| 1000 Islands Environmental Center | The Conservancy Zone covers 350 acres and has over seven miles of trails including a one-mile trail along the Fox River. The Nature Center building has live animals and many mounts of native animals. | 1000 Beaulieu Ct | | Kaukauna | Outagamie | Wisconsin | 54130 | | thousandisland@kaukauna-wi.org | 920-766-4733 | https://1000islandsenvironmentalcenter.org/ | Conservation, Other | Fishing, Hiking and Backpacking, Other | Not a Manufacturing Business |
| 12-Ring Archery Lanes | | 752 N Memorial Dr | | Howard | Brown | Wisconsin | 54303 | | | 920-592-9290 | https://www.facebook.com/12-Ring-Archery-Lanes-222906724463675/ | Other | Hunting/Shooting/Trapping | Not a Manufacturing Business |
| 2 Rivers Bicycle & Outdoor | Bike shop | 33 W Sherman Avenue | | Fort Atkinson | Jefferson | Wisconsin | 53538 | | | 920-563-2222 | www.2riversbicycle.com | Retailer or Rental | Biking | No |
| 9 Mile Tavern and Canoe & Kayak Rentals | | W10590 State Road 70 | | Park Falls | | Wisconsin | 54552 | | | | www.ninemiletavern.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| A TrailHead Adventure Rice Lake | A TrailHead Adventure Rice Lake is a certified Polaris Outfitter renting brand new ATV Side by Sides and snowmobiles at the start of the Wild Rivers Trail - Wisconsin's LONGEST Off-Road Trail! | 315 W Knapp St | | Rice Lake | Barron | Wisconsin | 54868 | | meet@trailheadadventure.com | 715-736-3636 | https://www.trailheadadventure.com/ | Guide or Outfitter, Retailer or Rental, Venue or Attraction | ATV/UTV/4x4, Snowmobiling | Not a Manufacturing Business |
| A&M utvrentals, LLC | UTV rentals in northern Wisconsin / Minocqua Area | 1457 Little Muskie Circle | | Arbor Vitae | Vilas | Wisconsin | 54568 | | amutvrentals@gmail.com | 715-525-2203 | amutvrentals.com | Retailer or Rental | ATV/UTV Riding | No |
| AA Phoenix Charters | | 718 South Pier Drive | | Sheboygan | | Wisconsin | 53081 | | | | www.charterfishingsheboygan.com | Guide or Outfitter | Fishing | No |
| AAA Sports Shop | | N5765 Bear Path Lane | | Spooner | | Wisconsin | 54801 | | | | www.tripleasportsshop.com | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | No |
| Access Ability Wisconsin | | 5805 E. Open Meadow | | McFarland | | Wisconsin | 53558 | | | | www.accessabilitywi.org | Nonprofit | Other | No |
| Acetime Disc Golf | | 916 Milwaukee Ave | | Milwaukee | Milwaukee | Wisconsin | 53172 | | mattacetime@gmail.com | 414-419-2237 | https://www.facebook.com/acetimedg/ | Apparel, Retailer or Rental, Other | Other | Not a Manufacturing Business |
| ACME Tackle Company | | 525 Jefferson Street | | Fort Atkinson | | Wisconsin | 53538 | | | | www.acmetackle.com | Retailer or Rental | Fishing | No |
| Active Bike & Fitness, LLC | Bike shop | 1131 Badger Ave | | Appleton | Outagamie | Wisconsin | 54914 | | | 920-202-3034 | www.activebikeandfitness.com | Retailer or Rental | Biking, Fitness | No |
| Adrenaline Motorsports Plus | At Adrenaline Motorsports Plus our focus is maintenance: tires, brakes, and oil changes, as well as a few other services. | 1280 Otter Road | | Altoona | Eau Claire | Wisconsin | 54720 | | adrenalinemotorsportsplus@gmail.com | 715-514-3550 | https://adrenalineplus.com/ | Retailer or Rental | ATV/UTV Riding, Dirt Biking (Motocross), Snowmobiling | Not a Manufacturing Business |
| Adventure Bicycle & Kiteboarding | | S94W14528 Ryan Road | | Muskego | Waukesha | Wisconsin | 53150 | | info@adventurekiteboarding.com | 414-367-9283 | https://www.adventurekiteboarding.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Surfing or Kiteboarding | Not a Manufacturing Business |
| Adventure Milwaukee | Renting canoes, kayaks, car top carriers, RV's and more. We also offer three river trips down the Milwaukee River. | 2435 N. Holton Street | | Milwaukee | Milwaukee | Wisconsin | 53212 | | excel@mikebrumm.com | 414-807-5422 | adventuremilwaukee.com/ | Venue or Attraction, Retailer or Rental, Guide or Outfitter | Other, RVing, Boating | No |
| Adventure North Rentals | | 86645 Valley Rd | | Bayfield | | Wisconsin | 54814 | | | | www.adventurenorthrentals.com | Retailer or Rental | Snowmobiling, ATV/UTV Riding | No |
| Adventure North Snowmobile Tours & Rentals | Offers guided snowmobile services plus daily snowmobile rentals. | 8579 Hwy 51 N | | Minocqua | Oneida | Wisconsin | 54548 | | | 715-892-7777 | adventuresnowmobiletours.com/ | Retailer or Rental | Snowmobiling | Yes |
| Adventure Outfitters, LLC | | 106 S Main Street | | Waupaca | | Wisconsin | 54981 | | | | www.adventureoutfittersllc.com/base-camp.html | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing, Snowshoeing | No |
| Affordable Mobile Bike Repair | Bike shop | 370 E Coolidge Ave | | Appleton | Calumet | Wisconsin | 54915 | | | 920-428-7824 | www.affordablebikerepair.com/ | Retailer or Rental | Biking | No |
| Albatross Fishing Charters | | 443 50th Street | Slip 140/141 Harbor Dr | Kenosha | Kenosha | Wisconsin | 53140 | | albatrosscharters@gmail.com | (262) 945-8193 | http://www.albatrossfishingcharters.us/ | Guide or Outfitter | Fishing | No |
| Algoma Tourism | | 1226 Lake Street | | Algoma | | Wisconsin | 54201 | | | | www.visitalgomawi.com | Destination Marketing or Chamber Organization | Other | No |
| Allis Bike & Fitness | Bike shop | 9622 W National Ave | | West Allis | Milwaukee | Wisconsin | 53227 | | | 414-327-1290 | www.allisbike.com | Retailer or Rental | Biking, Fitness | No |
| Alma Eagles On Ice | | 118 North Main Street | | Alma | | Wisconsin | 54610 | | | | www.wingsoveralma.org | Nonprofit | Other | No |
| Alpine Curves | | | | Burlington | Walworth | Wisconsin | | | support@alpinecurves.com | 262-492-5734 | https://www.alpinecurves.com/ | Apparel | Camping, Downhill Skiing and Snowboarding, Fishing, Fitness, Hiking and Backpacking, Hunting/Shooting/Trapping, Nordic/Cross-Country Skiing | Not a Manufacturing Business |
| Al's Guide Service | | 16549 Tuttle Rd. | | Eagle River | | Wisconsin | 54521 | | | | www.algallfishingguide.com | Guide or Outfitter | Fishing, Hunting/Shooting/Trapping | No |
| American Birkebeiner | | PO Box 911<br>10527 Main Street | | Hayward | | Wisconsin | 54843 | | | | www.birkie.com | Event/Tradeshow/Race | Nordic/Cross-Country Skiing | No |
| American Players Theatre | | 5950 Golf Course Road | | Spring Green | | Wisconsin | 53588 | | | | www.americanplayers.org | Venue or Attraction | Other | No |
| Ammo Inc. | Ammunition Manufacturer | 5757 W Custer St | | Manitowoc | Manitowoc | Wisconsin | | | | | https://ammoinc.com/ | Manufacturing | Hunting/Shooting/Trapping | No |
| Anderson's High Point Guide Service | | N1663 County Road C | | Ogema | | Wisconsin | 54459 | | | | | Guide or Outfitter | Fishing, Hunting/Shooting/Trapping | No |
| Anglers All | | 2803 Lake Shore Dr E | | Ashland | | Wisconsin | 54806 | | | | www.anglersallwisconsin.com | Guide or Outfitter, Retailer or Rental | Fishing | No |
| Angler's Edge Sportfishing Charters | | 1641 Memorial Dr | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.charterfishingdoorcounty.com/ | Guide or Outfitter | Fishing | No |
| Anglers Refuge Charters | | Sawyer Park Boat Launch | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.refugecharters.com | Guide or Outfitter | Fishing | No |
| Anglin' Adventures Fishing Guide Service | | 1205 Carr Pl | | Oshkosh | | Wisconsin | 54901 | | | | www.anglinadventures.com | Guide or Outfitter | Fishing | No |
| Angry Fin Charter Fishing | Port Washington, WI fishing charters | 106 Lake St | Slip 4 | Port Washington | Ozaukee | Wisconsin | 53074 | | chinookexpress@gmail.com | 262-689-5294 | http://www.angryfinllc.com/ | Guide or Outfitter | Boating, Fishing | Not a Manufacturing Business |
| Antigo Yamaha | | 919 S Superior St | | Antigo | | Wisconsin | 54409 | | | | www.antigoyamaha.com | Retailer or Rental | ATV/UTV Riding, Motorcycling, Snowmobiling | No |
| Apostle Islands Kayaking | | 2 N Front Street | | Bayfield | | Wisconsin | 54814 | | | | www.apostleisland.com/kayaking | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard), Camping | No |
| Apostle Islands Kayaks | | 690 Fort Rd | | La Pointe | | Wisconsin | 54850 | | | | www.apostleislandskayaks.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Apostle Islands Rustic Makwa Den | Offering guided tours and equipment rental in the Apostle Islands on Lake Superior. Owned by members of the Red Cliff Band of Lake Superior Chippewa. Also veteran-owned. | 117 S. 1st Street | | Bayfield | Bayfield | Wisconsin | 54814 | | rusticMakwaDen@gmail.com | (715) 209-3319 | https://apostleislandsrusticmakwaden.com/ | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Apple Creek Campground | Family-oriented campground | N3831 County Road U | | De Pere | Brown | Wisconsin | 54115-8820 | | mail@applecreekcamping.com | 920-532-4386 | www.applecreekcamping.com | Other | RVing, Camping | Yes |
| Appleton Bicycle Shop | Bike shop | 121 S State St | | Appleton | Outagamie | Wisconsin | 54911 | | | 920-733-2595 | appletonbike.com/ | Retailer or Rental | Biking | No |
| Appletone Camping Center | | 2100 N McCarthy Rd | | Appletone | Adams | Wisconsin | 54913 | | info@appletoncamping.com | 920-757-6112 | https://www.appletoncamping.com/ | Wholesaler/Dealer/Distributor | RVing | Not a Manufacturing Business |
| Aqua Bound | Manufacturer of kayak, whitewater and SUP paddles. | 812 Prospect | | Osceola | Polk | Wisconsin | 54020 | | sales@aquabound.com | 715-755-3405 | https://aquabound.com/ | Manufacturing | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Aquatic Arts Fishing Pro Shop | | 601 N 4th St | | Tomahawk | | Wisconsin | 54487 | | | | www.fishtomahawk.com | Retailer or Rental | Fishing | No |
| Arbutus Motorsports | | N117 County Road J | | Hatfield | | Wisconsin | 54754 | | | | www.arbutusmotorsports.com | Retailer or Rental | ATV/UTV Riding, Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Ardisam, Inc. | | 1730 Industrial Avenue | | Cumberland | Barron | Wisconsin | 54829 | | | 800-345-6007 | https://ardisam.com/ | Manufacturing | Camping, Fishing, Hunting/Shooting/Trapping, Other | No |
| Art Doyle's Spokes and Pedals | Bike shop | 607 2nd St | | Hudson | St. Croix | Wisconsin | 54016 | | | 715-386-8500 | www.spokesandpedals.com/ | Retailer or Rental | Biking | No |
| Art's Snowmobile & ATV | | 17518 217th Avenue | | Cornell | Chippewa | Wisconsin | 54732 | | | 715-288-6863 | http://www.artssnowmobileandatv.com/index.html | Retailer or Rental, Wholesaler/Dealer/Distributor | ATV/UTV Riding, Snowmobiling | Not a Manufacturing Business |
| Association of Wisconsin Snowmobile Clubs | | 529 Trail Side Drive, Suite 200 | | DeForest | Dane | Wisconsin | | | | | | Association | Snowmobiling | No |
| Atkins Verona Bicycle Shoppe | Bike shop | 517 Half Mile Rd | | Verona | Dane | Wisconsin | 53593 | | | 608-845-6644 | www.atkinsbike.com | Retailer or Rental | Biking | No |
| Attitude Sports - Fond du Lac | Bike shop | 209 N Macy St | | Fond du Lac | Fond du Lac | Wisconsin | 54935 | | | 920-923-2323 | www.attitudesports.com/ | Retailer or Rental | Biking, Downhill Skiing and Snowboarding | No |
| Aurora Health | | 36500 Aurora Dr. | | Summit | | Wisconsin | 53066 | | | | | Healthcare | Other | No |
| Avant Cycle Cafe | Full service bicycle retail and repair shop and coffee shop. | 234 Broad Street | | Lake Geneva | Walworth | Wisconsin | 53147 | | ridebikes@avantcyclecafe.com | 262-203-5141 | avantcyclecafe.com | Retailer or Rental, Food and Beverage | Biking | No |
| Aventuron | Family-owned and operated bicycle, fly fishing, overlanding, and premium outdoor recreation retailer. | 801 N. 8th Street | | Sheboygan | Sheboygan | Wisconsin | 53081 | | support@carthryn.com | 920-783-8100 | www.aventuron.com | Apparel, Retailer or Rental, Wholesaler/Dealer/Distributor | Biking, Boating, Camping, Climbing, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping, Motorcycling, Paddling (canoe/kayak/stand-up paddleboard), Sailing, Snowshoeing, Other | Not a Manufacturing Business |
| Average Guy Adventures | | 2418 S 18th St | | Manitowoc | | Wisconsin | 54220 | | | | www.averageguyadventures.com | Guide or Outfitter | Fishing, Hunting/Shooting/Trapping | No |
