is a certified Polaris Outfitter renting brand new ATV Side by Sides and snowmobiles at the start of the Wild Rivers Trail - Wisconsin's LONGEST Off-Road Trail! | 315 W Knapp St | | Rice Lake | Barron | Wisconsin | 54868 | | meet@trailheadadventure.com | 715-736-3636 | https://www.trailheadadventure.com/ | Guide or Outfitter, Retailer or Rental, Venue or Attraction | ATV/UTV/4x4, Snowmobiling | Not a Manufacturing Business |
| A&M utvrentals, LLC | UTV rentals in northern Wisconsin / Minocqua Area | 1457 Little Muskie Circle | | Arbor Vitae | Vilas | Wisconsin | 54568 | | amutvrentals@gmail.com | 715-525-2203 | amutvrentals.com | Retailer or Rental | ATV/UTV Riding | No |
| AA Phoenix Charters | | 718 South Pier Drive | | Sheboygan | | Wisconsin | 53081 | | | | www.charterfishingsheboygan.com | Guide or Outfitter | Fishing | No |
| AAA Sports Shop | | N5765 Bear Path Lane | | Spooner | | Wisconsin | 54801 | | | | www.tripleasportsshop.com | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | No |
| AAA Sports Shop | <p>Your one stop sporting goods shop in Northwest Wisconsin, AAA Sport Shop's over 7000 sq ft. facility houses an extensive retail area.The retail area offers an incredible supply of hunting, fishing, archery and sporting good items. The service center offers tip up repair, rod/, gunsmithing, pontoon rental, DAKA dock sales and service.AAA Sports Shop is also a full service DNR licensing station. </p> | N5765 Bear Path Lane | | Spooner | Washburn | Wisconsin | 54801 | | aaasportshop.wi@gmail.com | 715-635-3011 | www.tripleasportsshop.com/ | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Access Ability Wisconsin | | 5805 E. Open Meadow | | McFarland | | Wisconsin | 53558 | | | | www.accessabilitywi.org | Nonprofit | Other | No |
| Acetime Disc Golf | | 916 Milwaukee Ave | | Milwaukee | Milwaukee | Wisconsin | 53172 | | mattacetime@gmail.com | 414-419-2237 | https://www.facebook.com/acetimedg/ | Apparel, Retailer or Rental, Other | Other | Not a Manufacturing Business |
| ACME Tackle Company | | 525 Jefferson Street | | Fort Atkinson | | Wisconsin | 53538 | | | | www.acmetackle.com | Retailer or Rental | Fishing | No |
| Action Marine | <p>Action Marine, Inc. is a full service marine. We have a fabulous showroom and sales floor, featuring new and pre-owned boats, boating accessories, and parts that will ensure a happy and safe boating experience. Our sales department offers over 20 years of marine industry knowledge. Our friendly dedicated staff will assist you with quality customer service. We have qualified certified technicians to service your boats for winterizing, summarizing, adding accessories, oil changes and tune ups. We provide storage space, boat rentals,on water service, and in/out service. Servicing - Yamaha Outboard, Mercury Outboard, Mercruiser, Johnson Outboard, Evinrude Outboard. Sales of Skeeter boats, Smokercraft boats, and Sylvan boats</p> | 5909 392nd Avenue | | Burlington | Racine | Wisconsin | 53105 | | action@actionmarineinc.com | 262-539-8000 | www.actionmarineinc.com/ | Retailer or Rental | Boating | Not a Manufacturing Business |
| Active Bike & Fitness, LLC | Bike shop | 1131 Badger Ave | | Appleton | Outagamie | Wisconsin | 54914 | | | 920-202-3034 | www.activebikeandfitness.com | Retailer or Rental | Biking, Fitness | No |
| Adams County Snowmobile Association | <p>Adams County Snowmobile Association is an alliance of 11 Snowmobile Clubs working together to provide you with safe and well groomed trails. We have over 300 miles of trails that twist through forest and farmland. </p> | 400 Main St | | Friendship | Adams | Wisconsin | 53934 | | AdamsCountySnow@gmail.com | 608-339-4230 | www.acsawi.org/ | Nonprofit | Snowmobiling | Not a Manufacturing Business |
| Adrenaline Motorsports Plus | At Adrenaline Motorsports Plus our focus is maintenance: tires, brakes, and oil changes, as well as a few other services. | 1280 Otter Road | | Altoona | Eau Claire | Wisconsin | 54720 | | adrenalinemotorsportsplus@gmail.com | 715-514-3550 | https://adrenalineplus.com/ | Retailer or Rental | ATV/UTV Riding, Dirt Biking (Motocross), Snowmobiling | Not a Manufacturing Business |
| Adventure Bicycle & Kiteboarding | | S94W14528 Ryan Road | | Muskego | Waukesha | Wisconsin | 53150 | | info@adventurekiteboarding.com | 414-367-9283 | https://www.adventurekiteboarding.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Surfing or Kiteboarding | Not a Manufacturing Business |
| Adventure Milwaukee | Renting canoes, kayaks, car top carriers, RV's and more. We also offer three river trips down the Milwaukee River. | 2435 N. Holton Street | | Milwaukee | Milwaukee | Wisconsin | 53212 | | excel@mikebrumm.com | 414-807-5422 | adventuremilwaukee.com/ | Venue or Attraction, Retailer or Rental, Guide or Outfitter | Other, RVing, Boating | No |
| Adventure North Rentals | | 86645 Valley Rd | | Bayfield | | Wisconsin | 54814 | | | | www.adventurenorthrentals.com | Retailer or Rental | Snowmobiling, ATV/UTV Riding | No |
| Adventure North Rentals | <p>Northern Wisconsin is ready for you. Are you ready for an outdoors adventure? Adventure North Rentals helps you to create your own unforgettable Wisconsin adventure experience with our quality ATV rentals and snowmobile rentals. Our staff can point you in the right direction to explore all of the very best ATV and snowmobile trails in Wisconsin. Experience the excitement and beauty of Bayfield, WI in a whole new way!</p> | 86645 Valley Rd | | Bayfield | Bayfield | Wisconsin | 54814 | | info@adventurenorthrentals.com | 715-209-1645 | www.adventurenorthrentals.com | Guide or Outfitter, Retailer or Rental | ATV/UTV/4x4 | Not a Manufacturing Business |
| Adventure North Snowmobile Tours | <p>Offers guided snowmobile tours and rentals in Northern Wisconsin. Tours are tailored from the beginner rider to the advanced. All tours are designed for the guest who is interested in enjoying a well organized winter outdoor activity. We offer two Halfday (3) hr Tours, a Two hr. Night Tour around the well groomed trails near the Minocqua area Chain of Lakes.Adventure North Snowmobile Tours provides daily rentals and an informative, empowering and scenic guided experience in Wisconsin's Northwoods.</p> | 8579 US HWY 51 N | | Minocqua | Oneida | Wisconsin | 54548 | | snowmonorth@gmail.com | 715-892-7777 | www.adventuresnowmobiletours.com/ | Guide or Outfitter | Snowmobiling | Not a Manufacturing Business |
| Adventure North Snowmobile Tours & Rentals | Offers guided snowmobile services plus daily snowmobile rentals. | 8579 Hwy 51 N | | Minocqua | Oneida | Wisconsin | 54548 | | | 715-892-7777 | adventuresnowmobiletours.com/ | Retailer or Rental | Snowmobiling | Yes |
| Adventure Outfitters, LLC | | 106 S Main Street | | Waupaca | | Wisconsin | 54981 | | | | www.adventureoutfittersllc.com/base-camp.html | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing, Snowshoeing | No |
| Adventure Outfitters, LLC | <p>Adventure Outfitters is your one-stop resource for outdoor fun and activities at three locations in Waupaca. Self-guided kayak trips, outdoor gear sales and rentals, outdoor adventures and full service bicycle shop with rentals. Guided snowshoe, XC ski, winter bike adventures and SUP Night Glow Tours. Fitness and training equipment.</p> | 106 S Main Street | | Waupaca | Waupaca | Wisconsin | 54981 | | | 715-258-0775 | www.adventureoutfittersllc.com/ | Retailer or Rental | Biking, Boating, Downhill Skiing and Snowboarding, Fitness, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing, Other | Not a Manufacturing Business |
| Adventure Vacations | <p>Tour the Apostle Islands by powerboat, kayak the sea caves, view ship wrecks and tour historic light houses. Boat tours leave twice daily, water taxi and custom trips are also available. Guided kayak tours bring you paddling to the Madeline Island cliffs and sea caves, beginners welcome. Dog friendly! Ask about bringing your dog on a boat tour. Stop by our store to join a tour or make a reservation online.Adventure Vacations, located on Madeline Island offers quality sea kayak and boat tours in the Apostle Islands. Also in our Beach Shop you will find everything you need for FUN in the islands! Swimwear, sundresses, flip flops, sunglasses, beach toys, camping supplies, snorkeling equipment, cute t-shirts, locally made gifts and much more! Stand up paddle board rental and lessons. Open 7 days a week.</p> | 104 Middle Rd | | La Pointe | Ashland | Wisconsin | 54850 | | Trips@adv-vac.com | 715-747-2100 | www.adv-vac.com | Guide or Outfitter | Other | Not a Manufacturing Business |
| Affordable Mobile Bike Repair | Bike shop | 370 E Coolidge Ave | | Appleton | Calumet | Wisconsin | 54915 | | | 920-428-7824 | www.affordablebikerepair.com/ | Retailer or Rental | Biking | No |
| Albatross Fishing Charters | | 443 50th Street | Slip 140/141 Harbor Dr | Kenosha | Kenosha | Wisconsin | 53140 | | albatrosscharters@gmail.com | (262) 945-8193 | http://www.albatrossfishingcharters.us/ | Guide or Outfitter | Fishing | No |
| Algoma Marina | <p>The Algoma City Marina is open May 1st – October 1st.</p> <p>The Algoma Marina offers the following: 48 Seasonal Slips for vessels up to 40 feet with electricity and water hook-ups.</p> <p>Fish Cleaning Station, Sanitary Pump Out, Double Launch Ramps, Gasoline for sale, Private Showers and Public Restrooms, Free WiFi. Get a live view of the Algoma Marina with the Marina Cam.</p> | 60 Steele Street | | Algoma | Kewaunee | Wisconsin | 54201 | | algomamarina@wizunwired.net | 920-487-2232 | www.algomacity.org/residents/marina/index.php | Other | Boating | Not a Manufacturing Business |
| Algoma Tourism | | 1226 Lake Street | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.visitalgomawi.com | Destination Marketing or Chamber Organization | Other | No |
| All Hands Sailing | Located in Bayfield, All Hands Sailing offers guided day trips, multi-day trips and youth group charters on Lake Superior. | | | Bayfield | Bayfield | Wisconsin | | | ahoy@allhandssailing.org | (715) 861-6699 | https://allhandssailing.org/ | Guide or Outfitter | Sailing | Not a Manufacturing Business |
| Allis Bike & Fitness | Bike shop | 9622 W National Ave | | West Allis | Milwaukee | Wisconsin | 53227 | | | 414-327-1290 | www.allisbike.com | Retailer or Rental | Biking, Fitness | No |
| Alloway Outfitters | Multi-species fishing guide service, fishing the waters of Forest County. | | | Crandon | Forest | Wisconsin | | | | (715) 889-3584 | https://www.facebook.com/people/Alloway-Outfitters/100067100273814/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Alma Eagles On Ice | | 118 North Main Street | | Alma | Buffalo | Wisconsin | 54610 | | | | www.wingsoveralma.org | Nonprofit | Other | No |
| Alpine Curves | | | | Burlington | Walworth | Wisconsin | | | support@alpinecurves.com | 262-492-5734 | https://www.alpinecurves.com/ | Apparel | Camping, Downhill Skiing and Snowboarding, Fishing, Fitness, Hiking and Backpacking, Hunting/Shooting/Trapping, Nordic/Cross-Country Skiing | Not a Manufacturing Business |
| Al's Guide Service | | 16549 Tuttle Rd. | | Eagle River | | Wisconsin | 54521 | | | | www.algallfishingguide.com | Guide or Outfitter | Fishing, Hunting/Shooting/Trapping | No |
| American Birkebeiner | | PO Box 911<br>10527 Main Street | | Hayward | | Wisconsin | 54843 | | | | www.birkie.com | Event/Tradeshow/Race | Nordic/Cross-Country Skiing | No |
| American Marine & Motorsports Super Center | <p>American Marine & Motorsports Super Center is larger than most boat shows. They display over 1400 boats, pontoons and outboards in 200,000 square feet of Indoor Showrooms. Watercraft rental includes Pontoon, Ski Boat, Fishing Boat, Wave Runner, Canoes & Kayaks. Snowmobile rentals in winter.</p> | W6343 Webers Point Rd | | Shawano | Shawano | Wisconsin | 54166 | | info@americanmarina.com | 715-526-8740 | www.americanmarina.com/ | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard), Snowmobiling | Not a Manufacturing Business |
| American Players Theatre | | 5950 Golf Course Road | | Spring Green | | Wisconsin | 53588 | | | | www.americanplayers.org | Venue or Attraction | Other | No |
| Ammo Inc. | Ammunition Manufacturer | 5757 W Custer St | | Manitowoc | Manitowoc | Wisconsin | | | | | https://ammoinc.com/ | Manufacturing | Hunting/Shooting/Trapping | No |
| Anchor Marine and Storage | <p>Anchor Marine & Storage, located in Three Lakes, WI, offers a wide range of services which includes rentals, service, and storage. If you want to explore the Three Lakes Chain of Lakes, you can rent from a variety of watercraft and marine rentals. They also provide inflatable paddleboards that are easy to pack and travel with. To explore the beauty of the Three Lakes Chain area on land, they offer UTV and snowmobile rentals. </p> | 1036 State Highway 32 | | Three Lakes | Oneida | Wisconsin | 54562 | | | 715-546-8333 | www.anchormarineandstorage.com/ | Retailer or Rental, Other | Boating, Sailing | Not a Manufacturing Business |
| Anchor Point Marina | Anchor Point Marina is a full-service marina located on the Wolf River just south of Freemont, offering a ship's store, gas dock, seasonal wet slips, certified marine service work, retail boat sales, boat valet service, and indoor/outdoor winter and summer storage as well as houseboat, stand-up paddleboard and pontoon rentals. | 9118 Marion Lane | | Fremont | Winnebago | Wisconsin | 54983 | | info@anchorpointmarina.com | 920-446-2224 | https://www.anchorpointmarina.com/ | Retailer or Rental, Other | Boating, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Anchor Point Marina | <p>Anchor Point Marina offers houseboat and pontoon rentals to explore the Wolf River and the connecting lakes. The houseboats are move in ready for a two night stay and beyond. Daily pontoon rentals are available to explore local sand bars or fishing holes. Don't forget to ask about our new fleet of stand up paddle boards for rent! Anchor Point Marina is your full service marina located on the Wolf River just south of Fremont. We offer seasonal wet slips (covered and non covered), certified marine service work, retail boat sales, boat valet service, and indoor/outdoor winter & summer storage. The marina also features a ship's store with accessories, showers, bathrooms, laundry facilities, along with a private customer boat ramp. Our gas dock features 91 octane no ethanol gasoline and pump out services.</p> | 9118 Marion Ln | | Fremont | Waupaca | Wisconsin | 54940 | | info@anchorpointmarina.com | 920-446-2224 | www.anchorpointmarina.com/ | Retailer or Rental, Other | Boating | Not a Manufacturing Business |
| Anchor Point Rentals & Retail | Anchor Point Rentals & Retail features transient slips for nightly rental with bathroom and shower access and 30-amp power. Pontoons, kayaks and stand-up paddleboards are available to rent. | 204 Wolf River Dr. | | Fremont | Waupaca | Wisconsin | 54940 | | info@anchorpointmarina.com | 920-446-2478 | https://www.facebook.com/APRentalsRetail/ | Apparel, Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Anderson's High Point Guide Service | | N1663 County Road C | | Ogema | | Wisconsin | 54459 | | | | | Guide or Outfitter | Fishing, Hunting/Shooting/Trapping | No |
| Anglers All | | 2803 Lake Shore Dr E | | Ashland | Ashland | Wisconsin | 54806 | | | | https://www.facebook.com/people/Anglers-All/100057515496523/ | Guide or Outfitter, Retailer or Rental | Fishing | No |
| Angler's Edge Sportfishing Charters | | 1641 Memorial Dr | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.charterfishingdoorcounty.com/ | Guide or Outfitter | Fishing | No |
| Anglers Refuge Charters | | Sawyer Park Boat Launch | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.refugecharters.com | Guide or Outfitter | Fishing | No |
| Anglin' Adventures Fishing Guide Service | | 1205 Carr Pl | | Oshkosh | | Wisconsin | 54901 | | | | www.anglinadventures.com | Guide or Outfitter | Fishing | No |
| Angry Fin Charter Fishing | Port Washington, WI fishing charters | 106 Lake St | Slip 4 | Port Washington | Ozaukee | Wisconsin | 53074 | | chinookexpress@gmail.com | 262-689-5294 | http://www.angryfinllc.com/ | Guide or Outfitter | Boating, Fishing | Not a Manufacturing Business |
| Antigo Yamaha | | 919 S Superior St | | Antigo | Langlade | Wisconsin | 54409 | | | | www.antigoyamaha.com | Retailer or Rental | ATV/UTV Riding, Motorcycling, Snowmobiling | No |
| Apex Adventure Alliance | Apex offers guided rock climbing instruction for all ages and abilities at Devil's Lake State Park. | | | Pewaukee | Adams | Wisconsin | | | | 608-434-3360 | https://apexadventurealliance.com/ | Guide or Outfitter | Climbing | Not a Manufacturing Business |
| Apostle Islands Cruises | | 2 N Front Street | | Bayfield | | Wisconsin | 54814 | | | | https://www.apostleisland.com/ | Guide or Outfitter | Camping, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Apostle Islands Cruises | <p>Apostle Islands Cruises provides daily sightseeing cruises, kayaking, lighthouse tours, hiking and camping shuttles, and water taxi service throughout the islands. Their most popular cruise, the Grand Tour, travels 55 miles non-stop through the Apostle Islands National Lakeshore. See the Raspberry & Devils Island lighthouses and pass the impressive Devils Island sea caves. Reservations are highly recommended.</p> | 2 N Front St | | Bayfield | Bayfield | Wisconsin | 54814 | | info@apostleisland.com | 715-779-3925 | www.apostleisland.com | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Apostle Islands Kayaks | | 690 Fort Rd | | La Pointe | | Wisconsin | 54850 | | | | https://www.apostleislandskayaktour.com/ | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Apostle Islands Rustic Makwa Den | Offering guided tours and equipment rental in the Apostle Islands on Lake Superior. Owned by members of the Red Cliff Band of Lake Superior Chippewa. Also veteran-owned. | 117 S. 1st Street | | Bayfield | Bayfield | Wisconsin | 54814 | | rusticMakwaDen@gmail.com | (715) 209-3319 | https://apostleislandsrusticmakwaden.com/ | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Apostles Islands Yacht Charters | Captained charters. If you have sailing experience, you can be the master of your own sailing vacation. Bareboating offers the utmost in freedom and privacy. Set sail from Pikes Bay and head for any of the easy-to-reach island anchorages for the vacation of a lifetime. No sailing experience! | 84190 Pikes Bay Rd | | Bayfield | Bayfield | Wisconsin | 54814 | | info@apostleislandscharters.com | 612-423-1410 | www.apostleislandscharters.com/ | Guide or Outfitter | Sailing | Not a Manufacturing Business |
| Apple Creek Campground | Family-oriented campground | N3831 County Road U | | De Pere | Brown | Wisconsin | 54115-8820 | | mail@applecreekcamping.com | 920-532-4386 | www.applecreekcamping.com | Other | RVing, Camping | Yes |
| Appleton Bicycle Shop | Bike shop | 121 S State St | | Appleton | Outagamie | Wisconsin | 54911 | | | 920-733-2595 | appletonbike.com/ | Retailer or Rental | Biking | No |
| Appleton Camping Center | New and used RVs. RV service center. | 2100 N McCarthy Rd | | Appleton | Outagamie | Wisconsin | 54913 | | info@appletoncamping.com | 920-757-6112 | https://www.appletoncamping.com/ | Wholesaler/Dealer/Distributor | RVing | Not a Manufacturing Business |
| Aqua Bound | Manufacturer of kayak, whitewater and SUP paddles. | 812 Prospect | | Osceola | Polk | Wisconsin | 54020 | | sales@aquabound.com | 715-755-3405 | https://aquabound.com/ | Manufacturing | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Aquatic Adventures, Inc. | Aquatic Adventures is a PADI 5 Star Dive Center serving Southeastern Wisconsin and Northern Illinois. Offering scuba training classes, equipment for sale or rent and chartered dive trips. | 13830 W. Greenfield Avenue | | Brookfield | Waukesha | Wisconsin | 53005 | | staff@diveaai.com | (262) 938-6827 | https://diveaai.com/ | Education, Guide or Outfitter, Retailer or Rental | Other | Not a Manufacturing Business |
| Aquatic Arts Fishing Pro Shop | | 601 N 4th St | | Tomahawk | | Wisconsin | 54487 | | | | www.fishtomahawk.com | Retailer or Rental | Fishing | No |
| Arbutus Motorsports | | N117 County Road J | | Hatfield | | Wisconsin | 54754 | | | | www.arbutusmotorsports.com | Retailer or Rental | ATV/UTV Riding, Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Ardisam, Inc. | | 1730 Industrial Avenue | | Cumberland | Barron | Wisconsin | 54829 | | | 800-345-6007 | https://ardisam.com/ | Manufacturing | Camping, Fishing, Hunting/Shooting/Trapping, Other | No |
| Art Doyle's Spokes and Pedals | Bike shop | 607 2nd St | | Hudson | St. Croix | Wisconsin | 54016 | | | 715-386-8500 | www.spokesandpedals.com/ | Retailer or Rental | Biking | No |
| Art's Snowmobile & ATV | | 17518 217th Avenue | | Cornell | Chippewa | Wisconsin | 54732 | | | 715-288-6863 | http://www.artssnowmobileandatv.com/index.html | Retailer or Rental, Wholesaler/Dealer/Distributor | ATV/UTV Riding, Snowmobiling | Not a Manufacturing Business |
| Ashland County Snowmobile Alliance, Inc. | <p>Snowmobile trail information, travel tips for snowmobilers.</p> | 2020 6th St East | | Ashland | Ashland | Wisconsin | | | acsa54806@outlook.com | 845-517-7725 | www.visitashland.com/plan-your-visit/recreation/ | Nonprofit | Snowmobiling | Not a Manufacturing Business |
| Association of Wisconsin Snowmobile Clubs | | 529 Trail Side Drive, Suite 200 | | DeForest | Dane | Wisconsin | | | | | | Association | Snowmobiling | No |
| Atkins Verona Bicycle Shoppe | Bike shop | 517 Half Mile Rd | | Verona | Dane | Wisconsin | 53593 | | | 608-845-6644 | www.atkinsbike.com | Retailer or Rental | Biking | No |
| Attitude Sports - Fond du Lac | Bike shop | 209 N Macy St | | Fond du Lac | Fond du Lac | Wisconsin | 54935 | | | 920-923-2323 | www.attitudesports.com/ | Retailer or Rental | Biking, Downhill Skiing and Snowboarding | No |
| Aurora Health | | 36500 Aurora Dr. | | Summit | | Wisconsin | 53066 | | | | | Healthcare | Other | No |
| Avant Cycle Cafe | Full service bicycle retail and repair shop and coffee shop. | 234 Broad Street | | Lake Geneva | Walworth | Wisconsin | 53147 | | ridebikes@avantcyclecafe.com | 262-203-5141 | avantcyclecafe.com | Retailer or Rental, Food and Beverage | Biking | No |
| Aventuron | Family-owned and operated bicycle, fly fishing, overlanding, and premium outdoor recreation retailer. | 801 N. 8th Street | | Sheboygan | Sheboygan | Wisconsin | 53081 | | support@carthryn.com | 920-783-8100 | www.aventuron.com | Apparel, Retailer or Rental, Wholesaler/Dealer/Distributor | Biking, Boating, Camping, Climbing, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping, Motorcycling, Paddling (canoe/kayak/stand-up paddleboard), Sailing, Snowshoeing, Other | Not a Manufacturing Business |
| Average Guy Adventures | | 2418 S 18th St | | Manitowoc | | Wisconsin | 54220 | | | | www.averageguyadventures.com | Guide or Outfitter | Fishing, Hunting/Shooting/Trapping | No |
| B & H Trout Fishing & Bait Shop | | 3640 State Rd 13 | | Wisconsin Dells | | Wisconsin | 53965 | | | | www.bhtroutfarm.com | Retailer or Rental | Fishing | No |
| Back Door Bike Shop | Bike shop | 828 Eastern Ave | | Plymouth | Sheboygan | Wisconsin | 53073 | | | 920-893-9786 | www.backdoorbikeshop.com/ | Retailer or Rental | Biking | No |
| Back Forty Guide Service | | N11055 Bandy Rd | | Phillips | | Wisconsin | 54555 | | | | www.backfortyhuntingguideservice.com | Guide or Outfitter | Hunting/Shooting/Trapping, Fishing | No |
| Back Road Adventures | UTV rental | 319 Hwy 61 S | | Potosi | Grant | Wisconsin | 53820 | | backroadadventures1@gmail.com | 608-778-4878 | https://backroadadventures.square.site/ | Retailer or Rental | ATV/UTV/4x4 | Not a Manufacturing Business |
| Backyard Bike & Ski Shop | <p>Road Bikes, Trail Bikes and Cross Country skis. Sales and rental items. Bike Tune-ups and Accessories. Trail maps and information on trail conditions. A wide variety of organic medicinal herbs, high-quality nutritional supplements and nutraceuticals. Same location as the LaGrange General Store serving wholesome soups, sandwiches and salads. Delicious desserts and snacks, Espresso, Cappuccino & Lattes. Ice Cream, Frozen Yogurt and Smoothies. Quality Beers and Fine Wines.</p> | W6098 US Highway 12 | | Whitewater | Walworth | Wisconsin | 53190 | | info@backyardbikes.com | 262-495-8600 | www.backyardbikes.com | Food and Beverage, Retailer or Rental | Biking | Not a Manufacturing Business |
| Backyard Bikes | Bike shop | W6098 US Highway 12 | | Whitewater | | Wisconsin | 53190 | | | 262-495-8600 | www.backyardbikes.com | Apparel, Retailer or Rental | Biking | No |
| Badger State Outboard Association (BSOA) | <p>Formed in 1942, the Badger State Outboard Association exists to provide opportunities to its members to participate in the sport they love: power boat racing. BSOA is sanctioned by the American Power Boat Association. BSOA organizes approximately six races per year. The season begins in May and runs through September.</p> | 3630 County Hwy NN | | West Bend | Washington | Wisconsin | 53095 | | info@bsoa.net | 262-620-3741 | www.bsoaracing.com/index.html | Nonprofit | Boating | Not a Manufacturing Business |
| Badgerland Hunting Blinds | | 211740 Rangeline Rd | | Mosinee | Marathon | Wisconsin | 54455 | | info@portable-huntingblinds.com | 715-297-0153 | https://portable-huntingblinds.com/ | Manufacturing, Other | Hunting/Shooting/Trapping | No |
| Badlands SnowPark | <p>Over 400 covered handle tubes for your riding pleasure on 7 varied lighted and groomed slopes. Turbo-tubing- the ultimate winter thrill ride. We make snow! Cozy chalet for a quick snacks and warm ups!</p> | 772 Kinney Rd | | Hudson | Saint Croix | Wisconsin | 54016 | | info@badlandsoffice.com | 715-386-1856 | www.badlandssnowpark.com | Ski Area | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Baileys Harbor Fish Co. | | 8099 Ridges Rd | | Baileys Harbor | | Wisconsin | 54202 | | | | | Retailer or Rental | Other | No |
| Baileys Harbor Town Marina | <p>Our Marina fulfills the needs of the yachting and sport fishing public as a full service facility with gas and diesel refueling, current weather reports; seasonal or transient slip rentals, a computerized advanced reservations system, and acceptance of major credit cards. If you have the need to launch your boat there are four-lit launch ramps and short and long term trailer parking available in the vicinity of the Marina. Boaters can appreciate the convenience of restrooms, shower, and a laundry located adjacent to the Marina in the Dock Master headquarters. A state of the art fish cleaning station is provided for anglers catching the “big one”, and fishing licenses are sold at the office registration desk.</p> <p>Fully protected with a 600 ft. long break wall, with a full 5 ft. of draft throughout the marina harbor. There are 25ft, 32ft, 36ft and 40ft slips available. With 47 boat slips total, there are: 36 seasonal slips, 11 reservation transient (Reservation for transient docking begins April 15th of each calendar year). Pump out facilities, Electric and water hook ups for each slip.</p> | 8132 Hwy 57 | | Baileys Harbor | Door | Wisconsin | 54202 | | marina@townofbaileysharbor.com | 920-839-9778 | www.baileysharborwi.org/departments/marina/ | Other | Boating | Not a Manufacturing Business |
| Bakers Field Recreation Area and Campground | <p>Bakers Field is located directly off The "400" Trail. The park has a covered shelter, restrooms, lighted tennis courts and ball field. Free public camping is available on the 400 Trail with a firepit and free wood.</p> | Vine Street | | Wonewoc | Juneau | Wisconsin | 53968 | | wonewoc@bugnet.net | 608-464-3114 | www.wonewocwisc.com | Other | Camping | Not a Manufacturing Business |
| Baraboo Chamber of Commerce | | 600 W. Chestnut Street | | Baraboo | | Wisconsin | 53913 | | | | www.baraboo.com | Destination Marketing or Chamber Organization | Other | No |
| Baraboo River Canoe & Kayak Rentals, LLC | | 106 Freedom St | | North Freedom | | Wisconsin | 53951 | | | | www.barabooriverrentals.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Barker's Island Marina | Barker’s Island Marina is a complete boating center and Marina community located within the Duluth-Superior Harbor on Superior Bay. Marina amenities and services include 420 All Weather Floating Docks, Shore-Power Electricity, Dockside City Water, Private Restrooms & Showers, Boater’s Clubroom, Coin Operated Laundry, WiFi, Internet Access, Lighted & Paved Parking, Dock Carts, Portable Toilet Dump Station, Full Service Gas, Diesel & Pump-outs, Ship’s Gift Shop Store, Parts Department Open 7 days a week during the boating season, Complete Service Center with a Highly Skilled and Trained Service staff, Boat Storage: Outdoor and Indoor Heated. | 250 Marina Drive | | Superior | Douglas | Wisconsin | 54880 | | info@barkers-island-marina.com | 715-392-7131 | www.barkers-island-marina.com/ | Other | Boating | Not a Manufacturing Business |
| Barron County | | 2282 22nd Street | | Rice Lake | | Wisconsin | 54868 | | | | www.co.barron.wi.us | Destination Marketing or Chamber Organization | Other | No |
| Barron County Economic Development Corporation | | 335 E. Monroe Avenue, Room 2311 | | Barron | | Wisconsin | 54812 | | | | www.barroncounty.com | Destination Marketing or Chamber Organization | Other | No |
| Bast Durbin Advertising | | 101 Kettle Moraine Drive S. | | Slinger | | Wisconsin | 53029 | | | | www.bastdurbin.com | Consultant or Professional Services | Other | No |
| Bay Beach Wildlife Sanctuary | 700-acre urban wildlife refuge with live animal exhibits, interactive nature center, trails and wildlife rehabilitation site. | 1660 E Shore Dr | | Green Bay | Brown | Wisconsin | 54302 | | | 920-391-3671 | www.baybeachwildlife.com | Venue or Attraction | Hiking and Backpacking, Other | Not a Manufacturing Business |
| Bay City Cycles | Bike shop | 412 Main St W | | Ashland | Ashland | Wisconsin | 54806 | | | 715-682-2091 | www.baycitycycles.com | Retailer or Rental | Biking | No |
| Bay Lake Charters | | 60 Steele Street | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.baylakecharters.com | Guide or Outfitter | Fishing | No |
| Bay Shore Outfitters | | 2457 S Bay Shore Dr | | Sister Bay | | Wisconsin | 54234 | Sturgeon Bay; Algoma | | | www.bayshoreoutfitters.com | Retailer or Rental | Camping, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Bay Shore Outfitters Ephraim Kayak Center | | 9993 Water St | | Ephraim | | Wisconsin | 54211 | | | | www.bayshoreoutfitters.com/locations/ephraim-kayak-center/ | Retailer or Rental, Apparel | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Bayfield County | | 117 E. 5th Street | | Washburn | | Wisconsin | 54891 | | | | www.bayfieldcounty.org/150/Tourism | Destination Marketing or Chamber Organization | Other | No |
| BCI Burke | Makers of commercial playground and outdoor recreation equipment, including inclusive/universal designs. | 665 North Peters Ave | | Fond du Lac | Fond du Lac | Wisconsin | 54937 | | info@bciburke.com | 920-921-9220 | https://www.bciburke.com/ | Consultant or Professional Services, Other | Fitness, Other | No |
| Beachside Boat & Bait | <p>The one stop shop for luxury and fishing pontoon boat rentals, kayaks, canoes and fishing boats, along with live bait, tackle and other water-fun supplies.</p> | 129 Park Avenue | | Pewaukee | Waukesha | Wisconsin | 53072 | | beachsidewi@gmail.com | 262-695-2628 | www.beachsideboat.com | Retailer or Rental | Boating, Fishing, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Bear Bogging Adventure Tours | | 612 Sandy Beach Ct | | Warrens | | Wisconsin | 54666 | | | | www.bearbogging.com | Retailer or Rental | ATV/UTV Riding | No |
| Bear Country Vacation Rentals | | 52150 Wisconsin Ave | | Drummond | | Wisconsin | 54832 | | | | www.bearcountryrentals.com/ | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Bear Paw Outdoor Adventure Resort | | N3494 State Road 55 | | White Lake | | Wisconsin | 54491 | | | | www.bearpawoutdoors.com | Venue or Attraction | Nordic/Cross-Country Skiing, Snowshoeing, Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Becker Marine | | E1208 County Road Q | | Waupaca | | Wisconsin | 54981 | | | | www.beckermarine.com | Retailer or Rental | Boating | No |
| Becker Marine | <p>In business since 1949, Becker Marine offers boat and motor sales, service, rental and storage from a site at the center (Indian Crossing) of the Waupaca Chain of Lakes. Rentals include canoes, kayaks, pedal boats, rowboats, motors, ski boats and pontoon boats--by the hour, day or week. A security deposit is required.</p> | E1208 County Road Q | | Waupaca | Waupaca | Wisconsin | 54981 | | | 715-258-9015 | www.beckermarine.com | Retailer or Rental, Other | Boating | Not a Manufacturing Business |
| Belgianwerkx | Bike shop | 10802 N Port Washington Rd | | Mequon | Ozaukee | Wisconsin | 53092 | | | 262-518-0170 | www.belgianwerkx.com | Retailer or Rental | Biking | No |
| Bella Sailing Cruises | <p>Prepare to Set Sail! Majestic bluffs, islands, Peninsula State Park and historic Ephraim await! Set sail aboard Scuppers, a vintage, one-of-a-kind sailboat and discover why Bella was chosen “#1 Water Experience in Ephraim” by Yahoo Travel for the 3rd year in a row! Daily 2-hour cruises | 9993 Water St | | Ephraim | Door | Wisconsin | 54211 | | cpttes@gmail.com | 920-854-2628 | www.doorcounty.com/business-directory/bella-sailing-cruises/ | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Beloit Bicycle Company | Bike shop | 110 W Grand Ave | | Beloit | Rock | Wisconsin | 53511 | | | 608-362-8735 | www.beloitbicyclecompany.com/ | Retailer or Rental | Biking | No |
| Bender's Bluffview Canoe Rental | | E10032 Huerth Rd | | Sauk City | | Wisconsin | 53583 | | | | www.canoelady.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Bending Branches | The world's largest manufacturer of canoe and kayak paddles under the brands Bending Branches and Aqua-Bound. | 812 Prospect Court | | Osceola | | Wisconsin | 54020 | | bbinfo@bendingbranches.com | 715-755-3405 | www.bendingbranches.com | Manufacturing | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Ben's Cycles | Bike shop | 1018 W Lincoln Ave | | Milwaukee | Milwaukee | Wisconsin | 53215 | | | 414-384-2236 | www.benscycle.net/ | Retailer or Rental | Biking | No |
| Berntsen International | Maker of trail signs, posts, plaques, monuments and trail and path markers. | | | Madison | Dane | Wisconsin | 53708 | | | 608-249-8549 | https://www.berntsen.com/Parks-Recreation | Manufacturing | Other | No |
| Betty Lou Cruises | Cruise the waters of Madison's Lake Mendota or Lake Monona aboard our enclosed motoryachts. You'll find us moored at the Mariner's Inn on Lake Mendota and at the Machinery Row building on Lake Monona. All cruises include a captain and crew. Brunch, lunch, dinner, appetizer, and dessert cruises offered. Reservations required. | 1001 Arboretum Dr Ste 204 | | Waunakee | Dane | Wisconsin | 53597 | | info@bettyloucruises.com | 608-246-3138 | www.bettyloucruises.com | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Beyond Boundaries | | 113 Center St | | Wonewoc | | Wisconsin | 53968 | | | | www.goingfarbeyond.com | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Beyond the Catch Guide Service | | 1417 11th Ave W | | Ashland | Ashland | Wisconsin | 54806 | | | | www.beyondthecatch.com | Guide or Outfitter | Fishing | No |
| Bicycle Doctor Nordic Ski Shop | Bike shop | 105 N Main St #8835 | | Dousman | Waukesha | Wisconsin | 53118 | | | 262-965-4144 | www.bikedr.com/ | Retailer or Rental | Biking, Nordic/Cross-Country Skiing | No |
| Bicycle Works | | 1114 Plankview Green Blvd. | | Sheboygan Falls | Sheboygan | Wisconsin | 53085 | | | 920-467-4549 | www.bicycleworkssheboygan.com | Retailer or Rental | Biking | No |
| BicycleWise & Sport Fitness | Bike shop | 1155 W Main St | | Whitewater | Walworth | Wisconsin | 53190 | | | 262- 473-4730 | www.bicyclewise.com | Retailer or Rental | Biking, Fitness | No |
| Big Bear Recreational Rentals | | W1614 County Road W | | Winter | | Wisconsin | 54896 | | | | www.bigbearrecreationalrentals.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Big Daddy Charters LLC | | 60 Steele St Slip 25 | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.bigdaddychartersllc.com/ | Guide or Outfitter | Fishing | No |
| Big Mike's Outdoor Sports Shop | | 6659 State Road 70 | | Siren | | Wisconsin | 54872 | | | | | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | No |
| Big Water Charters | | 820 N Water St | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.bigwatercharters.net | Guide or Outfitter | Fishing | No |
| Bigfoot Bike and Skate LLC | Bike shop | 350 East Ward St | | Milwaukee | Milwaukee | Wisconsin | 53207 | | | 1312-401-8491 | www.bigfootbikeandskate.com/home | Retailer or Rental | Biking, Fitness | No |
| BigFoot Zipline Tours | | 1550 Wisconsin Dells Pkwy | | Wisconsin Dells | | Wisconsin | 53965 | | | | www.bigfootzip.com | Venue or Attraction | Other | No |
| Bigg's Guide Service | Trophy musky a speciality. Full and half day guide service. | 1472 Mattke Road | | Woodruff | Oneida | Wisconsin | 54568 | | ciscodog37@yahoo.com | 715-358-0103 | www.gbiggsmuskywalleyeminocquaguide.com | Guide or Outfitter | Fishing | No |
| Bike Fitchburg, Inc. | Local bicycle advocacy organization | 2995 Sub-Zero Pkwy | | Fitchburg | Dane | Wisconsin | 53719 | | info@bikefitchburg.org | 608-239-3900 | https://bikefitchburg.org/ | Association, Nonprofit | Biking | Not a Manufacturing Business |