| B & H Trout Fishing & Bait Shop | | 3640 State Rd 13 | | Wisconsin Dells | | Wisconsin | 53965 | | | | www.bhtroutfarm.com | Retailer or Rental | Fishing | No |
| Back Door Bike Shop | Bike shop | 828 Eastern Ave | | Plymouth | Sheboygan | Wisconsin | 53073 | | | 920-893-9786 | www.backdoorbikeshop.com/ | Retailer or Rental | Biking | No |
| Back Forty Guide Service | | N11055 Bandy Rd | | Phillips | | Wisconsin | 54555 | | | | www.backfortyhuntingguideservice.com | Guide or Outfitter | Hunting/Shooting/Trapping, Fishing | No |
| Back Road Adventures | UTV rental | 319 Hwy 61 S | | Potosi | Grant | Wisconsin | 53820 | | backroadadventures1@gmail.com | 608-778-4878 | https://backroadadventures.square.site/ | Retailer or Rental | ATV/UTV/4x4 | Not a Manufacturing Business |
| Backyard Bikes | Bike shop | W6098 US Highway 12 | | Whitewater | | Wisconsin | 53190 | | | 262-495-8600 | www.backyardbikes.com | Apparel, Retailer or Rental | Biking | No |
| Badgerland Hunting Blinds | | 211740 Rangeline Rd | | Mosinee | Marathon | Wisconsin | 54455 | | info@portable-huntingblinds.com | 715-297-0153 | https://portable-huntingblinds.com/ | Manufacturing, Other | Hunting/Shooting/Trapping | No |
| Baileys Harbor Fish Co. | | 8099 Ridges Rd | | Baileys Harbor | | Wisconsin | 54202 | | | | | Retailer or Rental | Other | No |
| Baraboo Chamber of Commerce | | 600 W. Chestnut Street | | Baraboo | | Wisconsin | 53913 | | | | www.baraboo.com | Destination Marketing or Chamber Organization | Other | No |
| Baraboo River Canoe & Kayak Rentals, LLC | | 106 Freedom St | | North Freedom | | Wisconsin | 53951 | | | | www.barabooriverrentals.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Barron County | | 2282 22nd Street | | Rice Lake | | Wisconsin | 54868 | | | | www.co.barron.wi.us | Destination Marketing or Chamber Organization | Other | No |
| Barron County Economic Development Corporation | | 335 E. Monroe Avenue, Room 2311 | | Barron | | Wisconsin | 54812 | | | | www.barroncounty.com | Destination Marketing or Chamber Organization | Other | No |
| Bast Durbin Advertising | | 101 Kettle Moraine Drive S. | | Slinger | | Wisconsin | 53029 | | | | www.bastdurbin.com | Consultant or Professional Services | Other | No |
| Bay City Cycles | Bike shop | 412 Main St W | | Ashland | Ashland | Wisconsin | 54806 | | | 715-682-2091 | www.baycitycycles.com | Retailer or Rental | Biking | No |
| Bay Lake Charters | | 60 Steele Street | | Algoma | | Wisconsin | 54201 | | | | www.baylakecharters.com | Guide or Outfitter | Fishing | No |
| Bay Shore Outfitters | | 2457 S Bay Shore Dr | | Sister Bay | | Wisconsin | 54234 | Sturgeon Bay; Algoma | | | www.bayshoreoutfitters.com | Retailer or Rental | Camping, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Bay Shore Outfitters Ephraim Kayak Center | | 9993 Water St | | Ephraim | | Wisconsin | 54211 | | | | www.bayshoreoutfitters.com/locations/ephraim-kayak-center/ | Retailer or Rental, Apparel | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Bayfield County | | 117 E. 5th Street | | Washburn | | Wisconsin | 54891 | | | | www.bayfieldcounty.org/150/Tourism | Destination Marketing or Chamber Organization | Other | No |
| BCI Burke | Makers of commercial playground and outdoor recreation equipment, including inclusive/universal designs. | 665 North Peters Ave | | Fond du Lac | Fond du Lac | Wisconsin | 54937 | | info@bciburke.com | 920-921-9220 | https://www.bciburke.com/ | Consultant or Professional Services, Other | Fitness, Other | No |
| Bear Bogging Adventure Tours | | 612 Sandy Beach Ct | | Warrens | | Wisconsin | 54666 | | | | www.bearbogging.com | Retailer or Rental | ATV/UTV Riding | No |
| Bear Country Vacation Rentals | | 52150 Wisconsin Ave | | Drummond | | Wisconsin | 54832 | | | | www.bearcountryrentals.com/ | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Bear Paw Outdoor Adventure Resort | | N3494 State Road 55 | | White Lake | | Wisconsin | 54491 | | | | www.bearpawoutdoors.com | Venue or Attraction | Nordic/Cross-Country Skiing, Snowshoeing, Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Becker Marine | | E1208 County Road Q | | Waupaca | | Wisconsin | 54981 | | | | www.beckermarine.com | Retailer or Rental | Boating | No |
| Belgianwerkx | Bike shop | 10802 N Port Washington Rd | | Mequon | Ozaukee | Wisconsin | 53092 | | | 262-518-0170 | www.belgianwerkx.com | Retailer or Rental | Biking | No |
| Beloit Bicycle Company | Bike shop | 110 W Grand Ave | | Beloit | Rock | Wisconsin | 53511 | | | 608-362-8735 | www.beloitbicyclecompany.com/ | Retailer or Rental | Biking | No |
| Bender's Bluffview Canoe Rental | | E10032 Huerth Rd | | Sauk City | | Wisconsin | 53583 | | | | www.canoelady.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Bending Branches | The world's largest manufacturer of canoe and kayak paddles under the brands Bending Branches and Aqua-Bound. | 812 Prospect Court | | Osceola | | Wisconsin | 54020 | | bbinfo@bendingbranches.com | 715-755-3405 | www.bendingbranches.com | Manufacturing | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Ben's Cycles | Bike shop | 1018 W Lincoln Ave | | Milwaukee | Milwaukee | Wisconsin | 53215 | | | 414-384-2236 | www.benscycle.net/ | Retailer or Rental | Biking | No |
| Berntsen International | Maker of trail signs, posts, plaques, monuments and trail and path markers. | | | Madison | Dane | Wisconsin | 53708 | | | 608-249-8549 | https://www.berntsen.com/Parks-Recreation | Manufacturing | Other | No |
| Beyond Boundaries | | 113 Center St | | Wonewoc | | Wisconsin | 53968 | | | | www.goingfarbeyond.com | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Beyond the Catch Guide Service | | 1417 11th Ave W | | Ashland | | Wisconsin | 54806 | | | | www.beyondthecatch.com | Guide or Outfitter | Fishing | No |
| Bicycle Doctor Nordic Ski Shop | Bike shop | 105 N Main St #8835 | | Dousman | Waukesha | Wisconsin | 53118 | | | 262-965-4144 | www.bikedr.com/ | Retailer or Rental | Biking, Nordic/Cross-Country Skiing | No |
| Bicycle Works | | 1114 Plankview Green Blvd. | | Sheboygan Falls | Sheboygan | Wisconsin | 53085 | | | 920-467-4549 | www.bicycleworkssheboygan.com | Retailer or Rental | Biking | No |
| BicycleWise & Sport Fitness | Bike shop | 1155 W Main St | | Whitewater | Walworth | Wisconsin | 53190 | | | 262- 473-4730 | www.bicyclewise.com | Retailer or Rental | Biking, Fitness | No |
| Big Bear Recreational Rentals | | W1614 County Road W | | Winter | | Wisconsin | 54896 | | | | www.bigbearrecreationalrentals.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Big Daddy Charters LLC | | 60 Steele St Slip 25 | | Algoma | | Wisconsin | 54201 | | | | www.bigdaddychartersllc.com/ | Guide or Outfitter | Fishing | No |
| Big Mike's Outdoor Sports Shop | | 6659 State Road 70 | | Siren | | Wisconsin | 54872 | | | | | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | No |
| Big Water Charters | | 820 N Water St | | Algoma | | Wisconsin | 54201 | | | | www.bigwatercharters.net | Guide or Outfitter | Fishing | No |
| Bigfoot Bike and Skate LLC | Bike shop | 350 East Ward St | | Milwaukee | Milwaukee | Wisconsin | 53207 | | | 1312-401-8491 | www.bigfootbikeandskate.com/home | Retailer or Rental | Biking, Fitness | No |
| BigFoot Zipline Tours | | 1550 Wisconsin Dells Pkwy | | Wisconsin Dells | | Wisconsin | 53965 | | | | www.bigfootzip.com | Venue or Attraction | Other | No |
| Bigg's Guide Service | Trophy musky a speciality. Full and half day guide service. | 1472 Mattke Road | | Woodruff | Oneida | Wisconsin | 54568 | | ciscodog37@yahoo.com | 715-358-0103 | www.gbiggsmuskywalleyeminocquaguide.com | Guide or Outfitter | Fishing | No |
| Bike Fitchburg, Inc. | Local bicycle advocacy organization | 2995 Sub-Zero Pkwy | | Fitchburg | Dane | Wisconsin | 53719 | | info@bikefitchburg.org | 608-239-3900 | https://bikefitchburg.org/ | Association, Nonprofit | Biking | Not a Manufacturing Business |
| Bike Wisconsin | | PO Box 3142 | | Madison | | Wisconsin | 53704 | | | | www.bikewisconsin.com | Association | Biking | No |
| Bikes Limited | Bike shop | 1001 La Crosse St. | | La Crosse | La Crosse | Wisconsin | 54603 | | | (608) 785-2326 | bikesltdlax.com | Retailer or Rental | Biking | No |
| Bikes -n- Boards | Bike shop | 1670 N Stevens St | | Rhinelander | Oneida | Wisconsin | 54501 | | | 715-369-1999 | bikes-n-boards.com/ | Retailer or Rental | Biking | No |
| BikeSweets.com | Bike shop | 6838 Maple Ter | | Wauwatosa | Milwaukee | Wisconsin | 53213 | | | 877-798-7933 | www.bikesweets.com/ | Retailer or Rental | Biking | No |
| Bill Sherer's We Tie It Fly Shop & Northwoods Inflatables Custom Pontoon Rafts | We Tie It Full Service Fly Shop & Guide Service - Northwoods Inflatables Custom Pontoon Raft Sales and Service - Serving the Northwoods for 3 decades. | 5570 County Road M | | Boulder Junction | Vilas | Wisconsin | 54512 | | wetieit@wetieit.com | 715-385-0171 | www.wetieit.com | Education, Guide or Outfitter, Retailer or Rental, Other | Boating, Fishing, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Bill's Guide Service and Scenic Boat Tours | | 1079 Hollister Woods Rd | | Eagle River | | Wisconsin | 54521 | | | | www.eagleriver.org/businesses/bills-guide-service-scenic-boat-tours/ | Guide or Outfitter | Fishing | No |
| BJK Outdoors Sport Fishing Charters | | Quarterdeck Marina | | Sturgeon Bay | | Wisconsin | 54235 | | | | | Guide or Outfitter | Fishing | No |
| BJ's Sportshop | Bike shop; summer and winter equipment, apparel, and rentals. | 917 US Highway 51 N | | Minocqua | Oneida | Wisconsin | 54548 | | | 715-356-3900 | www.bjssportshop.com | Apparel, Retailer or Rental | Biking, Boating, Nordic/Cross-Country Skiing, Snowshoeing | No |
| Black Earth Angling Co. | | | | Black Earth | Dane | Wisconsin | | | letsfish@blackearthangling.com | 715-571-0807 | https://www.blackearthangling.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Black Hawk Charters | | 3rd St & Wilson Ave | | Bayfield | | Wisconsin | 54814 | | | | www.blackhawkcharters.com | Guide or Outfitter | Fishing | No |
| Black River Canoe Rental, LLC | | N5399 State Road 54 W | | Black River Falls | | Wisconsin | 54615 | | | | | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Black River County Chamber | | 120 N. Water Street | | Black River Falls | | Wisconsin | 54615 | | | | www.blackrivercountry.net | Destination Marketing or Chamber Organization | Other | No |
| Black River Express Canoe & Kayak Rental | | 301 S Washington St | | Melrose | | Wisconsin | 54642 | | | | www.blackrivercountry.net/directory/listing/black-river-express-canoe-rental | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Black Saddle Bike Shop | Bike shop | 601 N Sherman Ave Ste F | | Madison | Dane | Wisconsin | 53704 | | | 608-283-9568 | blacksaddlebikeshop.com/ | Retailer or Rental | Biking | No |
| Black Warrior Marine | | 37380 Roy's Point Blvd. | | Bayfield | | Wisconsin | 54814 | | | | www.blackwarriorcharters.com | Other | Boating | No |
| Blackhawk River Runs | | 10032 County Road Y | | Mazomanie | | Wisconsin | 53560 | | | | www.blackhawkriverruns.com/oc/profile?g=1510093 | Retailer or Rental | Camping, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Blue Max Charters | | 1933 S 1st St | | Milwaukee | | Wisconsin | 53204 | | | | www.bluemaxcharters.com | Guide or Outfitter | Fishing | No |
| Blue Ox Running | Family-owned specialty running store | 417 S. Barstow Street | | Eau Claire | Eau Claire | Wisconsin | 54701 | | info@blueoxrunning.com | 715-600-6333 | https://www.blueoxrunning.com/ | Retailer or Rental | Fitness | No |
| Bluedog Cycles | Bike shop | 210 S Main Street | | Viroqua | Vernon | Wisconsin | 54665 | | | 608-637-6993 | www.bluedogcycles.com | Retailer or Rental | Biking | No |
| Bobber Down Guide Service | | 4816 N Little Pike Lake Road | | Mercer | | Wisconsin | 54547 | | | | www.bobberdownguideservice.com/ | Guide or Outfitter | Fishing | No |
| Bob's Manitowish Guide Service | | 9487 The Narrows Trail | | Boulder Junction | | Wisconsin | 54512 | | | | www.boulderjct.org/bobbertch/ | Guide or Outfitter | Fishing | No |
| Bob's Pedal Pusher | Bike shop | 817 N Pine St | | Burlington | Racine | Wisconsin | 53105 | | | 262-763-7794 | www.facebook.com/Bobs-Pedal-Pusher-155670771138030/ | Retailer or Rental | Biking | No |
| Bombardier Recreational Products (BRP) | | 10101 Science Drive | | Sturtevant | | Wisconsin | 53177 | | | | www.brp.com | Manufacturing | ATV/UTV Riding, Boating, Motorcycling, Snowmobiling | No |
| Borah Teamwear | | 150 Jack Berg Lane | | Coon Valley | | Wisconsin | 54623 | | | | www.borahteamwear.com | Apparel, Retailer or Rental, Manufacturing | Biking | No |
| Boulder Creek Campground | Family-friendly campground with amenities for all ages | 11354 County Road X | | Bagley | Wisconsin | Wisconsin | 53801 | | camp@bouldercreekcampground.com | 608-996-2201 | www.bouldercreekcampground.com | Other | RVing, Hiking and Backpacking, Fishing, Camping, Boating, ATV/UTV Riding | Yes |
| Boulder Junction Chamber of Commerce | The Boulder Junction Chamber of Commerce is committed to promoting a healthy and vibrant community through business support and advancement, while maintaining respect for the area’s resources. | 5352 Park Street | | Boulder Junction | Vilas | Wisconsin | 54512 | Boulder Junction | boulderjct@boulderjct.org | 715-385-2400 | boulderjct.org/ | Destination Marketing or Chamber Organization | Biking, Snowmobiling, Snowshoeing, Sailing, RVing, Running, Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing, Motorcycling, Hunting/Shooting/Trapping, Horseback Riding, Hiking and Backpacking, Fitness, Fishing, Camping, Boating, Other | Yes |
| Bousley's Sport Fishing Charters & Custom Rods | | 150 W. Larch | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.sturgeonbay.net/members/bousleys-sport-fishing-charters | Retailer or Rental, Guide or Outfitter | Fishing | No |
| Bread & Water | | 1275 Main Rd | | Washington Island | | Wisconsin | 54246 | | | | www.breadandwaterwi.com | Venue or Attraction | Other | No |
| Breezy Hill Campground | Family owned campground | N4177 Cearns Lane | | Fond du Lac | Fond du Lac | Wisconsin | 54937 | | breezyhillcampground@gmail.com | 920-477-2300 | breezyhillcampground.com | Guide or Outfitter | Snowmobiling, Snowshoeing, Fishing, Camping, Biking | No |
| Brew City Kayak Tours & Rentals | | 820 S Water St | | Milwaukee | | Wisconsin | 53204 | | | | www.brewcitykayak.com | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| brfur | | 1336 Strongs Avenue | | Stevens Point | | Wisconsin | 54481 | | | | www.brfurco.com | Apparel, Retailer or Rental | Other | No |
| BrianK's Trophy Catfish and Sturgeon Adventure | | N1705 860th St | | Hager City | | Wisconsin | 54014 | | | | www.BrianKsWorld.com | Guide or Outfitter | Fishing | No |
| Brillion Nature Center | | W1135 Deerview Rd | | Brillion | | Wisconsin | 54110 | | | | www.brillionnaturecenter.net | Nonprofit | Other | No |
| Bring's Cycling & Fitness | Bike shop | 1710 8th St S | | Wisconsin Rapids | Wood | Wisconsin | 54494 | | | 715-423-5520 | www.bringscycling.com/ | Retailer or Rental | Biking | No |
| Brittingham Boats | | 701 W. Brittingham Pl | | Madison | | Wisconsin | 53715 | | | | www.brittinghamboats.com/ | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Broken Spoke Bike Studio | Bike shop | 115 Pine Street | Suite 101 | Green Bay | Brown | Wisconsin | 54301 | | | 920-634-2040 | www.brokenspokebikes.com | Retailer or Rental | Biking | No |
| Brone's Bike Shop | Bike shop | 615 South Main St | | Fountain City | Buffalo | Wisconsin | 54629 | | | 608-687-8601 | www.bronesbikeshop.com | Retailer or Rental | Biking | No |
| Brooks Adventures LLC | Mountain Bike Instruction, Clinics, Lessons, Kids Camp, Fat Bike Rentals | 9428 Camp Lake Rd | | Salem | Kenosha | Wisconsin | 53168 | | brooks4adventures@gmail.com | 224-475-2202 | https://brooksadventures.com/ | Education, Guide or Outfitter, Gym/Studio/Personal Trainer | Biking | Not a Manufacturing Business |
| Brule River Canoe Rental, Inc. | | 13869 E US Highway 2 | | Brule | | Wisconsin | 54820 | | | | www.brulerivercanoerental.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Buckhorn Campground & RV Resort | Campground | N8410 County Hwy G | | Necedah | Juneau | Wisconsin | 54646 | | buckhorncampresort@gmail.com | 608-565-2090 | www.buckhorncampgroundresort.com | Other | Camping | Yes |
| Buck's Northwoods Guide Service | | 7586 County Road E | | Woodruff | | Wisconsin | 54568 | | | | www.bucksnorthwoodsguideservice.com | Guide or Outfitter | Fishing | No |
| Budget Bicycle - New Bikes & Rentals | Bike shop | 1230 Regent St | | Madison | Dane | Wisconsin | 53715 | | | 608-251-8413 | budgetbicyclectr.com/ | Retailer or Rental | Biking | No |
| Budget Bicycle Center - Service & Accessories | Bike shop | 1124 Regent St | | Madison | Dane | Wisconsin | 53715 | | | 608-251-8413 | budgetbicyclectr.com/ | Retailer or Rental | Biking | No |
| Budget Bicycle Center - Used Bikes | Bike shop | 930 Regent St | | Madison | Dane | Wisconsin | 53715 | | | 608-251-8413 | budgetbicyclectr.com/ | Retailer or Rental | Biking | No |
| Builer's Cycle & Fitness | Bike shop | 215 S 3rd Ave | | Wausau | Marathon | Wisconsin | 54401 | | | 715-842-4185 | www.buildersbike.com | Retailer or Rental | Biking | No |
| Burger Boat Company | | 1811 Spring Street | | Manitowoc | | Wisconsin | 54220 | | | | www.burgerboat.com | Manufacturing | Boating | No |
| Burnett County Tourism Coalition | | 15177 Hwy 70 | | Grantsburg | | Wisconsin | 54840 | | | | www.burnettcountyfun.com | Destination Marketing or Chamber Organization | Surfing or Kiteboarding | No |
| C & D Charters | | 106 N Lake St | | Port Washington | | Wisconsin | 53074 | | | | www.cdcharters.com | Guide or Outfitter | Fishing | No |
| Cafe Wren | Serving up food, coffee, art, health and happiness since 2003, adjacent to the Gandy Dancer State Trail & Ice Age National Scenic Trail. | 2596 State Hwy 35 | | Luck | Polk | Wisconsin | 54853 | | cafewren@lakeland.ws | 715-472-4700 | www.cafewren.com | Food and Beverage | Biking, Hiking and Backpacking, Running, Other | Not a Manufacturing Business |
| Calumet County Tourism | | 206 Court Street | | Chilton | | Wisconsin | 53014 | | | | www.travelcalumet.com | Destination Marketing or Chamber Organization | Other | No |
| Camp Jorn YMCA | | 13591 Zenner Lane | | Manitowish Waters | | Wisconsin | 54545 | | | | www.campjornymca.org | Association | Fitness | No |
| Campus Cycle & Sport Shop | Bike shop | 1732 4th Ave | | Stevens Point | Portage | Wisconsin | 54481 | | | 715-341-2151 | campus-cycle.com/ | Retailer or Rental | Biking | No |
| Capitol Water Trails LTD | Non-profit improving the waters of Dane County for water recreation, habitat and flood control. Consulting nationwide on water trail development. | 3806 Atwood Avenue | | Madison | Dane | Wisconsin | 53714 | | cwt@capitolwatertrails.org | 608-223-0995 | www.capitolwatertrails.org | Nonprofit | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Capt. Darrell's Fishing Guide Service | | 1617 N Farming Rd | | Woodruff | | Wisconsin | 54568 | | | | www.captdarrell.com | Guide or Outfitter | Fishing | No |
| Captain Hook's Bait & Tackle | | 108 Main St | | Genoa | | Wisconsin | 54632 | | | | www.captainhookstackle.com | Retailer or Rental | Fishing | No |
| Captain Hooks Guide Service | Fishing guide service throughout Vilas and Oneida Counties. Fishing all species. | 8997 Mobile Drive | | Woodruff | Oneida | Wisconsin | 54568 | | www.caphooks.com | 715-614-2099 | www.caphooks.com | Guide or Outfitter | Fishing | No |
| Captain Mike Norton's Fishing-Hunting Adventures, Inc. | | City Pier - S Lawson Dr | | Green Lake | | Wisconsin | 54941 | | | | www.biggreenlakefishing.com | Guide or Outfitter | Fishing, Hunting/Shooting/Trapping | No |
| Captain Paul's Charter Fishing | | 919 Cottage Rd | | Ellison Bay | | Wisconsin | 54210 | | | | www.sportfishingdoorcounty.com | Guide or Outfitter | Fishing | No |
| Carmex | Founded in 1937, Carmex is a third generation family-owned company manufacturing medicated lip balm for daily use and protection against the elements. | 5801 Airways Avenue | | Franklin | Milwaukee | Wisconsin | 53132 | | | 414-421-7707 | https://www.mycarmex.com/ | Manufacturing | Other | No |
| Cascade Mountain | | W10441 Cascade Mountain Road | | Portage | Columbia | Wisconsin | 53901 | | | 608-742-5588 | https://www.cascademountain.com/ | Ski Area | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Castle Mound Campground | | W10325 Hwy 12 | | Black River Falls | | Wisconsin | 54615 | | | | www.dnr.wi.gov/topic/StateForests/blackRiver | Venue or Attraction | Camping | No |
| Castle Rock Family ATV Club | | P.O. Box 185 | | Necedah | | Wisconsin | 54646 | | | | www.crfatv.com | Association | ATV/UTV Riding | No |
| Cave of the Mounds National Natural Landmark | Explore a natural limestone cave on well lit stairs and walkways to learn about stalactites, stalagmites, and more. Fun for all ages year-round, rain or shine. | 2975 Cave of the Mounds Road | | Blue Mounds | Dane | Wisconsin | 53517-9413 | | info@caveofthemounds.com | 608-437-3038 | www.caveofthemounds.com/ | Venue or Attraction | Other | Yes |
| Cave Point Paddle and Pedal | | 6329 WI-57 | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.cavepointpp.com | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Cedarburg Chamber of Commerce | | N58 W6194 Coumbia Road | | Cedarburg | | Wisconsin | 53012 | | | | www.cedarburg.org | Destination Marketing or Chamber Organization | Other | No |
| Centergy | | 210 McClellan Street, Suite 210 | | Wausau | | Wisconsin | 54403 | | | | www.centergy.net | Other | Other | No |
| Central Boardshop | | 426 N 3rd Street | | Wausau | Marathon | Wisconsin | 54403 | | centralboardshop@hotmail.com | 715-848-0400 | https://www.central-boardshop.com/ | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Central WI Offroad Cycling Coalition | CWOCC is the local chapter of the International Mountain Biking Association. We build and maintain 70 miles of single track trail over six trail heads In Central Wisconsin. | | | Wausau | Marathon | Wisconsin | | | jahnno@yahoo.com | 715-581-1022 | https://cwocc.org/ | Nonprofit | Biking | Not a Manufacturing Business |
| Chain Reaction Cyclery | Bike shop | 818 N. Superior Street | | Appleton | Outagamie | Wisconsin | 54911 | | | 920-733-1141 | www.chainreactioncycleryllc.com | Retailer or Rental | Biking | No |
| Champions Riverside Resort | In the beautiful rolling hills of western Wisconsin and located just a few miles north of I90, we offer a great place to get away from it all without getting too far away! | W16751 Pow Wow Lane | | Galesville | Trempealeau | Wisconsin | 54630 | | info@championsriversideresort.com | 608-582-2995 | www.championsriversideresort.com | Venue or Attraction | Biking, Camping, Fishing, Motorcycling, Paddling (canoe/kayak/stand-up paddleboard), Running, RVing, Boating | Yes |
| Chase Outdoors | | 10101 Market St C-30 | | Rothschild | Marathon | Wisconsin | 54474 | | chaseoutdoorsllc@gmail.com | 715-298-5118 | https://www.chase-outdoors.com/ | Apparel, Retailer or Rental | Camping, Fishing, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Chasin Tail Charter | | 1210 Washington St | | Two Rivers | | Wisconsin | 54241 | | | | www.chasintailcharter.net/ | Guide or Outfitter | Fishing | No |
| Chequamegon Adventure Company | Bike and boat shop; renting bikes, fat bikes, kayaks, canoes, paddleboards, cross-country skis, and snowshoes. | 8576 US Highway 51 N | | Minocqua | Oneida | Wisconsin | 54548 | | | 715-356-1618 | www.chequamegonadventurecompany.com | Retailer or Rental | Biking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | No |
| Chequamegon Area Mountain Biking Association (CAMBA) | | PO Box 141 | | Cable | | Wisconsin | 54821 | | | | www.cambatrails.org | Association | Biking | No |
| Chequamegon MTB Festival | | PO Box 267<br>13460 Spruce Street | | Cable | | Wisconsin | 54821 | | | | www.cheqmbt.com | Event/Tradeshow/Race | Biking | No |
| Chetek Hydroflites Water Ski Show Team | Local water ski team that puts on a themed show throughout the summer on Lake Chetek. | 728 Lakeview Drive | | Chetek | Barron | Wisconsin | 54728 | | chetekhydroflites@yahoo.com | 715-205-8095 | www.hydroflites.com/ | Venue or Attraction, Nonprofit | Other | No |