| Bike Jacket, LLC | A Bike Jacket is a bicycle cover that zips securely onto bikes to reduce their exposure from snow, salt, dust and water when bikes are transported on car racks. | PO Box 771 | | St Croix Falls | Polk | Wisconsin | 54024 | | bikejacket12@gmail.com | (651) 208-2217 | http://www.bikejacket.net | Manufacturing | Biking | No |
| Bike Wisconsin | | PO Box 3142 | | Madison | | Wisconsin | 53704 | | | | www.bikewisconsin.com | Association | Biking | No |
| Bikes Limited | Bike shop | 1001 La Crosse St. | | La Crosse | La Crosse | Wisconsin | 54603 | | | (608) 785-2326 | bikesltdlax.com | Retailer or Rental | Biking | No |
| Bikes -n- Boards | Bike shop | 1670 N Stevens St | | Rhinelander | Oneida | Wisconsin | 54501 | | | 715-369-1999 | bikes-n-boards.com/ | Retailer or Rental | Biking | No |
| BikeSweets.com | Bike shop | 6838 Maple Ter | | Wauwatosa | Milwaukee | Wisconsin | 53213 | | | 877-798-7933 | www.bikesweets.com/ | Retailer or Rental | Biking | No |
| Bill Kutka Angling and Guide Service | <p>It's all about the experience and instruction with Bill. Your time with him won't just be about learning the ins and outs of fishing and mastering equipment; it'll also be a day filled with camaraderie, laughter, and forging friendships.</p> <p>Bill will share his wealth of knowledge and expertise, teaching you techniques honed through years of firsthand experience and a passion for the water. He'll assist with lodging arrangements and recommend dining spots after your fishing excursion. Moreover, Bill takes care of cleaning and packaging your catch!</p> <p>When it comes to gear, Bill's got you covered. From life jackets to rods, bait, and tackle, he provides everything necessary for your fishing adventure.</p> | N8753 Sunshine Lane | | Hayward | Sawyer | Wisconsin | 54843 | | bill@billkutkaangling.com | 715-699-4833 | www.billkutkaangling.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Bill Sherer's We Tie It Fly Shop | Guiding fly anglers in Northern WI & MI, daily trips for musky, trout, bass, steelhead and pike. Boat, wade and float trips. Fly casting lessons, fly-tying classes and fishing rod repair. | 5570 County Hwy M | | Boulder Junction | Vilas | Wisconsin | 54512 | | wetieit@wetieit.com | (715) 385-0171 | https://bill-sherers-we-tie-it-fly-shop.myshopify.com/ | Guide or Outfitter, Retailer or Rental | Fishing | Not a Manufacturing Business |
| Bill Sherer's We Tie It Fly Shop & Northwoods Inflatables Custom Pontoon Rafts | We Tie It Full Service Fly Shop & Guide Service - Northwoods Inflatables Custom Pontoon Raft Sales and Service - Serving the Northwoods for 3 decades. | 5570 County Road M | | Boulder Junction | Vilas | Wisconsin | 54512 | | wetieit@wetieit.com | 715-385-0171 | https://bill-sherers-we-tie-it-fly-shop.myshopify.com/ | Education, Guide or Outfitter, Retailer or Rental, Other | Boating, Fishing, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Bill's Guide Service and Scenic Boat Tours | | 1079 Hollister Woods Rd | | Eagle River | | Wisconsin | 54521 | | | | www.eagleriver.org/businesses/bills-guide-service-scenic-boat-tours/ | Guide or Outfitter | Fishing | No |
| BJK Outdoors Sport Fishing Charters | | Quarterdeck Marina | | Sturgeon Bay | | Wisconsin | 54235 | | | | | Guide or Outfitter | Fishing | No |
| BJ's Sportshop/Your Boat Club | Services: Memberships, Boat rental, Gas, Slips, Service, Store | 917 US Highway 51 N | | Minocqua | Oneida | Wisconsin | 54548 | Eagle River, Oshkosh, Green Lake | bjssport@newnorth.net | 715-356-3900 | https://yourboatclub.com/locations/boat-rentals-minocqua-wi | Retailer or Rental | Biking, Nordic/Cross-Country Skiing | Not a Manufacturing Business |
| Black Earth Angling Co. | | | | Black Earth | Dane | Wisconsin | | | letsfish@blackearthangling.com | 715-571-0807 | https://www.blackearthangling.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Black Hawk Charters | | 3rd St & Wilson Ave | | Bayfield | | Wisconsin | 54814 | | | | www.blackhawkcharters.com | Guide or Outfitter | Fishing | No |
| Black River Canoe Rental, LLC | | N5399 State Road 54 W | | Black River Falls | | Wisconsin | 54615 | | | | | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Black River County Chamber | | 120 N. Water Street | | Black River Falls | | Wisconsin | 54615 | | | | www.blackrivercountry.net | Destination Marketing or Chamber Organization | Other | No |
| Black River Express Canoe & Kayak Rental | | 301 S Washington St | | Melrose | | Wisconsin | 54642 | | | | www.blackrivercountry.net/directory/listing/black-river-express-canoe-rental | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Black Saddle Bike Shop | Bike shop | 601 N Sherman Ave Ste F | | Madison | Dane | Wisconsin | 53704 | | | 608-283-9568 | blacksaddlebikeshop.com/ | Retailer or Rental | Biking | No |
| Black Warrior Marine | | 37380 Roy's Point Blvd. | | Bayfield | | Wisconsin | 54814 | | | | www.blackwarriorcharters.com | Other | Boating | No |
| Blackhawk River Runs | | 10032 County Road Y | | Mazomanie | | Wisconsin | 53560 | | | | www.blackhawkriverruns.com/oc/profile?g=1510093 | Retailer or Rental | Camping, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Blue Max Charters | | 1933 S 1st St | | Milwaukee | | Wisconsin | 53204 | | | | www.bluemaxcharters.com | Guide or Outfitter | Fishing | No |
| Blue Ox Running | Family-owned specialty running store | 417 S. Barstow Street | | Eau Claire | Eau Claire | Wisconsin | 54701 | | info@blueoxrunning.com | 715-600-6333 | https://www.blueoxrunning.com/ | Retailer or Rental | Fitness | No |
| Bluedog Cycles | Bike shop | 210 S Main Street | | Viroqua | Vernon | Wisconsin | 54665 | | | 608-637-6993 | www.bluedogcycles.com | Retailer or Rental | Biking | No |
| Boat Sport Marina | <p>Boat Sport Marina is located on the Eagle River Chain of Lakes.We proudly rent out some of the areas cleanest and newest pontoon boats, ski-boats, fishing boats, rowboats, and snowmobiles. We offer delivery of all our units to many locations for a small fee.</p> | 3624 State Road 70 E | | Eagle River | Vilas | Wisconsin | 54521 | | john@boatsport.com | 715-479-8000 | www.boatsport.com | Other | Boating | Not a Manufacturing Business |
| Bobber Down Guide Service | | 4816 N Little Pike Lake Road | | Mercer | | Wisconsin | 54547 | | | | www.bobberdownguideservice.com/ | Guide or Outfitter | Fishing | No |
| Bob's Manitowish Guide Service | | 9487 The Narrows Trail | | Boulder Junction | | Wisconsin | 54512 | | | | www.boulderjct.org/bobbertch/ | Guide or Outfitter | Fishing | No |
| Bob's Pedal Pusher | Bike shop | 817 N Pine St | | Burlington | Racine | Wisconsin | 53105 | | | 262-763-7794 | www.facebook.com/Bobs-Pedal-Pusher-155670771138030/ | Retailer or Rental | Biking | No |
| Bombardier Recreational Products (BRP) | | 10101 Science Drive | | Sturtevant | | Wisconsin | 53177 | | | | www.brp.com | Manufacturing | ATV/UTV Riding, Boating, Motorcycling, Snowmobiling | No |
| Borah Teamwear | | 150 Jack Berg Lane | | Coon Valley | | Wisconsin | 54623 | | | | www.borahteamwear.com | Apparel, Retailer or Rental, Manufacturing | Biking | No |
| Boulder Creek Campground | Family-friendly campground with amenities for all ages | 11354 County Road X | | Bagley | Wisconsin | Wisconsin | 53801 | | camp@bouldercreekcampground.com | 608-996-2201 | www.bouldercreekcampground.com | Other | RVing, Hiking and Backpacking, Fishing, Camping, Boating, ATV/UTV Riding | Yes |
| Boulder Junction Chamber of Commerce | The Boulder Junction Chamber of Commerce is committed to promoting a healthy and vibrant community through business support and advancement, while maintaining respect for the area’s resources. | 5352 Park Street | | Boulder Junction | Vilas | Wisconsin | 54512 | Boulder Junction | boulderjct@boulderjct.org | 715-385-2400 | boulderjct.org/ | Destination Marketing or Chamber Organization | Biking, Snowmobiling, Snowshoeing, Sailing, RVing, Running, Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing, Motorcycling, Hunting/Shooting/Trapping, Horseback Riding, Hiking and Backpacking, Fitness, Fishing, Camping, Boating, Other | Yes |
| Boulder Marine Center | Store selling boats, motors, trailers, boat lifts, piers and boat parts. Pontoons, deluxe fishing boats, ski boats, motors and snowmobiles for rent. Storage and service for boats and pontoons also available. | 10444 Main St | | Boulder Junction | Vilas | Wisconsin | 54512 | | office@bouldermarinecenter.com | (715) 385-2177 | https://www.bouldermarinecenter.com/ | Retailer or Rental | Boating, Snowmobiling | Not a Manufacturing Business |
| Boulder Marine Center | <p>Servicing you on land, water, and snow! Watercraft, motor, trailer, dock/lift sales. Marine and snowmobile service, parts, and accessories. Boat, pontoon, and snowmobile rentals. Marine and snowmobile storage. Pick-up and delivery service available.</p> | 10444 Main St | | Boulder Junction | Vilas | Wisconsin | 54512 | | james@bouldermarinecenter.com | 715-385-2177 | www.bouldermarinecenter.com/ | Retailer or Rental | Boating, Snowmobiling | Not a Manufacturing Business |
| Bousley's Sport Fishing Charters & Custom Rods | | 150 W. Larch | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.sturgeonbay.net/members/bousleys-sport-fishing-charters | Retailer or Rental, Guide or Outfitter | Fishing | No |
| Bread & Water | | 1275 Main Rd | | Washington Island | | Wisconsin | 54246 | | | | www.breadandwaterwi.com | Venue or Attraction | Other | No |
| Breezy Hill Campground | Family owned campground | N4177 Cearns Lane | | Fond du Lac | Fond du Lac | Wisconsin | 54937 | | breezyhillcampground@gmail.com | 920-477-2300 | breezyhillcampground.com | Guide or Outfitter | Snowmobiling, Snowshoeing, Fishing, Camping, Biking | No |
| Brew City Kayak Tours & Rentals | | 820 S Water St | | Milwaukee | | Wisconsin | 53204 | | | | www.brewcitykayak.com | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| brfur | | 1336 Strongs Avenue | | Stevens Point | | Wisconsin | 54481 | | | | www.brfurco.com | Apparel, Retailer or Rental | Other | No |
| BrianK's Trophy Catfish and Sturgeon Adventure | | N1705 860th St | | Hager City | | Wisconsin | 54014 | | | | www.BrianKsWorld.com | Guide or Outfitter | Fishing | No |
| Brillion Nature Center | | W1135 Deerview Rd | | Brillion | | Wisconsin | 54110 | | | | www.brillionnaturecenter.net | Nonprofit | Other | No |
| Bring's Cycling & Fitness | Bike shop | 1710 8th St S | | Wisconsin Rapids | Wood | Wisconsin | 54494 | | | 715-423-5520 | www.bringscycling.com/ | Retailer or Rental | Biking | No |
| Brittingham Boats | | 701 W. Brittingham Pl | | Madison | | Wisconsin | 53715 | | | | www.brittinghamboats.com/ | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Brittingham Boats | Brittingham Boats offers premium paddle craft rentals including stand up paddle boards, single and tandem kayaks, and canoes. Enjoy a day on the lakes, then sample our deluxe grilled cheese meals. | 701 W. Brittingham Pl | | Madison | Dane | Wisconsin | 53715 | | Brittinghamboats@outdoormadison.com | 608-250-2555 | www.brittinghamboats.com/ | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Broken Spoke Bike Studio | Bike shop | 115 Pine Street | Suite 101 | Green Bay | Brown | Wisconsin | 54301 | | | 920-634-2040 | www.brokenspokebikes.com | Retailer or Rental | Biking | Not a Manufacturing Business |
| Brone's Bike Shop | Bike shop | 615 South Main St | | Fountain City | Buffalo | Wisconsin | 54629 | | | 608-687-8601 | www.bronesbikeshop.com | Retailer or Rental | Biking | No |
| Brooks Adventures LLC | Mountain Bike Instruction, Clinics, Lessons, Kids Camp, Fat Bike Rentals | 9428 Camp Lake Rd | | Salem | Kenosha | Wisconsin | 53168 | | brooks4adventures@gmail.com | 224-475-2202 | https://brooksadventures.com/ | Education, Guide or Outfitter, Gym/Studio/Personal Trainer | Biking | Not a Manufacturing Business |
| Brown County Reforestation Camp | With almost 1,500 acres, the E.J. "Olllie" Smith Reforestation Camp offers a variety of outdoor activities for every age. Picnicking and fishing around the Camp's many small ponds are popular summer activities. For the outdoor enthusiast, miles of scenic trails running throughout the Camp provide the opportunity for hiking, mountain biking and horseback riding. A playground and two rental shelter buildings are available for family gatherings and company events. In the winter months, the Reforestation Camp is a favorite winter recreation area with its miles of carefully groomed cross-country ski trails, fat tire bike trails and snowmobile trails. The Adventure Park at the Reforestation Camp rents Fat Bikes daily. | 4418 Reforestation Rd | | Green Bay | Brown | Wisconsin | 54313 | | | 920-448-4466 | www.co.brown.wi.us/departments/page_05a094096c4b/?department=260ed145263d&subdepartment=dadc284c6c54 | Venue or Attraction | Hiking and Backpacking, Snowshoeing, Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing | Not a Manufacturing Business |
| Bruce Mound Winter Sports Area | Downhill skiing, snowboarding, and snow tubing. Lighted trails for night skiing, chalet with restaurant, complete rental shop, reasonable rates for a family budget, ski instruction and ski patrol and state of the art grooming. | N791 Bruce Mound Avenue | | Neillsville | Clark | Wisconsin | 54456 | | rick.dailey@co.clark.wi.us | 715-743-2296 | www.co.clark.wi.us/index.aspx?nid=237 | Ski Area | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Brule River Canoe Rental, Inc. | | 13869 E US Highway 2 | | Brule | | Wisconsin | 54820 | | | | www.brulerivercanoerental.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Buckhorn Campground & RV Resort | Campground | N8410 County Hwy G | | Necedah | Juneau | Wisconsin | 54646 | | buckhorncampresort@gmail.com | 608-565-2090 | www.buckhorncampgroundresort.com | Other | Camping | Yes |
| Buck's Northwoods Guide Service | | 7586 County Road E | | Woodruff | | Wisconsin | 54568 | | | | www.bucksnorthwoodsguideservice.com | Guide or Outfitter | Fishing | No |
| Budget Bicycle - New Bikes & Rentals | Bike shop | 1230 Regent St | | Madison | Dane | Wisconsin | 53715 | | | 608-251-8413 | budgetbicyclectr.com/ | Retailer or Rental | Biking | No |
| Budget Bicycle Center - Service & Accessories | Bike shop | 1124 Regent St | | Madison | Dane | Wisconsin | 53715 | | | 608-251-8413 | budgetbicyclectr.com/ | Retailer or Rental | Biking | No |
| Budget Bicycle Center - Used Bikes | Bike shop | 930 Regent St | | Madison | Dane | Wisconsin | 53715 | | | 608-251-8413 | budgetbicyclectr.com/ | Retailer or Rental | Biking | No |
| Bues Point Boat Launch | <p>The northern most boat launch in Baileys Harbor with access to North Bay, Moonlight Bay and Cana Island Lighthouse. </p> | 8450 W Bues Point Rd | | Baileys Harbor | Door | Wisconsin | 54202 | | marina@townofbaileysharbor.com | 920-839-9778 | www.baileysharbor.doorcounty.com/play/parks-beaches/bh-marina-boat-launches/ | Other | Boating | Not a Manufacturing Business |
| Builer's Cycle & Fitness | Bike shop | 215 S 3rd Ave | | Wausau | Marathon | Wisconsin | 54401 | | | 715-842-4185 | www.buildersbike.com | Retailer or Rental | Biking | No |
| Burger Boat Company | | 1811 Spring Street | | Manitowoc | | Wisconsin | 54220 | | | | www.burgerboat.com | Manufacturing | Boating | No |
| Burnett County Tourism Coalition | | 15177 Hwy 70 | | Grantsburg | | Wisconsin | 54840 | | | | www.burnettcountyfun.com | Destination Marketing or Chamber Organization | Surfing or Kiteboarding | No |
| C & D Charters | | 106 N Lake St | | Port Washington | | Wisconsin | 53074 | | | | www.cdcharters.com | Guide or Outfitter | Fishing | No |
| Cafe Wren | Serving up food, coffee, art, health and happiness since 2003, adjacent to the Gandy Dancer State Trail & Ice Age National Scenic Trail. | 2596 State Hwy 35 | | Luck | Polk | Wisconsin | 54853 | | cafewren@lakeland.ws | 715-472-4700 | www.cafewren.com | Food and Beverage | Biking, Hiking and Backpacking, Running, Other | Not a Manufacturing Business |
| Calumet County Tourism | | 206 Court Street | | Chilton | | Wisconsin | 53014 | | | | www.travelcalumet.com | Destination Marketing or Chamber Organization | Other | No |
| Camp 10 Ski Area | <p>New double chairlift serves 15 runs - 40% beginner, 40% intermediate and 20% advanced; added lights and snowmaking. New rental equipment is waiting, too. The area boasts a 240-foot vertical drop.</p> | W1604 Camp Ten Rd | | Rhinelander | Oneida | Wisconsin | 54501 | | camp10skiarea@yahoo.com | 715-362-0506 | www.camp10skiandsnowboard.com/ | Ski Area | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Camp Jorn YMCA | | 13591 Zenner Lane | | Manitowish Waters | | Wisconsin | 54545 | | | | www.campjornymca.org | Association | Fitness | No |
| Campus Cycle & Sport Shop | Bike shop | 1732 4th Ave | | Stevens Point | Portage | Wisconsin | 54481 | | | 715-341-2151 | campus-cycle.com/ | Retailer or Rental | Biking | No |
| Capitol Boat Club | <p>Capitol Boat Club is Madison's first and only locally owned boat club, offering memberships, non-member pontoon and speed boat rentals, and captained charters. Since 2017, Capitol Boat Club has been providing the most affordable way to boat whenever you want, without the hassle of boat ownership. Spend your summer on Lake Mendota tubing past the Memorial Union, relaxing on a lily pad in 3-Foot Bay or enjoying a captained charter cruise. Whatever you desire, Capitol Boat Club is equipped with everything you need for a memorable day on the water!</p> | 5339 Lighthouse Bay Dr. Pier 5 | | Madison | Dane | Wisconsin | 53704 | | hello@capitolboatclub.com | 608-423-5202 | www.capitolboatclub.com/rentals | Retailer or Rental | Boating | Not a Manufacturing Business |
| Capitol Water Trails LTD | Non-profit improving the waters of Dane County for water recreation, habitat and flood control. Consulting nationwide on water trail development. | 3806 Atwood Avenue | | Madison | Dane | Wisconsin | 53714 | | cwt@capitolwatertrails.org | 608-223-0995 | www.capitolwatertrails.org | Nonprofit | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Capt. Darrell's Fishing Guide Service | | 1617 N Farming Rd | | Woodruff | | Wisconsin | 54568 | | | | www.captdarrell.com | Guide or Outfitter | Fishing | No |
| Captain Hook's Bait & Tackle | | 108 Main St | | Genoa | | Wisconsin | 54632 | | | | www.captainhookstackle.com | Retailer or Rental | Fishing | No |
| Captain Hooks Guide Service | Fishing guide service throughout Vilas and Oneida Counties. Fishing all species. | 8997 Mobile Drive | | Woodruff | Oneida | Wisconsin | 54568 | | www.caphooks.com | 715-614-2099 | www.caphooks.com | Guide or Outfitter | Fishing | No |
| Captain Mike Norton's Fishing-Hunting Adventures, Inc. | | City Pier - S Lawson Dr | | Green Lake | | Wisconsin | 54941 | | | | www.biggreenlakefishing.com | Guide or Outfitter | Fishing, Hunting/Shooting/Trapping | No |
| Captain Paul's Charter Fishing | | 919 Cottage Rd | | Ellison Bay | | Wisconsin | 54210 | | | | www.sportfishingdoorcounty.com | Guide or Outfitter | Fishing | No |
| Carmex | Founded in 1937, Carmex is a third generation family-owned company manufacturing medicated lip balm for daily use and protection against the elements. | 5801 Airways Avenue | | Franklin | Milwaukee | Wisconsin | 53132 | | | 414-421-7707 | https://www.mycarmex.com/ | Manufacturing | Other | No |
| Cascade Mountain | | W10441 Cascade Mountain Road | | Portage | Columbia | Wisconsin | 53901 | | | 608-742-5588 | https://www.cascademountain.com/ | Ski Area | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Castle Mound Campground | | W10325 Hwy 12 | | Black River Falls | | Wisconsin | 54615 | | | | www.dnr.wi.gov/topic/StateForests/blackRiver | Venue or Attraction | Camping | No |
| Castle Rock Family ATV Club | | P.O. Box 185 | | Necedah | | Wisconsin | 54646 | | | | www.crfatv.com | Association | ATV/UTV Riding | No |
| Castle Rock Marine | Crownline, Glastron Boats, Alumacraft Boats, Crest, Bennington Pontoons, Mercruiser, Rivereria Crusier Pontoons, OMC Stern Drive | N7107 State Road 58 | | New Lisbon | Juneau | Wisconsin | 53950 | | sara@castlerockmarine.com | 608-847-7200 | www.castlerockmarine.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Cave of the Mounds National Natural Landmark | Explore a natural limestone cave on well lit stairs and walkways to learn about stalactites, stalagmites, and more. Fun for all ages year-round, rain or shine. | 2975 Cave of the Mounds Road | | Blue Mounds | Dane | Wisconsin | 53517-9413 | | info@caveofthemounds.com | 608-437-3038 | www.caveofthemounds.com/ | Venue or Attraction | Other | Yes |
| Cave Point Paddle and Pedal | | 6329 WI-57 | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.cavepointpp.com | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Cedarburg Chamber of Commerce | | N58 W6194 Coumbia Road | | Cedarburg | | Wisconsin | 53012 | | | | www.cedarburg.org | Destination Marketing or Chamber Organization | Other | No |
| Cedars Lock | <p>The Fox River lock system once consisted of twenty four locks from Portage to De Pere, this mid-19th century system connected the Great Lakes with ports on the Mississippi River and the Gulf of Mexico. Today it is one of two hand-operated lock systems left in existence in the United States. Located a few miles downriver from the four Appleton Locks, the Cedars Lock is located in the middle of a 100-foot elevation drop between Appleton Lock 1 and Kaukauna Lock 5 as the Fox River makes its way to Green Bay. Parking, boat launch, and portage locations available near the lock site.</p> | W Main St | | Little Chute | Outagamie | Wisconsin | 54140 | | | 920-759-9833 | www.foxlocks.org/the-locks/cedars | Venue or Attraction | Other | Not a Manufacturing Business |
| Centergy | | 210 McClellan Street, Suite 210 | | Wausau | | Wisconsin | 54403 | | | | www.centergy.net | Other | Other | No |
| Central Boardshop | | 426 N 3rd Street | | Wausau | Marathon | Wisconsin | 54403 | | centralboardshop@hotmail.com | 715-848-0400 | https://www.central-boardshop.com/ | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Central WI Offroad Cycling Coalition | CWOCC is the local chapter of the International Mountain Biking Association. We build and maintain 70 miles of single track trail over six trail heads In Central Wisconsin. | | | Wausau | Marathon | Wisconsin | | | jahnno@yahoo.com | 715-581-1022 | https://cwocc.org/ | Nonprofit | Biking | Not a Manufacturing Business |
| Chain Reaction Cyclery | Bike shop | 818 N. Superior Street | | Appleton | Outagamie | Wisconsin | 54911 | | | 920-733-1141 | www.chainreactioncycleryllc.com | Retailer or Rental | Biking | No |
| Champions Riverside Resort | In the beautiful rolling hills of western Wisconsin and located just a few miles north of I90, we offer a great place to get away from it all without getting too far away! | W16751 Pow Wow Lane | | Galesville | Trempealeau | Wisconsin | 54630 | | info@championsriversideresort.com | 608-582-2995 | www.championsriversideresort.com | Venue or Attraction | Biking, Camping, Fishing, Motorcycling, Paddling (canoe/kayak/stand-up paddleboard), Running, RVing, Boating | Yes |
| Chase Outdoors | | 10101 Market St C-30 | | Rothschild | Marathon | Wisconsin | 54474 | | chaseoutdoorsllc@gmail.com | 715-298-5118 | https://www.chase-outdoors.com/ | Apparel, Retailer or Rental | Camping, Fishing, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Chasin Tail Charter | | 1210 Washington St | | Two Rivers | | Wisconsin | 54241 | | | | www.chasintailcharter.net/ | Guide or Outfitter | Fishing | No |
| Chequamegon Adventure Company | Bike and boat shop; renting bikes, fat bikes, kayaks, canoes, paddleboards, cross-country skis, and snowshoes. | 8576 US Highway 51 N | | Minocqua | Oneida | Wisconsin | 54548 | | | 715-356-1618 | www.chequamegonadventurecompany.com | Retailer or Rental | Biking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | No |
| Chequamegon Area Mountain Biking Association (CAMBA) | | PO Box 141 | | Cable | | Wisconsin | 54821 | | | | www.cambatrails.org | Association | Biking | No |
| Chequamegon Bay Boats | Chequamegon Bay Boats specializes in launching your boat at one of two ramps in Washburn, a selection based on current conditions. This service allows one to explore the vast expanse of Chequamegon Bay and the Apostle Islands on Lake Superior. Among these islands, Madeline Island stands out as a prime destination, notable for being the only one boasting a town equipped with shops and restaurants. Boating experience is required for all rentals. To ensure safety, a comprehensive float plan covering the areas customers wish to explore is discussed and created.> | 706 W Bayfield Street | | Washburn | Bayfield | Wisconsin | 54891 | | contact@cb-boats.com | 715-209-4150 | www.cb-boats.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Chequamegon MTB Festival | | PO Box 267<br>13460 Spruce Street | | Cable | | Wisconsin | 54821 | | | | www.cheqmbt.com | Event/Tradeshow/Race | Biking | No |
| Chetek Hydroflites Water Ski Show Team | Local water ski team that puts on a themed show throughout the summer on Lake Chetek. | 728 Lakeview Drive | | Chetek | Barron | Wisconsin | 54728 | | chetekhydroflites@yahoo.com | 715-205-8095 | www.hydroflites.com/ | Venue or Attraction, Nonprofit | Other | No |
| Chinook Express Sport Fishing Charters | | 2550 Hillcrest Road | | Port Washington | | Wisconsin | 54220 | | | | www.chinookexpresscharters.com/ | Guide or Outfitter | Fishing | No |
| Chipmunk Rapids Campground | | Forest Road 2156 | | Florence | | Wisconsin | 54121 | | | | www.fs.usda.gov/recarea/cnnf/recreation/camping-cabins/recarea/?recid=27863&actid=29 | Venue or Attraction | Camping | No |
| Chippewa County | | 711 N. Bridge Street | | Chippewa Falls | | Wisconsin | 54729 | | | | www.co.chippewa.wi.us | Agency or Government | Other | No |
| Chippewa Falls Area Chamber of Commerce | Visitor center for Go Chippewa County | 1 N Bridge St | | Chippewa Falls | Chippewa | Wisconsin | 54729 | | sue@chippewachamber.org | (715) 723-0331 | https://gochippewacounty.com/ | Destination Marketing or Chamber Organization | ATV/UTV/4x4, Biking, Boating, Camping, Fishing, Fitness, Hiking and Backpacking, Horseback Riding, Hunting/Shooting/Trapping, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, RVing, Sailing, Snowshoeing, Snowmobiling | Not a Manufacturing Business |
| Chippewa Valley Sporting Goods | Sporting goods store offering premium quality sporting goods at very competitive prices. | 315 S Hastings Way | | Eau Claire | Eau Claire | Wisconsin | 54701 | | greg.hanson@cv-sports.com | 877-444-9409 | https://cv-sports.com/contact/ | Apparel | Other | No |
| Christie Mountain | <p>A modern log cabin available at the ski hill. A special ski area to enjoy, free of cares, full of fun. Exciting runs to make blue blood roar, long cruising runs for mellow times and gentle places to build confidence. Spring water snow (for that special bounce). Lighted slopes; snack bar. Ideal for a family ski outing. Skiing snowboarding and snowtubing for all. Your treated as a guest not a number!</p> | W13755 County Road O | | Bruce | Rusk | Wisconsin | 54819 | | info@christiemountain.com | 715-868-7800 | www.christiemountain.com | Ski Area | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Christmas Mountain Village | <p>Whether you want to hit the greens, the slopes, the trails, the courts, or just relax...Christmas Mountain Village offers you the ultimate fun vacation, winter, spring, summer and fall. You will enjoy playing our beautiful 27-hole PGA championship course that winds through breathtaking natural surroundings or you will find winter wonderland on the slopes at Christmas Mountain. Groomed slopes are serviced by two high speed chair lifts.</p> <p>Located just a few minutes from Wisconsin Dells.</p> | S944 Christmas Mountain Rd | | Wisconsin Dells | Sauk | Wisconsin | 53965 | | | 608-253-1000 | www.christmasmountainvillage.co/ | Ski Area | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Chuck Roehl Guide Service | | PO Box 13128 | | Hayward | | Wisconsin | 54843 | | | | www.chuckroehlsguideservice.com/index.html | Guide or Outfitter | Fishing | No |
| City of Antigo | City Parks and Recreation | 700 Edison Street | | Antigo | Wisconsin | Wisconsin | 54409 | | srepp@antigo-city.org | 715-623-3633 | www.antigo-city.org | Agency or Government | ATV/UTV Riding, Biking, Boating, Camping, Fitness, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, RVing, Snowshoeing, Fishing | Yes |
| City of Baraboo Parks, Recreation and Forestry Department | Municipal parks, recreation and forestry department | 124 2nd St. | | Baraboo | Sauk | Wisconsin | 53913 | | parkrec@cityofbaraboo.com | 608-355-2760 | http://www.cityofbaraboo.com/parksandrecreation | Agency or Government | Biking, Fitness, Paddling (canoe/kayak/stand-up paddleboard), Running, Other | Not a Manufacturing Business |
| City of Berlin | | 108 N. Capron Street | | Berlin | | Wisconsin | 54923 | | | | www.cityofberlin.net | Agency or Government | Other | No |
| City of Cuba City | | 108 N. Main Street | | Cuba City | | Wisconsin | 53807 | | | | www.cubacity.org/econ-dev | Agency or Government | Other | No |
| City of Elroy | | 1717 Omaha Street | | Elroy | | Wisconsin | 53919 | | | | www.elroywi.com | Agency or Government | Other | No |
| City of La Crosse Parks, Recreation, Forestry | | 400 La Crosse Street | | La Crosse | | Wisconsin | 54601 | | | | www.cityoflacrosse.org/your-government/departments/parks-recreation-forestry | Agency or Government | Other | No |
| City of Madison Parks Division | Madison Parks manages more than 6,000 acres in 270+ parks offering both active and passive recreation. | 210 Martin Luther King Jr Blvd, Room 104 | | Madison | Dane | Wisconsin | 53703 | | parks@cityofmadison.com | 608-266-4711 | cityofmadison.com/parks | Agency or Government, Conservation, Education | Biking, Boating, Fishing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Sailing, Snowshoeing, Other | Not a Manufacturing Business |
| City of Mauston | | 303 Mansion Street | | Mauston | | Wisconsin | 53948 | | | | www.mauston.com | Agency or Government | Other | No |
| City of Wausau & Marathon County Parks, Recreation & Forestry | The Wausau/Marathon County Parks, Recreation, & Forestry Department operates two separate park systems, a County Forestry system, and provides a variety of facilities and recreation opportunities. | 212 River Drive S | Suite 2 | Wausau | Marathon | Wisconsin | 54403 | Wausau & Marathon County | parkforestry@co.marathon.wi.us | 715-261-1550 | www.co.marathon.wi.us/Departments/ParksRecreationForestry.aspx | Agency or Government | ATV/UTV Riding, Biking, Boating, Camping, Fishing, Hiking and Backpacking, Horseback Riding, Hunting/Shooting/Trapping, Nordic/Cross-Country Skiing, Running, RVing, Snowshoeing, Snowmobiling, Other | No |
| Clear Water Outdoor | | 744 W Main St | | Lake Geneva | | Wisconsin | 53147 | Delafield; Milwaukee | | | www.clearwateroutdoor.com | Apparel, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing | No |
| Clements Fishing Barge | | 108 Main St | | Genoa | | Wisconsin | 54632 | | | | www.clementsfishing.com | Guide or Outfitter | Fishing | No |
| Colin Crawford's Guiding Service | | Highway 17 | | Phelps | | Wisconsin | 54554 | | | | www.CrawfordFishing.com | Guide or Outfitter | Fishing | No |
| Commercial Recreation Specialists | CRS specializes in recreation products and services designed specifically for commercial clients. | 807 Liberty Drive | Suite 101 | Verona | Dane | Wisconsin | 53593 | | | 877-896-8442 | https://crs4rec.com/ | Consultant or Professional Services, Other | Boating, Paddling (canoe/kayak/stand-up paddleboard), Other | Not a Manufacturing Business |
| Cool City Charters | | 320 22nd St | | Two Rivers | | Wisconsin | 54241 | | | | www.coolcitycharters.com | Guide or Outfitter | Fishing | No |
| Coolidge Springs Trout Ranch | | W6981 Trout Pond Rd | | Fifield | | Wisconsin | 54524 | | | | | Retailer or Rental | Fishing | No |
| Coontail | Bike and boat shop. The area's top kayak, SUP & bike dealer with bike, watersport and wintersport rentals. | 5454 Park Street | | Boulder Junction | Vilas | Wisconsin | 54512 | Arbor Vitae | | 888-874-0885 | www.coontail.com | Retailer or Rental | Biking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | No |
| Cornucopia Sailing | <p>Cornucopia Sailing is here to take you sailing on Lake Superior. Captain Andrew Sauter Sargent will accompany you and your family and friends while we spend time on the water aboard "la diosa," a cutter rigged sloop of 41 feet overall. Safety, fun, participation, excitement and relaxation are some the goals that Cornucopia Sailing can assist you with during your time on Lake Superior. Come Sail with us!</p> | 22620 Siskiwit Bay Parkway | | Cornucopia | Bayfield | Wisconsin | 54827 | | | 920-915-7548 | www.cornucopiasailing.com/ | Guide or Outfitter | Sailing | Not a Manufacturing Business |
| Cottage Keeper | Short-term rental management company. Cottage and cabin rentals. | 970 Mansfield Court | | Nekoosa | Adams | Wisconsin | 54457 | | rentals@cottagekeeper.com | 888-404-2688 | www.cottagekeeper.com | Retailer or Rental, Other | ATV/UTV Riding, Biking, Boating, Climbing, Dirt Biking (Motocross), Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping, Motorcycling, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Sailing, Snowshoeing, Snowmobiling, Surfing or Kiteboarding, Horseback Riding | No |
| Coulee Bicycle Company | Bike shop | 213 Main Street | | Onalaska | La Crosse | Wisconsin | 54650 | | | 608-783-7433 | www.couleebike.com/ | Retailer or Rental | Biking | No |
| Country Cruisin' Canoes & Kayaks | | N4001 19th Ave | | Mauston | | Wisconsin | 53948 | | | | | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Cranked Bike Studio | Bike shop | 407 S Green Bay Rd | | Neenah | Winnebago | Wisconsin | 54956 | | | 920-720-0800 | www.crankedbikestudio.com | Retailer or Rental | Biking | No |
| CrankWorx Bike Shop | Bike shop | 101 S. Main Street | | River Falls | Pierce | Wisconsin | 54022 | | | 715-629-7246 | www.crankworxbikeshop.com/ | Retailer or Rental | Biking | No |
| Crawford County Tourism Council | | 14767 Eagle Ridge Road | | Ferryville | | Wisconsin | 54628 | | | | | Destination Marketing or Chamber Organization | Other | No |
| Crazy Lennys E-Bikes | Bike shop | 6017 Odana Rd | | Madison | Dane | Wisconsin | 53719 | | | 608-276-5921 | www.crazylennysebikes.com/ | Retailer or Rental | Biking | No |
| Cream City Conservation & Consulting | | 3628 W. Pierce Street | | Milwaukee | | Wisconsin | 53215 | | | | | Conservation, Consultant or Professional Services | Other | No |
| Cream City Cycle Club | | PO Box 894 | | Milwaukee | | Wisconsin | 53201 | | | | www.creamcitycycleclub.com | Association | Biking | No |
| Cronometro | Bike shop | 338 W Lakeside St | | Madison | Dane | Wisconsin | 53715 | | | 608-243-7760 | www.cronometro.com | Retailer or Rental | Biking | No |
| Crooked Creek Canoe LLC | | 8019 Highway 61 | | Readstown | | Wisconsin | 54652 | | | | www.crookedcreekcanoe.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Camping | No |
| Cruisin' Tikis Oshkosh | <p>Take a daycation and experience Oshkosh waterways like you've never before!</p> <p>Charter a two hour private tiki themed boat for up to 6 people and one of their Captains (U.S. Coast Guard trained & certified) will cruise you around to experience the banks of the Fox River, Lake Butte Des Mortes, spectacular bridge views, sunsets and Oshkosh waterways. Whatever the occasion or celebration...you can count on Crusin’ Tikis Oshkosh for a good time!</p> | 1501 Arboretum Drive | | Oshkosh | Winnebago | Wisconsin | 54901 | | info@cruisintikisoshkosh.com | 833-845-4329 | www.cruisintikisoshkosh.com/ | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Cruisin Turtle | A 48 foot cruiser available for rent on the Castle Rock Flowage. Accommodates up to 50 people. Reservations required. Operated by The Dirty Turtle, restaurant and bar on west side of beautiful Castle Rock Lake. | W5250 N Osprey Dr | | New Lisbon | Juneau | Wisconsin | 53950 | | marx.sheila@gmail.com | 608-562-5931 | www.dirtyturtle.com/marina/cruisin-turtle/ | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Custom Archery & Outdoors | | 1230 Poplar Ave | Entrance B | Superior | Douglas | Wisconsin | 54880 | | | 715-399-9900 | https://customarcheryandoutdoors.com/ | Guide or Outfitter, Retailer or Rental | Hunting/Shooting/Trapping | Not a Manufacturing Business |
| D & S Bait, Tackle & Archery, LLC | | 1411 Northport Dr | | Madison | | Wisconsin | 53704 | | | | www.dsbait.com | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | No |
| Dancing with Walleyes | | Pewaukee Lake | | Pewaukee | | Wisconsin | 53072 | | | | www.dancingwithwalleyes.com/?fbclid=IwAR1CLtI4yQdMXXUPlu04T5f_lYXXV6jEpsMfWtvYDbae7qaXGZ1N1YnvmaA | Guide or Outfitter | Fishing | No |
| Dave Duwe's Guide Service | | Serving the Delavan Lake and Geneva Lakes areas | | Lake Geneva | | Wisconsin | 53115 | | | | www.fishdelavanlake.com | Guide or Outfitter | Fishing | No |
| Dave's Outboard Motors | <p>Daves Outboard Motors has been serving the Hayward Area for over 40 years. Offering a wide range of marine products and accessories including; Hewitt Roll-a-Docks and Boat Lifts, Manitou Pontoon Boats, Evinrude E-Tec Outboards, Minnkota Trolling Motors, Humminbird Electronics, Walker Bay Sailboats, water skis, kneeboards, tubes, water toys, and much more... </p> | 15380 W County Highway B | | Hayward | Sawyer | Wisconsin | 54843 | | | 715-634-4616 | www.davesoutboardmotors.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Davis Plastic LLC | DAVIS Plastic LLC strives to create affordable, innovative, and durable equine products. All of our products are designed and manufactured 100% in the USA. | 350 N Center St | | Brandon | Fond du Lac | Wisconsin | 53919 | | kbirschbach@davisplastic.com | 920-346-5815 | http://www.davisplastic.com/ | Manufacturing | Horseback Riding | No |