| Chinook Express Sport Fishing Charters | | 2550 Hillcrest Road | | Port Washington | | Wisconsin | 54220 | | | | www.chinookexpresscharters.com/ | Guide or Outfitter | Fishing | No |
| Chipmunk Rapids Campground | | Forest Road 2156 | | Florence | | Wisconsin | 54121 | | | | www.fs.usda.gov/recarea/cnnf/recreation/camping-cabins/recarea/?recid=27863&actid=29 | Venue or Attraction | Camping | No |
| Chippewa County | | 711 N. Bridge Street | | Chippewa Falls | | Wisconsin | 54729 | | | | www.co.chippewa.wi.us | Agency or Government | Other | No |
| Chippewa Falls Area Chamber of Commerce | | 1 N. Bridge Street | | Chippewa Falls | | Wisconsin | 54729 | | | | www.chippewachamber.org | Destination Marketing or Chamber Organization | Other | No |
| Chippewa Valley Sporting Goods | Sporting goods store offering premium quality sporting goods at very competitive prices. | 315 S Hastings Way | | Eau Claire | Eau Claire | Wisconsin | 54701 | | greg.hanson@cv-sports.com | 877-444-9409 | https://cv-sports.com/contact/ | Apparel | Other | No |
| Chuck Roehl Guide Service | | PO Box 13128 | | Hayward | | Wisconsin | 54843 | | | | www.chuckroehlsguideservice.com/index.html | Guide or Outfitter | Fishing | No |
| City of Antigo | City Parks and Recreation | 700 Edison Street | | Antigo | Wisconsin | Wisconsin | 54409 | | srepp@antigo-city.org | 715-623-3633 | www.antigo-city.org | Agency or Government | ATV/UTV Riding, Biking, Boating, Camping, Fitness, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, RVing, Snowshoeing, Fishing | Yes |
| City of Baraboo Parks, Recreation and Forestry Department | Municipal parks, recreation and forestry department | 124 2nd St. | | Baraboo | Sauk | Wisconsin | 53913 | | parkrec@cityofbaraboo.com | 608-355-2760 | http://www.cityofbaraboo.com/parksandrecreation | Agency or Government | Biking, Fitness, Paddling (canoe/kayak/stand-up paddleboard), Running, Other | Not a Manufacturing Business |
| City of Berlin | | 108 N. Capron Street | | Berlin | | Wisconsin | 54923 | | | | www.cityofberlin.net | Agency or Government | Other | No |
| City of Cuba City | | 108 N. Main Street | | Cuba City | | Wisconsin | 53807 | | | | www.cubacity.org/econ-dev | Agency or Government | Other | No |
| City of Elroy | | 1717 Omaha Street | | Elroy | | Wisconsin | 53919 | | | | www.elroywi.com | Agency or Government | Other | No |
| City of La Crosse Parks, Recreation, Forestry | | 400 La Crosse Street | | La Crosse | | Wisconsin | 54601 | | | | www.cityoflacrosse.org/your-government/departments/parks-recreation-forestry | Agency or Government | Other | No |
| City of Madison Parks Division | Madison Parks manages more than 6,000 acres in 270+ parks offering both active and passive recreation. | 210 Martin Luther King Jr Blvd, Room 104 | | Madison | Dane | Wisconsin | 53703 | | parks@cityofmadison.com | 608-266-4711 | cityofmadison.com/parks | Agency or Government, Conservation, Education | Biking, Boating, Fishing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Sailing, Snowshoeing, Other | Not a Manufacturing Business |
| City of Mauston | | 303 Mansion Street | | Mauston | | Wisconsin | 53948 | | | | www.mauston.com | Agency or Government | Other | No |
| City of Wausau & Marathon County Parks, Recreation & Forestry | The Wausau/Marathon County Parks, Recreation, & Forestry Department operates two separate park systems, a County Forestry system, and provides a variety of facilities and recreation opportunities. | 212 River Drive S | Suite 2 | Wausau | Marathon | Wisconsin | 54403 | Wausau & Marathon County | parkforestry@co.marathon.wi.us | 715-261-1550 | www.co.marathon.wi.us/Departments/ParksRecreationForestry.aspx | Agency or Government | ATV/UTV Riding, Biking, Boating, Camping, Fishing, Hiking and Backpacking, Horseback Riding, Hunting/Shooting/Trapping, Nordic/Cross-Country Skiing, Running, RVing, Snowshoeing, Snowmobiling, Other | No |
| Clear Water Outdoor | | 744 W Main St | | Lake Geneva | | Wisconsin | 53147 | Delafield; Milwaukee | | | www.clearwateroutdoor.com | Apparel, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing | No |
| Clements Fishing Barge | | 108 Main St | | Genoa | | Wisconsin | 54632 | | | | www.clementsfishing.com | Guide or Outfitter | Fishing | No |
| Colin Crawford's Guiding Service | | Highway 17 | | Phelps | | Wisconsin | 54554 | | | | www.CrawfordFishing.com | Guide or Outfitter | Fishing | No |
| Commercial Recreation Specialists | CRS specializes in recreation products and services designed specifically for commercial clients. | 807 Liberty Drive | Suite 101 | Verona | Dane | Wisconsin | 53593 | | | 877-896-8442 | https://crs4rec.com/ | Consultant or Professional Services, Other | Boating, Paddling (canoe/kayak/stand-up paddleboard), Other | Not a Manufacturing Business |
| Cool City Charters | | 320 22nd St | | Two Rivers | | Wisconsin | 54241 | | | | www.coolcitycharters.com | Guide or Outfitter | Fishing | No |
| Coolidge Springs Trout Ranch | | W6981 Trout Pond Rd | | Fifield | | Wisconsin | 54524 | | | | | Retailer or Rental | Fishing | No |
| Coontail | Bike and boat shop. The area's top kayak, SUP & bike dealer with bike, watersport and wintersport rentals. | 5454 Park Street | | Boulder Junction | Vilas | Wisconsin | 54512 | Arbor Vitae | | 888-874-0885 | www.coontail.com | Retailer or Rental | Biking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | No |
| Cottage Keeper | Short-term rental management company. Cottage and cabin rentals. | 970 Mansfield Court | | Nekoosa | Adams | Wisconsin | 54457 | | rentals@cottagekeeper.com | 888-404-2688 | www.cottagekeeper.com | Retailer or Rental, Other | ATV/UTV Riding, Biking, Boating, Climbing, Dirt Biking (Motocross), Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping, Motorcycling, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Sailing, Snowshoeing, Snowmobiling, Surfing or Kiteboarding, Horseback Riding | No |
| Coulee Bicycle Company | Bike shop | 213 Main Street | | Onalaska | La Crosse | Wisconsin | 54650 | | | 608-783-7433 | www.couleebike.com/ | Retailer or Rental | Biking | No |
| Country Cruisin' Canoes & Kayaks | | N4001 19th Ave | | Mauston | | Wisconsin | 53948 | | | | | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Cranked Bike Studio | Bike shop | 407 S Green Bay Rd | | Neenah | Winnebago | Wisconsin | 54956 | | | 920-720-0800 | www.crankedbikestudio.com | Retailer or Rental | Biking | No |
| CrankWorx Bike Shop | Bike shop | 101 S. Main Street | | River Falls | Pierce | Wisconsin | 54022 | | | 715-629-7246 | www.crankworxbikeshop.com/ | Retailer or Rental | Biking | No |
| Crawford County Tourism Council | | 14767 Eagle Ridge Road | | Ferryville | | Wisconsin | 54628 | | | | | Destination Marketing or Chamber Organization | Other | No |
| Crazy Lennys E-Bikes | Bike shop | 6017 Odana Rd | | Madison | Dane | Wisconsin | 53719 | | | 608-276-5921 | www.crazylennysebikes.com/ | Retailer or Rental | Biking | No |
| Cream City Conservation & Consulting | | 3628 W. Pierce Street | | Milwaukee | | Wisconsin | 53215 | | | | | Conservation, Consultant or Professional Services | Other | No |
| Cream City Cycle Club | | PO Box 894 | | Milwaukee | | Wisconsin | 53201 | | | | www.creamcitycycleclub.com | Association | Biking | No |
| Cronometro | Bike shop | 338 W Lakeside St | | Madison | Dane | Wisconsin | 53715 | | | 608-243-7760 | www.cronometro.com | Retailer or Rental | Biking | No |
| Crooked Creek Canoe LLC | | 8019 Highway 61 | | Readstown | | Wisconsin | 54652 | | | | www.crookedcreekcanoe.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Camping | No |
| Custom Archery & Outdoors | | 1230 Poplar Ave | Entrance B | Superior | Douglas | Wisconsin | 54880 | | | 715-399-9900 | https://customarcheryandoutdoors.com/ | Guide or Outfitter, Retailer or Rental | Hunting/Shooting/Trapping | Not a Manufacturing Business |
| D & S Bait, Tackle & Archery, LLC | | 1411 Northport Dr | | Madison | | Wisconsin | 53704 | | | | www.dsbait.com | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | No |
| Dancing with Walleyes | | Pewaukee Lake | | Pewaukee | | Wisconsin | 53072 | | | | www.dancingwithwalleyes.com/?fbclid=IwAR1CLtI4yQdMXXUPlu04T5f_lYXXV6jEpsMfWtvYDbae7qaXGZ1N1YnvmaA | Guide or Outfitter | Fishing | No |
| Dave Duwe's Guide Service | | Serving the Delavan Lake and Geneva Lakes areas | | Lake Geneva | | Wisconsin | 53115 | | | | www.fishdelavanlake.com | Guide or Outfitter | Fishing | No |
| Davis Plastic LLC | DAVIS Plastic LLC strives to create affordable, innovative, and durable equine products. All of our products are designed and manufactured 100% in the USA. | 350 N Center St | | Brandon | Fond du Lac | Wisconsin | 53919 | | kbirschbach@davisplastic.com | 920-346-5815 | http://www.davisplastic.com/ | Manufacturing | Horseback Riding | No |
| Dead Reckon Charters | | 733 S Riverfront Dr | | Sheboygan | | Wisconsin | 53083 | | | | www.deadreckoncharters.com | Guide or Outfitter | Fishing | No |
| Deep Six Charters | | Kewaunee Marina | | Kewaunee | | Wisconsin | 54216 | | | | | Guide or Outfitter | Fishing | No |
| Dells Water Sports Boat Rentals & Marina | | 255 Wisconsin Dells Parkway South | | Wisconsin Dells | | Wisconsin | 53965 | | | | www.dellswatersports.com | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Dementia Friendly Community Initiative, Inc | We provide a program called Cycling Without Age to individuals with limited mobility issues. This allows those individuals with the opportunity to receive short outings to at no cost. | 1527 Meadow Lane | | Elkhorn | Walworth | Wisconsin | 53121 | | dfcwalworth@gmail.com | 262-320-7325 | www.dfcwalworth.org | Education | Biking | No |
| Dennis Walker's Guide Service | | 370 Palmer Avenue | | Green Lake | | Wisconsin | 54941 | | | | www.greenlakefishing.com | Guide or Outfitter | Fishing | No |
| Destination Door County | | 1015 Green Bay Road | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.doorcounty.com | Destination Marketing or Chamber Organization | Other | No |
| Destination Kohler | | 444 Highland Drive | | Kohler | | Wisconsin | 53044 | | | | www.americanclubresort.com | Destination Marketing or Chamber Organization | Other | No |
| Destination Sturgeon Bay | Welcome and Information Center | 36 S. 3rd Avenue | | Sturgeon Bay | Door | Wisconsin | 54235 | | vacation@sturgeonbay.net | 920-743-6246 | www.sturgeonbay.net | Destination Marketing or Chamber Organization | ATV/UTV Riding, Biking, Boating, Camping, Climbing, Downhill Skiing and Snowboarding, Fishing, Fitness, Hiking and Backpacking, Horseback Riding, Motorcycling, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, RVing, Sailing, Snowshoeing, Snowmobiling, Surfing or Kiteboarding, Hunting/Shooting/Trapping | No |
| Dewey Catchem & How | | 11085 Highway 70 East | | Arbor Vitae | | Wisconsin | 54568 | | | | www.deweycatchemandhow.com | Guide or Outfitter | Fishing | No |
| Dick Bouchonville Guide Services | | 1568 Dogwood Drive | | St. Germain | | Wisconsin | 54558 | | | | | Guide or Outfitter | Fishing | No |
| Dick's Sporting Goods | Bike shop | 4350 Greenville Dr | | Appleton | Outagamie | Wisconsin | 54913 | Brookfield, Grafton, Green Bay, Greendale, Janesville, La Crosse, East Madison, West Madison, Oshkosh, Wausau, Wauwatosa | | 920-954-9266 | stores.dickssportinggoods.com/wi/appleton/109/ | Retailer or Rental | Biking | No |
| Dillenschneider Designs, LLC | Makers of the One-Arm Freedom Canoe Paddle that allows people with upper limb impairments to effectively paddle conventional and Outrigger canoes and Dragon Boats. Disabled veteran and woman owned. | 79270 State HWY 13 | | Washburn | Bayfield | Wisconsin | 54891 | | dillenschneiderdesigns@outlook.com | | https://dillenschneiderdesigns.com/ | Manufacturing, Retailer or Rental, Wholesaler/Dealer/Distributor | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Ding's Dock/Crystal River Canoe Trips | | E1171 County Road Q | | Waupaca | | Wisconsin | 54981 | | | | www.dingsdock.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Discover Eastern Wisconsin Disc Golf | Develop, organize and promote disc golf courses, projects and events throughout Eastern Wisconsin. | 4121 Martin Lane | | Two Rivers | Manitowoc | Wisconsin | 54241 | Manitowoc | discgolf@discoverwisc.com | 920-629-9997 | http://discoverwisc.com | Venue or Attraction, Nonprofit, Education | Other | Yes |