| Dead Reckon Charters | | 733 S Riverfront Dr | | Sheboygan | | Wisconsin | 53083 | | | | www.deadreckoncharters.com | Guide or Outfitter | Fishing | No |
| Deep Six Charters | | Kewaunee Marina | | Kewaunee | | Wisconsin | 54216 | | | | | Guide or Outfitter | Fishing | No |
| Dells Water Sports Boat Rentals & Marina | | 255 Wisconsin Dells Parkway South | | Wisconsin Dells | | Wisconsin | 53965 | | | | www.dellswatersports.com | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Dementia Friendly Community Initiative, Inc | We provide a program called Cycling Without Age to individuals with limited mobility issues. This allows those individuals with the opportunity to receive short outings to at no cost. | 1527 Meadow Lane | | Elkhorn | Walworth | Wisconsin | 53121 | | dfcwalworth@gmail.com | 262-320-7325 | www.dfcwalworth.org | Education | Biking | No |
| Dennis Walker's Guide Service | | 370 Palmer Avenue | | Green Lake | | Wisconsin | 54941 | | | | www.greenlakefishing.com | Guide or Outfitter | Fishing | No |
| Destination Door County | | 1015 Green Bay Road | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.doorcounty.com | Destination Marketing or Chamber Organization | Other | No |
| Destination Kohler | | 444 Highland Drive | | Kohler | | Wisconsin | 53044 | | | | www.americanclubresort.com | Destination Marketing or Chamber Organization | Other | No |
| Destination Lake Winnebago Region | Destination Lake Winnebago Region is the official visitor’s bureau for Fond du Lac, Waupun, Horicon and the lower Lake Winnebago area. Home to Horicon Marsh, the Kettle Moraine State Forest and several lakes, the visitor's bureau offers key information for exploring the numerous biking, fishing, golf, hiking, running, skating, water opportunities and other recreational activities in the region. | 23 S Main Street | Suite 201 | Fond du Lac | Fond du Lac | Wisconsin | 54935 | | info@fdl.com | 920-923-3010 | https://www.fdl.com/ | Destination Marketing or Chamber Organization | Other | Not a Manufacturing Business |
| Destination Sturgeon Bay | Welcome and Information Center | 36 S. 3rd Avenue | | Sturgeon Bay | Door | Wisconsin | 54235 | | vacation@sturgeonbay.net | 920-743-6246 | www.sturgeonbay.net | Destination Marketing or Chamber Organization | ATV/UTV Riding, Biking, Boating, Camping, Climbing, Downhill Skiing and Snowboarding, Fishing, Fitness, Hiking and Backpacking, Horseback Riding, Motorcycling, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, RVing, Sailing, Snowshoeing, Snowmobiling, Surfing or Kiteboarding, Hunting/Shooting/Trapping | No |
| Devil's Lake Climbing Guides | Devil's Lake Climbing Guides offer fun, educational climbing days on the gorgeous quartzite cliffs of Devil's Lake State Park. Guided rock climbing, bouldering and rappelling trips for beginning to intermediate climbers. Top-rope anchors and lead climbing courses for climbers aspiring to lead their own climbing trips. | 2018 Jenifer St | | Madison | Dane | Wisconsin | 53704 | | info@devilslakeclimbingguides.com | (608) 616-5076 | www.devilslakeclimbingguides.com | Guide or Outfitter | Climbing | Not a Manufacturing Business |
| Dewey Catchem & How | | 11085 Highway 70 East | | Arbor Vitae | Vilas | Wisconsin | 54568 | | | | www.deweycatchemandhow.com | Guide or Outfitter | Fishing | No |
| Dick Bouchonville Guide Services | | 1568 Dogwood Drive | | St. Germain | | Wisconsin | 54558 | | | | | Guide or Outfitter | Fishing | No |
| Dick's Sporting Goods | Bike shop | 4350 Greenville Dr | | Appleton | Outagamie | Wisconsin | 54913 | Brookfield, Grafton, Green Bay, Greendale, Janesville, La Crosse, East Madison, West Madison, Oshkosh, Wausau, Wauwatosa | | 920-954-9266 | stores.dickssportinggoods.com/wi/appleton/109/ | Retailer or Rental | Biking | No |
| Dillenschneider Designs, LLC | Makers of the One-Arm Freedom Canoe Paddle that allows people with upper limb impairments to effectively paddle conventional and Outrigger canoes and Dragon Boats. Disabled veteran and woman owned. | 79270 State HWY 13 | | Washburn | Bayfield | Wisconsin | 54891 | | dillenschneiderdesigns@outlook.com | | https://dillenschneiderdesigns.com/ | Manufacturing, Retailer or Rental, Wholesaler/Dealer/Distributor | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Ding's Dock | <p>Dings Dock offers rentals of pontoon boats, kayaks, paddle boards, canoes and anything else you need to enjoy your day on the beautiful Chain O' Lakes. </p> | E1171 County Road Q | | Waupaca | Waupaca | Wisconsin | 54981 | | | 715-258-2612 | www.dingsdockwi.com/ | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Ding's Dock/Crystal River Canoe Trips | | E1171 County Road Q | | Waupaca | | Wisconsin | 54981 | | | | www.dingsdock.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Discover Eastern Wisconsin Disc Golf | Develop, organize and promote disc golf courses, projects and events throughout Eastern Wisconsin. | 4121 Martin Lane | | Two Rivers | Manitowoc | Wisconsin | 54241 | Manitowoc | discgolf@discoverwisc.com | 920-629-9997 | http://discoverwisc.com | Venue or Attraction, Nonprofit, Education | Other | Yes |
| Divepoint Scuba Paddle | | 944 Main St | | Stevens Point | | Wisconsin | 54481 | Wausau | | | www.divepointscuba.com | Retailer or Rental, Education | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Diver Dan's Scuba & Aquatic Center | Diver Dan's Scuba and Aquatic Center has been providing divers with state of the art equipment, exceptional scuba training, diving charters and escorted travel, scuba gear rentals, and equipment repairs since 1983. As a family owned and operated business, we pride ourselves on the personalized attention we give each one of our customers and students, ensuring that they have the knowledge and skills necessary for a safe and comfortable diving experience. | 3927 30th Avenue | | Kenosha | Racine | Wisconsin | 53144 | | info@diverdan.com | 262-652-9399 | https://www.diverdan.com/ | Guide or Outfitter, Retailer or Rental, Other | Other | Not a Manufacturing Business |
| Diversions Scuba | We are Madison's first PREMIERE PADI 5-STAR TRAINING FACILITY and a TDI Training Facility. Diversions Scuba has been honored with three achievement awards from PADI for Excellence in Education, Community Involvement, and the Environment and has received recognition from the Dane County Board of Supervisors for our community activities. The shop currently sells a number of the scuba diving's finest quality equipment and continues to offer small classes with flexible training schedules. | 5504 University Ave | | Madison | Dane | Wisconsin | 53705 | | dive@diversions-scuba.com | 608-441-2545 | http://www.diversions-scuba.com/contact.html | Guide or Outfitter, Other | Other | Not a Manufacturing Business |
| Dog Paddle Kayak Rental | | Central Ave | | Washburn | | Wisconsin | 54891 | | | | www.dog-paddlekayaks.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Donahue Super Sports | | 6821 Highway 54 East | | Wisconsin Rapids | Wood | Wisconsin | 54494 | | | 715-424-1762 | https://www.donahuesupersports.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Snowmobiling | Not a Manufacturing Business |
| Door County Adventure Center | Adventure programming for individuals, groups, and teams. We provide recreational opportunities that are fun, safe, and affordable including: kayaking, zip lining, paddle boarding, trips, and more. | 4497 Ploor Road | | Sturgeon Bay | Door County | Wisconsin | 54235 | Egg Harbor, Ellison Bay | adventures@teamleadership.com | 920-746-9539 | www.dcadventurecenter.com/ | Guide or Outfitter, Venue or Attraction | Climbing, Paddling (canoe/kayak/stand-up paddleboard), Other | Yes |
| Door County Adventure Rafting & Boat Tours | <p>Door County Adventure Rafting is a fun and fast boat tour which brings you to the best sights Door County has to offer! Our boat tours specialize in small group tours and give you a personalized experience you can’t find anywhere else in Door County. We offer 4 unique boat tours around Door County. </p> <p>New for this year is the Cave Point Tour which departs from Baileys Harbor and brings you to the breathtaking scenery of Cave Point County Park as well as several shipwrecks. The Bayside Tour offers scenic views of Eagle Bluff Lighthouse, Eagle Cave, the Strawberry Islands, and the Fish Creek Harbor Shipwreck. The Death’s Door Tour gets you up close to some of the most remote sights in Door County including the Plum Island Range Lights, Pilot Island Lighthouse, and the shipwreck of the Grapeshot. On the Lakeside Tour we navigate the waters of Lake Michigan to Cana Island Lighthouse, the Baileys Harbor Birdcage Lighthouse, and several shipwrecks from the 1800’s.</p> <p>Give us a call or check out our website to book your tour. Our online reservation system makes it easy to plan your trip and get on the water.</p> <p>**Note: All tours are by reservation only.</p> | 4150 Maple St. | | Fish Creek | Door | Wisconsin | 54212 | | matt@doorcountyadventurerafting.com | 920-559-6106 | www.doorcountyadventurerafting.com | Guide or Outfitter | Boating, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Door County Bike Tours | | 9914 Water St | | Ephriam | | Wisconsin | 54211 | | | | www.doorcountybiketours.com | Guide or Outfitter | Biking | No |
| Door County Boat Rental | Enjoy a day on the water or take a sunset cruise. Rentals available include pontoons, fishing boats, runabouts, canoes, sailboats and jet skis. We also offer harbor tours, ski and fishing charters. 3 locations in Sturgeon Bay: Snug Harbor Inn, Beach Harbor Resort and the Maritime Museum. | 1627 Memorial Dr | | Sturgeon Bay | Door | Wisconsin | 54235 | | fun@doorcountyboatrental.com | 920-746-6071 | www.doorcountyboatrental.com | Guide or Outfitter, Retailer or Rental | Boating, Fishing, Sailing | Not a Manufacturing Business |
| Door County Charters | | Baileys Harbor Yacht Club | | Baileys Harbor | | Wisconsin | 54202 | | | | www.doorcountycharters.com | Guide or Outfitter | Fishing | No |
| Door County Kayak Tours | | 8442 State Hwy 42 | | Fish Creek | | Wisconsin | 54212 | | | | www.DoorCountyKayakTours.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Door County Land Trust | | 23 N. 5th Avenue | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.doorcountylandtrust.org | Conservation, Association | Other | No |
| Door County North | | PO Box 10 | | Ellison Bay | | Wisconsin | 54210 | | | | www.doorcountynorth.net | Other | Other | No |
| Down With Bikes | Bike shop | 601 Bram St | | Madison | Dane | Wisconsin | 53713 | | | 414-242-7064 | www.downwithbikes.org | Retailer or Rental | Biking | No |
| Dream Bikes | Bike shop | 1131 N Sherman Ave | | Madison | Dane | Wisconsin | 53704 | Milwaukee | | 608-416-5536 | www.dream-bikes.org | Retailer or Rental | Biking | No |
| Dretzka Park and Golf Club | <p>Heavily wooded scenic course, with moderate elevation changes and several blind holes. Can vary from 4500 to 7500 ft. in length with alt. tees and pins. Closed for a few months every spring. Designed for the low-handicap golfer, this Championship layout has offered challenging play since 1964. Water is prevalent throughout the course, crossing 12 of the 18 holes. Although it seems wide open, the narrow, sculpted fairways and long rough create a slicer's nightmare.</p> | 12020 W Bradley Rd | | Milwaukee | Milwaukee | Wisconsin | 53224 | | | 414-352-7502 | www.countyparks.com | Other | Other | Not a Manufacturing Business |
| Drift Explorer | Drift Explorer is a mobile paddlesport outfitter and rental business serving all of Wisconsin. | 142943 Moon Road | | Mosinee | Marathon | Wisconsin | 54455 | | lumberyardrock@gmail.com | 715-660-8316 | https://getontheriver.com/ | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Driftless Angler | | 106 S. Main Street | | Viroqua | | Wisconsin | 54665 | | | | www.driftlessangler.com | Retailer or Rental, Guide or Outfitter | Fishing | No |
| Driftless Endurance (Tree Roots LLC) | Driftless Endurance organizes trail running events in the Driftless area of south central Wisconsin. | 7418 Wayside Rd | | Middleton | Dane | Wisconsin | 53562 | | treerootsllc@gmail.com | (608) 931-8375 | https://www.driftlessendurance.com/ | Event/Tradeshow/Race | Running | Not a Manufacturing Business |
| Driftless Trails Contracting | | W1385 Ramrod Coulee Ln | | Genoa | Vernon | Wisconsin | 54632 | Driftless Trails builds high-quality, multi-use trail systems in the midwest. | driftlesstrailscontracting@gmail.com | 608-386-2036 | http://www.driftlesstrailscontracting.com/ | Consultant or Professional Services, Other | Biking, Hiking and Backpacking, Other | Not a Manufacturing Business |
| Driftless Wisconsin | | P.O. Box 201 | | Prairie du Chien | | Wisconsin | 53821 | | | | www.driftlesswisconsin.com | Destination Marketing or Chamber Organization | Other | No |
| Drifty's Canoe Rental | | 100 Water St | | Ontario | | Wisconsin | 54651 | | | | www.driftyscanoerental.net | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| DSG Outerwear | Fishing, ice fishing, hunting, snowmobile and heated apparel for women. | 4638 E Washington Ave | | Madison | Dane | Wisconsin | 53704 | | sales@dsgouterwear.com | 608-445-9324 | www.dsgouterwear.com | Apparel, Manufacturing, Retailer or Rental | Fishing, Hunting/Shooting/Trapping, Snowmobiling, Other | No |
| Duluth Trading Company | | 170 Countryside Drive | | Belleville | | Wisconsin | 53508 | | | | www.duluthtrading.com | Apparel, Retailer or Rental | Other | No |
| Dumper Dan's Sportfishing Charters of Sheboygan | | 676 S Pier Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.dumperdan.com | Guide or Outfitter | Fishing | No |
| Dutch's Trading Post | | 258 N. Main Street | | Fond du Lac | | Wisconsin | 54935 | | | | www.dutchstradingpost.com | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | No |
| Eagle All Sports | | 32 Wisconsin Ave | | Hurley | | Wisconsin | 54534 | | | | www.eagleallsports.net | Retailer or Rental | Snowmobiling | No |
| Eagle River Guide Association | | PO Box 1511 | | Eagle River | | Wisconsin | 54521 | | | | https://eagleriverguidesassn.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Eagle Sports Center | | 702 Wall St. | | Eagle River | | Wisconsin | 54521 | | | | www.eaglesportscenter.com | Retailer or Rental | Fishing | No |
| Eagle's Cliff Guide Service & Vacation Rental | | 1st street | | Pepin | | Wisconsin | 54759 | | | | www.eaglescliff-pepin.com | Guide or Outfitter | Fishing | No |
| Eau Claire Adventure Rentals | Our E-Bikes allow you to pedal around the city with the help of the electric assist making things effortless! Take an E-bike down the streets and around the trails to discover all the hidden gems. | 930 Galloway St | | Eau Claire | Eau Claire | Wisconsin | 54701 | | ecadventurerentals@gmail.com | 715-210-8940 | https://www.ecadventurerentals.com/ | Retailer or Rental | Biking, Camping | Not a Manufacturing Business |
| Eau Claire Environmental Adventure Center | University student and community adventure rental center. Bikes, kayaks, climbing gear, and much more! | 15 Garfield Avenue | | Eau Claire | Eau Claire | Wisconsin | 54701 | | recreation@uwec.edu | 715-836-3377 | https://www.uwec.edu/recreation/environmental-adventure-center/ | Guide or Outfitter, Retailer or Rental | Biking, Downhill Skiing and Snowboarding, Hiking and Backpacking, Snowshoeing, Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing, Other, Camping, Climbing | No |
| Eau Claire Outdoors | Wide variety of paddling, hiking, skiing and backpacking equipment available to rent in downtown Eau Claire. Also offering guided backpacking, hiking and paddling tours. | 225 N Barstow St | | Eau Claire | Eau Claire | Wisconsin | 54703 | | hello@eauclaireoutdoors.com | 715-204-4574 | www.eauclaireoutdoors.com | Guide or Outfitter, Retailer or Rental | Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| EC Adventures | | S5340 Highway 27 | | Augusta | Eau Claire | Wisconsin | 54722 | | | | www.ec-adventures.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Ecklund Motorsports of Appleton | | 325 N Mall Dr | | Appleton | Outagamie | Wisconsin | 54913 | | | 920-734-7134 | https://www.ecklundmotorsports.com/ | Retailer or Rental, Wholesaler/Dealer/Distributor | ATV/UTV Riding, Dirt Biking (Motocross), Motorcycling, Snowmobiling | Not a Manufacturing Business |
| Ecology Sports | | 10740 N Bay Shore Dr | | Sister Bay | Door | Wisconsin | 54234 | | | 920-854-5724 | https://www.ecologysports.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Fitness, Hiking and Backpacking, Running | Not a Manufacturing Business |
| Edge of Park Bike & Moped Rental | | 4025 Shore Rd | | Fish Creek | | Wisconsin | 54212 | | | | www.edgeofpark.com | Retailer or Rental | Biking | No |
| Edge-O-Dells Resort | RV resort, bar, restaurant, and live music. | N555 Hwy 12 | | Wisconsin Dells | Juneau | Wisconsin | 53965 | | camping@edgeodells.com | 608-253-4275 | www.edgeodells.com | Food and Beverage, Other | Other, Camping | No |
| Ekdall Country Store & Canoe Rental | | 13049 County Road F | | Grantsburg | | Wisconsin | 54840 | | | | | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Elektra Cruise | Eco-friendly, all-electric private boat charters, boat rentals, guided river and lake tours, water taxi service to local restaurants and summer events around Oshkosh, Wisconsin. | Fox Harbor Marina | 1000 Bauman St | Oshkosh | Winnebago | Wisconsin | 54902 | | info@elektracruise.com | 305-951-3486 | http://www.elektracruise.com/ | Guide or Outfitter, Retailer or Rental | Boating | Not a Manufacturing Business |
| Elektra Cruise | <p>Elektra Cruise offers a unique boating experience aboard a Duffy 22’ Sun Cruiser which is 100% electric. It's the perfect way to enjoy a lazy summer afternoon or sunset, cruising the beautiful local waters of Oshkosh, Wisconsin. </p> <p>They offer a variety of cruise options: Be your own captain and skipper the boat yourself or hire one of their friendly USCG licensed captains. They also offer guided river tours and custom charters based on your itinerary. All-inclusive catered cruises are another popular option, featuring local craft beer and wine tastings.</p> | 1000 Bauman Street | | Oshkosh | Winnebago | Wisconsin | 54902 | | info@elektracruise.com | 920-252-8118 | www.elektracruise.com/ | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Elkhart Lake Watersports | | 276 Victorian Village Drive | | Elkhart Lake | | Wisconsin | 53020 | | | | www.elkhartwatersports.com | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Elmer's Lake Geneva Boat Line, Inc | Elmer's service could include a speedboat, wave runner, or a relaxing sailboat ride on our 30-foot catamaran. | 195 Wrigley Drive | | Lake Geneva | Walworth | Wisconsin | 53147 | | lakegenevaboatline@gmail.com | 262-248-9952 | www.lakegenevaboatline.com | Guide or Outfitter | Boating, Sailing | Not a Manufacturing Business |
| Elroy Area Chamber of Commerce | | P.O. Box 52 | | Elroy | Juneau | Wisconsin | 53929 | | | | www.elroyareachamber.org | Destination Marketing or Chamber Organization | Other | No |
| Elroy Commons Trail Shop | | 303 Railroad St | | Elroy | | Wisconsin | 53929 | | | | www.elroywi.com | Retailer or Rental | Biking, Other | No |
| Embarrass River ATV Park & Campground | | 1100 Quad Park Lane | | Tigerton | | Wisconsin | 54486 | | | | www.tigertonwi.com/campground-atv-park | Venue or Attraction | ATV/UTV Riding, Camping | No |
| Emerys Cycling Triathlon & Fitness | Bike shop | 9929 W Lisbon Ave | | Milwaukee | Milwaukee | Wisconsin | 53222 | Menomonee Falls | | 414-463-2453 | www.emerys.com | Retailer or Rental | Biking | No |
| Endurance House | Bike shop | 2736 Hillside Dr | | Delafield | Waukesha | Wisconsin | 53018 | | | 262-646-7308 | delafield.endurancehouse.com/ | Retailer or Rental | Biking | No |
| EOS: Paddle, Surf, Explore | | 510 North 8th Street | | Sheboygan | | Wisconsin | 53081 | | | | www.eossurf.com | Retailer or Rental, Apparel | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Ephraim Sailing Center | | State Road 42 | | Ephraim | | Wisconsin | 54212 | | | | www.kayakdoorcounty.com | Education | Sailing | No |
| Ephraim Yacht Club | <p>The Ephraim Yacht Club (EYC) is a family-oriented community sailing center focusing on sailing education and amateur sailboat racing. Sailing is a lifetime sport which is athletic but does not require unusual coordination, size or strength. Girls and boys participate in lessons and compete in races together. Sailing is social and at the same time rewards individual initiative and learning. Sailing is low-impact and is very safe. EYC students and parents consistently comment that the student completed lessons with a great feeling of accomplishment. And, sailing is tremendous fun! It is located on Eagle Harbor in beautiful and historic Ephraim, Door County, Wisconsin.</p> | 10071 Water Street | | Ephraim | Door | Wisconsin | 54211 | | dockside@eyc.org | 920-854-7107 | www.eyc.org/ | Association, Education | Sailing | Not a Manufacturing Business |
| E-Rental Adventures, LLC | E-bike rental and sales. | 20366 County Road A | | Shullsburg | Lafayette | Wisconsin | 53586 | | erentaladventuresllc@gmail.com | 608-482-6103 | http://www.erentaladventures.com/ | Retailer or Rental | Biking, Fitness | Not a Manufacturing Business |
| Eric's Canoe & Kayak Rental | | 1289 S Vincent St | | St Croix Falls | | Wisconsin | 54024 | | | | www.ericscanoerental.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Erik's Bike Shop | Sporting shop with bikes, snowboards, skis, skateboards & scooters, plus gear for all. | 4130 Commonwealth Ave | | Eau Claire | Eau Claire | Wisconsin | 54701 | Madison, Milwaukee, Grafton, Greenfield, Glendale | help@eriksbikeshop.com | 877-885-2453 | https://www.eriksbikeshop.com/ | Apparel, Retailer or Rental | Biking, Downhill Skiing and Snowboarding, Nordic/Cross-Country Skiing, Snowshoeing | Not a Manufacturing Business |
| Errington's Guide Service | | 7924 Little Star Lane | | Star Lake | | Wisconsin | 54561 | | | | www.boulderjct.org/listing/erringtons-guide-service | Guide or Outfitter | Fishing | No |
| Erv Keller Guide Service | | PO Box 260 | | Boulder Junction | | Wisconsin | 54512 | | | | www.boulderjct.org/ervkeller | Guide or Outfitter | Fishing | No |
| Evenson's Marine LLC | Marine sales and service | 590 County Road Z | | Rome | Adams | Wisconsin | 54457 | | evensonsmarine@gmail.com | 715-325-6100 | www.evensonsmarine.com | Other, Retailer or Rental | Boating | No |
| Everyday Cycles | Bike shop | 826 E Locust St | | Milwaukee | Milwaukee | Wisconsin | 53212 | | | 414-585-0366 | | Retailer or Rental | Biking | No |
| Evolution Trail Services, LLC | | 3530 Crown Blvd | | La Crosse | La Crosse | Wisconsin | 54601 | Trail consulting company. | evolutiontrails@gmail.com | 608-780-0632 | https://www.evotrails.com/ | Consultant or Professional Services, Other | Biking, Hiking and Backpacking, Other | Not a Manufacturing Business |
| Evolutionary Saddles LLC | Custom saddlery and tack saddle repair and conversion | 211085 Galvin Ave | | Stratford | Marathon | Wisconsin | | | lara@evolutionarysaddles.com | 715-660-0146 | https://evolutionarysaddlesllc.com/ | Manufacturing, Other | Horseback Riding | No |
| Expedition Supply - Hartford | Bike shop | 20 W Sumner St | | Hartford | Waukesha | Wisconsin | 53027 | | | 262-673-7303 | www.expeditionsupply.com/ | Retailer or Rental | Biking | No |
| Explore La Crosse County | | 410 Veterans Memorial Drive | | La Crosse | | Wisconsin | 54601 | | | | www.explorelacrosse.com | Destination Marketing or Chamber Organization | Other | No |
| Extreme Ski & Bike | Bike shop | 235 N Main St | | Thiensville | Ozaukee | Wisconsin | 53092 | | | 262-242-1442 | www.extremeskiandbike.com | Retailer or Rental | Biking | No |
| Fall Line Outfitters Co. | | 904 Main St | | Stevens Point | Portage | Wisconsin | 54481 | | | 715-544-0019 | https://falllineoutfitters.com/ | Apparel, Guide or Outfitter | Camping, Fishing | No |
| Fat Cat Bait & Fishing Supply | | 11364 Main St, Suite A 5 | | Trempealeau | | Wisconsin | 54661 | | | | www.fatcatbait.com | Retailer or Rental | Fishing | No |
| Feradyne Outdoors | Manufacturer of leading brands of archery and bowfishing equipment. | 101 Main Street | | Superior | Douglas | Wisconsin | 54880 | | | 715-395-9955 | https://www.feradyne.com/ | Manufacturing | Fishing, Hunting/Shooting/Trapping | No |
| Ferry Bluff Eagle Council | | P.O. Box 532 | | Sauk City | | Wisconsin | 53583 | | | | www.ferrybluffeaglecouncil.org | Association | Other | No |
| Figure 8 Fishing Guide Service | | 11495 Rudolph Lake Road | | Boulder Junction | | Wisconsin | 54512 | | | | www.boulderjunctionwifishingguide.com | Guide or Outfitter | Fishing | No |
| Finseekers Lake Delavan Guide Service | | 1220 S Shore Dr | | Delavan | | Wisconsin | 53115 | | | | | Guide or Outfitter | Fishing | No |
| First Choice Charter Fishing | | 7510 Apple Lane | | Baileys Harbor | | Wisconsin | 54202 | | | | www.fishingdoorcounty.com | Guide or Outfitter | Fishing | No |
| Fish Anytime Charters | | PO Box 5402 | | De Pere | Brown | Wisconsin | 54115 | | | | www.fishanytime.com | Guide or Outfitter | Fishing | No |
| Fish Casket Charters | | 2102 Jackson St | | Two Rivers | | Wisconsin | 54241 | | | | www.fishcasketcharters.com/ | Guide or Outfitter | Fishing | No |
| Fish Creek Boat Rentals | <p>Door County's best fleet of boats open daily 9:00am - 7pm. Tubing behind a 15-person tritoon with a powerful and efficient 90hp 4 Stroke motor! Our detailed boating map and instruction gets you to your favorite restaurant, beach, island or fishing hole. We constantly try to keep the newest boat rental fleet in all of Door County & beyond by adding brand new boats every year. Please reserve on our website or give us a call!</p> | 9448 Spruce St. | | Fish Creek | Door | Wisconsin | 54212 | | rentals@doorcountyboats.com | 920-421-4443 | www.doorcountyboats.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Fish Creek Scenic Boat Tours | <p>Come cruise aboard our 69 passenger partly covered, partly open tour boat docked downtown Fish Creek. We offer daily narrated tours to Eagle Bluff Lighthouse, Peninsula State Park, Millionaire’s Row, Eagle Cave, Egg Harbor, Ephraim and the many islands, bluffs and beaches surrounding Door County. We offer a small cooler of refreshments on board. Our daily sunset cruise offers free live music. Don’t miss our special cruises scheduled throughout the season including the fireworks cruise!</p> | 9448 Spruce St | | Fish Creek | Door | Wisconsin | 54212 | | tours@doorcountybywater.com | 920-421-4442 | www.doorcountybywater.com/fishcreekscenicboattours/ | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Fish Tales Charters | | 1420 Pine Dr | | Baileys Harbor | | Wisconsin | 54202 | | | | www.fishtalesdoorcounty.com | Guide or Outfitter | Fishing | No |
| Fishin' Magician Charters | | 50 Shanty Rd | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.fishinmagiciancharters.com | Guide or Outfitter | Fishing | No |
| Fishing Charters of Racine | | 2 Christopher Columbus Causeway | | Racine | | Wisconsin | 53403 | | | | www.fishracine.com | Guide or Outfitter | Fishing | No |
| FishMinocqua.com | Offering full and half day guide service fishing the Minocqua Area and the Willow Flowage. | 402 E Park Ave | | Minocqua | Oneida | Wisconsin | 54548 | | dave@fishminocqua.com | 715-614-0160 | www.fishminocqua.com | Guide or Outfitter | Fishing | No |
| Fitchburg Chamber Visitor + Business Bureau | Great resource for info on Fitchburg, WI including bike trails, parks, events, restaurants and more. | 5500 E. Cheryl Parkway | Suite 106 | Fitchburg | Dane | Wisconsin | 53711 | | info@fitchburgchamber.com | 608-288-8284 | www.visitfitchburg.com | Destination Marketing or Chamber Organization | Biking | No |
| Fitchburg Cycles | Bike shop | 2970 Cahill Main Ste 101 | | Fitchburg | Dane | Wisconsin | 53711 | | | 608-630-8880 | www.fitchburgcycles.com/ | Retailer or Rental | Biking | No |
| FK SKS Tools | | 2926 75th St | | Kenosha | Kenosha | Wisconsin | 53143 | | | 262-652-3126 | http://www.fktools-us.com/Index.asp | Other | Downhill Skiing and Snowboarding, Nordic/Cross-Country Skiing, Snowmobiling | Not a Manufacturing Business |
| Flambeau Flowage Sports / Jerkbait Guide Service | | 5228 N Hwy 51 | | Mercer | | Wisconsin | 54547 | | | | www.flambeauflowagesport.com | Food and Beverage, Retailer or Rental, Guide or Outfitter | Fishing | No |
| Floating Toy | <p>If you're looking for a boat to rent for the day, Floating Toy is the place to go! They promise to provide clean, reliable and newer model pontoons for you and your family to enjoy on beautiful Lake Koshkonong and the Rock River.</p> | 723 Ellendale Road | | Edgerton | Rock | Wisconsin | 53534 | | jfkinn@gmail.com | 608-921-9453 | www.floatingtoy.com/ | Retailer or Rental | Boating | Not a Manufacturing Business |
| Fly by Night Guide Service | | 1619 n 23rd Street | | Superior | | Wisconsin | WI | | | | www.fbnguideservice.com/ | Guide or Outfitter | Fishing | No |
| Fly Fisherman's Lair Guide Service | | 1760 Lincoln Ave | | Fennimore | | Wisconsin | 53809 | | | | www.flyfishermanslair.webs.com | Guide or Outfitter | Fishing | No |
| Focus Boardshop | Boards, Boots and Bindings | 2358 E Springs Dr | | Madison | Dane | Wisconsin | 53704 | | | 608-242-8403 | https://www.focusmadison.com/ | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Fond du Lac Cyclery & Fitness | Bike shop | 209 S. Main Street | | Fond du Lac | | Wisconsin | 54935 | | | 920-923-3211 | www.oshkoshcyclery.com | Retailer or Rental | Biking | No |
| Fondy Aqua Park | | N5820 Highway D | | Fond du Lac | | Wisconsin | 54937 | | | | www.fondyaquapark.com | Venue or Attraction | Other | No |
| Fontana Sports | Fontana Sports Specialties is a locally owned, family operated Madison-based specialty outdoor retailer with over six decades of experience in the Midwest. | 216 N. Henry St | | Madison | Dane | Wisconsin | 53703 | | Sales@FontanaSports.com | 608-257-5043 | https://www.fontanasports.com/ | Apparel, Retailer or Rental | Camping, Climbing, Downhill Skiing and Snowboarding, Fishing, Fitness, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing | Not a Manufacturing Business |
| Fontinalis Fly Fishing | | | | Bayfield | Bayfield | Wisconsin | | | weston@fontinalisflyfishing.com | 715-210-4972 | https://www.fontinalisflyfishing.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Forever Young Bike and Ski | Bike shop | 107 N Railroad St | | Eagle River | Vilas | Wisconsin | 54521 | | | 715-479-3920 | www.foreveryoungbikeandski.com/ | Retailer or Rental | Biking | No |
| Fox 1 Charters | | 1651 Memorial Dr | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.fox1charters.com | Guide or Outfitter | Fishing | No |
| Fox Bros Charter Service | | Port Washington Marina | | Port Washington | | Wisconsin | 53074 | | | | www.foxyladycharters.com | Guide or Outfitter | Fishing | No |
| Fox River Kayaking Co. | | 1 Center Street | | Menasha | | Wisconsin | 54952 | | | | www.foxriverkayakingcompany.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Fox River Navigational System Authority | <p>We have preserved the heritage of one of the nation’s most unique transportation systems—the Fox River lock system. Of the 17 locks, 16 have been restored to full working order and are a recreational, historic, and economic asset to northeast Wisconsin. More than 30 miles of the Fox River are open: 12 navigable miles from Menasha to Little Chute— then 19 navigable miles from Wrightstown to the bay of Green Bay. Enjoy the living history of one of the only hand-operated locks systems in the nation, making the Fox River accessible to motorized and non-motorized boaters. Full schedule of operation available on our website.</p> | 1008 Augustine St | | Kaukauna | Outagamie | Wisconsin | 54130 | | info@foxlocks.org | 920-759-9833 | www.foxlocks.org | Venue or Attraction | Other | Not a Manufacturing Business |
| Fox River Paddle Sports | | 123 N River Street | | Waterford | | Wisconsin | 53185 | | | | www.foxriverpaddlesports.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Fox River Sports | Bike shop | 143 E North Street | | Waukesha | Waukesha | Wisconsin | 53188 | | | 262-544-5557 | www.foxriversports.net | Retailer or Rental | Biking | No |
| Fox Valley Sailing School | <p>The Fox Valley Sailing School offers four 2-week sailing camps throughout the summer for kids & teens. Full-summer / 8-week sailing classes are available for adults. All adult classes are taught in Flying Scots.</p> | 98 5th Street | | Neenah | Winnebago | Wisconsin | 54956 | | info@foxvalleysailingschool.org | 920-725-3423 | www.foxvalleysailingschool.org | Education | Sailing | Not a Manufacturing Business |
| Fred Flasher's Canoe Camping Trips | | PO Box 114 | | Wilton | | Wisconsin | 54670 | | | | www.canoegrue.com | Guide or Outfitter | Camping, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Freedom Charter Services | | Madelyn Marina | | Sturgeon Bay | | Wisconsin | 54235 | | | | | Guide or Outfitter | Fishing | No |
| Freeman’s Bass Fishing Adventure | | 6573 Spider Lake Road | | Rhinelander | | Wisconsin | 54501 | | | | www.wibassguide.com | Guide or Outfitter | Fishing | No |
| Freewheel Community Bike Shop | Bike shop | 1804 S Park St #6 | | Madison | Dane | Wisconsin | 53713 | | | 608-251-2453 | freewheelbikes.org/ | Retailer or Rental | Biking | No |
| Fremont Area Chamber of Commerce | | P.O. Box 114 | | Fremont | | Wisconsin | 54940 | | | | | Destination Marketing or Chamber Organization | Other | No |
| Fremont Jellystone | Camp-Resort | E6506 Hwy 110 | | Fremont | Waupaca | Wisconsin | 54940 | Fremont | fremontrv_mgr@equitylifestyle.com | 920-446-3420 | fremontjellystone.com/ | Other | Camping | Yes |
| Friends of Crescent Beach | | 1025 Lake Street | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.friendsofcrescentbeach.org | Association | Other | No |
| Friends of Interstate & Straight Lake State Parks | Friends was organized to support, assist, and promote Interstate and Straight Lake State Parks | Park Road | | Saint Croix Falls | Polk | Wisconsin | 54024 | Luck, WI | trudylorenz@gmail.com | 715-755-3773 | www.friendsofinterstatepark.org | Education, Nonprofit, Venue or Attraction | Biking, Boating, Camping, Climbing, Fitness, Hiking and Backpacking, Hunting/Shooting/Trapping, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, RVing, Snowshoeing, Fishing | Yes |
| Friends of Plum & Pilot Island | The mission of the Friends of Plum and Pilot Islands is to partner with U.S. Fish and Wildlife Service to support the preservation, restoration, maintenance, and contemporary use of the historic resources on Plum and Pilot Islands, and to conserve and protect wildlife resources, while providing opportunities for quality wildlife-dependent recreation. | | | Washington Island | Door | Wisconsin | | | friendsofplumandpilot@gmail.com | 262-613-4680 | https://www.plumandpilot.org/ | Nonprofit | Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Friends of the Apostle Islands National Lakeshore | A non-profit dedicated to the support and protection of the Apostle Islands National Lakeshore. | | | Bayfield | Bayfield | Wisconsin | | | info@friendsoftheapostleislands.org | | https://friendsoftheapostleislands.org/ | Nonprofit | Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Friends of the Horicon Marsh | | N7725 Hwy 28 | | Horicon | | Wisconsin | 53032 | | | | | Association | Other | No |
| Friends of Wisconsin State Parks | FWSP is the official umbrella organization of the Friends groups for state parks, trails, forests and recreation areas in Wisconsin and supports the work of 51 local Friends groups. | P.O. Box 2271 | | Prairie du Chien | Dane | Wisconsin | 53821 | | rpaske@fwsp.org | 262-388-2654 | newfwsp.blogspot.com/ | Nonprofit | Other | Not a Manufacturing Business |
| Froggy's Landing | | 9900 Terwall Ter | | Pleasant Prairie | | Wisconsin | 53158 | | | | www.recplexonline.com/aquatics/lake-andrea---beach-boats-swim-training/froggys-landing-boat-rentals | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Fun N The Sun Houseboat Vacations | Fun N the Sun offers boats for groups as small as 2 to as many as 14. You area able to captain your own boat along the Mississippi River. The upper Mississippi River is unrivaled for the scenery with rolling green bluffs, unspoiled sandy beaches, and the Majestic Bald Eagle calls it his home. | S2221 State Highway 35 | | Alma | Buffalo | Wisconsin | 54610 | | funsunvacation@aol.com | 888-343-5670 | www.funsun.com | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Funny Farm Fisheries | | 2916 Plum Lake Drive | | Sayner | | Wisconsin | 54560 | | | | www.FunnyFarmFisheries.com | Guide or Outfitter | Fishing | No |
| Fyxation Bicycle Company | Bike shop | 3618 W Pierce St | | Milwaukee | Milwaukee | Wisconsin | 53215 | | | 414-210-4907 | www.fyxation.com | Retailer or Rental | Biking | No |
| Gage Marine | | 1 Liechty Dr | | Williams Bay | | Wisconsin | 53191 | | | | www.gagemarine.com | Retailer or Rental, Food and Beverage | Boating | No |
| Gage Marine | <p>Gage Marine is your access to fun on the water! Offering new and pre-owned boat sales, boat club, in/out valet, and wake experience, we'll get you out on the water enjoying the Lake Life. </p> <p>Lake Life Begins With Gage.</p> | 1 Liechty Dr | | Williams Bay | Walworth | Wisconsin | 53191 | | info@gagemarine.com | 262-245-5501 | www.gagemarine.com | Retailer or Rental, Other | Boating, Sailing | Not a Manufacturing Business |
| Gail Force Sportfishing | | 70 Church St | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.gailforcesport.com | Guide or Outfitter | Fishing | No |
| Gaslight Point Marina | <p>Transient & permanent slips; easy access to area attractions.</p> | 217 Gas Light Cir | | Racine | Racine | Wisconsin | 53403 | | egr@reagan.com | 414-379-4331 | www.glpmarina.com/ | Other | Boating | Not a Manufacturing Business |
| Gathering Waters | Wisconsin's alliance for land trusts, supporting more than 40 Wisconsin land trusts. | 211 S. Patterson Street, Suite 270 | | Madison | | Wisconsin | 53703 | | info@gatheringwaters.org | (608) 251-9131 | www.gatheringwaters.org | Conservation, Nonprofit | Other | Not a Manufacturing Business |
| Gear N Up Bicycle Shop | Bike shop | 1276 W Winneconne Ave | | Neenah | Winnebago | Wisconsin | 54956 | | | 920-722-2949 | www.gearnup.com | Retailer or Rental | Biking | No |
| Gearhead Archery | | 1850 Prairie Street | | Prairie Du Sac | | Wisconsin | 53578 | | | | | Retailer or Rental | Hunting/Shooting/Trapping | No |
| Gemplers | We love the great outdoors, and you should too! Gemplers has everything you need to enjoy being outside and participating in outdoor activities such as, hiking, spending the day out on the water, camping, grilling, enjoying a fire, picnicking, hunting and fishing, and so much more! | 109 East Main St | | Mount Horeb | Dane | Wisconsin | 53546 | Janesville | customerservice@gemplers.com | 1-800-382-8473 | https://gemplers.com/ | Apparel, Guide or Outfitter | Camping, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Geneva Lake Bait & Tackle | | 2885 State Road 67 | | Delavan | | Wisconsin | 53115 | | | | | Retailer or Rental | Fishing | No |
| Geneva Lake Sailing School | A non-profit school dedicated to enhancing personal development through teaching the skills of sailing. Using the unique resources of Geneva Lake, we provide the means to advance sailors to their full potential, resulting in life-long enjoyment of the sport of sailing and racing. We are committed to creating an atmosphere where sportsmanship, teamwork, and competitive spirit can all be enjoyed. | 1250 S Lake Shore Drive | | Fontana-on-Geneva Lake | Walworth | Wisconsin | 53125 | | sail@glss.org | 262-275-8489 | www.glss.org | Education | Sailing | Not a Manufacturing Business |
| Geneva National Resort & Golf Club | <p>With three championship courses at one singular and stellar location, Geneva National presents the rare opportunity to take on the unique designs of masters Arnold Palmer, Gary Player and Lee Trevino … all during one stay. Home of Golf Digest’s “Top Ten Wisconsin Golf Courses,” Golfweek’s Best Resort Courses” and Golf Magazine’s “Top Courses you Can Play,” Geneva National is cut into the picturesque rolling Wisconsin countryside, borders the serene Lake Como and takes advantage of the area’s natural wetlands.Guests reside onsite along the Player fairway at boutique villas, The Inns of Geneva National, which each feature six privately keyed guest rooms and spacious common areas, including kitchen, living and rec rooms, patio with grill and putting green. Additionally, Geneva National features 10,000 square feet of versatile event space, including a board room, tented pavilion, wedding pergola, new refined-rustic Legends Room, clubby Lake Geneva Room, and three well-appointed banquet rooms with stunning fairway and lake views.</p> | 1221 Geneva National Ave S | | Lake Geneva | Walworth | Wisconsin | 53147 | | golf@gnresort.com | 262-245-7000 | www.genevanationalresort.com | Other | Other | Not a Manufacturing Business |
| Get the Net, LLC Professional Guide Service | | 2621 Bass Rd | | Cottage Grove | | Wisconsin | 53527 | | | | www.getthenetmuskyguide.com | Guide or Outfitter | Fishing | No |
| Glide Disc Golf | Glide quickly established itself as one of the sport’s premiere disc golf pro shops. The Madison, WI brick and mortar is a destination for locals, as well as disc golfers throughout Wisconsin and the Midwest who visit Glide to check out the shop’s massive selection of new and used golf discs, disc golf bags, portable disc golf baskets (targets), and Glide’s own disc golf apparel line. | 4222 Milwaukee St #7 | | Madison | Dane | Wisconsin | 53714 | | info@glidediscgolf.com | 608-285-5190 | https://www.glidediscgolf.com/ | Apparel, Retailer or Rental, Other | Other | Not a Manufacturing Business |
| Global Action Sports Solutions | G.A.S.S. PARKS provides comprehensive services to design and construct the highest quality action sports facilities in the world! Mountain Bike Trails, Bike Parks, Event & Race Venues , and so much more! | | | Milwaukee | Milwaukee | Wisconsin | | | ola@gassparks.net | 262-206-0222 | https://gassparks.net/ | Consultant or Professional Services, Other | Biking, Other | Not a Manufacturing Business |
| Goats Trail | Online store for off-road apparel and accessories | 9601 Hill Creek Drive | | Verona | Dane | Wisconsin | 53593 | | support@goatstrail.com | (608) 557-8288 | https://www.goatstrail.com | Apparel | ATV/UTV/4x4 | Not a Manufacturing Business |
| GoGuide | A booking platform guides and outfitters with a marketplace connecting outdoor ethusiasts to their next trip of a lifetime. | 125 Poplar Court | | Neenah | Winnebago | Wisconsin | 54956 | | admin@goguide.io | 888-212-4130 | https://goguide.io/ | Consultant or Professional Services | Climbing, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping, Snowshoeing, Snowmobiling | Not a Manufacturing Business |
| Golden Hawk Canoes | | 121 N Valley St | | Merrill | | Wisconsin | 54452 | | | | www.goldenhawkcanoes.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Good Nuf Boat Rentals | Pontoon, fishing and ski boats for rent | 5810 US Highway 51 | | Hazelhurst | Oneida | Wisconsin | 54531 | | tod@northernwisconsinboatrentals.com | 715-356-1876 | www.NorthernWisconsinBoatRentals.com | Retailer or Rental | Boating, Fishing | Not a Manufacturing Business |
| Gordon Bubolz Nature Preserve | <p>An 8-mile trail system for hiking, jogging, bird watching, cross-country skiing and nature observation. Earth sheltered Nature Center with natural history exhibits, nature store, restrooms and auditorium for programs and meetings.</p> | 4815 N Lynndale Dr | | Appleton | Outagamie | Wisconsin | 54913 | | info@bubolzpreserve.org | 920-731-6041 | www.bubolzpreserve.org | Venue or Attraction | Hiking and Backpacking, Nordic/Cross-Country Skiing, Other | Not a Manufacturing Business |
| Gordy's Marine | Provides all equipment and instruction. Ski schools and boat rentals available. Pro shop with all the new water sports gear including waterskis, wakeboards, surfers, tubes, kneeboards, life jackets, ropes, and more. | 320 Lake Ave | | Fontana-on-Geneva Lake | Walworth | Wisconsin | 53125 | | | 262-275-2163 | www.gordysboats.com | Education, Retailer or Rental | Boating | Not a Manufacturing Business |
| Grafton Area Chamber of Commerce | | 1624 Wisconsin Avenue | | Grafton | | Wisconsin | 53024 | | | | www.grafton-wi.org | Destination Marketing or Chamber Organization | Other | No |
| Granite Peak Ski Area | | 227200 Snowbird Avenue | | Wausau | | Wisconsin | 54401 | | | | www.skigranitepeak.com | Ski Area | Downhill Skiing and Snowboarding | No |
| Grant County Economic Development Commission | | 1800 Bronson Boulevard | | Fennimore | | Wisconsin | 53089 | | | | www.grantcounty.org/economic-development/gedc | Destination Marketing or Chamber Organization | Other | No |
| Grant River Canoe & Kayak Rental, LLC | | 7961 County Road U West | | Beetown | | Wisconsin | 53802 | | | | www.grantrivercanoerental.com | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Gravity Trails Kayak Tours, Zip Line Tours & Gem Mining | | 1420 Pine Dr. | | Baileys Harbor | | Wisconsin | 54202 | | | | www.gravitytrails.com/ | Venue or Attraction, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Great Alma Fishing Float | | PO Box 37 | | Alma | Buffalo | Wisconsin | 54610 | | | | www.almafishingfloat.com | Venue or Attraction, Guide or Outfitter | Fishing | No |
| Great Headwaters Trails Foundation, Inc | GHT is a nonprofit all-volunteer organization that works with municipalities and the county to develop family-friendly biking and walking trails to connect the towns in the eastern end of Vilas County. | 519 Sheridan St | PO Box 609 | Eagle River | Vilas | Wisconsin | 54521 | | ghtrails@gmail.com | (715) 303-4483 | www.ghtrails.org | Nonprofit | Biking, Hiking and Backpacking, Running | Not a Manufacturing Business |
| Great Lakes Trail Builders | Specialize in creating sustainable trail design. | | | La Crosse | La Crosse | Wisconsin | 54603 | | greatlakestrailbuilders@gmail.com | 608-799-2389 | https://greatlakestrailbuilders.com/ | Consultant or Professional Services, Other | Hiking and Backpacking, Other | Not a Manufacturing Business |
| Great Northern Campground | Campground | N6146 County Road H | | Gleason | Langlade | Wisconsin | 54435-9379 | | greatnortherncampground@gmail.com | 715-623-2267 | greatnortherncampground.com/ | Venue or Attraction | ATV/UTV Riding, Camping, RVing | No |
| Great Northern Fly Fishing | | | | Stevens Point | Portage | Wisconsin | | | info@greatnorthernflyfishing.com | 715-572-3225 | http://www.greatnorthernflyfishing.com/home.html | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Great River Harbor | Overnight docking, pump outs, gas, store, camping sites w/ & w/o hookups, marina, cabins, restaurant, bar, showers, separate tent area, limited groceries, LP gas, public phone, wood for sale, restrooms, watercraft rentals, RV sites and 18 hole mini golf course. Playground, mini golf, horseshoes, volleyball, lounge, game room, trails, boat launch, fishing and bait. Credit cards accepted. | S2221 State Highway 35 | | Alma | Buffalo | Wisconsin | 54610 | | greatriverharbor@aol.com | 608-248-2454 | www.greatriverharbor.com | Other | Boating | Not a Manufacturing Business |
| Great River Houseboats at Alma Marina | Experience the beauty and serenity of the Mississippi River valley on board a floating lodge. Picture sandy beaches, charming river towns, breathtaking sunsets and majestic bald eagles soaring overhead. On a houseboat rental from Great River Houseboats, with no experience, you can be your own riverboat captain and chart your own course. There are no schedules to follow and no meetings to attend. Full Marina, public launch/dock, swimming beach, tennis, bathroom/showers, picnic area and river viewing. | 125 Beach Harbor Rd | | Alma | Buffalo | Wisconsin | 54610 | | info@almamarina.net | 608-685-3333 | www.almamarina.net | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Greater Green Bay Convention & Visitors Bureau | | 789 Armed Forces Drive | | Green Bay | | Wisconsin | 54304 | | | | www.greenbay.com | Destination Marketing or Chamber Organization | Other | No |
| Greater Mauston Tourism Association | We support and promote tourism in and around Mauston, Juneau County, and Castle Rock Lake in Wisconsin. | 303 Mansion Street | | Mauston | Juneau | Wisconsin | 53948 | | | 608-747-2042 | https://www.mauston.com/tourism | Agency or Government, Destination Marketing or Chamber Organization | Other | Not a Manufacturing Business |
| Green Bay Bicycle Collective | Bike shop | 418 4th St | | Green Bay | Brown | Wisconsin | 54304 | | | | www.gbbicycle.org | Retailer or Rental | Biking | Not a Manufacturing Business |
| Green County Tourism Comm | | 1016 16th Avenue | | Monroe | | Wisconsin | 53566 | | | | | Destination Marketing or Chamber Organization | Other | No |
| Green Lake Action Rentals | | W780 State Road 23 | | Green Lake | | Wisconsin | 54941 | | | | www.greenlakeactionrentals.com | Retailer or Rental | Boating | No |
| Green Lake Marina | <p>Providing everything you need to enjoy the beautiful waters while on Green Lake. Creating experiences that build memories to last a lifetime. Green Lake is known for its fishing and recreational tourist community. We take it to the next level by providing clean, state-of-the-art boat, slip and equipment rentals alongside stellar customer service and relationships.</p> | 485 Park Drive | | Green Lake | Green Lake | Wisconsin | 54941 | | alyssa@greenlakemarina.com | 920-329-2628 | www.greenlakemarina.com/rentals/ | Other | Boating | Not a Manufacturing Business |
| Green Lake Sailing School | <p>The Green Lake Sailing School has been teaching people to sail on these waters since 1960 and offers lessons to suit every skill level, from first-time beginners to experienced sailors looking for a “refresher” course. Courses are offered for adults and children and are taught by nationally certified instructors. Regularly scheduled classes are offered each summer during three, three week sessions. On a limited basis as well we offer private lessons.</p> | County Highway A | | Green Lake | Green Lake | Wisconsin | 54941 | | info@greenlakesailingschool.com | 920-229-9560 | www.greenlakesailingschool.com | Education | Sailing | Not a Manufacturing Business |
| Green Lake Tours | <p>Tour Green Lake with a historic boating experience. Green Lake Tours offers private cruises aboard our Escapade and J. Lawson yachts, as well as public tours aboard the Escapade weekly departing from the Heidel House dock.</p> | 534 Mill St | | Green Lake | Green Lake | Wisconsin | 54941 | | info@greenlaketours.com | 920-295-2628 | www.greenlaketours.com | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Greenhouse Surfboards | Influenced by the classic designs of surfing’s golden age, Greenhouse Surfboards use innovative bio-based materials, employ progressive hulls and have an unparalleled aesthetic. | | | Milwaukee | Milwaukee | Wisconsin | | | | | | Other | Surfing or Kiteboarding | Not a Manufacturing Business |
| Greer's Pier Marina | | 5536 S US Highway 51 | | Manitowish Waters | | Wisconsin | 54545 | | | | www.greerspier.com | Retailer or Rental | Boating | No |
| Greer's Pier Marina | <p>Complete marine headquarters. Boat sales & rentals (pontoon, ski, bass & fishing boats and motors); canoe, SUP; bait, tackle, marine supplies, fuel, storage, snowmobile rentals, clothing & gifts, service. Complete deli sandwich shop features fresh-baked buns and a variety of delicious sandwiches, wraps, pizzas, beverages and ice cream; Tiki Bar serves drinks, brats and burgers by the docks. Eat on the dock or take it to go.</p> | 5536 S US Highway 51 | | Manitowish Waters | Vilas | Wisconsin | 54545 | | greerspierrental@gmail.com | 715-543-8456 | www.greerspier.com | Retailer or Rental, Other | Boating, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Grinders Sports | Bike shop | 816 Hammond Ave | | Rice Lake | Barron | Wisconsin | 54868 | | | 715-736-7858 | grinders-sports.com/ | Retailer or Rental | Biking | No |
| Group Health Cooperative | | 1265 John Q Hammons Drive | | Madison | | Wisconsin | 53717 | | | | www.ghcscw.org | Healthcare | Other | No |
| GS Ski Tunes & Race Shop | | 6810 Suite 104 Watts Rd | | Madison | Dane | Wisconsin | 53719 | | | 608-577-5593 | https://gsracetunes.webs.com/ | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding, Nordic/Cross-Country Skiing | Not a Manufacturing Business |
| Guides Choice Pro Shop | | 4315 E Wall St | | Eagle River | | Wisconsin | 54521 | | | | www.guideschoiceproshop.com | Retailer or Rental | Fishing | No |
| H3O Polarized | Polarized sunglass manufacturer | | | Appleton | Calumet | Wisconsin | 54915 | | imh3o@aol.com | 920-739-4673 | https://www.h3opolarized.com/store/c1/Featured_Products.html | Apparel, Manufacturing, Wholesaler/Dealer/Distributor | ATV/UTV Riding, Biking, Boating, Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Motorcycling, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Sailing, Snowmobiling, Surfing or Kiteboarding, Other | No |
| Haasch Guide Service | | 90 Shanty Rd. | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.fishalgoma.com | Guide or Outfitter | Fishing | No |
| Hakuna Matata Charters LLC | | 70 Church Street | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.hakunamatatafishing.com | Guide or Outfitter | Fishing | No |
| Hankster's Motorsports | | 6319 S. Highway 51 | | Janesville | Rock | Wisconsin | 53546 | | | 608-289-0320 | https://hankstersmotorsports.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Motorcycling, Snowmobiling | Not a Manufacturing Business |
| Happy Hooker Sportfishing Charters | | Riverfront Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.charterhappyhooker.com/ | Guide or Outfitter | Fishing | No |
| Harbor Centre Marina | <p>Harbor Centre Marina is a safe, fun place to be. The parking lots are controlled and our uniformed night-watch keeps an eye on things while you sleep. It’s also within walking distance to downtown. So, if you’re looking for some land activities–you’ll certainly be close to Sheboygan’s sandy beaches or Harbor Centre District–just down the street from the marina.While on-site mechanical service and sanitary pump-out round out your needs, what we’re really famous for up and down the Lake Michigan shores is our fuel. We believe we have the best fuel on the lake at 89 percent octane and no alcohol. Better gas makes better boating!</p> | broughton Drive | | Sheboygan | Sheboygan | Wisconsin | 53081 | | | 920-458-6665 | www.harborcentremarina.com/ | Other | Boating | Not a Manufacturing Business |
| Harbor Club Marina | Operated by Skipper Bud's. Full service marina offering concierge style dock service, picnic areas, swimming pool, pump out, shower suites, cable tv, wifi, on site restaurant, certified mechanical service technicians. New, used and brokerage boat sales. Transient boaters welcome. | 133 N Madison Ave | | Sturgeon Bay | Door | Wisconsin | 54235 | | jrass@skipperbuds.com | 920-746-8200 | www.skipperbuds.com/harbor-club-sb-marina/ | Retailer or Rental, Other | Boating, Sailing | Not a Manufacturing Business |
| Harken | | N15W24983 | | Pewaukee | Waukesha | Wisconsin | 53072 | | | 262-691-3320 | https://www.harken.com/en/home/ | Manufacturing | Boating, Sailing | No |
| Harley-Davidson Motor Company | | 3700 W. Juneau Avenue | | Milwaukee | | Wisconsin | 53208 | | | | | Manufacturing | Motorcycling | No |
| Harley-Davidson Museum | | 400 W. Canal Street | | Milwaukee | Milwaukee | Wisconsin | 53203 | | | 877-436-8738 | www.harley-davidson.com/us/en/museum.html | Venue or Attraction | Motorcycling | No |
| Hatfield Sportsshop LLC | | N451 County Road J | | Merrillan | | Wisconsin | 54754 | | | | | Retailer or Rental, Guide or Outfitter | Fishing, Hunting/Shooting/Trapping, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Have Rod Will Travel/Have Sled Will Travel | | 1040 Fox Ln. | | Eagle River | | Wisconsin | 54521 | | | | www.haverodwilltravel.com | Guide or Outfitter | Fishing, Snowmobiling | No |
| Hawk's Nest Outfitters | | 6141 State Hwy 70 West | | Eagle River | | Wisconsin | 54521 | | | | www.hawksnestoutfitters.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Hayes Performance Systems | Maker of mountain bike disc brakes and other parts. | 5800 Donges Bay Road | | Mequon | Ozaukee | Wisconsin | 53092 | | | 888-686-3472 | www.hayesbicycle.com | Manufacturing | Biking | No |
| Hayward Area Chamber of Commerce | | 15805 Hwy 63 | | Hayward | | Wisconsin | 54843 | | | | www.haywardareachamber.com | Destination Marketing or Chamber Organization | Other | No |
| Hayward Fly Fishing Company | | 15849 West 2nd St | | Hayward | | Wisconsin | 54843 | | | | www.haywardflyfishingcompany.com | Guide or Outfitter | Fishing | No |
| Hayward Lakes Visitors and Convention Bureau | Information Center | 15805 Hwy 63 | | Hayward | Sawyer | Wisconsin | 54843 | | info@haywardlakes.com | 715-634-4801 | www.haywardlakes.com | Destination Marketing or Chamber Organization | Biking, Boating, Camping, Climbing, Dirt Biking (Motocross), Fishing, Fitness, Hiking and Backpacking, Horseback Riding, Hunting/Shooting/Trapping, Motorcycling, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, RVing, Sailing, Snowshoeing, Snowmobiling, Surfing or Kiteboarding | Not a Manufacturing Business |
| Hayward Outfitters - Hayward Water Sports | | 15752 S 1st St | | Hayward | | Wisconsin | 54843 | | | | www.haywardoutfitters.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Boating | No |
| Hayward Power Sports | | 12305 W State Road 77 | | Hayward | | Wisconsin | 54843 | | | | www.haywardpowersports.com/ | Retailer or Rental | Boating, ATV/UTV Riding, Snowmobiling | No |
| Hayward Power Sports | <p>Rentals available: snowmobile, ATV, fishing boats, pontoons, pontoon trailers, PWCs, aqua play land, speed boats, ski boats, tubes, knee boards, & skis.</p> | 12305 W State Road 77 | | Hayward | Sawyer | Wisconsin | 54843 | | grady@haywardpowersports.com | 715-462-3674 | www.haywardpowersports.com/ | Retailer or Rental | ATV/UTV/4x4, Boating, Snowmobiling | Not a Manufacturing Business |
| Headhunter Charter Services | | 24 Galloway Ct | | Fond du Lac | | Wisconsin | 54935 | | | | www.headhuntercharters.com/ | Guide or Outfitter | Fishing | No |
| Headhunter II Sport Fishing Charters | | Riverfront Boardwalk Dock | | Sheboygan | | Wisconsin | 53081 | | | | www.headhuntercharters.com | Guide or Outfitter | Fishing | No |
| Health & Technology Partners | We are a social science research consulting firm with a focus on health, diversity, equity, and inclusion; advancing the contribution of parks and outdoor recreation to community health and wellbeing. | 1509 North Prospect Avenue | | Milwaukee | Milwaukee | Wisconsin | 53202 | | info@healthandtechnologypartners.com | 262-490-2151 | https://healthandtechnologypartners.com | Consultant or Professional Services | Other | No |
| Healthy Kids Collaborative - UW Health | | 749 University Row | | Madison | | Wisconsin | 53705 | | | | healthykidsdane.org | Nonprofit | Other | No |
| Hene Supply | Bike shop | N14704 French Town Ave | | Withee | Clark | Wisconsin | 54498 | | | 715-229-4530 | www.marshfieldagriculture.com/ | Retailer or Rental | Biking | No |
| Henry Repeating Arms | Maker of rifles and shotguns. | 107 W. Coleman Street | | Rice Lake | | Wisconsin | 54868 | | | 866-200-2354 | www.henryusa.com | Manufacturing | Hunting/Shooting/Trapping | No |
| Hergert's Sport Center | | 1232 N. Sawyer St. | | Oshkosh | | Wisconsin | 54902 | | | | | Retailer or Rental | Boating, Fishing, Hunting/Shooting/Trapping, Nordic/Cross-Country Skiing | No |
| High Cliff Marina | <p>The marina has over 100 slips available for rent. Premium gas is available during open hours. All slips have power. Slip rentals include the use of the marina shower building, crane service and winter storage. The Marina is within walking distance to the beach, biking trails, golf course and restaurant.</p> | N6779 Lower Cliff Road | | Sherwood | Calumet | Wisconsin | 54169 | | | 920-989-1106 | www.dnr.wisconsin.gov/topic/parks/highcliff/marina | Other | Boating | Not a Manufacturing Business |
| High Life Charters | | 20th St | | Two Rivers | | Wisconsin | 54241 | | | | www.highlifecharters.com | Guide or Outfitter | Fishing | No |
| High Roller Bike & Skate Rental | | Lagoon Drive | | Milwaukee | | Wisconsin | 53202 | | | | www.milwbikeskaterental.com | Retailer or Rental | Biking | No |
| High Roller Fun Rentals | | 1128 Baxter Street | | Waukesha | | Wisconsin | 53186 | | | | www.highrollerfunrentals.com | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Hilly Haven Golf Course | Golf entertainment all year with 18 holes along the Niagara Escarpment for outdoor play and 6 HD golf simulators inside. Cross-country ski and fat bike trails, too. | 5911 County Road PP | | De Pere | Brown | Wisconsin | 54115 | | info@hillyhaven.com | 920-336-6204 | www.hillyhaven.com/ | Venue or Attraction | Biking, Nordic/Cross-Country Skiing | No |
| Hi-Tech Sport Fishing Charters | | Riverfront Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.sheboygancharterfishing.com | Guide or Outfitter | Fishing | No |
| Hitman Charters | | 1651 Memorial Dr | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.hitman-charters.com/ | Guide or Outfitter | Fishing | No |
| Ho-Chunk Nation of Wisconsin | | P.O Box 667 | | Black River Falls | | Wisconsin | 54615 | | | | | Agency or Government | Other | No |
| Hoffer's Elite Guide Service | | none | | Phillips | | Wisconsin | 54555 | | | | | Guide or Outfitter | Hunting/Shooting/Trapping, Fishing | No |
| Holiday Shores Watersports | located on beautiful, scenic Lake Mendota, SkipperBud's is the largest marina facility on the chain offering boat rentals, floating docks, fuel, private restrooms and showers, grills, convenience store and security. Watersports accessories, boat sales and more | 3901 River Rd | | Wisconsin Dells | Sauk | Wisconsin | 53965 | | holidayshoreswatersports@gmail.com | 608-254-2878 | www.holidayshoreswatersports.com/ | Retailer or Rental | Boating | Not a Manufacturing Business |
| Home Base at Mt. Telemark Village | Lodging/Hotel | 42105 Telemark Rd | | Cable | Bayfield | Wisconsin | 54821 | | info@homebaselodging.com | 715-558-3448 | https://homebaselodging.com/ | Other | Biking, Fishing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | Not a Manufacturing Business |
| Hometown Bikes | Bike shop | 500 E Center St | | Milwaukee | Milwaukee | Wisconsin | 53212 | | | 414-502-7259 | no website | Retailer or Rental | Biking | No |
| Hoofer Ambassadors | Hoofer Ambassadors is a Hoofer program dedicated to equity in the outdoors. The initiative started in September 2018, when a few Hoofers created a Diversity and Inclusion committee to begin a conversation about the barriers to the outdoors in Hoofers and the community. Hoofer Ambassadors is a grassroots program open to the campus community, where anyone on and off campus can join. | 800 Langdon St | | Madison | Dane | Wisconsin | | | ambassadors@hoofers.org | | https://www.hoofers.org/about-hoofer-ambassadors | Education, Nonprofit | Other | Not a Manufacturing Business |
| Hoofers Sailing Club | We offer more than 120 different boats and sailboards for our members. These are spread between 8 different fleets and comprised of 15 different types of crafts. As a member you'll receive unlimited instruction (so no prior sailing knowledge or ability is required) and once you have your rating on a particular boat you'll have unlimited access to go sailing during regular club hours. | 800 Langdon St | | Madison | Dane | Wisconsin | 53706 | | opo@hoofers.org | 608-262-1630 | www.hoofersailing.org | Retailer or Rental, Nonprofit, Education | Boating, Sailing | Not a Manufacturing Business |
| Hook 'N 'Eyes' Guide Service | | 3032 Edenberry St | | Madison | | Wisconsin | 53711 | | | | www.joeokada.com/guide-trips/madison-chain | Guide or Outfitter | Fishing | No |
| Hook Setter Guide Service | | Vilas, Oneida, Iron Counties | | St. Germain | | Wisconsin | 54558 | | | | | Guide or Outfitter | Fishing | No |
| Hooked Up 101 Fishing Academy | | N11 W31206 Bunker Hill Trail | | Delafield | | Wisconsin | 53018 | | | | www.hookedup101.com/ | Guide or Outfitter | Fishing | No |
| Hooked Up Sport Fishing Charters | | 6512 Cty C | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.hookedupsportfishingcharters.com | Guide or Outfitter | Fishing | No |
| Hooked Up Tackle Shop | | 207 Steele Street | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.hookeduptackleshop.com | Guide or Outfitter | Fishing | No |
| Horicon Marsh Boat Tours/ Blue Heron Landing | | 305 Mill St | | Horicon | | Wisconsin | 53032 | | | | www.horiconmarsh.com | Guide or Outfitter | Fishing | No |
| Horicon Marsh Education & Visitor Center | | N7725 State Road 28 | | Horicon | | Wisconsin | 53032 | | | | www.horiconmarsh.org | Education, Conservation, Nonprofit | Hiking and Backpacking | No |
| Horizon Outfitters | Outdoor adventure, survival and athletic apparel, equipment and education. | 15 N. Main Street | | Hartford | Washington | Wisconsin | 53027 | | horizonoutfittersmail@gmail.com | 262-457-2077 | https://horizonoutfitters.shop/ | Apparel, Education, Retailer or Rental | Camping, Climbing, Fishing, Fitness, Hiking and Backpacking, Hunting/Shooting/Trapping, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing, Other | Not a Manufacturing Business |
| Hostel Shoppe | Bike shop | 3201 John Joanis Dr | | Stevens Point | Portage | Wisconsin | 54482 | | | 715-341-2453 | www.hostelshoppe.com | Retailer or Rental, Other | Biking | No |
| Hot Spell Sauna | We are a Nordic-influenced mobile sauna business. We host events to promote health and wellness. You cycle between the heat of the sauna and cold winter air or a jump in Lake Michigan. | 636 S. 6th St | | Milwaukee | Milwaukee | Wisconsin | 53204 | | jaime@hotspellsauna.com | 414-885-5598 | hotspellsauna.com | Venue or Attraction, Other | Fitness, Other | Not a Manufacturing Business |
| Hour Time Sport Fishing Charters | | 600 Nautical Dr | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.hourtimecharterfishing.com | Guide or Outfitter | Fishing | No |
| Howie's Tackle & Archery | | 1309 Green Bay Rd. | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.howiestackle.com | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | No |
| Howl Adventure Center | | 35265 S County Highway J | | Bayfield | | Wisconsin | 54814 | | | | www.howlinbayfield.com | Venue or Attraction, Retailer or Rental, Apparel | Biking, Nordic/Cross-Country Skiing, Snowshoeing | No |
| Hubbard's Fishing Float | | Highway 35 South | | Lynxville | | Wisconsin | 54640 | | | | | Guide or Outfitter | Fishing | No |
| Hucklberry Acres Campground | Campground, bar, and restaurant voted top 10 most charming campgrounds in Wisconsin by Travel Magazine. | E9005 Hucklberry Road | | New London | Waupaca | Wisconsin | 54961 | | hucklberryacrescampground@reagan.com | 920-982-4628 | camphuck.com | Food and Beverage, Venue or Attraction | ATV/UTV Riding, Boating, Camping, Fishing, Motorcycling, Paddling (canoe/kayak/stand-up paddleboard), RVing, Snowmobiling | No |
| Hunt Hill Audubon Sanctuary | | N2384 Hunt Hill Rd | | Sarona | | Wisconsin | 54870 | | | | www.hunthill.org | Conservation, Education, Nonprofit, Venue or Attraction | Hiking and Backpacking, Other | No |
| Hunter Charters/JEDI Sportfishing | | 4821 5th Ave | | Kenosha | | Wisconsin | 53140 | | | | | Guide or Outfitter | Fishing | No |
| Hurley Chamber of Commerce | | 316 Silver Street | | Hurley | | Wisconsin | 54534 | | | | www.hurleywi.com | Destination Marketing or Chamber Organization | Other | No |
| Ice Age Trail Alliance | | 2110 Main St. | | Cross Plains | | Wisconsin | 53528 | | | | www.iceagetrail.org | Nonprofit, Association | Hiking and Backpacking | No |
| Impact Gel | America's Greatest Saddle Pad | 15833 W Judd St | | Ettrick | Trempealeau | Wisconsin | 54627 | | contactus@impactgel.com | 608-525-3630 | https://impactgel.com/ | Manufacturing | Horseback Riding | No |
| Inland Waters Fishing Guide Service | | N8102 County Road P | | Elkhart Lake | | Wisconsin | 53020 | | | | www.inlandwatersfishing.com | Guide or Outfitter | Fishing | No |
| Inn at the River, LLC | Bed and breakfast along the Eau Claire River in Wausau with trails on-site. Kayaks and a kayak launch, a paddleboard and snowshoes provided for guest use. | 2625 Northwestern Avenue | | Wausau | Marathon | Wisconsin | 54403 | | host@innattheriver.net | 715-449-2091 | https://innattheriver.net/ | Venue or Attraction, Other | Boating, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | Not a Manufacturing Business |
| International Crane Foundation | | E11376 Shady Lane Rd | | Baraboo | | Wisconsin | 53913 | | | | www.savingcranes.org | Nonprofit, Conservation | Other | No |
| Iola Winter Sports Club | <p>Iola Winter Sports Club (IWSC) is a hidden gem in central Wisconsin! We have over 20km of groomed cross country ski trails for both classic and skate techniques, with 4 miles of lighted trails - the longest in the state of Wisconsin. We also have a skijouring trail, and there is a snowshoe trail that traverses the diverse terrain of our 160+ acre property. IWSC has a long history of ski jumping as well, with 5 ski jumps (5, 15, 25, 40, and 60 meter), and still hosts USSA sanctioned ski jumping tournaments.</p> <p>IWSC is open to the public, and folks have the option of a daily or annual pass which can both be purchased online at our website. We offer equipment rentals from our cozy chalet for anyone wanting to give the sport a try. There is also a very active youth ski program and team for middle school and high school students from the area. Our trails are also mowed in the summer for foot and paw traffic only, and remember to pick up after your pet. Check our website for trail maps, ski team information, and to purchase your membership or trail pass.</p> | E398 County Road MM | | Iola | Waupaca | Wisconsin | 54945 | | iolawintersportsclub@gmail.com | 715-445-3411 | www.iolawintersportsclub.org | Venue or Attraction | Hiking and Backpacking, Nordic/Cross-Country Skiing, Other | Not a Manufacturing Business |
| Iola-Scandinavia Chamber of Commerce | | P.O. Box 167 | | Iola | | Wisconsin | 54945 | | | | ischamber.com/ | Destination Marketing or Chamber Organization | Other | No |
| Iron County Economic Development | | 100 Cary Road | | Hurley | Iron | Wisconsin | 54534 | | | 715-561-2922 | www.ironcountywi.com | Agency or Government | Other | No |
| Ironbull, Inc. | | 200 Washington Street, Suite 200 | | Wausau | Marathon | Wisconsin | 54402 | | executivedirector@ironbull.org | 715-848-5949 | www.ironbull.org | Event/Tradeshow/Race | Biking, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing | No |
| IRONMAN Wisconsin | | | | Madison | Dane | Wisconsin | | | | | https://www.ironman.com/im-wisconsin | Event/Tradeshow/Race | Other | Not a Manufacturing Business |
| Island Adventure Company | | 164 Green Bay Rd | | Washington Island | | Wisconsin | 54246 | | | | www.islandadventurecompany.com | Guide or Outfitter, Retailer or Rental, Food and Beverage | ATV/UTV Riding, Biking, Fishing, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Island Outdoors | | 1330 Bainbridge Street | | La Crosse | | Wisconsin | 54603 | | | | www.islandoutdoors.us | Retailer or Rental | Fishing | No |
| Island Rides Bicycle Rentals | | 1922 Lobdell Point Rd. | | Washington Island | | Wisconsin | 54246 | | | | www.islandridesbicyclerentals.com | Retailer or Rental | Biking | No |
| Iverson Sport Fishing | | Port Washington Marina | | Port Washington | | Wisconsin | 53074 | | | | www.iversonsportfishing.com | Guide or Outfitter | Fishing | No |
| J&J Sports Bait & Tackle | | 7197 Bradley St | | Lake Tomahawk | | Wisconsin | 54539 | | | | www.facebook.com/jjsportsshop/ | Retailer or Rental | Fishing | No |
| Jack Lake Silent Sports Association Ltd | Jack Lake Silent Sports Association is a 501c3 non-profit organization established in 2019 to better build and maintain the Jack Lake mountain bike trails at Veteran's Memorial Park in Deerbrook, WI. | PO Box 525 | | Antigo | Langlade | Wisconsin | 54409 | | JackLakeSSA@gmail.com | | www.jacklaketrails.com/ | Nonprofit | Snowshoeing, Running, Hiking and Backpacking, Biking | No |
| Jack's Canoe & Tube Rental & Campground | | N7504 Wagon Bridge Rd | | Trego | | Wisconsin | 54888 | | | | www.jackscanoerental.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Camping | No |
| Janesville area Convention & Visitors Bureau | | 20 S. Main Street, Suite 11 | | Janesville | Rock | Wisconsin | 53545 | | | 608-757-3171 | www.janesvillecvb.com/ | Destination Marketing or Chamber Organization | Other | No |
| Jason Pertile's Guide Service | | 7335 Russell Rd | | Three Lakes | | Wisconsin | 54562 | | | | www.pertileguideservice.com/ | Guide or Outfitter | Fishing | No |
| JAWS II Charter | | Salmon Harbor Marina | | Kewaunee | | Wisconsin | 54216 | | | | www.jaws2charters.com/ | Guide or Outfitter | Fishing | No |
| Jay's Guide Service | | N8408 Lime Kiln Road | | Elkhart Lake | | Wisconsin | 53020 | | | | www.jaysguideservice.com | Guide or Outfitter | Fishing | No |
| JB Cycle & Sport | Bike shop | 2500 Glendale Ave | | Green Bay | Brown | Wisconsin | 54313 | | | 920-434-8338 | jbcyclesport.com | Retailer or Rental | Biking | Not a Manufacturing Business |
| J-E Fishing Enterprises | | 1651 Memorial Dr. Slip #44 | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.jefishing.com | Guide or Outfitter | Fishing | No |
| Jed Jolin Guide Service | | 5751 Airport Rd | | Boulder Junction | | Wisconsin | 54512 | | | | www.boulderjct.org/jolin.htm | Guide or Outfitter | Fishing | No |
| Jeff Evans Fishing Guides | | 4630 Westlund Rd | | Iron River | Bayfield | Wisconsin | 54847 | | info@jeffevansfishing.com | 715-292-1424 | https://jeffevansfishing.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Jeff Winters Guide Service | | 6175 Evergreen Ln | | Boulder Junction | | Wisconsin | 54512 | | | | www.jeffsguideservice.com | Guide or Outfitter | Fishing | No |
| Jefferson Chamnber of Commerce | Chamber of Commerce | 230 S. Main St | Suite 1 | Jefferrson | Jefferson | Wisconsin | 53549 | | tourism@jeffersonchamberwi.com | 920-674-4511 | jeffersonchamberwi.com | Destination Marketing or Chamber Organization | Biking, Boating, Camping, Fishing, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowmobiling | Not a Manufacturing Business |