| Divepoint Scuba Paddle | | 944 Main St | | Stevens Point | | Wisconsin | 54481 | Wausau | | | www.divepointscuba.com | Retailer or Rental, Education | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Diver Dan's Scuba & Aquatic Center | Diver Dan's Scuba and Aquatic Center has been providing divers with state of the art equipment, exceptional scuba training, diving charters and escorted travel, scuba gear rentals, and equipment repairs since 1983. As a family owned and operated business, we pride ourselves on the personalized attention we give each one of our customers and students, ensuring that they have the knowledge and skills necessary for a safe and comfortable diving experience. | 3927 30th Avenue | | Kenosha | Racine | Wisconsin | 53144 | | info@diverdan.com | 262-652-9399 | https://www.diverdan.com/ | Guide or Outfitter, Retailer or Rental, Other | Other | Not a Manufacturing Business |
| Diversions Scuba | We are Madison's first PREMIERE PADI 5-STAR TRAINING FACILITY and a TDI Training Facility. Diversions Scuba has been honored with three achievement awards from PADI for Excellence in Education, Community Involvement, and the Environment and has received recognition from the Dane County Board of Supervisors for our community activities. The shop currently sells a number of the scuba diving's finest quality equipment and continues to offer small classes with flexible training schedules. | 5504 University Ave | | Madison | Dane | Wisconsin | 53705 | | dive@diversions-scuba.com | 608-441-2545 | http://www.diversions-scuba.com/contact.html | Guide or Outfitter, Other | Other | Not a Manufacturing Business |
| Dog Paddle Kayak Rental | | Central Ave | | Washburn | | Wisconsin | 54891 | | | | www.dog-paddlekayaks.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Donahue Super Sports | | 6821 Highway 54 East | | Wisconsin Rapids | Wood | Wisconsin | 54494 | | | 715-424-1762 | https://www.donahuesupersports.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Snowmobiling | Not a Manufacturing Business |
| Door County Adventure Center | Adventure programming for individuals, groups, and teams. We provide recreational opportunities that are fun, safe, and affordable including: kayaking, zip lining, paddle boarding, trips, and more. | 4497 Ploor Road | | Sturgeon Bay | Door County | Wisconsin | 54235 | Egg Harbor, Ellison Bay | adventures@teamleadership.com | 920-746-9539 | www.dcadventurecenter.com/ | Guide or Outfitter, Venue or Attraction | Climbing, Paddling (canoe/kayak/stand-up paddleboard), Other | Yes |
| Door County Bike Tours | | 9914 Water St | | Ephriam | | Wisconsin | 54211 | | | | www.doorcountybiketours.com | Guide or Outfitter | Biking | No |
| Door County Charters | | Baileys Harbor Yacht Club | | Baileys Harbor | | Wisconsin | 54202 | | | | www.doorcountycharters.com | Guide or Outfitter | Fishing | No |
| Door County Kayak Tours | | 8442 State Hwy 42 | | Fish Creek | | Wisconsin | 54212 | | | | www.DoorCountyKayakTours.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Door County Land Trust | | 23 N. 5th Avenue | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.doorcountylandtrust.org | Conservation, Association | Other | No |
| Door County North | | PO Box 10 | | Ellison Bay | | Wisconsin | 54210 | | | | www.doorcountynorth.net | Other | Other | No |
| Down With Bikes | Bike shop | 601 Bram St | | Madison | Dane | Wisconsin | 53713 | | | 414-242-7064 | www.downwithbikes.org | Retailer or Rental | Biking | No |
| Dream Bikes | Bike shop | 1131 N Sherman Ave | | Madison | Dane | Wisconsin | 53704 | Milwaukee | | 608-416-5536 | www.dream-bikes.org | Retailer or Rental | Biking | No |
| Drift Explorer | Drift Explorer is a mobile paddlesport outfitter and rental business serving all of Wisconsin. | 142943 Moon Road | | Mosinee | Marathon | Wisconsin | 54455 | | lumberyardrock@gmail.com | 715-660-8316 | https://getontheriver.com/ | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Driftless Angler | | 106 S. Main Street | | Viroqua | | Wisconsin | 54665 | | | | www.driftlessangler.com | Retailer or Rental, Guide or Outfitter | Fishing | No |
| Driftless Trails Contracting | | W1385 Ramrod Coulee Ln | | Genoa | Vernon | Wisconsin | 54632 | Driftless Trails builds high-quality, multi-use trail systems in the midwest. | driftlesstrailscontracting@gmail.com | 608-386-2036 | http://www.driftlesstrailscontracting.com/ | Consultant or Professional Services, Other | Biking, Hiking and Backpacking, Other | Not a Manufacturing Business |
| Driftless Wisconsin | | P.O. Box 201 | | Prairie du Chien | | Wisconsin | 53821 | | | | www.driftlesswisconsin.com | Destination Marketing or Chamber Organization | Other | No |
| Drifty's Canoe Rental | | 100 Water St | | Ontario | | Wisconsin | 54651 | | | | www.driftyscanoerental.net | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| DSG Outerwear | Fishing, ice fishing, hunting, snowmobile and heated apparel for women. | 4638 E Washington Ave | | Madison | Dane | Wisconsin | 53704 | | sales@dsgouterwear.com | 608-445-9324 | www.dsgouterwear.com | Apparel, Manufacturing, Retailer or Rental | Fishing, Hunting/Shooting/Trapping, Snowmobiling, Other | No |
| Duluth Trading Company | | 170 Countryside Drive | | Belleville | | Wisconsin | 53508 | | | | www.duluthtrading.com | Apparel, Retailer or Rental | Other | No |
| Dumper Dan's Sportfishing Charters of Sheboygan | | 676 S Pier Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.dumperdan.com | Guide or Outfitter | Fishing | No |
| Dutch's Trading Post | | 258 N. Main Street | | Fond du Lac | | Wisconsin | 54935 | | | | www.dutchstradingpost.com | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | No |
| Eagle All Sports | | 32 Wisconsin Ave | | Hurley | | Wisconsin | 54534 | | | | www.eagleallsports.net | Retailer or Rental | Snowmobiling | No |
| Eagle River Guides Association | | PO Box 1511 | | Eagle River | | Wisconsin | 54521 | | | | www.eagleriverguidesassociation.com/ | Guide or Outfitter | Fishing | No |
| Eagle Sports Center | | 702 Wall St. | | Eagle River | | Wisconsin | 54521 | | | | www.eaglesportscenter.com | Retailer or Rental | Fishing | No |
| Eagle's Cliff Guide Service & Vacation Rental | | 1st street | | Pepin | | Wisconsin | 54759 | | | | www.eaglescliff-pepin.com | Guide or Outfitter | Fishing | No |
| Eau Claire Adventure Rentals | Our E-Bikes allow you to pedal around the city with the help of the electric assist making things effortless! Take an E-bike down the streets and around the trails to discover all the hidden gems. | 930 Galloway St | | Eau Claire | Eau Claire | Wisconsin | 54701 | | ecadventurerentals@gmail.com | 715-210-8940 | https://www.ecadventurerentals.com/ | Retailer or Rental | Biking, Camping | Not a Manufacturing Business |
| Eau Claire Environmental Adventure Center | University student and community adventure rental center. Bikes, kayaks, climbing gear, and much more! | 15 Garfield Avenue | | Eau Claire | Eau Claire | Wisconsin | 54701 | | recreation@uwec.edu | 715-836-3377 | https://www.uwec.edu/recreation/environmental-adventure-center/ | Guide or Outfitter, Retailer or Rental | Biking, Downhill Skiing and Snowboarding, Hiking and Backpacking, Snowshoeing, Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing, Other, Camping, Climbing | No |
| EC Adventures | | S5340 Highway 27 | | Augusta | | Wisconsin | 54722 | | | | www.ec-adventures.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Ecklund Motorsports of Appleton | | 325 N Mall Dr | | Appleton | Outagamie | Wisconsin | 54913 | | | 920-734-7134 | https://www.ecklundmotorsports.com/ | Retailer or Rental, Wholesaler/Dealer/Distributor | ATV/UTV Riding, Dirt Biking (Motocross), Motorcycling, Snowmobiling | Not a Manufacturing Business |
| Ecology Sports | | 10740 N Bay Shore Dr | | Sister Bay | Door | Wisconsin | 54234 | | | 920-854-5724 | https://www.ecologysports.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Fitness, Hiking and Backpacking, Running | Not a Manufacturing Business |
| Edge of Park Bike & Moped Rental | | 4025 Shore Rd | | Fish Creek | | Wisconsin | 54212 | | | | www.edgeofpark.com | Retailer or Rental | Biking | No |
| Edge-O-Dells Resort | RV resort, bar, restaurant, and live music. | N555 Hwy 12 | | Wisconsin Dells | Juneau | Wisconsin | 53965 | | camping@edgeodells.com | 608-253-4275 | www.edgeodells.com | Food and Beverage, Other | Other, Camping | No |
| Ekdall Country Store & Canoe Rental | | 13049 County Road F | | Grantsburg | | Wisconsin | 54840 | | | | | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Elektra Cruise | Eco-friendly, all-electric private boat charters, boat rentals, guided river and lake tours, water taxi service to local restaurants and summer events around Oshkosh, Wisconsin. | Fox Harbor Marina | 1000 Bauman St | Oshkosh | Winnebago | Wisconsin | 54902 | | info@elektracruise.com | 305-951-3486 | http://www.elektracruise.com/ | Guide or Outfitter, Retailer or Rental | Boating | Not a Manufacturing Business |
| Elkhart Lake Watersports | | 276 Victorian Village Drive | | Elkhart Lake | | Wisconsin | 53020 | | | | www.elkhartwatersports.com | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Elroy Area Chamber of Commerce | | P.O. Box 52 | | Elory | | Wisconsin | 53929 | | | | www.elroyareachamber.org | Destination Marketing or Chamber Organization | Other | No |
| Elroy Commons Trail Shop | | 303 Railroad St | | Elroy | | Wisconsin | 53929 | | | | www.elroywi.com | Retailer or Rental | Biking, Other | No |
| Embarrass River ATV Park & Campground | | 1100 Quad Park Lane | | Tigerton | | Wisconsin | 54486 | | | | www.tigertonwi.com/campground-atv-park | Venue or Attraction | ATV/UTV Riding, Camping | No |
| Emerys Cycling Triathlon & Fitness | Bike shop | 9929 W Lisbon Ave | | Milwaukee | Milwaukee | Wisconsin | 53222 | Menomonee Falls | | 414-463-2453 | www.emerys.com | Retailer or Rental | Biking | No |
| Endurance House | Bike shop | 2736 Hillside Dr | | Delafield | Waukesha | Wisconsin | 53018 | | | 262-646-7308 | delafield.endurancehouse.com/ | Retailer or Rental | Biking | No |
| EOS: Paddle, Surf, Explore | | 510 North 8th Street | | Sheboygan | | Wisconsin | 53081 | | | | www.eossurf.com | Retailer or Rental, Apparel | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Ephraim Sailing Center | | State Road 42 | | Ephraim | | Wisconsin | 54212 | | | | www.kayakdoorcounty.com | Education | Sailing | No |
| E-Rental Adventures, LLC | E-bike rental and sales. | 20366 County Road A | | Shullsburg | Lafayette | Wisconsin | 53586 | | erentaladventuresllc@gmail.com | 608-482-6103 | http://www.erentaladventures.com/ | Retailer or Rental | Biking, Fitness | Not a Manufacturing Business |
| Eric's Canoe & Kayak Rental | | 1289 S Vincent St | | St Croix Falls | | Wisconsin | 54024 | | | | www.ericscanoerental.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| ERIK'S Bike Shop | ERIK'S is the Midwest's leading bike, snowboard and ski retailer with a service team to fix all bike brands and board repairs. | 598 W. Northshore Drive | Suite N151 | Glendale | Milwaukee | Wisconsin | 53217 | Eau Claire, Grafton, Greenfield, Madison, Milwaukee | help@eriksbikeshop.com | 414-831-1001 | www.eriksbikeshop.com/store/whitefish-bay-wi-53217/Wfsh | Apparel, Retailer or Rental | Biking, Downhill Skiing and Snowboarding | No |
| Erik's Bike Shop | Sporting shop with bikes, snowboards, skis, skateboards & scooters, plus gear for all. | 4130 Commonwealth Ave | | Eau Claire | Eau Claire | Wisconsin | 54701 | Madison, Milwaukee | help@eriksbikeshop.com | 877-885-2453 | https://www.eriksbikeshop.com/ | Apparel, Retailer or Rental | Biking, Downhill Skiing and Snowboarding, Nordic/Cross-Country Skiing, Snowshoeing | Not a Manufacturing Business |
| Errington's Guide Service | | 7924 Little Star Lane | | Star Lake | | Wisconsin | 54561 | | | | www.boulderjct.org/listing/erringtons-guide-service | Guide or Outfitter | Fishing | No |