| Jeremiah's Bullfrog Fish Farm - Eat My Fish | | N1409 566th | | Menomonie | | Wisconsin | 54751 | | | | www.eatmyfish.com | Venue or Attraction, Food and Beverage | Fishing | No |
| Jerry's Camping Center | Started in 1956, Jerry's Camping Center has been serving southern Wisconsin for over 60 years. As a third generation family owned business, Jerry's strives to get people into the camper of their dreams and begin their lifetime adventure with the outdoors. | 4506 E. Broadway | | Madison | Dane | Wisconsin | 53716 | | | 888-935-8967 | https://jerryscampingcenter.com/ | Retailer or Rental, Wholesaler/Dealer/Distributor | RVing | Not a Manufacturing Business |
| Jerry's Marine, Inc. | For a fantastic bird's eye view of Geneva Lake, come to Jerry's Marine for an unforgettable parasail ride. We offer single and tandem rides aboard our specially designed 32' Ocean Pro boat. No skill is necessary, and all takeoffs and landings are smooth and dry from the flight deck of our parasail winch boat. Experience the thrill of flying like an eagle and floating like a butterfly while viewing the Geneva Lake area from high in the air. With the waverunner it's love at first try! The waverunner is ideal for first time riders or for less strenuous riding pleasure. Party, cruise, and sun-bathe with as many as 12 friends on our NEW 2012 J.C. pontoon boats! | 352 Lake St | | Fontana-on-Geneva Lake | Walworth | Wisconsin | 53125 | | | 262-275-5222 | www.jerrysmajestic.com | Guide or Outfitter | Boating, Other | Not a Manufacturing Business |
| Jet Ski Madison | Madison's 1st Jet Ski rental company provides Jet Ski; Pontoon Boat rentals . Cruise or splash, slow or fast, Jet Ski Madison guarantees an affordable, fun and memorable experience on our lakes. | 1201 Woodward Dr. | | Madison | Dane | Wisconsin | 53704 | | jetskimadison@gmail.com | 608-259-6007 | www.jetskimadison.com/ | Retailer or Rental | Other | Not a Manufacturing Business |
| Jim Stroede's Fishing Guide Service | | W7004 County Road E | | Spooner | | Wisconsin | 54801 | | | | www.jimstroedefishing.com | Guide or Outfitter | Fishing | No |
| JJs Guide Service | | 3040 Stevenson Pier Rd | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.jjsguideservice.com | Guide or Outfitter | Fishing | No |
| John Beda Guide Service | | 5825 Arrowhead Dr | | Boulder Junction | | Wisconsin | 54512 | | | | | Guide or Outfitter | Fishing | No |
| John Deere Horicon Works | Manufacturers of agricultural, foresty and lawn equipment. The Horicon facility manufactures the Gator UTV among other equipment. | 300 N. Vine Street | | Horicon | Dodge | Wisconsin | 53032 | | | | https://www.deere.com/en/our-company/john-deere-careers/horicon/ | Manufacturing | Other | No |
| John Hartwig Motor Sports | | N6728 County Rd Y | | Watertown | Jefferson | Wisconsin | | | | 920-699-3180 | https://www.johnhartwigmotorsports.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Snowmobiling | Not a Manufacturing Business |
| Johnnie's Bike Shop | Bike shop | 1001 Michigan Ave | | Sheboygan | Sheboygan | Wisconsin | 53081 | | | 920-452-0934 | | Retailer or Rental | Biking | No |
| Johnny's Little Shop of Bait | | 1205 W. Wolf River Ave. | | New London | | Wisconsin | 54961 | | | | www.thelittleshoppeofbait.com | Retailer or Rental | Fishing | No |
| Johnson Outdoors | | 555 Main Street | | Racine | Racine | Wisconsin | 53403 | | | | www.johnsonoutdoors.com | Manufacturing, Wholesaler/Dealer/Distributor | Paddling (canoe/kayak/stand-up paddleboard), Camping, Fishing | No |
| Johnson's Boats & Motors - Pontoon Rentals | <p>Coming up on vacation, don't have a boat or have a boat but don't want to trailer it? No problem! We rent by the day or the week & we deliver to you!! Trailer Rentals, Motor Rentals, Water Toy Rentals.....why haul it when you can rent it! Go boating or fishing on Buffalo, Crooked, Emerald, Kilby, Montello, Puckaway, Tuttle, Williams, Green Lake, Jordan, Lawrence, Parker, Park, Peppermill & Silver Lake! Or bringing your boat on vacation? We have everything you need to stay running and more. Tubes, ski's, toys, batteries, oil, and the top mechanics to keep you running!! Of course we also have New & Used Pontoons and Fishing Boats....New Mercury & Evinrude Outboards, Gator Tail Mud Motors and Boats, and so much more to fit exactly what you need or want!</p> | 524 Underwood Ave | | Montello | Marquette | Wisconsin | 53949 | | patti@thepontooncapitol.com | 608-297-2562 | www.thepontooncapitol.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Johnson's Cycle & Fitness | Bike shop | 6916 W North Ave | | Wauwatosa | Milwaukee | Wisconsin | 53213 | | | 414-476-2341 | www.johnsonsbikeshop.com/ | Retailer or Rental | Biking | No |
| Josh Teigen's Guide Service | | 10060 Teepee Trail | | Iron River | | Wisconsin | 54827 | | | | www.joshteigen.com/ | Guide or Outfitter | Fishing | No |
| Joy Ride Outfitters | UTV rental spring through fall. | 7252 Bradley Street | | Lake Tomahawk | Oneida | Wisconsin | 54539 | | joyridebikerental@gmail.com | 715-340-7874 | www.joyridebikerental.co | Retailer or Rental | ATV/UTV Riding | No |
| Joy Trip Project | The Joy Trip Project is a news gathering and reporting organization that covers the business, art and culture of the outdoor recreation industry. | 6666 Odana Rd. #135 | | Madison | | Wisconsin | 53719 | | | | joytripproject.com/ | Conservation, Education, Nonprofit | Climbing, Fishing, Fitness, Hiking and Backpacking, Running, Other | Not a Manufacturing Business |
| Juneau County | | W5508 37th Street | | New Lisbon | | Wisconsin | 53950 | | | | | Agency or Government | Other | No |
| Juneau County Economic Development Corporation | | P.O. Box 322<br>122 Main Street | | Camp Douglas | | Wisconsin | 54618 | | | | www.co.juneau.wi.gov | Agency or Government | Other | No |
| Junion Sport Fishing LLC | | 6572 Memorial Dr. | | Egg Harbor | | Wisconsin | 54209 | | | | | Guide or Outfitter | Fishing | No |
| Justin Trails Disc Golf Courses | Justin Trails Classic Disc Golf Course includes 18 concrete tee pads and 18 Prodigy orange baskets in one mile of walking. The Big Brother Course is a championship course with 18 Prodigy yellow baskets over three and a half miles of walking. Justin Trails also hosts disc golf tournaments. | 7452 Kathryn Ave | | Sparta | Monroe | Wisconsin | 54656 | | donna@justintrails.com | (608) 855-0282 | http://www.justintrails.com/disc-golf-wisconsin/ | Venue or Attraction | Other | Not a Manufacturing Business |
| Justin Trails Resort | Adog-friendly, eco-luxury inn and cabins on a 200-acre farm and resort, perfect for a relaxing getaway from the city or for elopements and barrn weddings. | 7452 Kathryn Avenue | | Sparta | Wisconsin | Wisconsin | 54656 | | donna@justintrails.com | 608-855-0282 | justintrails.com/ | Venue or Attraction | Snowshoeing, Running, Camping | Yes |
| KDK Charter Service | | 200 Marina Dr. Barker's Island | | Superior | | Wisconsin | 54880 | | | | www.kdkcharters.com | Guide or Outfitter | Fishing | No |
| Ken Jackson Guide Service | | 1045 Jackson Lane | | St. Germain | | Wisconsin | 54558 | | | | www.stgermainwi.chambermaster.com/list/member/jackson-s-boat-guide-service-st-germain-688 | Guide or Outfitter | Fishing | No |
| Kenosha Area Convention & Visitors Bureau | | 600 52nd Street, Suite 140 | | Kenosha | Kenosha | Wisconsin | 53140 | | | 262-654-7307 | www.visitkenosha.com | Destination Marketing or Chamber Organization | Other | No |
| Kenosha Area Mountain Bike Association (KAMBA) | | | | Kenosha | Kenosha | Wisconsin | 53140 | | membership@kamba.org | | www.kamba.org | Nonprofit | Biking | No |
| Kenosha Charter Boat Association | | 4520 Kennedy Drive | | Kenosha | | Wisconsin | 53140 | | | | www.kenoshacharterboat.com | Association | Boating | No |
| Kenosha Community Sailing Center | <p>Seasonal. Enjoy the beautiful Lake Michigan shore! Offering adult, youth, family,private sailing classes; rentals of kayaks, fishing kayaks, stand up paddle boards, pedal boat ducks.</p> | 443 50th Street | | Kenosha | Kenosha | Wisconsin | 53140 | | | 262-997-9343 | www.kenoshasailing.org | Education, Retailer or Rental | Sailing | Not a Manufacturing Business |
| Kenosha County Parks & Recreation | | 1010 56th Street | | Kenosha | Kenosha | Wisconsin | 53140 | | | 262-857-1869 | www.kenoshacounty.org/600/Parks | Agency or Government | Other | No |
| Kenosha Running Club | A diverse community of local runners of all ability levels—from casual runners and avid racers to ultra-marathoners. Activities include group runs along the Kenosha harbor, workouts on the track, monthly meetings/potlucks and two local races a year—the Turkey Day Run and the Harvest Moon Run—and funds a college scholarship for local high school runners. | | | Kenosha | Kenosha | Wisconsin | | | | | https://kenosharunningclub.org/ | Nonprofit | Running | Not a Manufacturing Business |
| Kenosha Running Company | Kenosha Running Company is not only the Nation's largest CaniCross event management company, we are also striving to be the best source for your dog's fitness and fun-related products. | 1706 22nd Ave | | Kenosha | Kenosha | Wisconsin | 53140 | | | | http://www.kenosharunningcompany.com/canicross-store--gear--accessories-and-fittings.html | Retailer or Rental | Running, Other | Not a Manufacturing Business |
| Kewaunee County Economic Development | | P.O. Box 361 | | Luxemburg | | Wisconsin | 54217 | | | | www.kdedc.org | Agency or Government | Other | No |
| Kewaunee RV & Campground, LLC | RV park and campground | 333 Terraqua Drive | | Kewaunee | Kewaunee | Wisconsin | 54216 | | office.kewauneerv@gmail.com | 920-388-4851 | www.kewauneerv.com | Venue or Attraction | Camping | No |
| Keyes Peak | <p>The Keyes Peak Ski Hill provides downhill skiing, snow tubing, snowshoeing and cross country skiing opportunities. Daily rentals of boots, ski and poles, tubes, snowboard and snowboard boots.In the spring, summer and fall months the beautiful Keyes Peak Ski Lodge is available for rent to the public. This facility is a wonderful venue for such occassions as weddings, family reunions and graduation parties.</p> | 4960 Hwy 101 | | Florence | Florence | Wisconsin | 54121 | | mpodnar@co.florence.wi.us | 715-528-3228 | www.exploreflorencecounty.com | Ski Area | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Kickapoo Stewards | | | | Wauzeka | Crawford | Wisconsin | 53826 | | | | www.facebook.com/Kickapoo-Stewards-120029339391188 | Conservation, Nonprofit | Other | No |
| Kickapoo Valley Ranch | | E11761 County P | | La Farge | | Wisconsin | 54639 | | | | www.kvranch.com | Other | Other | No |
| Kickapoo Valley Reserve | | S3661 Hwy 131 | | La Farge | | Wisconsin | 54639 | | | | www.kvr.state.wi.us | Education, Conservation, Nonprofit | Biking, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Kickapoo Wild Adventures, LLC | | 30352 Hwy 131 | | Norwalk | | Wisconsin | 54648 | | | (608) 337-4522 | ww.kickapoowild.com | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| King Fisher Charters | | Door County | | Gills Rock | | Wisconsin | 54210 | | | | www.aboardkingfisher.com | Guide or Outfitter | Fishing | No |
| Kinni Creek Lodge and Outfitters | Boutique resort on the banks of the Kinni River downtown River Falls, including cabin rental, fly fishing shop and guides and kayak outfitter. | 545 N Main St | | River Falls | Saint Croix | Wisconsin | 54022 | | kinnicreek@yahoo.com | (715) 425-7378 | www.kinnicreek.com | Guide or Outfitter | Fishing, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Kinn's Sport Fishing | | 60 Steele Street | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.kinnskatch.com | Guide or Outfitter | Fishing | No |
| KL Engineering, Inc. | Engineering firm offering parks, trails and recreation planning services. | 5400 King James Way | Suite 200 | Madison | Dane | Wisconsin | 53719 | Green Bay, Menomonie, Germantown | info@klengineering.com | 608-663-1218 | https://klengineering.com/ | Consultant or Professional Services | Biking, Boating, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Other | Not a Manufacturing Business |
| Kosir's Rapid Rafts | Kosir’s Rapid Rafts was Wisconsin’s first professional whitewater rafting outfitter with operations on both the “Roaring Rapids” section of the Peshtigo River and the mighty “Piers Gorge” section of the Menominee River. These are the most exciting and challenging whitewater rafting trips in Northern Wisconsin. | W14073 County Road C | | Silver Cliff | Marinette | Wisconsin | 54104 | | raft@kosirs.com | 715-927-3608 | https://www.kosirs.com/ | Guide or Outfitter | Other | Not a Manufacturing Business |
| Kraemer Custom Rods | | 207 Ryan Ct | | West Bend | Washington | Wisconsin | 53095 | | erik@kraemercustomrods.com | 262-689-4226 | https://kraemercustomrods.com/ | Other | Fishing | Not a Manufacturing Business |
| Kurt's Island Sport Shop & Guides Landing Guide Service | | 824 Hwy 51 N | | Minocqua | | Wisconsin | 54548 | | | | www.kurtsislandsports.com/ | Guide or Outfitter | Fishing | No |
| La Crosse Archery | | 1231 Oak Forest Dr | | Onalaska | La Crosse | Wisconsin | 54650 | | | 608-781-7752 | https://lacrossearchery.com/ | Apparel, Guide or Outfitter, Other | Hunting/Shooting/Trapping, Other | Not a Manufacturing Business |
| La Crosse Queen | | 405 E. Veterans Memorial Drive | | La Crosse | La Crosse | Wisconsin | 54601 | | info@lacrossequeen.com | 608-784-8523 | lacrossequeen.com/ | Venue or Attraction | Boating | No |
| La Crosse Queen Cruises | <p>Cruise back in time and explore the Upper Mississippi with us! The La Crosse Queen is a modern-day replica of the grand river boats that plied the Mississippi River in the early 1900s. Cruising out of La Crosse, Wisconsin, she is one of the few authentic Mississippi River paddlewheel river boats still in operation in the United States today. In keeping with early traditions, she was built with sternwheels that are her only means of propulsion. </p> <p>Choose from a narrated sightseeing cruise or one of our tasty brunch, lunch, pizza, or dinner buffet-style cruises. Beer, wine, and liquor offered on every cruise for an additional cost. The lower level of the boat is handicap accessible and equipped with two restrooms.</p> <p>Advance reservations are required and made on our website where you can view our exact schedule. Please call for assistance or with questions. Reservations are only taken up to four weeks prior to all cruise dates. </p> | 405 E. Veterans Memorial Dr | | La Crosse | La Crosse | Wisconsin | 54601 | | devin@lacrossequeen.com | 608-784-8523 | www.lacrossequeen.com | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Lac Du Flambeau ATV/UTV CLUB | | P.O. Box 14 | | Lac Du Flambeau | | Wisconsin | 54538 | | ldfatvutvclub@yahoo.com | | www.facebook.com/LDF-atvutv-Club-105397307927200/ | Nonprofit | ATV/UTV Riding | No |
| Lac Lawrann Conservancy | | 300 Schmidt Rd | | West Bend | | Wisconsin | 53095 | | | | www.laclawrann.org/ | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| Lafayette County Economic Development | | 627 Washington Street | | Darlington | | Wisconsin | 53530 | | | | www.lafayettecountywi.org/econdev | Agency or Government | Other | No |
| Lake Arrowhead Golf Course | <p>Lake Arrowhead consists of two 18-hole championship courses, The Lakes, and The Pines. The Lakes Course Golf Digest awarded The Lakes a 4.5 Star “Places to Play” Award Winner and ranked the course among its top 75 public courses in America. Upon opening in 1998, The Lakes Course promptly was nominated for Best New Public Course in America. The course features bentgrass fairways, sculpted bunkers, natural sands areas, large undulating greens and four sets of boxes to allow golfers to match the course yardage to their own ability.</p> <p>Like The Lakes, The Pines received Golf Digest’s 4.5 Star ranking in it’s “Places to Play” section. Tucked among tall pines and lush woodlands, The Pines provides the ultimate golf experience for players of all skill levels. Opened in 1982, it is the original 18- hole championship course and has matured into the golfing equivalent of a fine wine.</p> | 1195 Apache Ln | | Nekoosa | Wood | Wisconsin | 54457 | | info@lakearrowheadgolf.com | 715-325-2929 | www.lakearrowheadgolf.com | Other | Other | Not a Manufacturing Business |
| Lake Dubay Shores Campground | On the lakefront campground with boat rentals from paddle to pontoons | 203040 Dubay Drive | | Mosinee | Marathon | Wisconsin | 54455 | | camp@dubayshores.com | 715-457-2484 | www.dubayshores.com | Retailer or Rental | RVing, Paddling (canoe/kayak/stand-up paddleboard), Fishing, Camping, Boating, Biking | No |
| Lake Effect Surf Shop | Surf Shop | 1926 E Capitol Dr | | Milwaukee | Milwaukee | Wisconsin | 53211 | | lakeeffectsurfshop@gmail.com | 414-210-5901 | https://www.lakeeffectsurfshop.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Surfing or Kiteboarding | Not a Manufacturing Business |
| Lake Geneva Cruise Line | <p>Lake Geneva Cruise Line has a rich history dating back to 1873. Our fleet consists of eight classic boats from different historical eras, providing locals and visitors with a unique opportunity to experience the beauty of Lake Geneva.</p> <p>We offer a range of boat tours, including narrated scenic tours; brunch, lunch, and dinner cruises; and private parties, corporate events, and weddings.</p> <p>From May to October, you can find us at the Riviera Docks in Lake Geneva. Daily narrated boat tours are available, and you can purchase tickets from our ticket boat on the docks or online at cruiselakegeneva.com. Our popular tours include the Geneva Bay Tour, featuring stunning historical estates, the US Mailboat Tour, where mail jumpers deliver mail from the moving boat to lakeshore piers, and our fall color cruises, showcasing the beautiful autumn foliage.</p> <p>During late November and December, we relocate to our winter harbor in Williams Bay. We celebrate the holiday season with families aboard our Santa Cruise, as we travel to Santa’s Hideaway seeing the festive light displays along the shoreline.</p> | 812 Wrigley Drive | | Lake Geneva | Walworth | Wisconsin | 53147 | | reservations@glcl.net | 262-248-6206 | www.cruiselakegeneva.com | Guide or Outfitter | Other | Not a Manufacturing Business |
| Lake Geneva Ziplines & Adventures | Ziplines, high ropes course, climbing tower, team-building facilitation, scavenger hunts and more! | N3232 County H | | Lake Geneva | Walworth | Wisconsin | 53147 | | reservations@ziplgct.com | 262-248-9271 | https://www.lakegenevaadventures.com/ | Guide or Outfitter, Venue or Attraction | Biking, Climbing, Hiking and Backpacking, Running, Other | Not a Manufacturing Business |
| Lake Michigan Carferry Service/S.S. Badger | <p>The S.S. BADGER is a National Historic Landmark and is the last coal-fired passenger steamship in operation in the United States. She has provided a fun, reliable and affordable shortcut across beautiful Lake Michigan for more than 60 years and has transported millions of passengers since her re-birth in 1992.</p> <p>The 410ft. S.S. BADGER can accommodate 600 passengers and 180 vehicles, including; RVs, motorcycles, motor coaches, and commercial trucks during her sailing season. While onboard enjoy games of Badger Bingo, a movie theatre, museum, gift shop, food and beverage services, plenty of areas to soak up and sun and fresh air, and much more. Experience a Legacy on Lake Michigan!</p> | 900 S. Lakeview Dr | | Manitowoc | Manitowoc | Wisconsin | 54220 | | info@ssbadger.com | 800-841-4243 | www.ssbadger.com | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Lake Minocqua Fishing Adventures | | 8555 US Hwy 51 N | | Minocqua | | Wisconsin | 54548 | | | | www.bayviewminocqua.com | Guide or Outfitter | Fishing | No |
| Lake Street Marina | <p>Your one stop shop in Green Lake for all lake life essentials, including water sport rentals, gas, and soft-serve ice cream.</p> | 463 Lake St | | Green Lake | Green Lake | Wisconsin | 54941 | | info@lakestreetmarina.com | 920-807-0117 | www.lakestreetmarina.com | Retailer or Rental | Biking, Fishing, Boating, Hiking and Backpacking | Not a Manufacturing Business |
| Lake Superior Tall Ships | Since 2014, the non-profit organization Lake Superior Tall Ships, Inc. has been providing positive, life-changing outdoor sailing adventures to kids and adults on our Schooner Abbey Road. | 84190 Pikes Bay Road, slip 202 | | Bayfield | Bayfield | Wisconsin | 54814 | | sail@lakesuperiortallships.org | 262-422-0607 | www.lakesuperiortallships.org | Education, Nonprofit | Sailing | Not a Manufacturing Business |
| Lake Time Boats | Northern Wisconsin’s Leasing and Rental Specialists in the Hayward Lakes area. Lake Time Boats offers pontoon rental, leasing, service, refurbishing, and storage as well as outboard engine sales, service, and warranty. Weekend and daily rates. | 5694 W Barker Lake Rd | | Winter | Sawyer | Wisconsin | 54896 | | | 715-266-2226 | www.laketimeboats.com/ | Retailer or Rental | Boating | Not a Manufacturing Business |
| Lake Winnebago Boat & WaveRunner Rentals | <p>Your premier provider of boat rentals and WaveRunner rentals in Fond du Lac. Our booking process is very simple and fast, and includes three easy steps: reserve your date and time, complete online waiver, and pay.Whether you’re looking for a party boat, fishing boat, or jet ski rentals for your next lake trip, we have you covered. Contact us today!</p> | N7044 Winnebago Drive | | Fond du Lac | Fond du Lac | Wisconsin | 54935 | | | 920-948-4900 | www.lakerentalswi.com/ | Retailer or Rental | Boating | Not a Manufacturing Business |
| Lake Winnebago Walleyes LLC | | 637 Racine Street | | Menasha | | Wisconsin | 54952 | | | | www.lakewinnebagowalleyes.com | Guide or Outfitter | Fishing | No |
| Lake X Lures and Guide Service | | W4965 Shady Drive Rd | | Park Falls | | Wisconsin | 54552 | | | | www.lakexlures.com | Guide or Outfitter | Fishing | No |
| Lakeland Area Mountain Bike Organization (LAMBO) | | P.O. Box 2106 | | Woodruff | Oneida | Wisconsin | 54568 | | email@lamboriders.org | | lamboriders.org/ | Nonprofit | Biking | No |
| Lakeland ATV Club | ATV Club promoting family fun and safety and seeking the development of routes and trails in the Lakeland Area. | | | Minocqua | Oneida | Wisconsin | 54548 | | info@lakelandatvutv.org | 715-614-3689 | www.lakelandatvutv.org | Nonprofit | ATV/UTV Riding | No |
| Lakeshore Adventures Inc | | 8113 State Hwy 57 | | Baileys Harbor | | Wisconsin | 54202 | | | | www.lakeshore-adventures.com | Guide or Outfitter, Retailer or Rental, Venue or Attraction | Paddling (canoe/kayak/stand-up paddleboard), Fishing, Other | No |
| Lakeshores Watercraft Rentals | | 429 E Geneva St | | Elkhorn | | Wisconsin | 53121 | | | | www.flboatcenter.com/page/Wisconsin-Rentals.html | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Lakeside Beach Shop | | 457 Hwy 63 South | | Shell Lake | | Wisconsin | 54871 | | | | www.washburncounty.org/services/lakeside-beach-shop | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Lakeside Park Rides | | 555 N Park Ave | | Fond du Lac | | Wisconsin | 54935 | | | | www.facebook.com/LakesideRides | Retailer or Rental, Venue or Attraction | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Lakeside Rentals & Storage | Boat rentals, boat storage, and storage services. | 9838 Rylee Lane | | Minocqua | Oneida | Wisconsin | 54548 | | info@minocqualakeside.com | 715-356-1050 | www.minocqualakeside.com | Retailer or Rental | Boating | No |
| Lakewood Ski and Sport | Bike shop | 15309 State Highway 32 | | Lakewood | Oconto | Wisconsin | 54138 | | | 715-276-3071 | www.facebook.com/Lakewood-Ski-Sport-182298994995/ | Retailer or Rental | Biking | No |
| LakeXLures | Musky lures made in Park Falls. | | | Park Falls | Price | Wisconsin | | | lakexguideservice@gmail.com | (715) 773-0175 | https://www.facebook.com/lakexlures/ | Manufacturing | Fishing | No |
| Land O' Lakes Recreation | <p>On the corner of Hwy 45 and Highway B we rent and sell Ski-Doo snowmobiles, Can-Am ATV's and Commander side-by-side UTV's, Trek bikes and Ocean Kayak kayaks and paddle boards. Also sell and service Husqvarna and Stihl power equipment.</p> | 1702 N US Highway 45 | | Land O'Lakes | Vilas | Wisconsin | 54540 | | mgr@lolrec.com | 888-326-7619 | www.lolrec.com | Retailer or Rental | Biking, ATV/UTV/4x4, Snowmobiling | Not a Manufacturing Business |
| Lands' End | | 1 Lands End Drive | | Dodgeville | | Wisconsin | 53533 | | | | www.landsend.com | Retailer or Rental, Apparel | Other | No |
| Langlade Area Mountain Bike Association (LAMBA) | | P.O. Box 4 | | White Lake | Langlade | Wisconsin | 54491 | | lambatrails@gmail.com | | www.lambatrails.com/ | Nonprofit | Biking | No |
| Langlade County Economic Development Corporation & Welcome Center | Langlade County Economic Development Corporation does destination marketing for Langlade County. In June 2021, our new Welcome Center will open at the Langlade County Historical Society in Antigo. | 312 Forrest Avenue | | Antigo | Langlade | Wisconsin | 54409 | Antigo | kbeck@co.langlade.wi.us | 715-623-2085 | www.langladecounty.org | Destination Marketing or Chamber Organization | ATV/UTV Riding, Biking, Boating, Camping, Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping, Motorcycling, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), RVing, Snowshoeing, Snowmobiling, Other, Horseback Riding | Yes |
| Larry Smith Outdoors | | 1018 W South Park Ave | | Oshkosh | Winnebago | Wisconsin | 54902 | | larrysmithoutdoors@gmail.com | 920-427-3395 | https://www.larrysmithoutdoors.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Last Chance Charters | | 628 South Pier Dr | | Sheboygan | | Wisconsin | 53081 | | | | | Guide or Outfitter | Fishing | No |
| Last Resort Guide Service | | 8772 Kurtzweil Rd | | Sayner | | Wisconsin | 54560 | | | | www.boulderjct.org/listing/last-resort-guide-service | Guide or Outfitter | Fishing | No |
| LD's Guide Service | | 6260 Fox Run | | De Forest | | Wisconsin | 53532 | | | | www.ldsguiding.com | Guide or Outfitter | Fishing | No |
| Leatherlips Watersports | A Lake Geneva Tradition for over 29 years! Whether you are looking for a relaxing cruise on Lake Geneva or an exhilarating ride across the waves, LEATHERLIPS has it all! We offer a NEW fleet including: Yamaha Waverunners, Bayliner Speedboats, & Luxury Deckboats. Go tubing for ultimate in family fun! All boats are fully equipped. Instructions and Gas are provided FREE! Driver’s License & Deposit required. | 151 Wrigley Dirve | | Lake Geneva | Walworth | Wisconsin | 53147 | | info@genevawatersports.com | 262-248-4142 | www.genevawatersports.com | Retailer or Rental, Other | Boating, Sailing | Not a Manufacturing Business |
| Ledge View Nature Center | | W2348 Short Rd | | Chilton | | Wisconsin | 53014 | | | | www.ledgeviewnaturecenter.org | Conservation, Education, Nonprofit | Other | No |
| Legendary Whitetails | | | | Slinger | Washington | Wisconsin | 53086 | | | 1-800-875-9453 | https://www.legendarywhitetails.com/ | Apparel | Camping, Fishing, Fitness, Hiking and Backpacking, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Leigh Yawkey Woodson Art Museum | non-profit art museum, collection focused on art of the natural world & setting the standard for avian art | 700 North 12th Street | | Wausau | Marathon | Wisconsin | 54403-5007 | | info@lywam.org | 715-845-7010 | https://www.lywam.org/ | Venue or Attraction, Nonprofit | Other | No |
| Leprechaun Fishing Charters, LLC | | 1651 Memorial Drive Slip #12 | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.leprechaunfishing.com | Guide or Outfitter | Fishing | No |
| Les Moines | Ski, Tennis, and Snowboard | 10130 N. Port Washington Rd. | | Mequon | Waukesha | Wisconsin | 53092 | 19730 W. Bluemound Rd Brookfield, WI 53045 262-879-0800 | | 262-518-0069 | http://www.lesmoiseinc.com/home.html | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Let's Go Fishin | | 7397 Forest Drive | | Minocqua | | Wisconsin | 54548 | | | | www.letsgofishinnow.com | Guide or Outfitter | Fishing | No |
| Let's Minocqua Visitors Bureau & Chamber of Commerce | Serving the Minocqua, Arbor Vitae, and Woodruff communities and surrounding area. | 8216 Hwy 51 S | | Minocqua | Oneida | Wisconsin | 54548 | | macc@minocqua.org | 715-356-5266 | www.minocqua.org | Destination Marketing or Chamber Organization | Other | No |
| Little Creek Family Campground | Family-friendly campground | 627 Tioga Road | | Fairchild | Eau Claire | Wisconsin | 54741 | | lcfcampground@gmail.com | 715-533-8594 | littlecreekcampgroundfairchild.com/ | Venue or Attraction | RVing, Camping | Yes |
| Little Lakes Guide Service | | 11726 Charlotte Place | | Boulder Junction | | Wisconsin | 54512 | | | | www.littlelakescanoe.com | Guide or Outfitter | Fishing | No |
| Little Switzerland | Founded in 1941, Little Switz is one of the oldest ski hills in Wisconsin! Offering mixed terrain for all abilities, you can be sure to find yourself having a blast all winter long. Little Switz offers 18 trails, 3 terrain parks and 100% snowmaking on the entire hill. | 105 Cedar Creek Rd | | Slinger | Washington | Wisconsin | 53086 | | | (262) 297-9621 | https://www.littleswitz.com/ | Ski Area | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Living Waters Adventures | | 8061 Ka Don Te Trail | | St. Germain | | Wisconsin | 54558 | | | | www.livingwatersadventures.com | Guide or Outfitter | Fishing | No |
| Lodi/Lake Wisconsin Chamber of Commerce | | 114 S. Main Street | | Lodi | | Wisconsin | 53555 | | | | www.lodilakewisconsin.org | Destination Marketing or Chamber Organization | Other | No |
| Long Lake Bait & Tackle | | W2477 County Highway B | | Sarona | | Wisconsin | 54870 | | | | www.longlakebaitshop.com | Retailer or Rental | Fishing | No |
| Long Lake Bait & Tackle | Live Bait (summer & winter),Tackle, Sporting Goods, Fishing/Hunting Licenses, ATV/Snowmobile passes, Boat Rentals, Watersport Rentals, SUP Rentals, 91 Octane Gasoline, Oil, Interstate Batteries (Marine, Power Sport & Auto), 20 Gallon LP Exchange and more | W2477 County Highway B | | Sarona | Washburn | Wisconsin | 54870 | | longlakebait@yahoo.com | 715-635-3260 | www.longlakebaitshop.com | Retailer or Rental | Fishing | Not a Manufacturing Business |
| Loon Paddle Company | | 1606 W. Haskel Street | | Appleton | Outagamie | Wisconsin | 54914 | Crafting flat-water stand up paddle boards and accessories. | support@loonpaddlecompany.com | 920-517-9041 | www.loonpaddlecompany.com | Manufacturing | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Loopy's Grill & Saloon | Laid-back riverfront tavern & tiki bar with pub fare & drinks, plus indoor volleyball, darts, pool, tubing and laying rentals and tow. | 10691 Hwy 29 | | Chippewa Falls | Chippewa | Wisconsin | 54729 | | loopy@723loop.com | 715-723-5667 | https://www.723loop.com/contact-us | Venue or Attraction, Food and Beverage | Other | No |
| Lori's Pride Charters, LLC | | Port Washington Marina | | Port Washington | | Wisconsin | 53074 | | | | www.lorispride.com | Guide or Outfitter | Fishing | No |
| Lost Creek Adventures & Outfitter | | 22475 Highway 13 | | Cornucopia | | Wisconsin | 54827 | | | | www.lostcreekadventures.org | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Lost Falls Campground | RV sites, tent sites, cabins as well as tube, canoe, kayak rental; located on the Black River | N2974 E Sunnyvale Road | | Black River Falls | Jackson | Wisconsin | 54615 | | info@lostfalls.com | 715-284-7133 | www.lostfalls.com/ | Guide or Outfitter | Camping, Paddling (canoe/kayak/stand-up paddleboard) | Yes |
| Lucky Bird | | N 1554 Bates Road | | Random Lake | | Wisconsin | 53075 | | | | | Guide or Outfitter | Fishing | No |
| LumberYard Rock River Supplies | LumberYard Rock River Supplies is a mobile paddlesport and outdoor gear retailer. | 142943 Moon Road | | Mosinee | Marathon | Wisconsin | 54455 | | lumberyardrock@gmail.com | 715-660-8316 | https://getontheriver.com/ | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Luminaries Retreat (Retreat Center) | | 770 Sandrock Ln | | St. Croix Falls | | Wisconsin | 54024 | | | | www.luminariesretreat.com | Other, Venue or Attraction | Biking, Fitness, Paddling (canoe/kayak/stand-up paddleboard), Hiking and Backpacking, Other | No |
| Lund's Fly Shop | | 102 N. Main St. | | River Falls | | Wisconsin | 54022 | | | | www.lundsflyshop.com/ | Retailer or Rental | Fishing | No |
| Lynn A. Charter Fishing | | 6831 Edgewood Ct | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.lynnacharterfishing.com | Guide or Outfitter | Fishing | No |
| M & M Sport & Rental | | 15720 County Road B | | Hayward | | Wisconsin | 54843 | | | | www.mmrental.com | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| M & M Sport & Rental | Hayward Area rental facility featuring boats, jet skies, water skies, inflatable water tubes, pontoons and more! | 15720 County Road B | | Hayward | Sawyer | Wisconsin | 54843 | | | 715-634-3146 | www.mmrental.com | Retailer or Rental | Boating, Other | Not a Manufacturing Business |
| M&M Bike Repair | Bike shop | 1230 E Broadway | | Waukesha | Waukesha | Wisconsin | 53186 | | | 262-542-5912 | www.facebook.com/MMBikeRepair/?rf=390642831130186 | Retailer or Rental | Biking | No |
| Machinery Row Bicycles | | 601 Williamson Street | | Madison | Dane | Wisconsin | 53703 | | | 608-442-5974 | www.machineryrowbicycles.com | Retailer or Rental | Biking | No |
| MacKenzie Center | | W7303 County Road CS | | Poynette | | Wisconsin | 53955 | | | | www.dnr.wi.gov/education/mackenzie/ | Education, Conservation, Nonprofit | Hiking and Backpacking | No |
| Mad City Paddlers | Mad City Paddlers, based in Madison, Wisconsin, is a club devoted to pursuing paddle sports of every sort. Members organize a wide variety of club trips for flat water paddling, sea kayaking, and whitewater paddling. | | | Madison | Dane | Wisconsin | | | madcitypaddlers@gmail.com | | http://madcitypaddlers.org/ | Other | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Mad City Powersports | | 4246 Daentl Rd | | Deforest | Dane | Wisconsin | 53532 | | | 608-249-0240 | https://www.madcitypowersports.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Boating, Motorcycling, Snowmobiling | Not a Manufacturing Business |
| Mad Sails LLC | | 2279 Dahlk Circle | | Verona | Dane | Wisconsin | 53593 | | ryan@madsails.com | 608-225-4287 | www.madsails.com | Manufacturing | Sailing | No |
| Madeline Island Ferry Line | | 20 Washington Avenue | | Bayfield | Bayfield | Wisconsin | 54814 | | | 715-747-2051 | madferry.com/ | Venue or Attraction | Boating | No |
| Madeline Island Ferry Line | <p>Let the magic of Lake Superior and the Apostle Islands weave its spell! The Madeline Island Ferry service between Bayfield and La Pointe operates four boats which carry passengers, vehicles, bikes & motorcoaches. Enjoy beautiful scenery, sparkling clear blue waters and friendly people during the 20-25 minute trip to Madeline Island. Free Island walking tours are offered during the summer months. Dogs ride free! As long as the pet is on a leash or properly kenneled, they are welcome. Pets must be attended at all times.</p> | 100 Main Street | | La Pointe | Ashland | Wisconsin | 54850 | | ferryinfo@madferry.com | 715-747-2051 | www.madferry.com | Other | Other | Not a Manufacturing Business |
| Madeline Island Yacht Club | <p>Madeline Island Yacht Club is a full-service marina located on Madeline Island, one of twenty-two luxuriously green islands resting in the cool, clear waters of Lake Superior off the tip of northern Wisconsin. When you dock at our marina, you also have easy access to the unique pleasures of our island-just a short walk away. Transient and seasonal dockage is available to visitors-please call. Pull up to our service dock for premium 91 octane gasoline, (no ethanol), diesel, water and pump out, and step into our Ship Store-the largest in the Chequamegon Bay area-for boating equipment, products, and supplies, clothing, gifts, camping and fishing equipment, beach gear, ice, snacks and more! Our professional shop staff works year-round providing service for both sailboats and powerboats. As a Mercruiser and Raymarine dealer, with Yanmar parts available, our certified technicians offer complete service of both gas and diesel engines, water systems, heads and heating/cooling systems. We also provide rigging and mast stepping service for sailboats. Make Madeline Island Yacht Club your headquarters for Apostle Islands visits. </p> | 633 Fort Rd | | La Pointe | Ashland | Wisconsin | 54850 | | miyc205@cheqnet.net | 715-747-2655 | www.miyc.net | Other | Boating, Sailing | Not a Manufacturing Business |
| Madison Area Sports Commission | | 22 E. Mifflin Street | | Madison | | Wisconsin | 53703 | | | | | Agency or Government | Other | No |
| Madison Audubon Society | | 1400 E. Washington Avenue, Suite 170 | | Madison | | Wisconsin | 53703 | | | | www.madisonaudubon.org | Nonprofit, Conservation | Other, Hiking and Backpacking | No |
| Madison B-cycle | | Throughout Downtown | | Madison | | Wisconsin | 53703 | | | | www.madison.bcycle.com/ | Nonprofit | Biking | No |
| Madison Bikes | | PO Box 260244 | | Madison | | Wisconsin | 53726 | | | | www.madisonbikes.org | Nonprofit | Biking | No |
| Madison Fly Fishing Co. | | 510 Orchard Dr | | Madison | Dane | Wisconsin | 53711 | | | 608-347-0444 | https://www.madisonflyfishing.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Madison SCI, Inc. | The mission is to benefit and raise awareness of the community of people with spinal cord issues (injury, illness, & disease) and related conditions - including multiple sclerosis, cerebral palsy, muscular dystrophy and others. We have peer/mentoring for individuals and family members and adaptive equipment that members can borrow for free. | | | McFarland | Dane | Wisconsin | | | MadSCIplans@gmail.com | 608-620-5666 | https://www.sci-madison.org/ | Education, Other | Biking, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| MadMando Discs | MadMando Discs is a new disc golf shop on the West-side of Madison, within walking distance of Elver Park! Please stop by and check out our inventory of discs, equiptment and apparel. If you don’t see something your looking for, don’t hesitate to contact us. | 6710 Raymond Rd | | Madison | Dane | Wisconsin | 53719 | | | 608-286-1955 | https://madmandodiscs.com/ | Retailer or Rental, Other | Other | Not a Manufacturing Business |
| Manitowoc Marina | <p>Manitowoc Marina is a multi-million dollar Full Service Marina Complex on the western shores of beautiful Lake Michigan. This state-of-the-art marina is only a three hour drive from Chicago, ninety minutes from Milwaukee, and a half day sail from popular Door County.Featuring: 250 Deep Water Slips. Comprehensive Maintenance & Repair Services. Indoor Heated & Outdoor Storage. Ship's Store, complete with Clothing, Shoes and Parts. Boating Accessories as well as Nautical Gifts. Guest Slips available.Discover for yourself why the Chicago Tribune rated Manitowoc Marina "the finest Marina on Lake Michigan." Designated a clean Marina in since 2010.</p> | 425 Maritime Dr | | Manitowoc | Manitowoc | Wisconsin | 54220 | | mtwcmarina@lakefield.net | 920-682-5117 | www.manitowoc-marina.com | Other | Boating | Not a Manufacturing Business |
| Maple Hills Ski Trail & Sledding Hill | <p>Sledding hill for lots of excitement for young and old alike. Summer: Horseback riding and hunting. Winter: Snowshoe trails and cross-country skiing.</p> | Hwy 22 | | Shawano | Shawano | Wisconsin | 54166 | | | 715-524-2139 | www.shawanocountry.com | Venue or Attraction | Horseback Riding, Snowshoeing, Nordic/Cross-Country Skiing, Other | Not a Manufacturing Business |
| Marina Bay Boat Rentals, Inc. | Lake Geneva's largest family watersports center, Marina Bay Boat Rentals is located in downtown Lake Geneva across from the Best Western Harbor Shores Resort Hotel. Speedboats, pontoon boats, ski boats, tubing/skiing and wave runners are available for rental. Private charters are also available. | 300 Wrigley Dr | | Lake Geneva | Walworth | Wisconsin | 53147 | | | 262-248-4477 | www.lakegenevaboats.com | Guide or Outfitter, Retailer or Rental, Other | Boating, Sailing | Not a Manufacturing Business |
| Mariner Charter Fishing | | 12143 State Highway 42 | | Gills Rock | | Wisconsin | 54210 | | | | www.gofishdoorcounty.com | Guide or Outfitter | Fishing | No |
| Marinette Area Mountain Bike Association (MAMBA) | | | | Marinette | Marinette | Wisconsin | 54143 | | yomamba@yahoo.com | | www.facebook.com/peshtigorivertrails/ | Nonprofit | Biking | No |
| Marinette County Tourism | Destination marketing organization for Marinette County - The Real North | 1926 Hall Avenue | | Marinette | Marinette | Wisconsin | 54143 | | therealnorth@marinettecounty.com | 715-732-7473 | www.therealnorth.com/ | Agency or Government, Destination Marketing or Chamber Organization | ATV/UTV Riding, Biking, Boating, Camping, Fishing, Horseback Riding, Hunting/Shooting/Trapping, Motorcycling, Paddling (canoe/kayak/stand-up paddleboard), RVing, Sailing, Snowshoeing, Snowmobiling, Hiking and Backpacking | No |
| Marinette Cross Country Ski Association | <p>Marinette County Cross Country Ski Association (MCCCSA) is dedicated to promoting fall and winter activities in Marinette County. Trails are groomed and packed. Some of these trails cross private lands. Please stay on the trail and do not disturb the natural beauty of the land.</p> | Po Box 242 | | Crivitz | Marinette | Wisconsin | 54114 | | info@crivitzrecreation.com | 715-854-7540 | www.crivitzrecreation.com/mcccsa.html | Nonprofit | Nordic/Cross-Country Skiing | Not a Manufacturing Business |
| Marinette Cycle Center | Bike shop | 1555 Pierce Ave | | Marinette | Marinette | Wisconsin | 54143 | | | 715-735-5442 | www.marinettecycle.com | Retailer or Rental | Biking | No |
| Marsh Haven Nature Center | | W10145 State Road 49 | | Waupun | | Wisconsin | 53963 | | | | www.marshhaven.org | Education, Conservation, Nonprofit | Hiking and Backpacking | No |
| Martin's Meat Processing | | | | Withee | Clark | Wisconsin | 54498 | | | | | Manufacturing, Food and Beverage | Other | No |
| Marty Clauson Fishing Adventures | | 10382 Main Street | | Boulder Junction | | Wisconsin | 54512 | | | | www.clausonfishing.com | Guide or Outfitter | Fishing | No |
| Mastermold | Fiberglass molding, painting, assembly. | 111 Grell Lane | | Johnson Creek | Jefferson | Wisconsin | 530038 | Mauston, Watertown | | 920-699-2711 | www.mastermoldllc.com | Manufacturing | Other | No |
| Mathews Archery, Inc. | | 919 River Road | | Sparta | | Wisconsin | 54656 | | | | www.mathewsinc.com | Manufacturing | Hunting/Shooting/Trapping | No |
| Mat's Reel Repair and Parts | | 1961 US Highway 45 N | | Eagle River | Vilas | Wisconsin | 54521 | | | 715-337-2337 | https://matsreelrepair.com/ | Guide or Outfitter, Retailer or Rental | Fishing | Not a Manufacturing Business |
| Maureen Hebl Yoga & SUP Yoga | | 1011 Nichols Rd | | Monona | | Wisconsin | 53716 | | | | www.maureenhebl.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| McKinley Marina | <p>The Park System offers you the services you need to set sail: launch sites, slip rentals, dry sail & winter storage.</p> | 1750 N Lincoln Memorial Dr | | Milwaukee | Milwaukee | Wisconsin | 53202 | | | 414-273-5224 | www.county.milwaukee.gov/EN/Parks/Experience/On-the-Water | Other | Boating | Not a Manufacturing Business |
| MEC Outdoors | Mayville Engineering Company has been manufacturing shotshell reloaders under the MEC brand since 1955. Over the years we have manufactured more than two million reloaders, including our single stage machines and the fully progressive units. | 800 Horicon St | Suite 1 | Mayville | Dodge | Wisconsin | 53050 | | info@mecoutdoors.com | 1-800-797-4632 | https://www.mecoutdoors.com/ | Manufacturing | Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Melges | Design and manufacture of performance racing sailboats and powerboats. | N598 Zenda Road | | Zenda | Walworth | Wisconsin | 53195 | | sales@melges.com | 262-275-1110 | www.melges.com | Manufacturing | Sailing | No |
| Mel's Trading Post | Recreation equiptment and rentals since 1946! | 105 S. Brown St | | Rhinelander | Oneida | Wisconsin | 54501 | | | 1-800-236-6357 | https://www.melstradingpost.net/ | Apparel, Guide or Outfitter, Retailer or Rental | Biking, Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | Not a Manufacturing Business |
| Menasha Marina & Nautical Gift Shop | <p>Stroll along this full-service marina on the Fox River and view the boats that dock here during the summer. Visit the nearby Nautical Gift Shop, specializing in unique and nautical gifts. The proprietor also keeps a listing of area boating events and charts of the Fox River.</p> | 1 Center St | | Menasha | Calumet | Wisconsin | 54952 | | | 920-967-5193 | www.cityofmenasha-wi.gov/departments/parks_recreation_forestry_and_cemeteries/marina/index.php | Other | Boating | Not a Manufacturing Business |
| Menominee Indian Tribe of Wisconsin | | PO Box 910<br>W2908 Tribal Office Loop Road | | Keshena | | Wisconsin | 54135 | | | | www.menominee-nsn.gov | Agency or Government | Other | No |
| Mepp's Lures / Sheldon's Inc. | | 626 Center Street | | Antigo | Langlade | Wisconsin | 54409 | | | | www.mepps.com | Manufacturing | Fishing | No |
| Mercer Chamber of Commerce | | 5150N Hwy 51 | | Mercer | | Wisconsin | 54547 | | | | www.mercercc.com | Destination Marketing or Chamber Organization | Other | No |
| Mercer Rentals & Sales | | 5235 US Highway 51 N | | Mercer | | Wisconsin | 54547 | | | | www.mercerrentals.com | Retailer or Rental | Other | No |
| Mercury Marine | | W6250 Pioneer Road | | Fond du Lac | | Wisconsin | 54936 | | | | www.mercurymarine.com | Healthcare, Manufacturing | Boating | No |
| Meyers Beach Kayaking | Specializing in adventure facilitation for kayaking and ice cave adventures in the Apostle Islands on Lake Superior. | 37600 Onigamiing Drive | | Bayfield | Bayfield | Wisconsin | 54814 | | erika.e.barker@gmail.com | (715) 209-3216 | https://kayaktheapostleislands.com/ | Guide or Outfitter, Retailer or Rental | Camping, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Michael's Cycles | Bike shop | 2716 Pontiac Dr | | Janesville | Rock | Wisconsin | 53545 | | | 608-752-7676 | michaelscycles.net/ | Retailer or Rental | Biking | No |
| Middleton Cycle | Bike shop | 6641 University Ave | | Middleton | Dane | Wisconsin | 53562 | | | 1608-831-7433 | middletoncycle.net | Retailer or Rental | Biking | No |
| Midwest Cycling Series, LLC | Bike race promoter | 2510 N 86th St | | Wauwatosa | Milwaukee | Wisconsin | 53226 | | info@tourofamericasdairyland.com | 414-534-4501 | http://www.tourofamericasdairyland.com/ | Event/Tradeshow/Race | Biking | Not a Manufacturing Business |
| MidWest Outdoors | A multi-media company targeting the outdoor fishing and hunting enthusiast featuring a monthly print magazine, weekly television show and digital properties. | 111 Shore Drive | | Burr Ridge | DuPage | Illinois | 60527 | | info@midwestoutdoors.com | 630-887-7722 | midwestoutdoors.com | Other | Boating, Camping, Fishing, Hunting/Shooting/Trapping, Paddling (canoe/kayak/stand-up paddleboard), Snowmobiling, ATV/UTV Riding | No |
| Midwestern Shooters Supply | Guns, Amunition, Archery & Fishing | 191 Church St | | Lomira | Dodge | Wisconsin | 53048 | | info@mwshooters.com | 920-269-4995 | http://mwshooters.com/ | Apparel, Retailer or Rental | Fishing, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Miesbauers Guide Service | | 14300 Tamarack Lane | | Butternut | | Wisconsin | 54514 | | | | www.miesbauerguideservice.com | Guide or Outfitter | Fishing | No |
| Mike Best Guide Service | | 43260 Randysek Road | | Cable | | Wisconsin | 54821 | | | | www.mikebestguiding.com/ | Guide or Outfitter | Fishing | No |
| Mike's Engine Works | | 231 Washington St | | Darlington | | Wisconsin | 53530 | | | | www.mikesengineworks.com | Retailer or Rental | ATV/UTV Riding | No |
| Mike's Engine Works | Mike's Engine Works, LLC is a family run ATV & Snowmobile service and Rental shop in Darlington on the Cheese Country ATV/Snowmobile Trail. Snowmobile rentals and lodging available at Trailview Cabins, LLC. | 231 Washington St | | Darlington | Lafayette | Wisconsin | 53530 | | mikesengine@hotmail.com | 608-776-2304 | www.mikesengineworks.com | Retailer or Rental | ATV/UTV/4x4, Snowmobiling | Not a Manufacturing Business |
| Mike's Extreme Guide Service | | Pewaukee Lake | | Pewaukee | | Wisconsin | 53072 | | | | www.mikekoepp.com/ | Guide or Outfitter | Fishing | No |
| Milwaukee 7 Economic Development Partnership | | 756 N. Milwaukee Street, Suite 400 | | Milwaukee | | Wisconsin | 53202 | | | | www.mke7.com | Agency or Government | Other | No |
| Milwaukee Bicycle Collective | Bike shop | 2930 W Clybourn St | | Milwaukee | Milwaukee | Wisconsin | 53208 | | | 414-431-0825 | www.bikecollective.org | Retailer or Rental | Biking | No |
| Milwaukee Bike Company | | 1013 W. Lincoln Avenue | | Milwaukee | Milwaukee | Wisconsin | 53215 | | | 888-275-5111 | www.milwaukeebicycleco.com | Manufacturing | Biking | No |
| Milwaukee Boat Line | <p>Embark on an unforgettable adventure aboard the VISTA KING, IROQUOIS, and VOYAGEUR for a one-of-a-kind exploration of Milwaukee's waterfront. Departing from downtown daily, you'll be treated to stunning views.</p> <p>The Milwaukee Boat Line proudly upholds a fifty-year tradition, celebrating the beauty and charm of Milwaukee.</p> | 1124 N Dr. Martin Luther King Jr. Drive | | Milwaukee | Milwaukee | Wisconsin | 53203 | | info@mkeboat.com | 414-294-9450 | www.mkeboat.com | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Milwaukee Community Sailing Center | The Milwaukee Community Sailing Center offers introductory sailing classes for adults, youth, and children. For more experienced sailors, courses include intermediate and advanced; classes introducing different types of boats and equipment such as spinnakers. | 1450 N Lincoln Memorial Dr | | Milwaukee | Washington | Wisconsin | 53202 | | info@sailingcenter.org | 414-277-9094 | www.sailingcenter.org | Education | Sailing | Not a Manufacturing Business |
| Milwaukee County Parks | | 9480 W. Watertown Plank Road | | Wauwatosa | | Wisconsin | 53226 | | | | www.county.milwaukee.gov/EN/Parks | Agency or Government | Other | No |
| Milwaukee Kayak Company | Milwaukee Kayak Company (MKC), founded in 2013, provides a healthy, unique, safe and fun outdoor paddling experience for residents of Milwaukee, surrounding communities and tourists. | 318 S. Water Street | | Milwaukee | Milwaukee | Wisconsin | 53204 | | info@milwaukeekayak.com | (414) 301-2240 | https://milwaukeekayak.com/ | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Milwaukee Powersports | | 7221 South 13th Street | | Oak Creek | Milwaukee | Wisconsin | 53154 | | | 414-441-1362 | https://milwaukeeps.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Motorcycling, Snowmobiling | Not a Manufacturing Business |
| Milwaukee Riverkeeper | | 600 E. Greenfield Avenue | | Milwaukee | Milwaukee | Wisconsin | 53204 | | | 414-287-0207 | www.milwaukeeriverkeeper.org | Conservation, Nonprofit | Boating, Paddling (canoe/kayak/stand-up paddleboard), Fishing | No |
| Minocqua Pontoon Cruises & Rentals | Daily pontoon rentals and pontoon cruises on the Minocqua Chain of Lakes. | 8579 Hwy 51 N | | Minocqua | Oneida | Wisconsin | 54548 | | | 715-892-7777 | www.minocquapontooncruises.com/ | Retailer or Rental | Boating | Yes |
| Minocqua Winter Park | Over 1000 kilometers of cross country ski & snowshoe trails, snow tubing, sledding and ice skate pond. | 7543 Squirrel Hill Road | | Minocqua | Oneida | Wisconsin | 54548 | | info@minocquawinterpark.org | 715-356-3309 | www.minocquawinterpark.org/ | Venue or Attraction | Nordic/Cross-Country Skiing | No |
| Minong Chamber of Commerce | | | | Minong | | Wisconsin | | | minongareachamber@gmail.com | 715-466-2488 | minongchamber.com/ | Destination Marketing or Chamber Organization | Other | No |
| Mirrocraft Boats & Montego Bay Pontoons | | P.O. Box 380 | | Gillett | | Wisconsin | 54124 | | | | www.mirrocraft.com | Manufacturing | Boating | No |
| Mirror Lake State Park Rentals | | E10320 Fern Dell Rd | | Baraboo | | Wisconsin | 53913 | | | | www.mirrorlakeboatrentals.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Mod-U-Dock | Mod-U-Dock is a maintenance-free, modular dock system manufactured in the US. | N44W32882 Watertown Plank Rd | | Nashotah | Waukesha | Wisconsin | 53058 | | info@modudock.com | 877-746-7056 | https://www.modudock.com/ | Manufacturing, Wholesaler/Dealer/Distributor | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Modular Trail Structures | Manufactures innovative, durable boardwalks and elevated walkways that enhance access to, and enjoyment of, natural areas. | | | Madison | Dane | Wisconsin | 53707 | | info@modulartrailstructures.com | 608-609-9277 | https://modulartrailstructures.com/ | Consultant or Professional Services, Other | Other | No |
| Mohican RV Park | Mohican RV Park is located at the North Star Mohican Casino Resort, with everyday necessities available nearby at the convenience store. Full hookups are available seasonally; 57 sites available. | W12180 County Road A | | Bowler | Shawano | Wisconsin | 54416 | | | 715-787-3110 | https://www.northstarcasinoresort.com/stay/rv-park/ | Venue or Attraction | RVing | Not a Manufacturing Business |
| Mohr Fish | | Riverfront Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.mohrfish.com | Retailer or Rental | Fishing | No |
| Mokros Cycle | Bike shop | N6W23757 Bluemound Rd | | Waukesha | Waukesha | Wisconsin | 53188 | | | 262-521-1300 | www.facebook.com/Mokros-Cycle-226905964173931/ | Retailer or Rental | Biking | No |
| Momentum Bikes, LLC | Bike shop | 25 W Main Street | | Platteville | Grant | Wisconsin | 53818 | | | 608-348-6888 | www.momentumbikes.com | Retailer or Rental | Biking | No |
| Monroe Powersports | | 2820 County Hwy Dr | | Monroe | Green | Wisconsin | 53566 | | | 608-325-5056 | https://www.mpspolaris.com/locations | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Snowmobiling | Not a Manufacturing Business |
| Monroe Prairie ATV Club | | Archer Dr & 15th St | | Rome | | Wisconsin | 54457 | | | | www.visitromewi.com/power-sports | Nonprofit | ATV/UTV Riding | No |
| Mont du Lac Resort | | 3125 S Mont du Lac Dr | | Superior | | Wisconsin | 54880 | | | | www.mdlresort.com | Other, Venue or Attraction | Biking, Camping, Fishing, Hiking and Backpacking, Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Moose Knee Rafting | We are Wisconsin's only mobile outfitter specializing in interactive guided rafting on class 1-3 rivers. We offer rafting, river tubing and specialized paddle equipment throughout Wisconsin. | 142943 Moon Rd | | Mosinee | Marathon | Wisconsin | 54455 | | moosekneerafting@gmail.com | 715-660-8316 | www.wisconsinrafting.com | Education, Guide or Outfitter, Venue or Attraction | Paddling (canoe/kayak/stand-up paddleboard), Other | Not a Manufacturing Business |
| Moose's 4x4 & Recreation Center | Specializes in automobile, light truck, and recreational vehicle repairs and accessories. | 5871 State Road 60 | | Hartford | Washington | Wisconsin | 53027 | | mooses4x4@gmail.com | 262-673-4557 | https://www.mooses4x4.com/ | Retailer or Rental, Other | ATV/UTV/4x4 | Not a Manufacturing Business |
| Mosquito Hill Nature Center | <p>441-acre environmental education center with natural history displays, exhibit areas, a gift shop, and an observatory. Has a cross-country trail, snowshoeing trails with snowshoe rentals, and 5 miles of hiking trails that include a summit scenic view and one paved trail for accessibility. A variety of educational programs and seasonal events are offered.</p> <p>Mosquito Hill Nature Center boasts one of the highest elevation points in the area. The center’s picturesque 441 acres borders the Wolf River and includes one of the last intact stands of bottomland hardwood forest on the Wolf.</p> | N3880 Rogers Rd. | | New London | Waupaca | Wisconsin | 54961 | | | 920-779-6433 | www.outagamie.org/government/departments-n-z/parks/parks-and-natural-areas/mosquito-hill-nature-center | Venue or Attraction | Hiking and Backpacking, Nordic/Cross-Country Skiing, Snowshoeing | Not a Manufacturing Business |
| Mosquito Hill Nature Center | <p>Mosquito Hill Nature Center is located near New London. It has many hiking and walking trails as well as a building with gift shop and nature displays.</p> | N3880 Rogers Road | | New London | Waupaca | Wisconsin | 54961 | | ocparks@outagamie.org | 920-779-6433 | www.outagamie.org/government/departments-n-z/parks/parks-and-natural-areas/mosquito-hill-nature-center | Venue or Attraction | Hiking and Backpacking, Other | Not a Manufacturing Business |
| Motion To Go | Bike shop | Middle Rd | | La Pointe | Ashland | Wisconsin | 54850 | | | 715-747-6585 | www.motion-to-go.com | Retailer or Rental | Biking | No |
| Motor Sports Marine & Recreational Rentals | | N10306 State Road 55 | | Pearson | | Wisconsin | 54462 | | | | www.motorsportsmarine.com | Retailer or Rental | Boating | No |
| Motor Sports Marine & Recreational Rentals | <p>Rent snowmobiles, snowmobile helmets, pontoon boats, ATVs, ATV helmets, outboard motors, wakeboards, water tubes and water skis. Boat and snowmobile sales and service.</p> | N10306 State Road 55 | | Pearson | Langlade | Wisconsin | 54462 | | | 715-484-2106 | www.motorsportsmarine.com | Retailer or Rental | ATV/UTV/4x4, Boating, Snowmobiling | Not a Manufacturing Business |
| Motorless Motion Bicycles | Bike shop | 640 W Washington Ave | | Madison | Dane | Wisconsin | 53703 | | | 608-443-0640 | motorlessmotionbicycles.com | Retailer or Rental | Biking | No |
| Mountain Bike Radio | | | | Hayward | | Wisconsin | 54843 | | | | www.mountainbikeradio.com | Other | Biking | No |
| Mountain Outfitters | Bike shop | 109 S Main St | | West Bend | Washington | Wisconsin | 53095 | | | 262-335-0424 | www.mountainout.com | Retailer or Rental | Biking | No |
| Mr. Barts Bike Shop | Bike shop | 316 Doty St | | Ripon | Fond du Lac | Wisconsin | 54971 | | | 920-748-7801 | www.facebook.com/mr.bartsbikeshop/ | Retailer or Rental | Biking | No |
| Mr. Duck's Canoe Rental | | 100 Main St | | Ontario | | Wisconsin | 54651 | | | | www.mrduckscanoerental.com | Nonprofit, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Mr. Marine | <p>Wisconsin's Premier Mercury Marine Dealer! Located on the shores of Wisconsin's Lake Winnebago, Mr. Marine has been serving Fond du Lac and the surrounding area for 30 years. Featuring an outstanding lineup of new and used inventory, we aim to get you on the water fast and keep you running fast. In addition to selling premium and performance boats, we are a full-service repair shop. We even make service calls! We also have wet and dry storage available along with travel lift service and a boat ramp. From boats to service, Mr. Marine can do it all. Located on the water and equipped to get the job done right the first time, you can trust that Mr. Marine is the only source you will need to keep you and your family on the water!Platinum dealer, Platinum location.</p> | 532 Water Street | | Fond du Lac | Fond du Lac | Wisconsin | 54935 | | info@mrmarineinc.com | 920-921-7070 | www.mrmarineinc.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| MSA Professional Services Inc. | | 1230 South Boulevard | | Baraboo | | Wisconsin | 53913 | | | | www.msa-ps.com | Consultant or Professional Services | Other | No |
| Mt. Ashwabay Ski and Recreation Area | Mt. Ashwabay is a small mountain with lots of opportunity to get outdoors and enjoy the beauty of Lake Superior’s South Shore. Mt. Ashwabay offers 12 alpine runs spanning over 65 acres and over 40km of cross-country trails. Snowshoeing, skijoring, fat tire biking, and year-round hiking trails. | 32525 Ski Hill Rd | | Bayfield | Bayfield | Wisconsin | 54814 | | info@mtashwabay.org | 715-779-3227 | https://www.mtashwabay.org/ | Ski Area | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Mt. La Crosse | <p>516' vertical drop, 19 scenic slopes and trails, three double chairlifts, one rope tow, beginner area, terrain for all levels, experts-only Double Black Diamond, terrain park, snowboards welcome on all slopes, group discounts, children's programs, weekly NASTAR racing, snow making on all slopes, night skiing, wedding/special events venue.</p> | N5549 Old Town Hall Rd | | La Crosse | La Crosse | Wisconsin | 54601 | | info@mtlacrosse.com | 608-788-0044 | www.mtlacrosse.com | Ski Area | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Mudpuppy ATV Rentals | | South Main Street | | Birchwood | | Wisconsin | 54817 | | | | www.mudpuppyatvrentals.com/ | Retailer or Rental | ATV/UTV Riding | No |
| MUK LUKS | | | | Milwaukee | Milwaukee | Wisconsin | 53201 | | info@muk-luks.com | 414-272-5084 | https://www.muk-luks.com/ | Apparel | Other | Not a Manufacturing Business |
| Musky Capital Guide Service | | PO Box 185 | | Boulder Junction | | Wisconsin | 54512 | | | | www.boulderjct.org/listing/musky-capital-guide-service | Guide or Outfitter | Fishing | No |
| Musky Fool Fly Fishing Co. | Musky fly fishing retail shop. | 6206 Tiller Trail | | Madison | Dane | Wisconsin | 53719 | | shop@muskyfool.com | 608-509-7536 | www.muskyfool.com | Apparel, Retailer or Rental | Fishing | Not a Manufacturing Business |
| Musky Hunt Guide Service | | 17489 49th Ave | | Chippewa Falls | | Wisconsin | 54729 | | | | www.muskyhunt.com | Guide or Outfitter | Fishing | No |
| Musky Hunter Magazine | | 7978 Highway 70 East | | St. Germain | | Wisconsin | 54558 | | | | www.muskyhunter.com | Other | Fishing | No |
| Musky Innovations LLC | | N9480 Hwy 42 | | Cleveland | | Wisconsin | 53015 | | bruh@muskyinnovations.com | 920-565-7631 | www.musky-innovations.myshopify.com | Manufacturing | Fishing | No |
| Musky Mastery Guide Service | | 7076 Bonkowski Rd | | Three Lakes | | Wisconsin | 54562 | | | | www.muskymastery.com | Guide or Outfitter | Fishing | No |
| Musky Mike's Bait & Tackle | | N50 W34844 Wisconsin Ave | | Okauchee | | Wisconsin | 53069 | | | | www.muskymikesbaitshop.com | Guide or Outfitter, Retailer or Rental | Fishing | No |
| Musky Moon Guide Service, LLC | | 511 East Street | | Merrill | | Wisconsin | 54452 | | | | www.muskymoonguideservice.com/ | Guide or Outfitter | Fishing | No |
| Musky Motive Guide Service | | 911 W Wisconsin St | | Portage | Columbia | Wisconsin | 53901 | | mike@muskymotive.com | 608-408-6714 | http://www.muskymotive.com/index.html | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Musky Nuts Guide Service | | 355 North Avon Avenue | | Phillips | | Wisconsin | 54555 | | | | | Guide or Outfitter | Fishing | No |
| Musky Shop | | 7542 HWY 51 S. | | Minocqua | Oneida | Wisconsin | 54548 | | | 715-356-6011 | https://www.muskyshop.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Fishing | Not a Manufacturing Business |
| myTEAM TRIUMPH | myTEAM TRIUMPH provides the support for people with diverse abilities to come together in training, racing and social events, with an aim to address social isolation through a teamwork approach of endurance athletics. | | | Green Bay | Brown | Wisconsin | | | info@myteamtriumph-wi.org | (920) 288-2359 | https://www.myteamtriumph-wi.org/ | Nonprofit | Biking, Running | Not a Manufacturing Business |
| Namakagon Trail Groomers | | | | Cable | Bayfield | Wisconsin | 54821 | | baldsteve57@yahoo.com | 651-276-1199 | https://namtrails.com/ | Nonprofit | Other | Not a Manufacturing Business |
| National Wild Turkey Federation, Wisconsin | | | | Madison | | Wisconsin | | | | | www.nwtf.org/about/state/wisconsin | Conservation, Nonprofit | Hunting/Shooting/Trapping | No |
| Native American Tourism of Wisconsin (NATOW) | | P.O. Box 10626 | | Green Bay | | Wisconsin | 54303 | | director@natow.org | | www.natow.org | Association | Other | No |
| Natural Resources Foundation of Wisconsin | | 211 S. Patterson Street, Suite 100 | | Madison | | Wisconsin | 53704 | | | | www.wisconsinservation.org | Nonprofit, Conservation | Other | No |
| Nature's Water Park | | 3384 County Road N | | Florence | | Wisconsin | 54121 | | | | www.natureswaterpark.com/ | Venue or Attraction, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Navarino Wildlife Area & Nature Center | <p>The Navarino Wildlife Area is a 15,000 acre WDNR property located in Southeast Shawano County and Northeast Waupaca County. Habitats on the wildlife area include: upland forests, lowland forests, sedge marshes, bogs, flowages, and restored prairie habitats. Navarino was once part of a glacial lake bed formed 12,000 years ago. Wildlife frequently seen on Navarino include: Sandhill cranes, Wild turkey, Black terns, Wood ducks, various waterfowl, migratory songbirds, and most of the fur bearing mammals found in Wisconsin. Navarino Nature Center is a non-profit nature center that cooperates with the WDNR to provide educational offerings and visitor assistance.</p> | W5646 Lindsten Rd | | Shiocton | Outagamie | Wisconsin | 54170 | | nnc@navarino.org | 715-758-6999 | www.navarino.org | Venue or Attraction | Hiking and Backpacking, Other | Not a Manufacturing Business |
| Necedah Area Chamber of Commerce | | 102 S. Main Street | | Necedah | | Wisconsin | 54646 | | | | www.necedah.weebly.com | Destination Marketing or Chamber Organization | Other | No |
| Neenah Nodaway Yacht Club | <p>The Neenah-Nodaway Yacht Club (NNYC) has been in existence since 1864, making it one of the oldest Yacht Clubs in the country. During the years since our founding, the NNYC has been committed to promoting sailing for individuals of all ages by sponsoring club racing and cruising, helping to support the Fox Valley Sailing School, and taking part in many community events locally and on Lake Winnebago. </p> <p>We are a friendly and fun-loving group with a passion for sailing. We are open to everyone and all ages. We are NOT exclusive or elitist. If you have a passion for sailing or an interest in learning to sail we are the group for you. Come join in the fun!</p> | 98 5th St | | Neenah | Winnebago | Wisconsin | 54956 | | info@nnyc.org | 920-725-3423 | www.nnyc.org | Association | Sailing | Not a Manufacturing Business |
| Neff Cycle Service | Bike shop | 1490 Martin St | | Madison | Dane | Wisconsin | 53713 | | | 608-514-5393 | neffcycleservice.com/ | Retailer or Rental | Biking | No |
| Nelson Institute for Environmental Studies, University of Wisconsin-Madison | | 122 Science Hall<br>550 N. Park Street | | Madison | | Wisconsin | 53706 | | | | www.nelson.wisc.edu | Education | Other | No |
| New Lisbon Chamber of Commerce | | 119 E Bridge Street | | New Lisbon | | Wisconsin | 53950 | | | | www.newlisbonchamber.com | Destination Marketing or Chamber Organization | Other | No |
| New Moon Ski & Bike Shop | Bike shop | 15569 US Hwy 63 N. | | Hayward | Sawyer | Wisconsin | 54843 | | | 715-634-8685 | www.newmoonski.com | Retailer or Rental | Biking, Nordic/Cross-Country Skiing | No |
| Niagara Escarpment Resource Network | | | | Appleton | Outagamie | Wisconsin | | | eric@lnrp.org | | www.wiledge.org/ | Conservation, Nonprofit | Hiking and Backpacking | No |
| Nice Catch Guide Service | | 1301 Harbor Road | | Oconto | | Wisconsin | 54153 | | | | www.nicecatchfishing.com/ | Guide or Outfitter | Fishing | No |
| Nicky Boy Charters | | 106 N Lake St | | Port Washington | | Wisconsin | 53074 | | | | www.nickyboycharters.com | Guide or Outfitter | Fishing | No |
| Nicolet College | | PO Box 518 | | Rhinelander | | Wisconsin | 54501 | | | | www.nicoletcollege.edu/continuing-education/community-education/outdoor-adventure-series/index.html | Education | Other | No |
| Nicolet College Outdoor Adventure Program | We offer a wide variety of outdoor experiences to the public through numerous different classes. | 5364 College Drive | | Rhinelander | Oneida | Wisconsin | 54501 | | trutlin@nicoletcollege.edu | 715-365-4681 | nicoletcollege.edu/outdooradventure | Education | Biking, Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing, Other | Yes |
| Nolan's Top Gun Charters | | 106 Lake St. #41 | | Port Washington | | Wisconsin | 53074 | | | | www.nolanstopguncharters.com | Guide or Outfitter | Fishing | No |
| Nomad Boardsports | | 34422 Delafield Rd | | Summit | | Wisconsin | 53066 | | | | www.nomadboardsports.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Nor Door Sport & Cyclery | Bike shop | 4007 Hwy 42 | | Fish Creek | Door | Wisconsin | 54212 | Sturgeon Bay | | 920-868-2275 | www.nordoorsports.com | Retailer or Rental | Biking | No |
| Nor Door Sport & Cyclery of Sturgeon Bay | <p>Most complete bike shop in Door County now offers you a second location for all of your cycling needs. Bike rentals, hybrids, kid trailers, kid’s bikes & tag-a-longs. New bikes, repairs, parts, accessories, cycling clothing and products by Trek, Shimano, Serfas & Pearl Izumi. Open year around. Winter Sports rental & sales of x-c skis and snowshoes.</p> | 1014 Egg Harbor Rd. | | Sturgeon Bay | Door | Wisconsin | 54235 | | info_sturgeonbay@nordoorsports.com | 920-818-0803 | www.nordoorsports.com | Retailer or Rental | Biking | Not a Manufacturing Business |
| Nordic Mountain Ski, Snowboard, and Tubing Area | <p>Nordic Mountain offers winter fun the whole family will enjoy. We have 16 exciting trails, 4 terrain parks, and a tubing hill.</p> | W5806 County Road W | | Mount Morris | Waushara | Wisconsin | 54984 | | info@nordicmountain.com | 920-787-3324 | www.nordicmountain.com | Ski Area | Other, Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Nordic Specialists | <p>From Cross Country Skiing, Nordic Walking, Nordic Trail Running, Snowshoeing or Bounding, we specialize in getting into nordic fitness in the right gear. Rentals at the store and at Lapham Peak.</p> | 1217 W Wisconsin Ave | | Oconomowoc | Waukesha | Wisconsin | 53066 | | nordicspecialists@gmail.com | 262-261-3800 | www.nordicspecialists.com | Retailer or Rental | Nordic/Cross-Country Skiing | Not a Manufacturing Business |
| Norskedalen Nature & Heritage Center | | N455 O Ophus Rd | | Coon Valley | | Wisconsin | 54623 | | | | www.norskedalen.org | Conservation, Education, Nonprofit, Venue or Attraction | Hiking and Backpacking, Other | No |
| Nortech Marine LLC | <p>Marine, pontoon and snowmobile rentals. Showroom with summer and winter marine products. Service on boats and snowmobiles. Dock and lift services and sales.</p> | 2913 Froelich Drive | | Sayner | Vilas | Wisconsin | 54560 | | nortechmarine14@gmail.com | 715-542-3389 | www.nortechmarine-wi.com | Retailer or Rental | Boating, Snowmobiling | Not a Manufacturing Business |
| North Bend Canoe & Kayak Rental & Shuttle Service | | N608 North Bend Drive | | North Bend | | Wisconsin | 54642 | | | | | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| North Coast Community Sailing | <p>We will teach you to sail! North Coast Community Sailing offers open sailing, drop-in instruction, classes, instructor and leadership training, and other events to youth, teens, and families. Our mission is to create the sailors of tomorrow. Confident, self-reliant, collaborative sailors who love and respect the largest freshwater lake in the world. Join our community of sailors and set sail today!</p> | 140 S Broad St | | Bayfield | Bayfield | Wisconsin | 54814 | | info@recreationandfitnessresources.org | 715-779-5408 | www.bayfieldrec.org/sailing | Education | Sailing | Not a Manufacturing Business |
| North Country Trail Association | We are the non-profit partner of the National Park Service in building, promoting, protecting, and maintaining the North Country National Scenic Trail (NCT), a 4,800 mile hiking trail from ND to VT. | | | Bayfield | Bayfield | Wisconsin | | Foxboro; Solon Springs; Brule; Drummond; Mellen; and Gurney | mdavis@northcountrytrail.org | 701-388-1883 | https://northcountrytrail.org/the-trail/wisconsin/ | Association, Nonprofit, Venue or Attraction | Hiking and Backpacking, Nordic/Cross-Country Skiing, Snowshoeing | Not a Manufacturing Business |
| North East Wisconsin Trails (NEWT) | North East Wisconsin Trails (NEWT) is a 501(c)3 non-profit representing trails across northeast Wisconsin. | 1037C Truman St. | | Kimberly | Outagamie | Wisconsin | 54136 | | info@newtrailswi.org | | https://newtrailswi.org/ | Association, Education, Nonprofit | Biking | Not a Manufacturing Business |
| North End Ski Club | The North End Ski Club is responsible for the development of the North End Trailhead and warming cabin, ski and snowshoe trails, trail grooming and special events and programs. | 41640 Randysek Road | | Cable | Bayfield | Wisconsin | 54821 | | nesc@cheqnet.net | 715-381-8744 | www.northendskiclub.org/ | Association | Nordic/Cross-Country Skiing, Snowshoeing | Not a Manufacturing Business |
| North Lakeland Discovery Center | | 14006 Discovery Ln | | Manitowish Waters | | Wisconsin | 54545 | | | | www.discoverycenter.net | Conservation, Education, Nonprofit, Venue or Attraction | Hiking and Backpacking, Nordic/Cross-Country Skiing, Other | No |
| North Lakeland Discovery Center | <p>A year 'round, community-based nature center with drop-in activities for all ages, including an interpretive trail, bog boardwalk, active waterfront, and hike/bike/ski/snowshoe trails. Center programs provide residents and visitors a wealth of opportunities including outdoor recreation, adventure travel and nature education lectures, social gatherings and hands-on, active learning experiences. A Great Wisconsin Birding and Nature Trail site. Drop in and "discover" us! The North Lakeland Discovery Center is dedicated to exploring. preserving and enhancing the region's natural, cultural and historic resources. Its peaceful 66-acre property lies on the pristine shores of Statehouse Lake in the heart of the Northern Highland State Forest.The Discovery Center features: Programs for the entire family, year 'round, children's programs, Nature Nook, canoe & kayak trips, guided hikes, sailing lessons, annual Birding Festival (May), year 'round bird outings, Bird Club, annual Just Tri-It Triathlon (the Sat. nearest July 4th) and many other special events, 20+ km of hike/bike/groomed ski and snowshoe trails, facility rental, amphitheater with stage overlooking Statehouse Lake, school-based programs, environmental learning programs (we can come to you), a beautiful setting for weddings or special gatherings.</p> | 14006 Discovery Ln | | Manitowish Waters | Vilas | Wisconsin | 54545 | | contact@discoverycenter.net | 715-543-2085 | www.discoverycenter.net | Venue or Attraction | Hiking and Backpacking | Not a Manufacturing Business |
| North South Guide Service | | PO Box 219 | | Haugen | | Wisconsin | 54841 | | | | www.northsouthguiding.com | Guide or Outfitter | Fishing | No |
| NorthEast Wisconsin Trails, Inc. | NorthEast Wisconsin Trails (NEWT) has a mission to champion, develop, and maintain access to natural surface, sustainably built multi-use trails for human powered activities.