| Erv Keller Guide Service | | PO Box 260 | | Boulder Junction | | Wisconsin | 54512 | | | | www.boulderjct.org/ervkeller | Guide or Outfitter | Fishing | No |
| Evenson's Marine LLC | Marine sales and service | 590 County Road Z | | Rome | Adams | Wisconsin | 54457 | | evensonsmarine@gmail.com | 715-325-6100 | www.evensonsmarine.com | Other, Retailer or Rental | Boating | No |
| Everyday Cycles | Bike shop | 826 E Locust St | | Milwaukee | Milwaukee | Wisconsin | 53212 | | | 414-585-0366 | | Retailer or Rental | Biking | No |
| Evolution Trail Services, LLC | | 3530 Crown Blvd | | La Crosse | La Crosse | Wisconsin | 54601 | Trail consulting company. | evolutiontrails@gmail.com | 608-780-0632 | https://www.evotrails.com/ | Consultant or Professional Services, Other | Biking, Hiking and Backpacking, Other | Not a Manufacturing Business |
| Evolutionary Saddles LLC | Custom saddlery and tack saddle repair and conversion | 211085 Galvin Ave | | Stratford | Marathon | Wisconsin | | | lara@evolutionarysaddles.com | 715-660-0146 | https://evolutionarysaddlesllc.com/ | Manufacturing, Other | Horseback Riding | No |
| Expedition Supply - Hartford | Bike shop | 20 W Sumner St | | Hartford | Waukesha | Wisconsin | 53027 | | | 262-673-7303 | www.expeditionsupply.com/ | Retailer or Rental | Biking | No |
| Explore La Crosse County | | 410 Veterans Memorial Drive | | La Crosse | | Wisconsin | 54601 | | | | www.explorelacrosse.com | Destination Marketing or Chamber Organization | Other | No |
| Extreme Ski & Bike | Bike shop | 235 N Main St | | Thiensville | Ozaukee | Wisconsin | 53092 | | | 262-242-1442 | www.extremeskiandbike.com | Retailer or Rental | Biking | No |
| Fall Line Outfitters Co. | | 904 Main St | | Stevens Point | Portage | Wisconsin | 54481 | | | 715-544-0019 | https://falllineoutfitters.com/ | Apparel, Guide or Outfitter | Camping, Fishing | No |
| Fat Cat Bait & Fishing Supply | | 11364 Main St, Suite A 5 | | Trempealeau | | Wisconsin | 54661 | | | | www.fatcatbait.com | Retailer or Rental | Fishing | No |
| Feradyne Outdoors | Manufacturer of leading brands of archery and bowfishing equipment. | 101 Main Street | | Superior | Douglas | Wisconsin | 54880 | | | 715-395-9955 | https://www.feradyne.com/ | Manufacturing | Fishing, Hunting/Shooting/Trapping | No |
| Ferry Bluff Eagle Council | | P.O. Box 532 | | Sauk City | | Wisconsin | 53583 | | | | www.ferrybluffeaglecouncil.org | Association | Other | No |
| Figure 8 Fishing Guide Service | | 11495 Rudolph Lake Road | | Boulder Junction | | Wisconsin | 54512 | | | | www.boulderjunctionwifishingguide.com | Guide or Outfitter | Fishing | No |
| Finseekers Lake Delavan Guide Service | | 1220 S Shore Dr | | Delavan | | Wisconsin | 53115 | | | | | Guide or Outfitter | Fishing | No |
| First Choice Charter Fishing | | 7510 Apple Lane | | Baileys Harbor | | Wisconsin | 54202 | | | | www.fishingdoorcounty.com | Guide or Outfitter | Fishing | No |
| Fish Anytime Charters | | PO Box 5402 | | DePere | | Wisconsin | 54115 | | | | www.fishanytime.com | Guide or Outfitter | Fishing | No |
| Fish Casket Charters | | 2102 Jackson St | | Two Rivers | | Wisconsin | 54241 | | | | www.fishcasketcharters.com/ | Guide or Outfitter | Fishing | No |
| Fish Tales Charters | | 1420 Pine Dr | | Baileys Harbor | | Wisconsin | 54202 | | | | www.fishtalesdoorcounty.com | Guide or Outfitter | Fishing | No |
| Fishin' Magician Charters | | 50 Shanty Rd | | Algoma | | Wisconsin | 54201 | | | | www.fishinmagiciancharters.com | Guide or Outfitter | Fishing | No |
| Fishing Charters of Racine | | 2 Christopher Columbus Causeway | | Racine | | Wisconsin | 53403 | | | | www.fishracine.com | Guide or Outfitter | Fishing | No |
| FishMinocqua.com | Offering full and half day guide service fishing the Minocqua Area and the Willow Flowage. | 402 E Park Ave | | Minocqua | Oneida | Wisconsin | 54548 | | dave@fishminocqua.com | 715-614-0160 | www.fishminocqua.com | Guide or Outfitter | Fishing | No |
| Fitchburg Chamber Visitor + Business Bureau | Great resource for info on Fitchburg, WI including bike trails, parks, events, restaurants and more. | 5500 E. Cheryl Parkway | Suite 106 | Fitchburg | Dane | Wisconsin | 53711 | | info@fitchburgchamber.com | 608-288-8284 | www.visitfitchburg.com | Destination Marketing or Chamber Organization | Biking | No |
| Fitchburg Cycles | Bike shop | 2970 Cahill Main Ste 101 | | Fitchburg | Dane | Wisconsin | 53711 | | | 608-630-8880 | www.fitchburgcycles.com/ | Retailer or Rental | Biking | No |
| FK SKS Tools | | 2926 75th St | | Kenosha | Kenosha | Wisconsin | 53143 | | | 262-652-3126 | http://www.fktools-us.com/Index.asp | Other | Downhill Skiing and Snowboarding, Nordic/Cross-Country Skiing, Snowmobiling | Not a Manufacturing Business |
| Flambeau Flowage Sports / Jerkbait Guide Service | | 5228 N Hwy 51 | | Mercer | | Wisconsin | 54547 | | | | www.flambeauflowagesport.com | Food and Beverage, Retailer or Rental, Guide or Outfitter | Fishing | No |
| Fly by Night Guide Service | | 1619 n 23rd Street | | Superior | | Wisconsin | WI | | | | www.fbnguideservice.com/ | Guide or Outfitter | Fishing | No |
| Fly Fisherman's Lair Guide Service | | 1760 Lincoln Ave | | Fennimore | | Wisconsin | 53809 | | | | www.flyfishermanslair.webs.com | Guide or Outfitter | Fishing | No |
| Focus Boardshop | Boards, Boots and Bindings | 2358 E Springs Dr | | Madison | Dane | Wisconsin | 53704 | | | 608-242-8403 | https://www.focusmadison.com/ | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Fond du Lac Cyclery & Fitness | Bike shop | 209 S. Main Street | | Fond du Lac | | Wisconsin | 54935 | | | 920-923-3211 | www.oshkoshcyclery.com | Retailer or Rental | Biking | No |
| Fondy Aqua Park | | N5820 Highway D | | Fond du Lac | | Wisconsin | 54937 | | | | www.fondyaquapark.com | Venue or Attraction | Other | No |
| Fontana Sports | Fontana Sports Specialties is a locally owned, family operated Madison-based specialty outdoor retailer with over six decades of experience in the Midwest. | 216 N. Henry St | | Madison | Dane | Wisconsin | 53703 | | Sales@FontanaSports.com | 608-257-5043 | https://www.fontanasports.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Camping, Climbing, Downhill Skiing and Snowboarding, Fishing, Fitness, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing | Not a Manufacturing Business |
| Fontinalis Fly Fishing | | | | Bayfield | Bayfield | Wisconsin | | | weston@fontinalisflyfishing.com | 715-210-4972 | https://www.fontinalisflyfishing.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Forever Young Bike and Ski | Bike shop | 107 N Railroad St | | Eagle River | Vilas | Wisconsin | 54521 | | | 715-479-3920 | www.foreveryoungbikeandski.com/ | Retailer or Rental | Biking | No |
| Fox 1 Charters | | 1651 Memorial Dr | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.fox1charters.com | Guide or Outfitter | Fishing | No |
| Fox Bros Charter Service | | Port Washington Marina | | Port Washington | | Wisconsin | 53074 | | | | www.foxyladycharters.com | Guide or Outfitter | Fishing | No |
| Fox River Kayaking Co. | | 1 Center Street | | Menasha | | Wisconsin | 54952 | | | | www.foxriverkayakingcompany.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Fox River Paddle Sports | | 123 N River Street | | Waterford | | Wisconsin | 53185 | | | | www.foxriverpaddlesports.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Fox River Sports | Bike shop | 143 E North Street | | Waukesha | Waukesha | Wisconsin | 53188 | | | 262-544-5557 | www.foxriversports.net | Retailer or Rental | Biking | No |
| Fred Flasher's Canoe Camping Trips | | PO Box 114 | | Wilton | | Wisconsin | 54670 | | | | www.canoegrue.com | Guide or Outfitter | Camping, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Freedom Charter Services | | Madelyn Marina | | Sturgeon Bay | | Wisconsin | 54235 | | | | | Guide or Outfitter | Fishing | No |
| Freeman’s Bass Fishing Adventure | | 6573 Spider Lake Road | | Rhinelander | | Wisconsin | 54501 | | | | www.wibassguide.com | Guide or Outfitter | Fishing | No |
| Freewheel Community Bike Shop | Bike shop | 1804 S Park St #6 | | Madison | Dane | Wisconsin | 53713 | | | 608-251-2453 | freewheelbikes.org/ | Retailer or Rental | Biking | No |
| Fremont Area Chamber of Commerce | | P.O. Box 114 | | Fremont | | Wisconsin | 54940 | | | | | Destination Marketing or Chamber Organization | Other | No |
| Fremont Jellystone | Camp-Resort | E6506 Hwy 110 | | Fremont | Waupaca | Wisconsin | 54940 | Fremont | fremontrv_mgr@equitylifestyle.com | 920-446-3420 | fremontjellystone.com/ | Other | Camping | Yes |
| Friends of Crescent Beach | | 1025 Lake Street | | Algoma | | Wisconsin | 54201 | | | | www.friendsofcrescentbeach.org | Association | Other | No |
| Friends of Interstate & Straight Lake State Parks | Friends was organized to support, assist, and promote Interstate and Straight Lake State Parks | Park Road | | Saint Croix Falls | Polk | Wisconsin | 54024 | Luck, WI | trudylorenz@gmail.com | 715-755-3773 | www.friendsofinterstatepark.org | Education, Nonprofit, Venue or Attraction | Biking, Boating, Camping, Climbing, Fitness, Hiking and Backpacking, Hunting/Shooting/Trapping, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, RVing, Snowshoeing, Fishing | Yes |
| Friends of Plum & Pilot Island | The mission of the Friends of Plum and Pilot Islands is to partner with U.S. Fish and Wildlife Service to support the preservation, restoration, maintenance, and contemporary use of the historic resources on Plum and Pilot Islands, and to conserve and protect wildlife resources, while providing opportunities for quality wildlife-dependent recreation. | | | Washington Island | Door | Wisconsin | | | friendsofplumandpilot@gmail.com | 262-613-4680 | https://www.plumandpilot.org/ | Nonprofit | Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Friends of the Apostle Islands National Lakeshore | A non-profit dedicated to the support and protection of the Apostle Islands National Lakeshore. | | | Bayfield | Bayfield | Wisconsin | | | info@friendsoftheapostleislands.org | | https://friendsoftheapostleislands.org/ | Nonprofit | Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Friends of the Horicon Marsh | | N7725 Hwy 28 | | Horicon | | Wisconsin | 53032 | | | | | Association | Other | No |
| Friends of Wisconsin State Parks | FWSP is the official umbrella organization of the Friends groups for state parks, trails, forests and recreation areas in Wisconsin and supports the work of 51 local Friends groups. | P.O. Box 2271 | | Prairie du Chien | Dane | Wisconsin | 53821 | | rpaske@fwsp.org | 262-388-2654 | newfwsp.blogspot.com/ | Nonprofit | Other | Not a Manufacturing Business |
| Froggy's Landing | | 9900 Terwall Ter | | Pleasant Prairie | | Wisconsin | 53158 | | | | www.recplexonline.com/aquatics/lake-andrea---beach-boats-swim-training/froggys-landing-boat-rentals | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Funny Farm Fisheries | | 2916 Plum Lake Drive | | Sayner | | Wisconsin | 54560 | | | | www.FunnyFarmFisheries.com | Guide or Outfitter | Fishing | No |
| Fyxation Bicycle Company | Bike shop | 3618 W Pierce St | | Milwaukee | Milwaukee | Wisconsin | 53215 | | | 414-210-4907 | www.fyxation.com | Retailer or Rental | Biking | No |
| Gage Marine | | 1 Liechty Dr | | Williams Bay | | Wisconsin | 53191 | | | | www.gagemarine.com | Retailer or Rental, Food and Beverage | Boating | No |
| Gail Force Sportfishing | | 70 Church St | | Algoma | | Wisconsin | 54201 | | | | www.gailforcesport.com | Guide or Outfitter | Fishing | No |
| Gathering Waters | | 211 S. Patterson Street, Suite 270 | | Madison | | Wisconsin | 53703 | | | | www.gatheringwaters.org | Conservation, Nonprofit | Other | No |
| Gear N Up Bicycle Shop | Bike shop | 1276 W Winneconne Ave | | Neenah | Winnebago | Wisconsin | 54956 | | | 920-722-2949 | www.gearnup.com | Retailer or Rental | Biking | No |
| Gearhead Archery | | 1850 Prairie Street | | Prairie Du Sac | | Wisconsin | 53578 | | | | | Retailer or Rental | Hunting/Shooting/Trapping | No |