| 1037C Truman St | | Kimberly | Outagamie | Wisconsin | 54136 | Fox Crossing, Waukau, Mount Morris, Hilbert, Appleton, Grand Chute, Kewaunee | info@newtrailswi.org | 920-224-4190 | https://newtrailswi.org/ | Nonprofit | Biking, Hiking and Backpacking, Running, Snowshoeing | Not a Manufacturing Business |
| Northern Breezes | <p>American Sailing Association, School of the Year! Learn to sail, cruise, and charter. Safe, fun, learning, with confidence! Join over 250,000 graduates nationwide under a standardized, certified educational program which is flexible enough to meet your needs. Vacation classes from 3-5 days in the Apostle Islands from Pike's Bay Marina. Vacation adventures for the family and friends in the Apostle Islands. Advanced offshore classes and adventures on Lake Superior to Grand Marais, Isle Royale and Houghton Hancock. Five other locations available in Minnesota, Wisconsin and Michigan. Coastal Navigation, Radar and Weather shore classes. Caribbean adventures and vacation classes in the off season. Sunset rides and sailing adventures aboard 38' Catamaran in the Apostle Islands.</p> | Pikes Bay Marina | | Bayfield | Bayfield | Wisconsin | 54814 | | info@sailingbreezes.com | 763-542-9707 | www.northernbreezessailing.com | Education | Boating, Sailing | Not a Manufacturing Business |
| Northern Door County Boat Rental | <p>Door County, Wisconsin's most experienced and most accommodating boat rental business. Offering the highest quality pontoon boats with the most horsepower in the area. Hourly, half day, full day and multi-day rentals available. Add a tube and/or lily pad to your rental for more fun on the water. Located behind Solago and The Waterfront Restaurants at Yacht Works Marina, just North of downtown Sister Bay. We also have locations in downtown Fish Creek and up in Gills Rock.</p> | 10967 N Bayshore Dr | | Sister Bay | Door | Wisconsin | 54234 | | rentals@doorcountybywater.com | 920-421-8687 | www.doorcountybywater.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Northern Door County Boat Rental | <p>Door County, Wisconsin's most experienced and most accommodating boat rental business. Offering the highest quality pontoon boats with the most horsepower in the area. Hourly, half day, full day and multi-day rentals available. Add a tube and/or lily pad to your rental for more fun on the water. Located just off Highway 42 in beautiful Gills Rock. We also have locations in downtown Fish Creek and just North of downtown Sister Bay at Yacht Works Marina.</p> | 12689 WI-42 | | Ellison Bay | Door | Wisconsin | 54210 | | rentals@doorcountybywater.com | 920-421-8687 | www.doorcountybywater.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Northern Door County Boat Rental | <p>Door County, Wisconsin's most experienced and most accommodating boat rental business. Offering the highest quality pontoon boats with the most horsepower in the area. Hourly, half day, full day and multi-day rentals available. Add a tube and/or lily pad to your rental for more fun on the water. Located in the heart of downtown Fish Creek. We also have locations just North of downtown Sister Bay at Yacht Works Marina and up in Gills Rock.</p> | 9448 Spruce St | | Fish Creek | Door | Wisconsin | 54212 | | rentals@doorcountybywater.com | 920-421-8686 | www.doorcountybywater.com/northerndoorcountyboatrental | Retailer or Rental | Boating, Sailing | Not a Manufacturing Business |
| Northern Great Lakes Visitor Center | | 29270 County Highway G | | Ashland | Ashland | Wisconsin | 54806 | | | | www.nglvc.org | Destination Marketing or Chamber Organization | Other | No |
| Northern Highland Sports | Complete fishing equipment, indoor live bait room, lake maps, hunting supplies and swimming and winter apparel. | 10369 Main St | | Boulder Junction | Vilas | Wisconsin | 54512 | | info@northernhighlandsports.com | (715) 385-2134 | https://www.northernhighlandsports.com/ | Apparel, Retailer or Rental | Boating, Camping, Fishing, Hunting/Shooting/Trapping, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Northland College | | 1411 Ellis Avenue S. | | Ashland | Ashland | Wisconsin | 54806 | | | | www.northland.edu | Education | Other | No |
| Northland Guide Service | | N16632 Lakeshore Drive | | Butternut | | Wisconsin | 54514 | | | | www.northlandguideservice.net | Guide or Outfitter | Fishing | No |
| Northward Peddle and Paddle | | 711 E. Grand Avenue | | Wisconsin Rapids | | Wisconsin | 55494 | | info@gonorthward.com | 608-350-1335 | www.gonorthward.com/ | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | No |
| Northwest Outlet | We sell a full line of sporting goods from Fishing and Hunting items, Camping gear, Footwear, Clothing and Outerwear from names like Columbia Sportswear and Carhartt, truck toppers by A.R.E. and Unicover, and all the accessories to outfit them. Our staff is the most knowledgeable because they not only sell the products, they use the products that we sell. | 1814 Belknap St | | Superior | Douglas | Wisconsin | 54880 | | nwointernet@nwoutlet.com | 800-569-8142 | https://www.northwestoutlet.com/ | Apparel, Guide or Outfitter, Retailer or Rental, Wholesaler/Dealer/Distributor | Camping, Climbing, Fishing, Fitness, Hiking and Backpacking | Not a Manufacturing Business |
| Northwood Golf Club | <p>Northwood Golf Club is a beautiful 18-hole municipal golf course with a full clubhouse, restaurant and bar. They operate a busy summer schedule of public programming, like weekday and weekend golf leagues, junior events and teaching, and golf social events.</p> <p>In the winter months the Northwood Golf Club partners up with the Nordic Ski Club in the winter to offer cross country skiing, snowshoeing, and sledding on the driving range hill.</p> | 3131 Golf Course Rd | | Rhinelander | Oneida | Wisconsin | 54501 | | kchilsen@northwoodgolfclub.com | 715-282-6565 | www.northwoodgolfclub.com/ | Other | Other | Not a Manufacturing Business |
| Northwoods Lift and Dock | <p>A family owned-and-operated store offering: live bait and tackle, lake gear, camping and hunting supplies, snowmobiles, ATV/UTV's, scooters, docks, boats and trailers. SPT also offers a fully equipped service and parts center, is a Husqvarna dealer and warranty center, and provides snowmobile, ATV/UTV rentals. In addition, SPT is an authorized DNR recreational vehicle and boat registration and fishing/hunting licensing station. ATV/Snowmobile enthusiasts: Rent with us and get out on the trail fast. We're located right on the main Tuscobia Trail -- easy access to miles of guaranteed Power Toy fun!</p> | 16878 W State Hwy 48 | | Birchwood | Washburn | Wisconsin | 54817 | | seasonalpowertoys@gmail.com | 715-354-3886 | www.seasonalpowertoys.com | Retailer or Rental | Boating, Snowmobiling | Not a Manufacturing Business |
| Northwoods Pontoon Rentals | <p>Providing a new fleet of pontoon boats for an amazing day out on the water. We offer delivery services to various areas including Manitowish Waters, Boulder Junction, Land O Lakes, Minocqua, and Presque Isle. We are a family-owned business, and you can easily book your pontoon online for a convenient and enjoyable experience.</p> | 5256 US Hwy 51 | | Manitowish Waters | Vilas | Wisconsin | 54545 | | info@Northwoods.Rent | 715-493-9286 | www.northwoodspontoonrentals.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Northwoods Powersports Adventures | <p>ATV/UTV Rentals and Tours. Wisconsin's 1st official Can-am and Ski-doo outfitter and a part of BRP's Uncharted Society!</p> <p>A perfect way to experience the Northwoods of Wisconsin's full beauty! We provide top-of-the-line Can-Am Mavericks that seat 2,4 or 6 people and have automatic transmissions and comfortable seats. Unlike most other companies, we do not charge an extra fee for keeping the machine overnight, and we do not charge a security deposit!</p> <p>Perfect for couples, families, large groups, and bachelor/bachelorette parties.</p> <p>Our large fleet can host groups of up to 18-20 people at once if space is available. Custom tours are available for groups of 6 or more.</p> | 15309 WI-32 | | Lakewood | Oconto | Wisconsin | 54138 | | powersports.adventures@yahoo.com | 920-889-5367 | www.northwoodspowersportsadventures.com | Guide or Outfitter, Retailer or Rental | ATV/UTV/4x4 | Not a Manufacturing Business |
| Northwoods Zip Line, Argo ATV, and Kayak River Adventure Tours | | 7849 Highway 51 | | Minocqua | | Wisconsin | 54548 | | | | www.northwoodszipline.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Norton Boat Works | Since 1970, Norton Boat Works has built and restored hundreds of classic wooden boats. Norton Boat Works designs, builds and restores boats; teaches boat owners how to restor their boats; and sells new and restored boats. | 535 Commercial Ave | | Green Lake | Green Lake | Wisconsin | 54941 | | nortonboatworks@gmail.com | (920)294-3544 | http://www.nortonboatworks.com/ | Retailer or Rental, Wholesaler/Dealer/Distributor, Other | Boating | Not a Manufacturing Business |
| NOW Outdoors | | | | Milwaukee | Milwaukee | Wisconsin | | | info@nowoutdoors.org | 262-999-6637 | https://www.nowoutdoors.org/ | Education, Guide or Outfitter | Camping, Hiking and Backpacking, Snowshoeing | Not a Manufacturing Business |
| Oconomowoc Tours and Events | <p>Explore 1154 acres of beautiful water, miles of shoreline, dozens of sites of historic interest of founding members of Oconomowoc, and influential members of society which all come together to help create the story of Oconomowoc. Oconomowoc Tours and Events offers food, history, and lake tours. </p> | 324 W. Wisconsin Avenue | | Oconomowoc | Waukesha | Wisconsin | 53066 | | pbrunclik@oconomowoc-wi.gov | 262-569-2190 x_____ | www.ocontoursandevents.com/about | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Oconto County Economic Development Corporation and Tourism | | 1113 Main Street | | Oconto | | Wisconsin | 54153 | | | | | Agency or Government | Other | No |
| Off Road Segway Adventures | Guided tours at Rowleys Bay Resort, the Rushes Resort and Team Leadership Center | 4497 Ploor Road | | Sturgeon Bay | Door | Wisconsin | 54235 | Egg Harbor, Baileys Harbor, Ellison Bay, Sturgeon Bay | doorsegwayadventures@gmail.com | (920) 746-9539 | www.dcadventurecenter.com | Guide or Outfitter, Venue or Attraction | Other | Not a Manufacturing Business |
| Old School Guide Service | | 1424 N. Lake Avenue | | Phillips | | Wisconsin | 54555 | | | | | Guide or Outfitter | Fishing | No |
| Old Skool Bicycle Shop | Bike shop | 1250 Bellevue St | | Green Bay | Brown | Wisconsin | 54302 | | | 920-259-9253 | www.facebook.com/oldskoolbicycleshop/ | Retailer or Rental | Biking | No |
| Old Town Cycles | Bike shop | 920 East Johnson St | | Madison | Dane | Wisconsin | 53703 | | | 608-259-8696 | oldtowncycles.com | Retailer or Rental | Biking | No |
| On Wisconsin Outdoors LLC | Outdoor print newspaper (100,000 copies bi-monthly including distribution from more than 420 Kwik Trip stores) and website focusing on Wisconsin travel and the outdoor sports. | 20240 W. Rustic Ridge Drive | | New Berlin | Waukesha | Wisconsin | 53146 | | ellis@onwisconsinoutdoors.com | 262-352-5579 | www.onwisconsinoutdoors.com | Other | Other | No |
| One More Cast | | 5621 Boulder Circle | | Wisconsin Rapids | | Wisconsin | 54494 | | | | | Guide or Outfitter | Fishing | No |
| Oneida County | | | | Rhinelander | | Wisconsin | | | | | www.oneidacountywi.com | Agency or Government | Other | No |
| Oneida Nation of Wisconsin | | N7210 Seminary Road | | Oneida | | Wisconsin | 54155 | | | | www.oneida-nsn.gov | Agency or Government | Other | No |
| Open Door Bird Sanctuary | Open Door Bird Sanctuary is a non-profit located in Jacksonport, Door County. The sanctuary has 33 acres and provides homes for un-releasable birds of prey who become education ambassadors. | 4114 County Rd. I | | Jacksonport | Door | Wisconsin | 54235 | | jillaine.burton@opendoorbirdsanctuary.org | 414-897-6569 | www.opendoorbirdsanctuary.org | Conservation, Education, Nonprofit, Venue or Attraction | Other | Not a Manufacturing Business |
| OpenAir Tours | We plan and lead tours for convertibles, roadsters, spyders, Jeeps, and other DOT licensed 4 wheel, Highway legal cars, etc through Wisconsin and occasionally near-by states. | 487 Presidential Lane | | Madison | Dane | Wisconsin | 53711 | | info@openairtours.com | 608-231-3884 | OpenAirTours.com | Guide or Outfitter | Other | No |
| Optimum Charters | | 250 Marina Dr | | Superior | | Wisconsin | 54880 | | | | www.lakesuperiorfishing.com | Guide or Outfitter | Fishing | No |
| Orr's Guide Service | | 4206 N. Turtle Rd | | Mercer | | Wisconsin | 54547 | | | | www.orrsoutdoors.weebly.com | Guide or Outfitter | Fishing | No |
| ORVIS | Orvis offers distinctive outdoor clothing for men and women, fine furnishings for the home, gifts, dog beds and accessories, hunting and shooting gear, and the world's best fly fishing equipment. | 585 W Glen Bay Avenue | Suite N108 | Glendale | Milwaukee | Wisconsin | 53217 | | customerservice@orvis.com | 414-963-8709 | www.orvis.com/ | Apparel, Retailer or Rental | Hiking and Backpacking, Fishing, Hunting/Shooting/Trapping, Other | No |
| Out There Nordic Sports | <p>In 2010 we opened and are bringing a “New Approach to Nordic” with varied products, a different retail environment. Much like many of the Traditional Nordic Shops in Europe ~ A distinct setting. We offer a unique selection of ski service options.</p> | 502 N Main St | | Rice Lake | Barron | Wisconsin | 54868 | | info@outthereshop.com | 800-252-9583 | www.outthereshop.com | Retailer or Rental | Nordic/Cross-Country Skiing | Not a Manufacturing Business |
| Outcast Charter Fishing | | 106 N Lake St. Slip #7 | | Port Washington | | Wisconsin | 53074 | | | | www.outcastsalmonfishing.com | Guide or Outfitter | Fishing | No |
| Outdoor Adventure Guide Service | | W5015 Shady Drive Road | | Park Falls | | Wisconsin | 54552 | | | | | Guide or Outfitter | Fishing | No |
| Outdoor Gripps LLC | | P.O. Box 2015 | | Appleton | Outagamie | Wisconsin | 54914 | | sales@outdoorgrips.com | 920-450-1174 | www.outdoorgrips.com | Manufacturing | Fishing | No |
| Outdoor Heritage Education Center | | 2955 Kennedey Road | | Hazel Green | | Wisconsin | 53811 | | | | outdoorheritageeducationcenter.com/ | Conservation, Education, Nonprofit | Fishing, Hunting/Shooting/Trapping, Camping, Other | No |
| Outdoor Recreation Alliance of the 7 Rivers Region (ORA Trails) | ORA Trails is dedicated to building happy, healthy and resilient communities by providing access to equitable and sustainable outdoor recreation experiences. | 125 7th Street N | | La Crosse | La Crosse | Wisconsin | 54601 | | contact@oratrails.org | | www.oratrails.org | Nonprofit | Biking, Camping, Climbing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing | Not a Manufacturing Business |
| Outdoor UW | Providing outdoor recreation rentals, educational opportunities, and recreation experiences for the UW-Madison campus community and home to Wisconsin Hoofers, the premier outdoors club welcoming all, including those with no university affiliation, to join and take part in outdoor activities. | 800 Langdon St. | | Madison | | Wisconsin | 53706 | | | | union.wisc.edu/events-and-activities/outdoor-uw/ | Education | Biking, Camping, Climbing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Sailing, Snowshoeing, Other | No |
| Outdoor Ventures Hayward | Specialty outdoor clothing, footwear, and gear retailer. | 10579 Main Street | | Hayward | Sawyer | Wisconsin | 54843 | | info@outdoorventureshayward.com | 715-643-4447 | www.outdoorventureshayward.com | Apparel, Retailer or Rental | Biking, Boating, Camping, Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing, Snowmobiling | Not a Manufacturing Business |
| Outdoor Wisconsin TV and Outdoors Radio | | | | Westby | | Wisconsin | 54667 | | dan@dansmalloutdoors.com | | www.dansmalloutdoors.com/ | Consultant or Professional Services | Fishing, Hunting/Shooting/Trapping | No |
| Pacific-Cycle | | 4902 Hammersly Road | | Madison | | Wisconsin | 53711 | | | | www.pacific-cycle.com | Manufacturing | Biking | No |
| Paddle Across Wisconsin | Pedal Across Wisconsin offers fully supported week-long Wisconsin bike tours. | | | Evanston | Adams | Illinois | | | drjpedal@sbcglobal.net | 847-707-6888 | https://www.pedalacrosswisconsin.com/ | Guide or Outfitter | Biking | Not a Manufacturing Business |
| Paddle Buddy | The Paddle-Buddy Paddle Holder is there for you when you need both hands free to take a photo, reel in a fish or just stop to get into your gear. | | | Marinette | Marinette | Wisconsin | | | mikeb@paddle-buddy.com | | http://paddle-buddy.com/ | Manufacturing, Wholesaler/Dealer/Distributor | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Paddle Hut | | 1901 E Highway 59 | | Milton | | Wisconsin | 53563 | | | | | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Paddle Sport Rental | | 110 W. Grand Ave | | Beloit | | Wisconsin | 53511 | | | | www.paddleandtrail.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Paddleboard Specialists | | 1217 West Wisconsin Ave | | Oconomowoc | | Wisconsin | 53066 | | | | www.paddleboardspecialists.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Pappy's Canoe Rental & Shuttle Service | | W8296 State Highway 77 | | Trego | | Wisconsin | 54888 | | | | www.leatherneckstavern.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Pardun's Canoe Rental & Shuttle Service | | 7595 Main St E | | Danbury | | Wisconsin | 54830 | | | | www.pardunscanoerental.com/index.html | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Parkitecture | Planning and consulting for outdoor recreation design and use. | 901 Deming Way | Suite 102 | Madison | Dane | Wisconsin | 53717 | | blake@parkitecture.org | 608-664-3910 | https://www.parkitecture.org/ | Consultant or Professional Services, Other | Other | Not a Manufacturing Business |
| Party Mart Liquor & Bait | | W7124 Hwy V | | Lake Mills | | Wisconsin | 53551 | | | | www.partymartlakemills.com | Retailer or Rental | Fishing, Other | No |
| Passion Board Shop | A locally owned skateboarding and longboarding shop located in Downtown Eau Claire. | 218 N Dewey Street | | Eau Claire | Eau Claire | Wisconsin | 54703 | | passionboardshop@gmail.com | 715-379-3245 | https://www.passionboardshop.com/ | Retailer or Rental | Other | No |
| Patio Bike Shop | Bike shop | 9800 W Forest Home Ave | | Hales Corners | Milwaukee | Wisconsin | 53130 | | | 414-425-3535 | www.facebook.com/patiobike/ | Retailer or Rental | Biking | No |
| Paul Bunyan Ski Hill | <p>A small ski and tubing hill run by a family in Northern Wisconsin. For skiing and snowboarding, there is 1.2 km of slopes available. Two lifts transport the guests. The winter sports area is situated between the elevations for 380 and 415 m.</p> | 15360 Ski Hill Lane | | Lakewood | Oconto | Wisconsin | 54138 | | | 715-850-1129 | | Ski Area | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| P-Dog Snowmobile Rental and Repairs | | 2508 State Highway 155 | | Saint Germain | Vilas | Wisconsin | 54558 | | | 715-542-2865 | https://www.snowmobile-rental-wisconsin.com/ | Retailer or Rental | Snowmobiling | Not a Manufacturing Business |
| Peaceful Valley Outdoors | Retail storefront offering outdoor apparel and equipment. Cross-country skis, boots and poles and kayaks for rent. | 103 Lodi St | | Lodi | Sauk | Wisconsin | 53555 | | peacefulvalleyoutdoors@gmail.com | (608)592-0106 | https://www.peacefulvalleylodi.com/ | Apparel, Retailer or Rental | Fishing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | Not a Manufacturing Business |
| Pec Time Tubing, Inc. | River tubing and kayaking | 112 S. State Street | | Argyle | Lafayette | Wisconsin | 53504 | | pectimetubing@gmail.com | 608-543-3380 | pectimetubing.com/ | Venue or Attraction | Other, Paddling (canoe/kayak/stand-up paddleboard) | Yes |
| Peck's Pool 9 Guide Service | A multi-species sportfishing guide on the upper Mississippi focused on teaching about the resource and angling skills improvement. | 2709 High View Lane | | New Albin | Iowa | Iowa | 52160 | | tedpeck@acegroup.cc | 563-544-4611 | www.tedpeckfishing.com | Venue or Attraction, Guide or Outfitter, Consultant or Professional Services | Fishing | No |
| Pedal & Cup | | 1722 N State Highway 120 | | Springfield | | Wisconsin | 53176 | | | | www.pedalandcup.com | Retailer or Rental | Biking | No |
| Pedal Moraine | Bike shop | 1421 South Main St | | West Bend | Washington | Wisconsin | 53095 | | | 262-338-2453 | pedalmoraine.com/ | Retailer or Rental | Biking | No |
| Pedal Tavern | | 800 S 2nd St | | Milwaukee | | Wisconsin | 53204 | | | | www.pedaltavern.com | Retailer or Rental | Biking | No |
| Peninsula Kayak Company | | 5894 State Hwy 57 | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.kayakdoor.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Pepin Marina | <p>Pepin Marina is a full service marina on the Wisconsin shore of beautiful Lake Pepin on the Mississippi River, Mile Marker 767. We offer seasonal and daily-rental slips for the convenience of boaters. We provide mechanical services for pleasure boats and marine motors. Our 35 ton travel lift is available to launch and haul out boats. We offer engine and boat winterization and off-season storage. A warm sunny marina with beautiful sunsets over Lake Pepin.</p> | 303 1st St | | Pepin | Pepin | Wisconsin | 54759 | | info@pepinmarina.com | 715-442-4900 | www.pepinmarina.com | Other | Boating, Sailing | Not a Manufacturing Business |
| Peterson Guide Service | | W1538 Brantwood Ave | | Brantwood | | Wisconsin | 54513 | | | | | Guide or Outfitter | Hunting/Shooting/Trapping | No |
| Pete's Garage | Bike shop | 142 N Broadway | | Green Bay | Brown | Wisconsin | 54303 | | | 920-857-1690 | www.petesgarage.com/ | Retailer or Rental | Biking | Not a Manufacturing Business |
| Petit's Auto & Performance | | 501 Business 53 | | Minong | | Wisconsin | 54859 | | | | www.petitperformance.com | Retailer or Rental, Other | ATV/UTV Riding | No |
| Petit's Auto & Performance | <p>Petit’s Auto & Performance, LLC., is a family owned full-service auto repair shop and UTV/Side X Side & Snowmobile rental business located in Minong, Wisconsin. Our business was created as a result of our family’s passion for performance vehicles.</p> <p>Connect to the hundreds of miles of beautiful Washburn County trails right from the front door of Petit's. </p> | 501 Business 53 | | Minong | Washburn | Wisconsin | 54859 | | petitperformance@gmail.com | 715-466-4377 | www.petitperformance.com | Retailer or Rental | ATV/UTV/4x4, Snowmobiling | Not a Manufacturing Business |
| Pheasants Forever Wisconsin | Habitat conservation and hunting heritage education | | | Plain | Sauk | Wisconsin | 53577 | 31 Chapters located throughout Wisconsin | mmoses@pheasantsforever.org | 608-712-8625 | https://www.facebook.com/pheasantsforeverwisconsin/ | Conservation, Education, Nonprofit | Hunting/Shooting/Trapping | No |
| Phillips Area Chamber of Commerce | | 305 S. Lake Avenue | | Phillips | | Wisconsin | 54555 | | | | www.phillipswisconsin.net | Destination Marketing or Chamber Organization | Other | No |
| Pierless Boat Rentals | | W2511 Highway 23 | | Green Lake | | Wisconsin | 54941 | | | | www.pierlessboatrentals.com | Retailer or Rental | Boating | No |
| Pierless Boat Rentals | <p>Boat rentals at the Green Lake Conference Center. We have pontoons, speedboats, jetboats, waverunners, stand-up paddleboards, paddleboats, kayaks, and bicycles. Transient slips available. Biking, disc golf, hiking and picnic areas available on the beautiful 1,000 acre estate.</p> | N5224 Lawson Drive | | Green Lake | Green Lake | Wisconsin | 54941 | | info@pierlessboatrentals.com | 920-295-2628 | www.pierlessboatrentals.com | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard), Biking | Not a Manufacturing Business |
| Pike's Bay Marina | <p>State-of-the-art marina. 30-60 ft slips. Fuel, pumpout, Ship's Store, private showers, secure indoor heated storage. Clubhouse rental.</p> | 84190 Pike's Bay Rd | | Bayfield | Bayfield | Wisconsin | 54814 | | info@pikesbaymarina.com | 715-779-3900 | www.pikesbaymarina.com | Other | Boating, Sailing | Not a Manufacturing Business |
| Pine Harbor Campground | A quiet getaway with just enough for all ages to enjoy the wonders of camping in a beautiful woodsy atmosphere. | 7181 185th Street | | Chippewa Falls | Chippewa | Wisconsin | 54729 | | pineharborcampground@yahoo.com | 715-723-9865 | www.pineharborcampground.com | Venue or Attraction | Camping | Yes |
| Pine River Paddle & Tube, LLC | | 17520 South Hwy 80 | | Richland Center | | Wisconsin | 53581 | | | | www.pineriverwisconsin.com/pineriver | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Pinter's Packing Plant | | 193 S. Front Street | | Dorchester | Clark | Wisconsin | 54425 | | sales@pinterpacking.com | 715-654-5444 | pinterspackingplant.com/ | Manufacturing, Food and Beverage | Other | No |
| PJ's Guide Service | | 8462 Highway H | | Eagle River | | Wisconsin | 54521 | | | | www.pjguideservice.com/ | Guide or Outfitter | Fishing | No |
| Planet Bike | | 2402 Vondron Road | | Madison | | Wisconsin | 53718 | | | | www.planetbike.com/about/ | Manufacturing | Biking | No |
| Play It Again Sports | Sporting goods chain that buys, sells & trades a wide variety of equipment, both new & secondhand. | 3015 E Hamilton Ave | | Eau Claire | Eau Claire | Wisconsin | 54701 | La Crosse, Madison, Milwaukee, Green Bay, Greenfield, Brookfield, Oshkosh, Appleton, Superior, Kenosha | pias-corporate-operations@playitagainsports.com | 715-834-0602 | https://www.playitagainsports.com/ | Apparel, Gym/Studio/Personal Trainer, Retailer or Rental | ATV/UTV Riding, Biking, Camping, Climbing, Downhill Skiing and Snowboarding, Fishing, Fitness, Hunting/Shooting/Trapping, Running | Not a Manufacturing Business |
| Playtri Middleton | Bike shop | 1661 Deming Way #154 | | Middleton | Dane | Wisconsin | 53562 | | | 608-203-8775 | www.playtrimiddleton.com/ | Retailer or Rental | Biking | No |
| Pleasant Prairie RecPlex | | 9900 Terwall Ter | | Pleasant Prairie | | Wisconsin | 53158 | | | | www.RecPlexOnline.com | Gym/Studio/Personal Trainer | Fitness | No |
| Pleasant Prairie RecPlex | Prairie Springs Park features a 2.3-mile paved walking and jogging trail, nature trails, playgrounds, volleyball pits, softball fields, archery ranges, swimming, windsurfing, fishing, sailing and boating. Froggy's Landing is open Mid-June through Labor Day. At Froggy's Landing, rent pedal boats, canoes, kayaks, sailboat or bass boat by the hour. Indoor and outdoor spaces in the park are also available for rent to host parties, meetings and more. | 9900 Terwall Ter | | Pleasant Prairie | Kenosha | Wisconsin | 53158 | | RecPlexGuestServices@plprairie.com | 262-947-0437 | www.RecPlexOnline.com | Venue or Attraction | Sailing, Paddling (canoe/kayak/stand-up paddleboard), Hiking and Backpacking, Other | Not a Manufacturing Business |
| Plowman's Marine Inc. | | 382 Hwy 51 N | | Arbor Vitae | Vilas | Wisconsin | 54568 | | | | www.plowmansmarine.com | Retailer or Rental, Wholesaler/Dealer/Distributor | Boating | No |
| Plowman's Marine Inc. | <p>Top brands, competitive prices, award-winning service, accessory department. In business since 1969.</p> | 382 Hwy 51 N | | Arbor Vitae | Vilas | Wisconsin | 54568 | | | 715-356-9545 | www.plowmansmarine.com | Retailer or Rental, Other | Boating | Not a Manufacturing Business |
| Plymouth Rock Camping Resort | Campground | N7271 Lando Street | | Plymouth | WI | Wisconsin | 53073 | Lyndon Station (Yukon Trails) , La Crosse (Neshonoc Lakeside), Sturgeon Bay (Tranquil Timbers), WI Dells (Arrowhead) Wautoma (Lake Of the Woods) Fremont Jellystone, Milton (Lakeland and Blackhawk) | plymouthrock@equitylifestyles.com | 920-892-4252 | rvonthego.com/ | Food and Beverage, Retailer or Rental, Venue or Attraction, Other | Hiking and Backpacking, Fishing, Camping, Boating, Paddling (canoe/kayak/stand-up paddleboard), RVing | No |
| PMG Charters | Offering power boat tours of the Apostle Islands and sea caves. | City Dock | 1 Rittenhouse Ave | Bayfield | Bayfield | Wisconsin | 54814 | | pmg@pmgcharters.com | 641-757-2796 | www.pmgcharters.com | Guide or Outfitter | Boating | Not a Manufacturing Business |
| PMG Charters | <p>PMG Charters is located within the Apostle Islands National Lakeshore in Northern Wisconsin, and provides charter boating tours to surrounding areas, as well as all 21 islands. Water taxi services also available.</p> | City Marina, Rittenhouse Ave | | Bayfield | Bayfield | Wisconsin | 54814 | | pmg@pmgcharters.com | 262-337-3078 | www.pmgcharters.com | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Point Area Bicycle Service | Bike shop | 1311 Strongs Ave | | Stevens Point | Portage | Wisconsin | 54481 | | | 715-498-4122 | www.pointareabicycleservice.com/ | Retailer or Rental | Biking | No |
| Polaris Industries | A Drive Train Center of Excellence, the facility houses engineering and manufacturing of engines. | 108 Industrial Drive | | Osceola | Polk | Wisconsin | 54020 | | | | www.polaris.com/en-us/ | Manufacturing | ATV/UTV Riding, Snowmobiling | No |
| Polk County Tourism Council | | 710 Hwy 35 | | St. Croix Falls | Polk | Wisconsin | 54024 | | info@polkctytourism.com | 715-483-1410 | https://discoverpolkcountywis.com/ | Destination Marketing or Chamber Organization | Other | No |
| Pontoon Porch | Pontoon Porch is a floating two-level boat with a screened in porch and enough space for up to 30 passengers. On board you will find: Comfortable porch furniture, bathroom with sink and toilet, gas grill, sound system (for CDs and MP3/iPod). This boat is safe for children, wheelchair accessible, and dog friendly so every one can have a chance to get out on the water and absorb what nature has to offer. Bring your own food and drinks - grill on board for cooking and counter space for food prep. | 355 John Nolen Dr | | Madison | Dane | Wisconsin | 53715 | | info@pontoonporch.com | 608-284-8727 | www.pontoonporch.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Pontoons on the Move | <p>Pontoons on the Move is your source for summer fun and adventure from May 1st to October 31st. Located in Pewaukee we pride ourselves on providing you with the opportunity to experience the thrill and enjoyment of cruising on a luxury pontoon boat on the many lakes in Wisconsin. We offer daily, weekly, monthly and seasonal pontoon boat rentals. Delivered to the lake of your choice, cleaned, stocked and ready to go.</p> | 1045 Hickory St | | Pewaukee | Waukesha | Wisconsin | 53072 | | Pontoonsonthemove@gmail.com | 262-370-7377 | www.pontoonsonthemove.com | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Port Superior Marina | <p>200-slip facility located at the entrance to the Apostle Islands Lakeshore. The marina facility is situated in an exceptionally well protected harbor with all the amenities to make boating a positively pleasurable experience. Rental and transient dockage. Full service repair facility, ship store, fuel dock & pump out, Port Side Restaurant & Bar, Superior Charter sailboat rental, Northland Yachts boat broker.</p> | 34480 Port Superior Road | | Bayfield | Bayfield | Wisconsin | 54814 | | office@portsuperior.com | 715-779-5360 | www.portsuperior.com | Other | Boating, Sailing | Not a Manufacturing Business |
| Port Washington Marina | <p>The Port Washington Marina features 275 deep water slips and is known for it's excellent salmon and trout fishing. Wi-Fi, gasoline & diesel fuel, pump-out station, private restrooms & shower facilities, fish cleaning station, picnic area with gas/charcoal girlls, fire pit and more.</p> | 106 N Lake St | | Port Washington | Ozaukee | Wisconsin | 53074 | | pwmarina@cpwwi.org | 262-284-6606 | www.portwashingtonwi.gov/departments/marina/ | Other | Boating | Not a Manufacturing Business |
| Port Washington Tourism | | 126 E. Grand Avenue | | Port Washington | | Wisconsin | 53074 | | | | www.visitportwashington.com | Destination Marketing or Chamber Organization | Other | No |
| Port Wing Boreal Forest State Natural Area | <p>This natural area features two units of northern dry-mesic forest on sand spits inland from the Lake Superior shoreline. The forest has large white and red pines that form a super-canopy over white spruce, balsam fir, red maple, white birch, mountain maple, yellow birch and white cedar. The ground layer contains blueberries, large-leaved aster, and several club-mosses. Between the forested sand spit and beach to the north is a sedge meadow, shrub swamp, and bog. The wetland area is an extension of the estuary of the Flag River, which separates the two units.</p> | Big Pete Rd | | Port Wing | Bayfield | Wisconsin | 54865 | | | 608-266-7012 | www.dnr.wi.gov/topic/lands/naturalareas/index.asp?sna=154 | Other | Other | Not a Manufacturing Business |
| Portage Area Chamber of Commerce | | 104 W. Cook Street, Suite A | | Portage | | Wisconsin | 53901 | | | | www.portagewi.com | Destination Marketing or Chamber Organization | Other | No |
| Poseidon Adventures, LLC. | Offering culturally-based kayak experiences in the Apostle Islands. Owned and operated by members of the Red Cliff Band of Lake Superior Chippewa. | 88855 Church Road | | Bayfield | Bayfield | Wisconsin | 54814 | | mike@poseidonkayak.com | (715) 209-4074 | http://www.poseidonkayak.com/ | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Power Sports Rental Network | | County Road | | Appleton | Outagamie | Wisconsin | 54915 | | | | www.rentals-wisconsin.com | Retailer or Rental | ATV/UTV Riding, Boating, Snowmobiling | No |
| Power Sports Rental Network | <p>Power Sports Rental Network will give you the adventure, fun and speed that you crave! We are dedicated to offering only the best possible Wisconsin jet ski rentals, WI snowmobile rentals and ATV rentals in Wisconsin. Power Sports Rental Network is a Wisconsin based power sports rental company. We rent jet skis, boats, ATVs, UTVs (side x sides), and snowmobiles and deliver them throughout the entire state of Wisconsin! We now offer guided ATV tours and snowmobile tours throughout Wisconsin. Call today for details!</p> | County Road | | Appleton | Outagamie | Wisconsin | 54915 | | eric@rentals-wisconsin.com | 920-428-4111 | www.rentals-wisconsin.com | Retailer or Rental | ATV/UTV/4x4, Other | Not a Manufacturing Business |
| Premier Powersports & Marine | <p>Premier Powersports & Marine is a well-established full service boat, snowmobile, ATV and UTV business located in the beautiful Northwoods. They are a local family owned and operated business offering service, pontoon, fishing boat, ski boat rentals and retail store for your accessory needs.</p> | 7792 Highway 70 East | | St. Germain | Vilas | Wisconsin | 54558 | | prpowersports@gmail.com | 715-479-0065 | www.premierpowersportsandmarine.org | Retailer or Rental | ATV/UTV/4x4, Boating, Snowmobiling | Not a Manufacturing Business |
| Presto Geosystems | Recreational trail stabilization products and services. Presto Geosystem’s solutions meet these challenges by offering long-term stability, permeability, and low environmental impact options for pedestrians, equestrians, bicycles, wheelchairs, ATVs and other vehicle access. | 670 N Perkins St | PO Box 2399 | Appleton | Outagamie | Wisconsin | 54912 | | info@prestogeo.com | 800-548-3424 | https://www.prestogeo.com/applications/recreational-trails/ | Consultant or Professional Services, Manufacturing, Other | Hiking and Backpacking, Other | Not a Manufacturing Business |
| Price County Tourism Dept | | 126 Cherry St, Room 9 | | Phillips | | Wisconsin | 54555 | | | | www.pricecountywi.net | Destination Marketing or Chamber Organization | Other | No |
| Pringle Nature Center | Hike on wood chip trails through Bristol Woods upland forest. The park features picnic areas, shelter rental, playground, cross-country skiing, and snowshoeing. The center offers nature programs, exhibits, books, and interactive learning stations. Snowshoe rental is also available.The park is also home to Boundless Adventures, an outdoor aerial adventure park. | 9800 160th Ave | | Bristol | Kenosha | Wisconsin | 53104 | | naturalist@pringlenc.org | 262-857-8008 | www.pringlenc.org | Venue or Attraction | Hiking and Backpacking, Nordic/Cross-Country Skiing, Other | Not a Manufacturing Business |
| PRS Watersports LLC | | 3215 Golf Rd #110 | | Delafield | | Wisconsin | 53018 | | | | www.prswatersports.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Quarterdeck Marina | <p>Operated by Skipper Bud's. Full service marina offering concierge style dock service, picnic area, ship's store, gas, diesel, swimming pool, pump-out. Certified mechanical service technicians, heated and cold indoor storage, outdoor storage. New, used and brokerage boat sales. Transient boaters welcome, reservations suggested.</p> | 705 Quarterdeck Lane | | Sturgeon Bay | Door | Wisconsin | 54235 | | | 920-746-8200 | www.skipperbuds.com/Page.aspx/locationId/2584/pageId/9310/view/Detail/Quarterdeck-Marina-WI.aspx | Retailer or Rental, Other | Boating, Sailing | Not a Manufacturing Business |
| Quiet Hut Sports | Bike shop | 186 W Main St | | Whitewater | Walworth | Wisconsin | 53190 | | | 262-473-2950 | www.quiethutsports.com/ | Retailer or Rental | Biking | No |
| Quit Qui Oc Golf Club | <p>This user friendly course in the rolling terrain of Kettle Moraine provides golfers with a pleasurable yet competitive 27 holes. Family owned and operated for more than 50 years, golfers of all skill levels enjoy friendly customer service. Full amenities at its learning and practice facility and pro shop, along with a full-service restaurant and bar add more fun to a day at play. Golf lessons available from PGA and LPGA professionals. In the winter, trail and snowshoe rental available.</p> | 500 Quit Qui Oc Ln | | Elkhart Lake | Sheboygan | Wisconsin | 53020 | | qqogolf@hotmail.com | 920-876-2833 | www.quitquiocgolf.com | Other | Other | Not a Manufacturing Business |
| R & R Motorsports | | 6829 US Highway 51 | | Hazelhurst | | Wisconsin | 54531 | | | | www.rnr-rentals.com | Retailer or Rental | ATV/UTV Riding, Snowmobiling | No |
| R & R Motorsports | Snowmobile sales and service, along with ATV, pontoon boat, ski boats, and fishing boats for rent. | 6829 US Highway 51 | | Hazelhurst | Oneida | Wisconsin | 54531 | | rydencats@verizon.net | 715-358-5349 | www.rnr-rentals.com | Retailer or Rental | ATV/UTV/4x4, Boating, Snowmobiling | Not a Manufacturing Business |
| R Independence Charters | | 70 Church Street | | Algoma | Kewaunee | Wisconsin | 54201 | | | 608-415-9756 | | Guide or Outfitter | Fishing, Boating | No |
| R&R Sports Fishin' Hole | | 3115 East Layton Ave | | Cudahy | Milwaukee | Wisconsin | 53110 | | | 414-481-6888 | https://www.rrsportsfishinhole.com/ | Guide or Outfitter, Retailer or Rental | Fishing | No |
| Race Day Events | Specializing in endurance events, Race Day Events produces, manages and assists with more than 300 events each year. From small 5Ks to IRONMAN to festivals. | 2995 Sub-Zero Parkway | | Fitchburg | Dane | Wisconsin | 53719 | | raceday@racedayevents.com | 608-316-5755 | racedayevents.com/ | Event/Tradeshow/Race | Running, Biking | No |
| Racine Zoo | Nestled along the sandy shores of beautiful Lake Michigan, the Racine Zoo is home to some of the world's more remarkable and endangered wildlife. | 2131 N. Main Street | | Racine | Racine | Wisconsin | 53402 | | info@racinezoo.org | 262-636-9189 | www.racinezoo.org | Nonprofit | Other | Yes |
| Rails-to-Trails Conservancy, Route of the Badger | | | | Milwaukee | Milwaukee | Wisconsin | | | | | www.railstotrails.org/our-work/trailnation/route-of-the-badger/building-the-badger-route/ | Nonprofit | Biking, Hiking and Backpacking | No |
| Rawley Point Economic Advising | Rawley Point Economic Advising works with a variety of clients in the public, private and non-profit sectors on projects which include strategic planning, economic analysis and data analytics services. Their portfolio includes economic impact analyses of developments and amenities including ATV use, pedestrian trail usage and other comparable outdoor recreation analyses. | | | Two Rivers | Manitowoc | Wisconsin | | | jeff@rawleypoint.com | (414) 305-6236 | http://rawleypoint.com | Consultant or Professional Services | Other | Not a Manufacturing Business |
| Recyclist Bicycle Co | Bike shop | 631 Saunders Road | | Kaukauna | Outagamie | Wisconsin | 54914 | | | 920-759-1200 | www.recyclist.com/ | Retailer or Rental | Biking | No |
| Red Canoe Café & Books - Bike Rentals | | 108 Highway 70 East | | St. Germain | | Wisconsin | 54558 | | | | | Retailer or Rental, Food and Beverage | Biking, Other | No |
| Red Cliff Band of Lake Superior Chippewa | | 88455 Pike Road | | Bayfield | | Wisconsin | 54814 | | | | www.redcliff-nsn.gov | Agency or Government | Other | No |
| Red Witch II | <p>Red Witch II is a world-class sailing vessel as she is a 1930-design "12-Meter" America's Cup racing sloop ... a sailing yacht of exceptional pedigree. Enjoy day sails, sunset sails, and special events. Or book your private event: corporate meetings, family parties, school reunions, educational events, weddings, wedding-related parties, fundraisers, and any other type of party.</p> | 54th Street and 4th Avenue | | Kenosha | Kenosha | Wisconsin | 53140 | | RedWitchSailing@gmail.com | 312-469-0233 | www.redwitch.com/ | Retailer or Rental | Sailing | Not a Manufacturing Business |
| Redfeather Outdoors | Manufacturer of snowshoes and canoes | 2700 Commerce Street | | La Crosse | | Wisconsin | 54603 | | avittone@orcind.com | (608) 781-7727 | www.redfeather.com | Apparel, Manufacturing, Nonprofit | Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | No |
| Reed's Sunnyside Marina | <p>3 cabins. Bait store, Pontoon rentals, On water gas dock. Sell and repair dock & lifts.</p> | 252 County Rd I | | Balsam Lake | Polk | Wisconsin | 54810 | | info@sunnysidemarina.net | 715-485-3393 | www.sunnysidemarina.net | Other | Boating | Not a Manufacturing Business |
| Reedsburg Area Chamber of Commerce | We are the trailhead for the 400 State Trail. | 240 Railroad Street | | Reedsburg | Sauk | Wisconsin | 53959 | | reedsburgchamber@rucls.net | 608-524-2850 | www.reedsburg.org | Destination Marketing or Chamber Organization | Biking, Other | Not a Manufacturing Business |
| Reefpoint Marina | <p>Be our guest at our safe deep water harbor that features 921 slips that can accommodate just about any size boat. We have an amazing heated swimming pool and two whirlpools; wooded deck picnic areas with gas grills, and beautiful renovated shower/restroom facilities. Check out our new fire pits and awesome patio sets for boaters use as well! Onsite restaurant Reefpoint Brew House has live entertainment every weekend along with the best food, atmosphere and drinks around! We are staffed seven days a week in the office, on the docks, and have uniformed security to keep your boats safe. Laundromat and fish cleaning station on site too!</p> | 2 Christopher Columbus | | Racine | Racine | Wisconsin | 53403 | | reefpoint@goracine.org | 262-633-7171 | www.reefpointmarina.org | Other | Boating | Not a Manufacturing Business |
| Reel Action Sport Fishing Charters | | 705 Quarter Deck Ln | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.reelactioncharters.com | Guide or Outfitter | Fishing | No |
| Reel Addiction Charters | | Rowleys Bay Resort Marina | | Rowleys Bay | | Wisconsin | 54210 | | | | www.reeladdictioncharters.com | Guide or Outfitter | Fishing | No |
| Reel Island Adventures | | 37600 Onigaming Dr | | Bayfield | | Wisconsin | 54814 | | | | www.facebook.com/ReelIslandadventure/ | Guide or Outfitter | Fishing | No |
| Reel Island Adventures | Reel Island Adventures offers fishing charters, water taxi service and custom tours in the Apostle Islands National Lakeshore of Lake Superior in northern Wisconsin. All trips depart from the Legendary Waters Casino Marina (Red Cliff). We utilize a 2017 Tracker Targa vessel with two outboards to get you quickly and safely to your destination. The 200 hp Mercury motor provides cruising speeds of 35 to 45 mph. The 9.9 hp Mercury motor provides perfect trolling speeds. | 37600 Onigaming Dr | | Bayfield | Bayfield | Wisconsin | 54814 | | apostles1617@gmail.com | 440-228-5670 | | Guide or Outfitter | Fishing, Boating | Not a Manufacturing Business |
| Reel Screamer Sport Fishing | | N36 Port Washington Marina | | Port Washington | | Wisconsin | 53074 | | | | www.rsfishing.com | Guide or Outfitter | Fishing | No |
| Reel Sensation Charters | | 1750 N. Lincoln Memorial Dr | | Milwaukee | | Wisconsin | 53202 | | | | www.reelsensation.com | Guide or Outfitter | Fishing | No |
| Regular Fishin' for Regular Guys with Muskie Matt | | 5260 Albridge Lake Rd | | Eagle River | | Wisconsin | 54521 | | | | www.rfrgoutdoors.com | Guide or Outfitter | Fishing | No |
| REI Madison | Bike shop, outdoor retailer | 7483 West Towne Way | | Madison | Dane | Wisconsin | 53719 | Appleton, Brookfield | | 608-833-6680 | www.rei.com/stores/madison.html | Retailer or Rental | Biking, Camping, Climbing, Downhill Skiing and Snowboarding, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing | No |
| Reid Golf Course | <p>Reid is an outstanding 18-hole golf course located in the heart of Appleton. The course features a practice range, full-service pro shop and food service. Reservations accepted three days in advance. No rope tow on sledding hill.</p> | 1100 E Fremont St | | Appleton | Outagamie | Wisconsin | 54915 | | reidgolfcourse@appleton.org | 920-832-5926 | www.reidgolfcourse.org | Other | Other | Not a Manufacturing Business |
| Rendezvous Paddle & Sports | | 201 Main Street | | Montello | | Wisconsin | 53949 | | | | www.rendezvouspaddleandsports.com/homebanner/ | Food and Beverage, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Renegade Sportfishing Charters | | Port Washington Harbor | | Port Washington | | Wisconsin | 53074 | | | | www.renegadecharterfishing.com | Guide or Outfitter | Fishing | No |
| Resuscitation Charters | | 809 Riverfront Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.resuscitationcharters.com | Guide or Outfitter | Fishing | No |
| Retzer Nature Center | | S14 W28167 Madison St | | Waukesha | | Wisconsin | 53188 | | | | www.waukeshacounty.gov/retzernaturecenter/ | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| Revolution Cycles | Bike shop | 2330 Atwood Ave | | Madison | Dane | Wisconsin | 53704 | | | 608-244-0009 | revolutioncycles.net | Retailer or Rental | Biking | No |
| Rhinelander Area Chamber of Commerce | | 450 W. Kemp Street | | Rhinelander | | Wisconsin | 54501 | | | | www.rhinelanderchamber.com | Destination Marketing or Chamber Organization | Other | No |
| Rib Mountain Cycles | Bike shop | 4001 D Rib Mountain Dr | | Wausau | Marathon | Wisconsin | 54401 | | | 715-359-3925 | www.ribmountaincycles.com/ | Retailer or Rental | Biking | No |
| Rice Lake Chamber of Commerce | | 37 S. Main Street | | Rice Lake | | Wisconsin | 54868 | | chamber@rice-lake.com | 877-234-2126 | ricelakechamber.org/ | Destination Marketing or Chamber Organization | Other | No |
| Rich's Boardsports | Snowboards, Wakeboards, and Boat Mechanics | 414 N Fair Oaks Ave | | Madison | Dane | Wisconsin | 53714 | | | 608-244-6838 | https://richsboardsports.business.site/ | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Rick Writz Guide Service | | 6281 Wendt Road | | Lake Tomahawk | | Wisconsin | 54548 | | | | | Guide or Outfitter | Fishing | No |
| Ride Across Wisconsin (RAW) / Wisconsin Bike Fed | Bike ride fundraiser for the Wisconsin Bike Federation from La Crosse to Milwaukee. Ride for 165 miles for one day or 235 miles for two days. | | | La Crosse | Adams | Wisconsin | | | | | https://www.rideacrosswisconsin.com/ | Event/Tradeshow/Race | Biking | Not a Manufacturing Business |
| Ridges Sanctuary | | 8166 State Highway 57 | | Baileys Harbor | | Wisconsin | 54202 | | | | www.RidgesSanctuary.org | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| River Alliance of Wisconsin | | 147 S. Butler Street, Suite 2 | | Madison | | Wisconsin | 53703 | | | | www.wisconsinrivers.org | Conservation, Nonprofit | Boating, Fishing, Paddling (canoe/kayak/stand-up paddleboard), Sailing, Surfing or Kiteboarding | No |
| River Bend Nature Center | | 3600 N Green Bay Rd | | Racine | | Wisconsin | 53404 | | | | www.riverbendnaturecenterracine.org | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| River Bend Nature Center | <p>80 acres of natural habitats, woodlands, ponds, grassy fields and through it all the Root River flows. Favorite place for hikers, bird watchers, boaters, x-country skiers and students of nature. A nature center overlooks the river & woods offering educational programs & seasonal events. Two buildings available for meetings and events.</p> | 3600 N Green Bay Rd | | Racine | Racine | Wisconsin | 53404 | | info@riverbendnaturecenterracine.org | 262-639-1515 | www.riverbendnaturecenterracine.org | Venue or Attraction | Hiking and Backpacking, Other | Not a Manufacturing Business |
| River Guide Kayaks | | 355 W Park St | | River Falls | | Wisconsin | 54022 | | | | www.riverguidekayaks.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| River Haus Bait & Tackle | | 440 N. Brooke Street | | Fond Du Lac | | Wisconsin | 54935 | | | | www.riverhauswi.com | Retailer or Rental | Fishing | No |
| River Trail Cycles | Bike shop | 106 Mason Street | | Onalaska | La Crosse | Wisconsin | 54650 | | | 608-519-5757 | www.rivertrailcycles.com | Retailer or Rental | Biking | No |
| River View Hills Canoe Rental | | 24678 State Road 60 | | Muscoda | | Wisconsin | 53573 | | | | www.riverviewhillscanoerental.com/default.html | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Riverbrook Bike and Ski | Bike shop
| 10538 Main Street | | Hayward | Sawyer | Wisconsin | 54843 | | info@riverbrookbike.com | 715-634-0437 | www.riverbrookbike.com | Retailer or Rental | Biking, Downhill Skiing and Snowboarding, Nordic/Cross-Country Skiing | No |
| Riveredge Nature Center | | 4458 W Hawthorne Dr | | Saukville | | Wisconsin | 53080 | | | | www.riveredgenaturecenter.org | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| River's Edge Adventure Company | River's Edge facilitates four-season adventure experiences in the Northwoods of Wisconsin, providing equipment rental and logistics including bicycles, kayaks, canoes, camping gear, skis and snowshoes. | 263 S US Highway 51 | P225 | Manitowish Waters | Iron | Wisconsin | 54545 | | chris.mcmurray@riversedgemw.com | (715) 543-8070 | http://www.riversedgemw.com/ | Guide or Outfitter, Retailer or Rental | Biking, Boating, Camping, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing, Snowmobiling | Not a Manufacturing Business |
| River's Edge Lodge & Outfitters | <p>River’s Edge Lodge and Outfitters is where Up North adventures begin! We provide outfitting for getting outside in the Northwoods, including canoes, kayaks, bikes, tubes, rafts, snowshoes, and camping gear.</p> | 263 S US Highway 51 | | Manitowish Waters | Vilas | Wisconsin | 54545 | | adventure@riversedgemw.com | 715-543-8070 | www.riversedgemw.com | Guide or Outfitter | Boating, Camping, Biking, Snowshoeing, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Riverside Bike & Skate | Sporting good store and bike shop also offering bike, skate, and canoe rentals. | 937 Water Street | | Eau Claire | Eau Claire | Wisconsin | 54703 | | riversidebikeskate@gmail.com | 715-835-0088 | www.riversidebikeskate.com | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Riverside Disc Golf | To develop a worldwide understanding of and passion for disc golf as a recreational and competitive sport through public education, player participation in clinics, local leagues, tournaments, course development and supporting fundraisers. | 2064 Wallace Lake Rd Bldg #4 | | West Bend | Washington | Wisconsin | 53090 | | riversidediscgolfshop@gmail.com | 262-388-2999 | https://www.riversidediscgolf.com/ | Apparel, Retailer or Rental, Other | Other | Not a Manufacturing Business |
| Riverside Junction | | E20355 County Road ND | | Augusta | | Wisconsin | 54722 | | | | www.riversidejunction.com | Food and Beverage, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Riverwalk Boat Tours & Rentals | Offering private charters, self-captained pontoon rentals, public brewery tours by boat, weekly public cruises, and award-winning food/beverage packages from Lakefront Catering and Rio West Cantina. Join us for an exciting and unforgettable experience while cruising down the Milwaukee River and onto Lake Michigan. | 950 Old World Third St | | Milwaukee | Milwaukee | Wisconsin | 53202 | | riverwalkboats@wi.rr.com | 414-283-9999 | www.riverwalkboats.com | Guide or Outfitter, Retailer or Rental, Other | Boating | Not a Manufacturing Business |
| Riverwest Outdoor Educational Adventures | | 2134 N Riverboat Rd | | Milwaukee | | Wisconsin | 53212 | | | | www.riverwestoutdoors.org | Nonprofit | Biking, Climbing, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Riverwood Canoe & Kayak Rental | | 254 S Cascade St | | Osceola | | Wisconsin | 54020 | | | | www.riverwoodCanoe.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| RN Fishing Charters | | 1400 Lake St | | Two Rivers | | Wisconsin | 54241 | | | | www.rnfishingcharters.com | Guide or Outfitter | Fishing | No |
| Road Legal Four Wheel Drive Association of Wisconsin | | 1539 N. 33rd Place, Suite A | | Sheboygan | Sheboygan | Wisconsin | 53081 | | | | rl4wd.com/ | Association, Nonprofit | ATV/UTV Riding, Other | No |
| ROAM Adventure Basecamp | | 13622N Janet Road | | Seeley | | Wisconsin | 54843 | | | | www.roambasecamp.com | Venue or Attraction | Biking, Camping, Fishing, Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing, Snowshoeing | No |
| Rob Manthei Fishing Guide Service | | 7756 North Hiawatha Circle | | St. Germain | | Wisconsin | 54558 | | | | www.robmanthei.com | Guide or Outfitter | Fishing | No |
| Robert O Cook Memorial Arboretum | <p>The Robert O. Cook Memorial Arboretum is owned by the city but is managed by the Janesville Public School District and is the site of the Janesville Schools Outdoor Laboratory (JSOL). A large portion of the Arboretum is a beautiful mature forest, and it also includes a prairie, marsh and wetlands, making it an excellent place for birding. Many species of native trees, plants, birds and other wildlife can be found here. Approximately eight miles of trails wind throughout the Arboretum, some with interpretive trail markers, and the Ice Age National Scenic Trail runs through it. The Arboretum is an excellent place to snowshoe. An interactive map of the trails is available on the website. Leashed pets are allowed September 16 to May 14 only.</p> | 3550 W County Highway A | | Janesville | Rock | Wisconsin | 53548 | | | 608-755-3025 | www.janesville.k12.wi.us/departments/jsol | Venue or Attraction | Hiking and Backpacking, Other | Not a Manufacturing Business |
| Rock River Powersports | | 400 N Watertown St | | Johnson Creek | Jefferson | Wisconsin | 53038 | | | 888-375-2401 | https://rockriverpowersports.motorcycles/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Motorcycling, Snowmobiling | Not a Manufacturing Business |
| Rocket Bicycle Studio | Bike shop | 507 Bruce St Ste 101 | | Verona | Dane | Wisconsin | 53593 | | | 608-239-3837 | www.rocketbicyclestudio.com/ | Retailer or Rental | Biking | No |
| RockSteps | RockStep is a smart alternative to natural stone steps. | 536 Main St | | Allenton | Washington | Wisconsin | 53002 | | sales@rocksteps.com | 262-629-9330 | http://www.rocksteps.com/ | Consultant or Professional Services, Other | Other | Not a Manufacturing Business |
| Rod & Reel Charters | | 10972 W Curry Rd | | Saxon | | Wisconsin | 54559 | | | | www.rodandreelz.com | Guide or Outfitter | Fishing | No |
| Rod Bearer Guide Service | | 9725 Rocky Run Rd. | | Harshaw | | Wisconsin | 54529 | | | | | Guide or Outfitter | Fishing | No |
| Rohr's Wilderness Tours | Campground, Canoe and Kayak Livery on the Headwaters of the Wisconsin River. 47 campsites, 25 are full hook-up for RV - many have pull thru option. Best boats, best service in the northwoods. | 5230 Razorback Rd | | Conover | Vilas | Wisconsin | 54519 | | info@rwtcanoe.com | 715-547-3639 | www.rwtcanoe.com | Guide or Outfitter, Venue or Attraction | Biking, Camping, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | Not a Manufacturing Business |
| Ron's Lawn and Sport | Bike shop | 650 W Main St | | Waupun | Fond du Lac | Wisconsin | 53963 | | | 920-324-3181 | | Retailer or Rental | Biking | No |
| Ross's Sport Shop and Fishing Guide Service | | 286 N Lake Ave | | Phillips | | Wisconsin | 54555 | | | | rosssonline.com/ | Retailer or Rental, Guide or Outfitter | Fishing | No |
| Round Lake Marina | <p>Full-service marina offering boat rental, pontoons, docks & lifts service.</p> | 12480 W County Road B | | Hayward | Sawyer | Wisconsin | 54843 | | info@roundlakemarina.com | 715-462-3327 | www.roundlakemarina.com | Retailer or Rental, Other | Boating | Not a Manufacturing Business |
| Roys Point Marina | <p>Roys Point Marina is small (42 slips), friendly and in a picturesque setting. Located two miles north of beautiful Bayfield, Wisconsin, we are amongst the islands. We offer seasonal and transient rental slips for boats up to 55 feet in length, boat storage and launch/haul out. Amenities include a natural beach next to the marina, a clubhouse with a lounge, decks, rest room/shower facilities, storage lockers and a workshop. The fuel dock provides unleaded gasoline and diesel fuel as well as a pump out station. The marina is adjacent to the Brickyard Creek development and is accessible through the Brickyard Creek nature trails.</p> | 37735 Roys Point Blvd | | Bayfield | Bayfield | Wisconsin | 54814 | | harbormaster@royspoint.com | 715-779-5025 | www.royspoint.com | Other | Boating | Not a Manufacturing Business |
| Rugger's Landing | | 5643 N US Highway 51 | | Mercer | | Wisconsin | 54547 | | ruggerland@hotmail.com | 715-476-2530 | www.mercerwi.com/ruggerland/canoe.htm | Retailer or Rental, Other | Paddling (canoe/kayak/stand-up paddleboard), Fishing | No |
| Runamuk Rides | | 13679W Thannum Fire Lane | | Hayward | | Wisconsin | 54843 | | | | www.runamukrides.com/ | Retailer or Rental | ATV/UTV Riding, Boating, Snowmobiling | No |
| Runamuk Rides | Runamuk Rides offers snowmobile, side-by-side ATV, fishing;boat and pontoon boat rentals; guided snowmobile and side-by-side excursions. | 13679W Thannum Fire Lane | | Hayward | Sawyer | Wisconsin | 54843 | | info@runamukrides.com | 715-222-9911 | www.runamukrides.com/ | Guide or Outfitter, Retailer or Rental | ATV/UTV/4x4, Snowmobiling, Fishing, Boating | Not a Manufacturing Business |
| Russell's Sport N' Bike | Bike shop | 703 Jewell St | | Star Prairie | St. Croix | Wisconsin | 54026 | | | 715-248-3644 | www.russellssportandbike.com/ | Retailer or Rental | Biking | No |
| Rusty's Sled Shop | | 7441 County Road S | | Sobieski | Oconto | Wisconsin | 54171 | | Pebbeldigger@aol.com | 920-822-1217 | https://www.rustyssledshop.com/ | Apparel, Retailer or Rental | Snowmobiling | Not a Manufacturing Business |
| Rutabaga Paddlesports | | 220 W. Broadway | | Madison | | Wisconsin | 53716 | | | | www.rutabagashop.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| RV Charters | | 284 Second St | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.rvcharters.net | Guide or Outfitter | Fishing | No |
| Ryan Bock's Guide Service | | 1696 Ontario Street | | Three Lakes | | Wisconsin | 54562 | | fishing@ryanbock.com | 715-499-1105 | www.ryanbock.com/ | Guide or Outfitter | Fishing | No |
| S & B Tubing | | 100 E Main St | | Albany | | Wisconsin | 53502 | | | | www.sandbtubing.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| S&S Cycle | S&S Cycle offers premium high performance solutions for Harley-Davidson and other v-twin motorcycles. The American-made product line includes engine components, exhaust and fuel systems, engine upgrade kits and complete engines.