| Gemplers | We love the great outdoors, and you should too! Gemplers has everything you need to enjoy being outside and participating in outdoor activities such as, hiking, spending the day out on the water, camping, grilling, enjoying a fire, picnicking, hunting and fishing, and so much more! | 109 East Main St | | Mount Horeb | Dane | Wisconsin | 53546 | Janesville | customerservice@gemplers.com | 1-800-382-8473 | https://gemplers.com/ | Apparel, Guide or Outfitter | Camping, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Geneva Lake Bait & Tackle | | 2885 State Road 67 | | Delavan | | Wisconsin | 53115 | | | | | Retailer or Rental | Fishing | No |
| Get the Net, LLC Professional Guide Service | | 2621 Bass Rd | | Cottage Grove | | Wisconsin | 53527 | | | | www.getthenetmuskyguide.com | Guide or Outfitter | Fishing | No |
| Glide Disc Golf | Glide quickly established itself as one of the sport’s premiere disc golf pro shops. The Madison, WI brick and mortar is a destination for locals, as well as disc golfers throughout Wisconsin and the Midwest who visit Glide to check out the shop’s massive selection of new and used golf discs, disc golf bags, portable disc golf baskets (targets), and Glide’s own disc golf apparel line. | 4222 Milwaukee St #7 | | Madison | Dane | Wisconsin | 53714 | | info@glidediscgolf.com | 608-285-5190 | https://www.glidediscgolf.com/ | Apparel, Retailer or Rental, Other | Other | Not a Manufacturing Business |
| Global Action Sports Solutions | G.A.S.S. PARKS provides comprehensive services to design and construct the highest quality action sports facilities in the world! Mountain Bike Trails, Bike Parks, Event & Race Venues , and so much more! | | | Milwaukee | Milwaukee | Wisconsin | | | ola@gassparks.net | 262-206-0222 | https://gassparks.net/ | Consultant or Professional Services, Other | Biking, Other | Not a Manufacturing Business |
| GoGuide | A booking platform guides and outfitters with a marketplace connecting outdoor ethusiasts to their next trip of a lifetime. | 125 Poplar Court | | Neenah | Winnebago | Wisconsin | 54956 | | admin@goguide.io | 888-212-4130 | https://goguide.io/ | Consultant or Professional Services, Guide or Outfitter | Climbing, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping, Snowshoeing, Snowmobiling | Not a Manufacturing Business |
| Golden Hawk Canoes | | 121 N Valley St | | Merrill | | Wisconsin | 54452 | | | | www.goldenhawkcanoes.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Grafton Area Chamber of Commerce | | 1624 Wisconsin Avenue | | Grafton | | Wisconsin | 53024 | | | | www.grafton-wi.org | Destination Marketing or Chamber Organization | Other | No |
| Granite Peak Ski Area | | 227200 Snowbird Avenue | | Wausau | | Wisconsin | 54401 | | | | www.skigranitepeak.com | Ski Area | Downhill Skiing and Snowboarding | No |
| Grant County Economic Development Commission | | 1800 Bronson Boulevard | | Fennimore | | Wisconsin | 53089 | | | | www.grantcounty.org/economic-development/gedc | Destination Marketing or Chamber Organization | Other | No |
| Grant River Canoe & Kayak Rental, LLC | | 7961 County Road U West | | Beetown | | Wisconsin | 53802 | | | | www.grantrivercanoerental.com | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Gravity Trails Kayak Tours, Zip Line Tours & Gem Mining | | 1420 Pine Dr. | | Baileys Harbor | | Wisconsin | 54202 | | | | www.gravitytrails.com/ | Venue or Attraction, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Great Alma Fishing Float | | PO Box 37 | | Alma | | Wisconsin | 54610 | | | | www.almafishingfloat.com | Venue or Attraction, Guide or Outfitter | Fishing | No |
| Great Lakes Trail Builders | Specialize in creating sustainable trail design. | | | La Crosse | La Crosse | Wisconsin | 54603 | | greatlakestrailbuilders@gmail.com | 608-799-2389 | https://greatlakestrailbuilders.com/ | Consultant or Professional Services, Other | Hiking and Backpacking, Other | Not a Manufacturing Business |
| Great Northern Campground | Campground | N6146 County Road H | | Gleason | Langlade | Wisconsin | 54435-9379 | | greatnortherncampground@gmail.com | 715-623-2267 | greatnortherncampground.com/ | Venue or Attraction | ATV/UTV Riding, Camping, RVing | No |
| Great Northern Fly Fishing | | | | Stevens Point | Portage | Wisconsin | | | info@greatnorthernflyfishing.com | 715-572-3225 | http://www.greatnorthernflyfishing.com/home.html | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Greater Green Bay Convention & Visitors Bureau | | 789 Armed Forces Drive | | Green Bay | | Wisconsin | 54304 | | | | www.greenbay.com | Destination Marketing or Chamber Organization | Other | No |
| Greater Mauston Tourism Association | We support and promote tourism in and around Mauston, Juneau County, and Castle Rock Lake in Wisconsin. | 651 N. Union Street | | Mauston | Juneau | Wisconsin | 53948 | | | 608-747-2042 | www.mauston.org | Agency or Government, Destination Marketing or Chamber Organization | Other | No |
| Green Bay Bicycle Collective | Bike shop | 418 4th St | | Green Bay | Brown | Wisconsin | 54304 | | | | www.gbbicycle.org | Retailer or Rental | Biking | No |
| Green County Tourism Comm | | 1016 16th Avenue | | Monroe | | Wisconsin | 53566 | | | | | Destination Marketing or Chamber Organization | Other | No |
| Green Lake Action Rentals | | W780 State Road 23 | | Green Lake | | Wisconsin | 54941 | | | | www.greenlakeactionrentals.com | Retailer or Rental | Boating | No |
| Greenhouse Surfboards | Influenced by the classic designs of surfing’s golden age, Greenhouse Surfboards use innovative bio-based materials, employ progressive hulls and have an unparalleled aesthetic. | | | Milwaukee | Milwaukee | Wisconsin | | | | | | Other | Surfing or Kiteboarding | Not a Manufacturing Business |
| Greer's Pier Marina | | 5536 S US Highway 51 | | Manitowish Waters | | Wisconsin | 54545 | | | | www.greerspier.com | Retailer or Rental | Boating | No |
| Grinders Sports | Bike shop | 816 Hammond Ave | | Rice Lake | Barron | Wisconsin | 54868 | | | 715-736-7858 | grinders-sports.com/ | Retailer or Rental | Biking | No |
| Group Health Cooperative | | 1265 John Q Hammons Drive | | Madison | | Wisconsin | 53717 | | | | www.ghcscw.org | Healthcare | Other | No |
| GS Ski Tunes & Race Shop | | 6810 Suite 104 Watts Rd | | Madison | Dane | Wisconsin | 53719 | | | 608-577-5593 | https://gsracetunes.webs.com/ | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding, Nordic/Cross-Country Skiing | Not a Manufacturing Business |
| Guides Choice Pro Shop | | 4315 E Wall St | | Eagle River | | Wisconsin | 54521 | | | | www.guideschoiceproshop.com | Retailer or Rental | Fishing | No |
| H3O Polarized | Polarized sunglass manufacturer | | | Appleton | Calumet | Wisconsin | 54915 | | imh3o@aol.com | 920-739-4673 | https://www.h3opolarized.com/store/c1/Featured_Products.html | Apparel, Manufacturing, Wholesaler/Dealer/Distributor | ATV/UTV Riding, Biking, Boating, Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Motorcycling, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Sailing, Snowmobiling, Surfing or Kiteboarding, Other | No |
| Haasch Guide Service | | 90 Shanty Rd. | | Algoma | | Wisconsin | 54201 | | | | www.fishalgoma.com | Guide or Outfitter | Fishing | No |
| Hakuna Matata Charters LLC | | 70 Church Street | | Algoma | | Wisconsin | 54201 | | | | www.hakunamatatafishing.com | Guide or Outfitter | Fishing | No |
| Hankster's Motorsports | | 6319 S. Highway 51 | | Janesville | Rock | Wisconsin | 53546 | | | 608-289-0320 | https://hankstersmotorsports.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Motorcycling, Snowmobiling | Not a Manufacturing Business |
| Happy Hooker Sportfishing Charters | | Riverfront Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.charterhappyhooker.com/ | Guide or Outfitter | Fishing | No |
| Harken | | N15W24983 | | Pewaukee | Waukesha | Wisconsin | 53072 | | | 262-691-3320 | https://www.harken.com/en/home/ | Manufacturing | Boating, Sailing | No |
| Harley-Davidson Motor Company | | 3700 W. Juneau Avenue | | Milwaukee | | Wisconsin | 53208 | | | | | Manufacturing | Motorcycling | No |
| Harley-Davidson Museum | | 400 W. Canal Street | | Milwaukee | Milwaukee | Wisconsin | 53203 | | | 877-436-8738 | www.harley-davidson.com/us/en/museum.html | Venue or Attraction | Motorcycling | No |
| Hatfield Sportsshop LLC | | N451 County Road J | | Merrillan | | Wisconsin | 54754 | | | | | Retailer or Rental, Guide or Outfitter | Fishing, Hunting/Shooting/Trapping, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Have Rod Will Travel/Have Sled Will Travel | | 1040 Fox Ln. | | Eagle River | | Wisconsin | 54521 | | | | www.haverodwilltravel.com | Guide or Outfitter | Fishing, Snowmobiling | No |
| Hawk's Nest Outfitters | | 6141 State Hwy 70 West | | Eagle River | | Wisconsin | 54521 | | | | www.hawksnestoutfitters.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Hayes Performance Systems | Maker of mountain bike disc brakes and other parts. | 5800 Donges Bay Road | | Mequon | Ozaukee | Wisconsin | 53092 | | | 888-686-3472 | www.hayesbicycle.com | Manufacturing | Biking | No |
| Hayward Area Chamber of Commerce | | 15805 Hwy 63 | | Hayward | | Wisconsin | 54843 | | | | www.haywardareachamber.com | Destination Marketing or Chamber Organization | Other | No |
| Hayward Fly Fishing Company | | 15849 West 2nd St | | Hayward | | Wisconsin | 54843 | | | | www.haywardflyfishingcompany.com | Guide or Outfitter | Fishing | No |
| Hayward Lakes Visitors and Convention Bureau | Information Center | 15805 Hwy 63 | | Hayward | Sawyer | Wisconsin | 54843 | | info@haywardlakes.com | 715-634-4801 | www.haywardlakes.com | Destination Marketing or Chamber Organization | ATV/UTV Riding, Biking, Boating, Camping, Climbing, Dirt Biking (Motocross), Fishing, Fitness, Hiking and Backpacking, Horseback Riding, Motorcycling, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, RVing, Sailing, Snowshoeing, Snowmobiling, Surfing or Kiteboarding, Hunting/Shooting/Trapping | No |
| Hayward Outfitters - Hayward Water Sports | | 15752 S 1st St | | Hayward | | Wisconsin | 54843 | | | | www.haywardoutfitters.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Boating | No |
| Hayward Power Sports | | 12305 W State Road 77 | | Hayward | | Wisconsin | 54843 | | | | www.haywardpowersports.com/ | Retailer or Rental | Boating, ATV/UTV Riding, Snowmobiling | No |
| Headhunter Charter Services | | 24 Galloway Ct | | Fond du Lac | | Wisconsin | 54935 | | | | www.headhuntercharters.com/ | Guide or Outfitter | Fishing | No |
| Headhunter II Sport Fishing Charters | | Riverfront Boardwalk Dock | | Sheboygan | | Wisconsin | 53081 | | | | www.headhuntercharters.com | Guide or Outfitter | Fishing | No |
| Health & Technology Partners | We are a social science research consulting firm with a focus on health, diversity, equity, and inclusion; advancing the contribution of parks and outdoor recreation to community health and wellbeing. | 1509 North Prospect Avenue | | Milwaukee | Milwaukee | Wisconsin | 53202 | | info@healthandtechnologypartners.com | 262-490-2151 | https://healthandtechnologypartners.com | Consultant or Professional Services | Other | No |
| Healthy Kids Collaborative - UW Health | | 749 University Row | | Madison | | Wisconsin | 53705 | | | | healthykidsdane.org | Nonprofit | Other | No |
| Hene Supply | Bike shop | N14704 French Town Ave | | Withee | Clark | Wisconsin | 54498 | | | 715-229-4530 | www.marshfieldagriculture.com/ | Retailer or Rental | Biking | No |
| Henry Repeating Arms | Maker of rifles and shotguns. | 107 W. Coleman Street | | Rice Lake | | Wisconsin | 54868 | | | 866-200-2354 | www.henryusa.com | Manufacturing | Hunting/Shooting/Trapping | No |
| Hergert's Sport Center | | 1232 N. Sawyer St. | | Oshkosh | | Wisconsin | 54902 | | | | | Retailer or Rental | Boating, Fishing, Hunting/Shooting/Trapping, Nordic/Cross-Country Skiing | No |
| High Life Charters | | 20th St | | Two Rivers | | Wisconsin | 54241 | | | | www.highlifecharters.com | Guide or Outfitter | Fishing | No |
| High Roller Bike & Skate Rental | | Lagoon Drive | | Milwaukee | | Wisconsin | 53202 | | | | www.milwbikeskaterental.com | Retailer or Rental | Biking | No |