The Viola headquarters includes a detailed museum covering the company's origins, racing efforts and major milestones. | 14025 County Hwy G | | Viola | Richland | Wisconsin | 54664 | | | 608-627-1497 | https://www.sscycle.com/ | Manufacturing | Motorcycling | Yes |
| S/V Talisman Sailing Charters | Discover the Door County shoreline and experience the thrill of taking your turn at the helm of the classic wooden yacht Talisman, one of Door County's best known boats. Daily charters depart from the dock of Robertson's Cottages at Idlewild. | 4481 Cabots Point Rd | | Sturgeon Bay | Door | Wisconsin | 54235 | | info@svtalisman.com | 920-559-9124 | www.svtalisman.com | Retailer or Rental | Boating, Sailing | Not a Manufacturing Business |
| Sail Away Charters | <p>Sailing charters on Lake Michigan. Two-hour sails for up to six people. Private sailing lessons available.</p> | 5909 Third Avenue | | Kenosha | Kenosha | Wisconsin | 53144 | | | 262-515-4479 | www.sailawaycharterskenosha.com/ | Guide or Outfitter | Sailing | Not a Manufacturing Business |
| Sail Door County | Join us on the decks of a 65' wooden schooner, the Edith M. Becker! Sail away on Door County's only tall ship, while viewing a lighthouse, islands, caves and bluffs. | Sister Bay Marina | | Sister Bay | Door | Wisconsin | 54234 | | pnelson@saildoorcounty.com | 920-495-7245 | www.saildoorcounty.com | Guide or Outfitter | Sailing | Not a Manufacturing Business |
| Sail Pepin | <p>Join Sail Pepin for a splendid Lake Pepin cruise and shoreside coastal ambiance! For over 25 years, they have been sailing from Pepin, Wisconsin and Lake City, Minnesota. Relax ashore on Pepin’s charming waterfront. Enjoy fine wine, craft beers, small plates and live music at many great area restaurants.</p> <p>They operate four daily scheduled Lake Pepin sailboat cruises from our Pepin and Lake City locations.</p> | 303 First St | | Pepin | Pepin | Wisconsin | 54759 | | info@sailpepin.com | 715-442-2250 | www.sailpepin.com/ | Guide or Outfitter | Boating, Sailing | Not a Manufacturing Business |
| Sail Training Foundation | <p>For over 60 years the Sail Training Foundation, located in Sturgeon Bay, Door County has helped students of all ages master the skills of sailing in a safe and fun environment. STF is committed to making sailing and sailing instruction available to our community. Classes geared to student ability and interest are offered at our Sailing Center and Launching Lagoon on Sturgeon Bay. This facility allows students quick and easy access to calmer waters with great wind. We also have plenty of indoor space for activities. The adult classes are taught at the Sturgeon Bay Yacht Club.</p> | 600 Nautical Drive | | Sturgeon Bay | Door | Wisconsin | 54235 | | sbsailtrainingfoundation@gmail.com | 920-247-9766 | www.sailtrainingfoundation.com | Association, Education | Sailing | Not a Manufacturing Business |
| Sailboats, Inc - Manitowoc | Harbor: Manitowoc, Manitowoc Marina. Bareboat/ 2 boats. | 425 Maritime Dr | | Manitowoc | Manitowoc | Wisconsin | 54220 | | info@sailboats-inc.com | 800-826-7010 | www.sailboats-inc.com | Other | Boating | Not a Manufacturing Business |
| Saint Croix Valley Regional Tourism Alliance | | 2692 Boston Road | | Woodville | | Wisconsin | 54028 | | saintcroixriver@gmail.com | | saintcroixriver.com/ | Destination Marketing or Chamber Organization | Other | No |
| Salmon Depot Charter Fishing | | 1640 Memorial Dr | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.salmondepot.com | Guide or Outfitter | Fishing | No |
| Sand Haven Campground | Let this unique Northwestern WI campground be host to your family camping adventure! Spacious sites with water, sewer and electric Haven Swim Pond, Playground, basketball, volleyball & Haven Lodge | 30714 152nd Street | | New Auburn | Chippewa | Wisconsin | 54757 | | info@sandhavencampground.com | 715-967-2067 | www.sandhavencampground.com | Other | RVing, Camping | No |
| Sand Valley Resort | | 1697 Leopold Way | | Nekoosa | | Wisconsin | 54457 | | | | www.sandvalley.com | Venue or Attraction | Other | No |
| Sandpiper Fishing Service | | 60 Steele St | | Algoma | Kewaunee | Wisconsin | 54201 | | | | www.sandpiperfishing.com | Guide or Outfitter | Fishing | No |
| Sandy Shores Tubing and Resort | River tubing and campground | N4206 26th Ave | | Mauston | Juneau | Wisconsin | 53948 | Mauston | info@sandyshorestubing.com | 608-548-8823 | www.sandyshorestubing.com | Guide or Outfitter | Other | No |
| Saris Cycling Group | | 5253 Verona Road | | Fitchburg | Dane | Wisconsin | 53711 | | support@saris.com | 800-783-7257 | www.saris.com | Manufacturing | Biking | No |
| Sauk Praire Area Chamber of Commerce | | 109 Phillips Boulevard | | Sauk Prairie | | Wisconsin | 53583 | | | | www.saukprairie.com | Destination Marketing or Chamber Organization | Other | No |
| Saw This & More | | 110 S. River Street, #1 | | Spooner | | Wisconsin | 54801 | | | | www.sawthisspooner.com/ | Retailer or Rental, Food and Beverage | Biking, Boating, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Scenic Drive Resort | Gorgeous bar, grill and year-round cabin rentals on 30 acres and 1500 feet of Lake Delta shoreline. | 12770 Scenic Drive | | Iron River | Bayfield | Wisconsin | 54847 | | scenicdriveresort@yahoo.com | 715-372-4336 | scenicdriveresort.com | Food and Beverage | ATV/UTV Riding, Biking, Boating, Camping, Hiking and Backpacking, Hunting/Shooting/Trapping, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing, Snowmobiling, Fishing | No |
| Schafer's River Rentals | | W7221 N Shore Lane | | Onalaska | | Wisconsin | 54650 | | | | www.schafersriverrentals.com/ | Retailer or Rental | Boating, Fitness, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Schauss Woodworking | Boat, motor, canoe and kayak rentals by the day or week. | 10305 Main St | | Boulder Junction | Vilas | Wisconsin | 54512 | | boulderjct@boulderjct.org | (715) 385-2434 | https://boulderjct.org/listing/schauss-woodworking/ | Retailer or Rental | Boating | Not a Manufacturing Business |
| Scheels | Retail store with apparel, shoes and gear for sports and outdoor recreation, plus merchandise with team logos and bike services. | 4710 Golf Road | | Eau Claire | Eau Claire | Wisconsin | 54701 | Appleton | contactus@scheelssports.com | 715-833-1886 | www.scheelssport.com | Retailer or Rental | Biking | No |
| Schlick Cycles | Designing and building bicycles. | 3720 N. Fratney Street | | Milwaukee | Milwaukee | Wisconsin | 53212 | | info@schlickcycles.com | 262-501-1100 | | Manufacturing | Biking | No |
| Schlitz Audubon Nature Center | | 1111 E Brown Deer Rd | | Milwaukee | | Wisconsin | 53217 | | | | www.schlitzaudubon.org | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| Schmeeckle Reserve | | 2419 North Point Dr | | Stevens Point | | Wisconsin | 54481 | | | | www.uwsp.edu/cnr-ap/schmeeckle/Pages/home.aspx | Conservation, Education | Hiking and Backpacking | No |
| Schmeeckle Reserve Outdoor Gear Rentals, UW-Stevens Point | <p>Schmeeckle Reserve, located on the University of Wisconsin-Stevens Point campus, offers a variety of recreational gear to rent for your outdoor adventures. We have canoes, kayaks, paddleboards, tents, backpacks, sleeping bags, snowshoes, and cross-country skis. Gear can be taken off-site to wherever your adventures lead. Canoes and kayaks are also available on the south shore of Lake Joanis in Schmeeckle for a convenient and quiet paddle. Outdoor gear rentals are located inside the Schmeeckle Reserve Visitor Center and are available for pickup and drop-off anytime the visitor center is open. Reservations can also be made online. See our website for more information.</p> | 2419 North Point Drive | | Stevens Point | Portage | Wisconsin | 54481 | | schmeeckle@uwsp.edu | 715-346-4992 | www.uwsp.edu/cnr-ap/schmeeckle/Pages/shop/outdoor_rentals.aspx | Retailer or Rental | Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing, Snowshoeing, Camping | Not a Manufacturing Business |
| Sea Dog Sailing | <p>Experience Milwaukee's scenic shoreline from Lake Michigan. Relax in style and comfort aboard "Quinn Marie" a 38' sailing yacht.</p> | 1750 N Lincoln Memorial Dr | | Milwaukee | Waukesha | Wisconsin | 53202 | | captain@seadogsailingmilwaukee.com | 414-687-3203 | www.seadogsailingmilwaukee.com | Guide or Outfitter | Sailing | Not a Manufacturing Business |
| Sea Dog Sportfishing Charters of Sheboygan | | 701 Riverfront Dr | | Sheboygan | | Wisconsin | 53082 | | | | www.fishsheboygan.com | Guide or Outfitter | Fishing | No |
| Seaduction Charter Service | | 425 Maritime Dr | | Manitowoc | | Wisconsin | 54220 | | | | www.seaductioncharter.com | Guide or Outfitter | Fishing | No |
| Seagull Marina & Campground | Permanent & overnight dockage, gas & head pump out, launch ramp, fishing licenses, fish cleaning station, fish freezing, shore power, complete fishing & marine supplies, live bait. RV and tent camping available, Lake Michigan sand beach, pier fishing on premises, full hook-up, showers. | 1400 Lake St | | Two Rivers | Manitowoc | Wisconsin | 54241 | | info@seagullmarina.com | 920-794-7533 | www.seagullmarina.com | Other | Boating | Not a Manufacturing Business |
| Seahawk Fishing Charters | | Port Washington Harbor | | Port Washington | | Wisconsin | 53074 | | | | www.seahawkfishingcharters.com | Guide or Outfitter | Fishing | No |
| Seasonal Power Toys Bait & Tackle | | 16878 W State Hwy 48 | | Birchwood | | Wisconsin | 54817 | | | | www.seasonalpowertoys.com | Retailer or Rental, Wholesaler/Dealer/Distributor | ATV/UTV Riding, Boating, Fishing, Snowmobiling | No |
| Seed-N-Feed Store | | | | Fifield | Price | Wisconsin | 54524 | | seednfeed@centurytel.net | 715-762-2667 | https://fifieldseednfeed.com/hunting-blinds/ | Guide or Outfitter, Retailer or Rental | Hunting/Shooting/Trapping, Other | Not a Manufacturing Business |
| Segway the Door Tours | Guided segway and scooter tours | 3903 Highway 42 | | Fish Creek | Door | Wisconsin | 54312 | Sturgeon Bay, Jacksonport, Egg Harbor, Sister Bay, Baileys Harbor, Ellison Bay, & Washington Island | glidenew@gmail.com | 920-376-1220 | glidenew.com/door-county/ | Venue or Attraction, Guide or Outfitter | Other | No |
| Segway the Fox Tours | Guided segway tours | 200 N. Broadway | | Green Bay | Door | Wisconsin | 54303 | Green Bay, Appleton, Neenah | glidenew@gmail.com | 920-376-0256 | glidenew.com/green-bay/ | Venue or Attraction, Guide or Outfitter | Other | No |
| Segway the Lake Tours | Guided segway tours | 826 S. 8th Street | | Sheboygan | Sheboygan | Wisconsin | 53081 | Sheboygan, Port Washington, Manitowoc, Kohler | glidenew@gmail.com | 920-376-0256 | glidenew.com/segway-the-lake/ | Venue or Attraction, Guide or Outfitter | Other | No |
| Shebikin' Pedal Tours | | Downtown Sheboygan | | Sheboygan | | Wisconsin | 53081 | | | | www.shebikinpedaltours.zohosites.com | Guide or Outfitter | Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Shepherd & Schaller | We pack 15,000+ square feet of retail space full with the greatest brand name apparel, equipment, and accessories for whatever outdoor challenge you might take on. We scour trade shows for the latest must-have item and work to keep our store full of the newest gear. Performance, on trend clothing & equipment from the industry's leading brands is what you'll find here! Shep's equipment rentals are perfect for new athletes, vacation fun, or entertaining guests. Our rental equipment is brand new each season, from the brands you know and love. We promise it’s tuned meticulously throughout the season, as well. | 324 Scott St | | Wausau | Marathon | Wisconsin | 54403 | | | 715-845-5432 | www.shepssports.com | Retailer or Rental | Fitness, Hiking and Backpacking | Not a Manufacturing Business |
| Shepherd & Schaller Sporting Goods | Outdoor specialty store in Wausau since 1949. Specializing in biking, hiking, camping, skiing, paddling, water sports and related footwear and clothing. Repairs. | 324 Scott Street | | Wausau | Marathon | Wisconsin | 54403 | | theresa@shepssports.com | 715-845-5432 | www.shepssports.com/ | Retailer or Rental | Biking, Camping, Downhill Skiing and Snowboarding, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing, Other | Yes |
| Sherper's | | 5750 South 108th Street | | Hales Corners | | Wisconsin | 53130 | | | | www.sherpers.com | Retailer or Rental | Camping, Hiking and Backpacking, Hunting/Shooting/Trapping, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Sherwood Forest Camping & RV Park | Campground | 2852 Wisconsin Dells Pkwy | | Wisconsin Dells | Sauk | Wisconsin | 53965 | | info@sherwoodforestcamping.com | 608-254-7080 | www.sherwoodforestcamping.com | Other | Camping | No |
| SHIFT Cyclery & Coffee Bar | SHIFT Cyclery & Coffee Bar is a full-service bicycle repair shop, craft coffee bar, and all-around creative lounge in downtown Eau Claire. Find your new ride, bicycle and coffee gear all in one stop. | 615 Graham Avenue | | Eau Claire | Eau Claire | Wisconsin | 54701 | | info@eaushift.com | 715-514-5060 | www.eaushift.com/ | Food and Beverage, Retailer or Rental | Biking | No |
| Shipwreck Adventures | | 2004 Washington St | | Two Rivers | | Wisconsin | 54241 | | | | www.shipwreckadventures.com | Retailer or Rental, Guide or Outfitter, Education | Fishing, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Shoeder's RV, Marine & Sports Center | <p>Founded in 1995 by owners, Keith and Sue Shoeder, Shoeder's RV & Marine is situated on 40 acres of land on the shore of Shepherd Lake. We are a family owned and operated business with a highly trained and professional staff that have helped thousands of customers. We are here every step of the way. Our services are second to none.</p> <p>Check out our inventory of kayaks, canoes, pedal boats, fishing boats, sailboats, stand up paddle boards and other marine sports equipment! We offer a full line of rentals for your vacation fun, from campers to boats and wave runners, to golf cars.</p> | 2230 N Stevens St | | Rhinelander | Oneida | Wisconsin | 54501 | | rentals@shoedersmarine.com | 715-365-7722 | www.shoedersmarine.com | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Shoreline Boat Center | <p>Cobalt®, Malibu®, Axis®, Bennington®, Yamaha®, Mercury Mercruiser®. Best boat lines in the industry! Also pre-owned. Excellent service department with experienced certified techs.</p> | 509 Commercial Ave. | | Green Lake | Green Lake | Wisconsin | 54941 | | boats@shorelineboat.com | 920-294-3145 | www.shorelineboatcenter.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Shoreline Boat Tours | <p>Welcome Aboard our scenic and wonderfully narrated tours! Two beautiful locations, Baileys Harbor and Sturgeon Bay! Proud educational partners with The Door County Maritime Museum and The Ridges Sanctuary in Bailys Harbor. Sturgeon Bay day package: 2 hour narrated boat tour includes entrance admission fee into the impressive Door County Maritime Museum including the stunning Kress tower! Baileys Harbor day package: 2 hour narrated boat tour includes entrance fee to the top of the magnificent Cana Island Lighthouse as well as to the beautiful environs of the Ridges Sanctuary. First Mate educational activities and certificate for kids of all ages. If you’ve come all the way to Door County, you must get out on the water! It’s an experience you will remember forever!</p> | 8132 Highway 57 | | Baileys Harbor | Door | Wisconsin | 54202 | | | 920-854-4707 | www.shorelinecharters.net | Guide or Outfitter | Sailing | Not a Manufacturing Business |
| Shoreline Inclusive Camping | | Whalen Grade Landing 3204 Co Rd V | | Lodi | | Wisconsin | 53555 | | | | www.ShorelineInclusiveCamping.com | Guide or Outfitter | Boating, Camping | No |
| Shotgun Eddy | | N2765 Hwy 55 | | White Lake | Langlade | Wisconsin | 54491 | The ultimate whitewater rafting in northern Wisconsin. Located on the Wolf River in Menominee County, rafting trips are available for those that love either the wild or the mild rafting experience. | gorafting@shotguneddy.com | 715-882-4461 | http://www.shotguneddy.com/Welcome.html | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Shur-Katch Charters | | 2015 E Rivers St | | Two Rivers | | Wisconsin | 54241 | | | | www.shurkatchcharters.com | Guide or Outfitter | Fishing | No |
| Silent Wake, LLC | | W4615 County Road H | | Fredonia | | Wisconsin | 53021 | | | | www.silentwake.com | Retailer or Rental, Guide or Outfitter, Education | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Silly Goose Silent Sports | Your silent outdoor adventure base camp, nestled in the heart of the northwoods! | 1157 4th Ave S | | Park Falls | Price | Wisconsin | 54552 | | sillygoosesilentsports@gmail.com | 715-762-1970 | https://sillygoose.shopsettings.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Camping, Fishing, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Silver Creek Sno-Odders Snowmobile Club | | | | Ripon | | Wisconsin | 54971 | | | | www.sno-odders.com/ | Association, Nonprofit | Snowmobiling | No |
| Silver Doctor Fly Fishing | | | | Viroqua | Vernon | Wisconsin | | | bob@silverdoctor.net | 608-295-3474 | https://www.silverdoctor.net/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Silver Fox Charters | | 300 Marina Drive | | Superior | | Wisconsin | 54880 | | | | www.silverfoxchartersonlakesuperior.com | Guide or Outfitter | Fishing | No |
| Silver Moon Springs, LLC | | W4852 State Highway 64 | | Elton | | Wisconsin | 54430 | | | | www.silvermoonsprings.com | Guide or Outfitter | Fishing | No |
| Silver Strike Charter Fishing | | 8132 WI-57 | | Baileys Harbor | | Wisconsin | 54202 | | | | www.silverstrikefishing.com | Guide or Outfitter | Fishing | No |
| Simmons Island Marina | <p>A quiet protected marina operated by Great Lakes Yacht Sales that caters to powerboats only. 142 slips with electric, water, restrooms, showers and laundry, 24-hour security, fish cleaning station, soda and snacks, and a ship store.</p> | 443 50th St. | | Kenosha | Kenosha | Wisconsin | 53140 | | simmonsisland@glysinc.com | 262-653-3910 | www.glysinc.com/about/simmons-island-marina/index | Other | Boating | Not a Manufacturing Business |
| Simonar Sports | | 1601 Main St | | Luxemburg | Kewaunee | Wisconsin | 54217 | | | 920-845-2725 | https://www.simonarsports.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Snowmobiling | Not a Manufacturing Business |
| Simple Sports | Bike shop | 400 Main St E | | Menomonie | Dunn | Wisconsin | 54751 | | | 715-233-3493 | www.facebook.com/SimpleSportsUS/ | Retailer or Rental | Biking | No |
| SimpleSail Charters | <p>SimpleSail sailing charters are the best way to see and sail Wisconsin’s Door County peninsula. Conveniently located at Harbor Club Marina in Sturgeon Bay, it’s the perfect launch point to explore the countless wonders of the Door.</p> <p>Whether on a trek to cover as many miles as possible; or just desiring to relax and enjoy the outdoors, a SimpleSail Charter is for you. With all major ports and anchorages within a day’s sail of our charter base, the whole Door Peninsula is truly yours to be had.</p> | 300 Wells St | | Marinette | Marinette | Wisconsin | 54143 | | bookings@simplesailcharters.com | 715-732-6422 | www.simplesailcharters.com | Guide or Outfitter | Sailing | Not a Manufacturing Business |
| Sister Bay Boat Rentals | Try 55mph on a 3-person jet ski with brakes, tubing behind a tritoon, or enjoy our tubes, wakeboards, and water skis behind our Chaparral or Monterey speed boats. Our detailed boating map gets you to your favorite restaurant, beach, island or fishing hole. | 10707 N Bay Shore Dr. | | Sister Bay | Door | Wisconsin | 54234 | | rentals@doorcountyboats.com | 920-421-3330 | www.SisterBayBoatRental.com | Retailer or Rental | Boating, Other | Not a Manufacturing Business |
| Sister Bay Marina | The Sister Bay Marina is located in the heart of downtown Sister Bay, adjacent to the newly expanded Waterfront Park. | 10733 N. Bay Shore Dr. | | Sister Bay | Door | Wisconsin | 54234 | | marinamanager@sisterbaywi.gov | 920-854-4457 | www.sisterbaymarina.com | Other | Boating | Not a Manufacturing Business |
| Sister Bay Scenic Boat Tours | <p>Come cruise aboard our 149 passenger, double decker tour boat docked in downtown Sister Bay. We offer daily narrated tours to Eagle Bluff Lighthouse, Death’s Door and the many islands, bluffs and beaches surrounding Door County. Enjoy the sun on our upper level sun deck or find shade and refreshment on our lower bar deck. Don’t miss our Sunset Live Music cruises (Monday thru Saturday) and special fireworks trips scheduled throughout the season. On board we offer refreshments and snacks.</p> <p>Please arrive 20 minutes before departure.</p> <p>Enjoy one of our cruises and get 10% off any additional trip of your choice.</p> <p>Pet friendly & wheelchair accessible.</p> | 10707 N Bay Shore Dr | | Sister Bay | Door | Wisconsin | 54234 | | tours@doorcountyboats.com | 920-421-4444 | www.doorcountyboats.com/sister-bay-scenic-boat-tours/ | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Sixteenth Street Community Health Center | | 1337 S. Cesar E. Chavez Drive | | Milwaukee | | Wisconsin | 53204 | | | | www.sschc.org | Healthcare | Other | No |
| Skillet Creek Campground | A 70-acre campground just one mile from Devil's Lake State Park | E11329 State Road 136 | | Baraboo | Sauk | Wisconsin | 53913 | | skilletcreekcampground@gmail.com | 608-356-4877 | www.skilletcreekcampground.com/ | Venue or Attraction | Camping | No |
| Skipperbuds | Located on beautiful, scenic Lake Mendota, SkipperBud's is the largest marina facility on the chain offering boat rentals, floating docks, fuel, private restrooms and showers, grills, convenience store and security. Watersports accessories, boat sales and storage complete this full-service experience. | 5381 Westport Rd. | | Madison | Dane | Wisconsin | 53704 | | | 608-246-2628 | www.skipperbuds.com/Page.aspx/locationId/2587/pageId/9310/view/Detail/SkipperBuds---Madison-WI.aspx | Retailer or Rental | Boating | Not a Manufacturing Business |
| SkipperBud's | | 1919 South Marina Drive | | Milwaukee | Milwaukee | Wisconsin | 53207 | Lake Geneva, Madison, Oshkosh, Pewaukee, Pleasant Prairie, Sturgeon Bay | | 414-482-0900 | www.skipperbuds.com | Retailer or Rental | Boating | No |
| SkipperBud's Oshkosh | <p>SkipperBud’s in Oshkosh offers marina slips, sales and boat storage on Lake Butt de Morts. More than 60 slips available for the day or the season. Fishing, family fun or cruising, you can do it all from a SkipperBud’s Marina! Looking for a new (or new to you) boat? Let SkipperBud’s professional and knowledgeable sales staff help you find the perfect boat for your boating lifestyle and your budget. No matter what type of boating you enjoy, SkipperBud’s can help you make the most of your adventures!</p> | 1351 Egg Harbor Lane | | Oshkosh | Winnebago | Wisconsin | 54904 | | smc@skipperbuds.com | 920-231-3200 | www.skipperbuds.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| SkipperBud's Quarterdeck Marina | <p>Boat Rentals available in Door County. Spend your summer in Door County on the water! SkipperBud’s Quarterdeck Marina has 10 and 12 person pontoon boats available to rent. SkipperBud’s only rents new, modern pontoon boats. Rent a pontoon boat today and make memories with your family!</p> | 705 Quarterdeck Lane | | Sturgeon Bay | Door | Wisconsin | 54235 | | smc@skipperbuds.com | 920-746-8200 | www.skipperbuds.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Slow Roll Cycles | Bike shop | 4118 Monona Dr | | Monona | Dane | Wisconsin | 53716 | | | 608-286-1176 | www.slowrollcycles.com/ | Retailer or Rental | Biking | No |
| Small Town Bike Co. | Veteran-owned handcrafted e-bike manufacturer. | W4228 Church Road | | Waldo | Sheboygan | Wisconsin | 53093 | | help@smalltownbikeco.com | 833-266-4432 | https://www.smalltownbikeco.com/ | Manufacturing | Biking | No |
| Smith II Marine LLC | Full service marine facility - sales, service, storage, for boats, watercraft, ATV's and Snowmobiles. DNR hunting and fishing licenses sold here along with ATV, UTV and snowmobile recreational vehicle registration. | W6111 County Highway A | | New Lisbon | Juneau | Wisconsin | 53950 | | info@SMITH2MARINE.com | 608-562-5977 | www.smith2marine.com | Retailer or Rental, Other | Boating | Not a Manufacturing Business |
| Smith's Bike Shop | Bike shop | 125 7th St N | | La Crosse | La Crosse | Wisconsin | 54601 | | | 608-784-1175 | www.smithsbikes.com | Retailer or Rental | Biking | No |
| Smity Bait & Guide Service | | 312 Oneida Ave | | Minocqua | | Wisconsin | 54548 | | | | www.smitybait.com | Guide or Outfitter, Retailer or Rental | Fishing | No |
| Smokey's Muskie Shop | | N27W27250 Woodland Drive | | Pewaukee | | Wisconsin | 53072 | | | | www.smokeysmuskiebaitandtackle.com/index.html | Retailer or Rental | Fishing | No |
| Smokey's On The Bay | | 111 Bay Beach Rd | | Green Bay | Brown | Wisconsin | 54302 | | smokeysonthebay@gmail.com | 920-593-1749 | https://smokeysonthebayshop.com/ | Guide or Outfitter, Retailer or Rental | Fishing | Not a Manufacturing Business |
| Snowmobile Hall of Fame & Museum | <p>Stop in and see historic sleds, trophies, clothing and Ramstad Photo Collection. View recreational and racing videos. Visit our gift shop. Great ideas for the snowmobile enthusiast! The museum is dedicated to preserving and showcasing the rich and exciting history of snowmobiling at both the recreational and competitive levels through the operation of a museum, hall of fame and library for the sport. Annual inductions honor the men and women that have played significant roles at the racing venues, design and manufacturing arenas, local clubs, state associations and national organizations. Honoring snowmobile greats. "Ride with the Champs" celebrity snowmobile ride & fund raiser held annually in February. Classic Sled Roundup & Swap Meet held on Memorial Day weekend.</p> | 1246 Sled World Blvd | | St. Germain | Vilas | Wisconsin | 54558 | | info@snowmobilehalloffame.com | 715-542-4463 | www.snowmobilehalloffame.com | Venue or Attraction | Snowmobiling | Not a Manufacturing Business |
| SocialEnergizer.com | | | | Appleton | Outagamie | Wisconsin | | | | 920-450-5559 | www.socialenergizer.com | Consultant or Professional Services | Other | No |
| Solstice Outdoors | | 2521 W Lake Shore Drive | | Ashland | Ashland | Wisconsin | 54806 | | | | www.solsticeoutdoorstore.com | Retailer or Rental | Camping, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | No |
| Somerset Chamber of Commerce | | | | Somerset | | Wisconsin | 54025 | | info@somersetchamber.og | 715-247-3366 | somersetchamber.org | Destination Marketing or Chamber Organization | Other | No |
| Sorry Charlie Sport Fishing Charters | | 739 Riverfront Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.u-charters.com | Guide or Outfitter | Fishing | No |
| South Shore Cyclery | Bike shop | 4758 S Packard Ave | | Cudahy | Milwaukee | Wisconsin | 53110 | | | 414-831-0211 | www.southshorecyclery.com | Retailer or Rental | Biking | No |
| South Shore Pier | We offer paddleboat, pontoon boat and jet ski rentals. Our location provides the most scenic and protected harbor in northern Door county, with easy access to Peninsula State Park, Nicolet Beach, Horseshoe Island, Eagle Bluff, and Eagle Lighthouse. We pride ourselves in providing high quality, well maintained, up to date equipment, and turn our fleet over regularly to keep it that way. We feature Crest pontoon boats because of their durability and unsurpassed comfort. We use only Yamaha outboard motors and Wave runners because of their performance and dependability. | 9993 Hwy 42 | | Ephraim | Door | Wisconsin | 54211 | | | 920-854-4324 | www.southshorepier.com | Retailer or Rental | Boating | Not a Manufacturing Business |
| Southport Marina | <p>Southport is a public facility with the feel of a private marina, large enough to provide boaters with everything they need. Heated in ground pool, transient slips, 75 ton travel lift, inside heated storage, outside storage, full service fuel dock, laundry facilities, boater community building, ship's store, mechanical service.</p> | 21-56th Street | | Kenosha | Kenosha | Wisconsin | 53140 | | aly@spmarina.net | 262-657-5565 | www.spmarina.net | Other | Boating | Not a Manufacturing Business |
| Sparta Area Chamber of Commerce | | 111 Milwaukee Street | | Sparta | | Wisconsin | 54656 | | | 608-269-4123 | www.bikesparta.us/ | Destination Marketing or Chamber Organization | Other | No |
| Speed's Bicycle Shop | Bike shop | 1126 John Street | | Sparta | Monroe | Wisconsin | 54656 | | | 608-269-2315 | www.speedsbike.com/index.asp | Retailer or Rental | Biking | No |
| Spooner Area Chamber of Commerce | | 122 N. River Street | | Spooner | | Wisconsin | 54081 | | | | www.spoonerchamber.org | Destination Marketing or Chamber Organization | Other | No |
| Sport Rider | From parts to service, accessories to apparel, we’ve got it all. We are one of the oldest Polaris dealers in the country. Stop in to see why! | 1504 N. Hillcrest Pkwy | | Altoona | Eau Claire | Wisconsin | 54720 | | sportriderinc@gmail.com | 715-834-0244 | https://sportriderinc.com/ | Retailer or Rental | ATV/UTV Riding | Not a Manufacturing Business |
| Sport-o-Motive | | 5501 Neubert Rd | | Appleton | Outagamie | Wisconsin | 54913 | | sportomotive@yahoo.com | 920-734-9994 | https://sport-o-motive.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Boating, Snowmobiling | Not a Manufacturing Business |
| Sportsman's Headquarters | | 1010 W Hokah St | | Minong | Washburn | Wisconsin | 54859 | | | 715-466-2171 | http://www.sportsmanshq.com/index.htm | Apparel, Guide or Outfitter, Retailer or Rental | Camping, Fishing, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Spring Creek Specialties | Guided fly fishing in southwestern Wisconsin. | | | Madison | Dane | Wisconsin | | | jimbartelt@yahoo.com | 608-206-5951 | http://www.springcreekspecialties.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Spring Street Sports, Inc. | Bike shop | 12 W Spring St | | Chippewa Falls | Chippewa | Wisconsin | 54729 | | | 715-723-6616 | www.springstreetsports.com/ | Retailer or Rental | Biking | No |
| SS Sport Store | <p>Factory authorized Arctic Cat dealer-snowmobiles, ATV's and UTV's (new and pre-owned) parts, clothing, accessories, sales, and service. We rent snowmobiles, outboards and fishing boats.</p> | 5168 N US Highway 51 | | Mercer | Iron | Wisconsin | 54547 | | sssportstore@yahoo.com | 715-476-2468 | www.mercercc.com/directory/listing/ss-sport-store | Retailer or Rental | ATV/UTV/4x4, Snowmobiling | Not a Manufacturing Business |
| St. Croix Bike & Pedestrian Trails Coalition | | | | Hudson | | Wisconsin | 54016 | | scbptc@gmail.com | | www.stcroixtrails.com | Nonprofit | Biking, Hiking and Backpacking | No |
| St. Croix Chippewa Indians of Wisconsin | | 24663 Angeline Avenue | | Webster | | Wisconsin | 54893 | | | | www.stccwi.com | Agency or Government | Other | No |
| St. Croix Marina | <p>The St. Croix Marina is the premier Marina, Fuel Dock, Ship's Store and Service Department on the St. Croix River.Located at mile 16.3 of the beautiful St. Croix River in picturesque Hudson, Wisconsin, the entire marina is protected in a shore to shore no-wake zone and is only two minutes from countless beaches and sand islands.Hudson boasts a beautiful river-front park and recreation area that borders our marina; as well as numerous cultural events. In addition, numerous restaurants, taverns, antique shops, and specialty retail stores are located within a 2-3 minute walk of the marina. Whether you're craving a gourmet meal, a night on the town or just need boating provisions, you're sure to find |