| High Roller Fun Rentals | | 1128 Baxter Street | | Waukesha | | Wisconsin | 53186 | | | | www.highrollerfunrentals.com | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Hilly Haven Golf Course | Golf entertainment all year with 18 holes along the Niagara Escarpment for outdoor play and 6 HD golf simulators inside. Cross-country ski and fat bike trails, too. | 5911 County Road PP | | De Pere | Brown | Wisconsin | 54115 | | info@hillyhaven.com | 920-336-6204 | www.hillyhaven.com/ | Venue or Attraction | Biking, Nordic/Cross-Country Skiing | No |
| Hi-Tech Sport Fishing Charters | | Riverfront Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.sheboygancharterfishing.com | Guide or Outfitter | Fishing | No |
| Hitman Charters | | 1651 Memorial Dr | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.hitman-charters.com/ | Guide or Outfitter | Fishing | No |
| Ho-Chunk Nation of Wisconsin | | P.O Box 667 | | Black River Falls | | Wisconsin | 54615 | | | | | Agency or Government | Other | No |
| Hoffer's Elite Guide Service | | none | | Phillips | | Wisconsin | 54555 | | | | | Guide or Outfitter | Hunting/Shooting/Trapping, Fishing | No |
| Home Base at Mt. Telemark Village | Lodging/Hotel | 42105 Telemark Rd | | Cable | Bayfield | Wisconsin | 54821 | | info@homebaselodging.com | 715-558-3448 | https://homebaselodging.com/ | Other | Biking, Fishing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | Not a Manufacturing Business |
| Hometown Bikes | Bike shop | 500 E Center St | | Milwaukee | Milwaukee | Wisconsin | 53212 | | | 414-502-7259 | no website | Retailer or Rental | Biking | No |
| Hook 'N 'Eyes' Guide Service | | 3032 Edenberry St | | Madison | | Wisconsin | 53711 | | | | www.joeokada.com/guide-trips/madison-chain | Guide or Outfitter | Fishing | No |
| Hook Setter Guide Service | | Vilas, Oneida, Iron Counties | | St. Germain | | Wisconsin | 54558 | | | | | Guide or Outfitter | Fishing | No |
| Hooked Up 101 Fishing Academy | | N11 W31206 Bunker Hill Trail | | Delafield | | Wisconsin | 53018 | | | | www.hookedup101.com/ | Guide or Outfitter | Fishing | No |
| Hooked Up Sport Fishing Charters | | 6512 Cty C | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.hookedupsportfishingcharters.com | Guide or Outfitter | Fishing | No |
| Hooked Up Tackle Shop | | 207 Steele Street | | Algoma | | Wisconsin | 54201 | | | | www.hookeduptackleshop.com | Guide or Outfitter | Fishing | No |
| Horicon Marsh Boat Tours/ Blue Heron Landing | | 305 Mill St | | Horicon | | Wisconsin | 53032 | | | | www.horiconmarsh.com | Guide or Outfitter | Fishing | No |
| Horicon Marsh Education & Visitor Center | | N7725 State Road 28 | | Horicon | | Wisconsin | 53032 | | | | www.horiconmarsh.org | Education, Conservation, Nonprofit | Hiking and Backpacking | No |
| Horizon Outfitters | Outdoor adventure, survival and athletic apparel, equipment and education. | 15 N. Main Street | | Hartford | Washington | Wisconsin | 53027 | | horizonoutfittersmail@gmail.com | 262-457-2077 | https://horizonoutfitters.shop/ | Apparel, Education, Retailer or Rental | Camping, Climbing, Fishing, Fitness, Hiking and Backpacking, Hunting/Shooting/Trapping, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing, Other | Not a Manufacturing Business |
| Hostel Shoppe | Bike shop | 3201 John Joanis Dr | | Stevens Point | Portage | Wisconsin | 54482 | | | 715-341-2453 | www.hostelshoppe.com | Retailer or Rental, Other | Biking | No |
| Hot Spell Sauna | We are a Nordic-influenced mobile sauna business. We host events to promote health and wellness. You cycle between the heat of the sauna and cold winter air or a jump in Lake Michigan. | 636 S. 6th St | | Milwaukee | Milwaukee | Wisconsin | 53204 | | jaime@hotspellsauna.com | 414-885-5598 | hotspellsauna.com | Venue or Attraction, Other | Fitness, Other | Not a Manufacturing Business |
| Hour Time Sport Fishing Charters | | 600 Nautical Dr | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.hourtimecharterfishing.com | Guide or Outfitter | Fishing | No |
| Howie's Tackle & Archery | | 1309 Green Bay Rd. | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.howiestackle.com | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | No |
| Howl Adventure Center | | 35265 S County Highway J | | Bayfield | | Wisconsin | 54814 | | | | www.howlinbayfield.com | Venue or Attraction, Retailer or Rental, Apparel | Biking, Nordic/Cross-Country Skiing, Snowshoeing | No |
| Hubbard's Fishing Float | | Highway 35 South | | Lynxville | | Wisconsin | 54640 | | | | | Guide or Outfitter | Fishing | No |
| Hucklberry Acres Campground | Campground, bar, and restaurant voted top 10 most charming campgrounds in Wisconsin by Travel Magazine. | E9005 Hucklberry Road | | New London | Waupaca | Wisconsin | 54961 | | hucklberryacrescampground@reagan.com | 920-982-4628 | camphuck.com | Food and Beverage, Venue or Attraction | ATV/UTV Riding, Boating, Camping, Fishing, Motorcycling, Paddling (canoe/kayak/stand-up paddleboard), RVing, Snowmobiling | No |
| Hunt Hill Audubon Sanctuary | | N2384 Hunt Hill Rd | | Sarona | | Wisconsin | 54870 | | | | www.hunthill.org | Conservation, Education, Nonprofit, Venue or Attraction | Hiking and Backpacking, Other | No |
| Hunter Charters/JEDI Sportfishing | | 4821 5th Ave | | Kenosha | | Wisconsin | 53140 | | | | | Guide or Outfitter | Fishing | No |
| Hurley Chamber of Commerce | | 316 Silver Street | | Hurley | | Wisconsin | 54534 | | | | www.hurleywi.com | Destination Marketing or Chamber Organization | Other | No |
| Ice Age Trail Alliance | | 2110 Main St. | | Cross Plains | | Wisconsin | 53528 | | | | www.iceagetrail.org | Nonprofit, Association | Hiking and Backpacking | No |
| Impact Gel | America's Greatest Saddle Pad | 15833 W Judd St | | Ettrick | Trempealeau | Wisconsin | 54627 | | contactus@impactgel.com | 608-525-3630 | https://impactgel.com/ | Manufacturing | Horseback Riding | No |
| Inland Waters Fishing Guide Service | | N8102 County Road P | | Elkhart Lake | | Wisconsin | 53020 | | | | www.inlandwatersfishing.com | Guide or Outfitter | Fishing | No |
| Inn at the River, LLC | Bed and breakfast along the Eau Claire River in Wausau with trails on-site. Kayaks and a kayak launch, a paddleboard and snowshoes provided for guest use. | 2625 Northwestern Avenue | | Wausau | Marathon | Wisconsin | 54403 | | host@innattheriver.net | 715-449-2091 | https://innattheriver.net/ | Venue or Attraction, Other | Boating, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | Not a Manufacturing Business |
| International Crane Foundation | | E11376 Shady Lane Rd | | Baraboo | | Wisconsin | 53913 | | | | www.savingcranes.org | Nonprofit, Conservation | Other | No |
| Iola-Scandinavia Chamber of Commerce | | P.O. Box 167 | | Iola | | Wisconsin | 54945 | | | | ischamber.com/ | Destination Marketing or Chamber Organization | Other | No |
| Iron County Economic Development | | 100 Cary Road | | Hurley | Iron | Wisconsin | 54534 | | | 715-561-2922 | www.ironcountywi.com | Agency or Government | Other | No |
| Ironbull, Inc. | | 200 Washington Street, Suite 200 | | Wausau | Marathon | Wisconsin | 54402 | | executivedirector@ironbull.org | 715-848-5949 | www.ironbull.org | Event/Tradeshow/Race | Biking, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing | No |
| IRONMAN Wisconsin | | | | Madison | Dane | Wisconsin | | | | | https://www.ironman.com/im-wisconsin | Event/Tradeshow/Race | Other | Not a Manufacturing Business |
| Island Adventure Company | | 164 Green Bay Rd | | Washington Island | | Wisconsin | 54246 | | | | www.islandadventurecompany.com | Guide or Outfitter, Retailer or Rental, Food and Beverage | ATV/UTV Riding, Biking, Fishing, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Island Outdoors | | 1330 Bainbridge Street | | La Crosse | | Wisconsin | 54603 | | | | www.islandoutdoors.us | Retailer or Rental | Fishing | No |
| Island Rides Bicycle Rentals | | 1922 Lobdell Point Rd. | | Washington Island | | Wisconsin | 54246 | | | | www.islandridesbicyclerentals.com | Retailer or Rental | Biking | No |
| Iverson Sport Fishing | | Port Washington Marina | | Port Washington | | Wisconsin | 53074 | | | | www.iversonsportfishing.com | Guide or Outfitter | Fishing | No |
| J&J Sports Bait & Tackle | | 7197 Bradley St | | Lake Tomahawk | | Wisconsin | 54539 | | | | www.facebook.com/jjsportsshop/ | Retailer or Rental | Fishing | No |
| Jack Lake Silent Sports Association Ltd | Jack Lake Silent Sports Association is a 501c3 non-profit organization established in 2019 to better build and maintain the Jack Lake mountain bike trails at Veteran's Memorial Park in Deerbrook, WI. | PO Box 525 | | Antigo | Langlade | Wisconsin | 54409 | | JackLakeSSA@gmail.com | | www.jacklaketrails.com/ | Nonprofit | Snowshoeing, Running, Hiking and Backpacking, Biking | No |
| Jack's Canoe & Tube Rental & Campground | | N7504 Wagon Bridge Rd | | Trego | | Wisconsin | 54888 | | | | www.jackscanoerental.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Camping | No |
| Janesville area Convention & Visitors Bureau | | 20 S. Main Street, Suite 11 | | Janesville | Rock | Wisconsin | 53545 | | | 608-757-3171 | www.janesvillecvb.com/ | Destination Marketing or Chamber Organization | Other | No |
| Jason Pertile's Guide Service | | 7335 Russell Rd | | Three Lakes | | Wisconsin | 54562 | | | | www.pertileguideservice.com/ | Guide or Outfitter | Fishing | No |
| JAWS II Charter | | Salmon Harbor Marina | | Kewaunee | | Wisconsin | 54216 | | | | www.jaws2charters.com/ | Guide or Outfitter | Fishing | No |
| Jay's Guide Service | | N8408 Lime Kiln Road | | Elkhart Lake | | Wisconsin | 53020 | | | | www.jaysguideservice.com | Guide or Outfitter | Fishing | No |
| JB Cycle & Sport | Bike shop | 2500 Glendale Ave | | Green Bay | Brown | Wisconsin | 54313 | | | 920-434-8338 | jbcyclesport.com | Retailer or Rental | Biking | No |
| J-E Fishing Enterprises | | 1651 Memorial Dr. Slip #44 | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.jefishing.com | Guide or Outfitter | Fishing | No |
| Jed Jolin Guide Service | | 5751 Airport Rd | | Boulder Junction | | Wisconsin | 54512 | | | | www.boulderjct.org/jolin.htm | Guide or Outfitter | Fishing | No |
| Jeff Evans Fishing Guides | | 4630 Westlund Rd | | Iron River | Bayfield | Wisconsin | 54847 | | info@jeffevansfishing.com | 715-292-1424 | https://jeffevansfishing.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Jeff Winters Guide Service | | 6175 Evergreen Ln | | Boulder Junction | | Wisconsin | 54512 | | | | www.jeffsguideservice.com | Guide or Outfitter | Fishing | No |
| Jefferson Chamnber of Commerce | Chamber of Commerce | 230 S. Main St | Suite 1 | Jefferrson | Jefferson | Wisconsin | 53549 | | tourism@jeffersonchamberwi.com | 920-674-4511 | jeffersonchamberwi.com | Destination Marketing or Chamber Organization | Biking, Boating, Camping, Fishing, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowmobiling | Not a Manufacturing Business |
| Jeremiah's Bullfrog Fish Farm - Eat My Fish | | N1409 566th | | Menomonie | | Wisconsin | 54751 | | | | www.eatmyfish.com | Venue or Attraction, Food and Beverage | Fishing | No |
| Jerry's Camping Center | Started in 1956, Jerry's Camping Center has been serving southern Wisconsin for over 60 years. As a third generation family owned business, Jerry's strives to get people into the camper of their dreams and begin their lifetime adventure with the outdoors. | 4506 E. Broadway | | Madison | Dane | Wisconsin | 53716 | | | 888-935-8967 | https://jerryscampingcenter.com/ | Retailer or Rental, Wholesaler/Dealer/Distributor | RVing | Not a Manufacturing Business |
| Jim Stroede's Fishing Guide Service | | W7004 County Road E | | Spooner | | Wisconsin | 54801 | | | | www.jimstroedefishing.com | Guide or Outfitter | Fishing | No |
| JJs Guide Service | | 3040 Stevenson Pier Rd | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.jjsguideservice.com | Guide or Outfitter | Fishing | No |
| John Beda Guide Service | | 5825 Arrowhead Dr | | Boulder Junction | | Wisconsin | 54512 | | | | | Guide or Outfitter | Fishing | No |
| John Deere Horicon Works | Manufacturers of agricultural, foresty and lawn equipment. The Horicon facility manufactures the Gator UTV among other equipment. | 300 N. Vine Street | | Horicon | Dodge | Wisconsin | 53032 | | | | https://www.deere.com/en/our-company/john-deere-careers/horicon/ | Manufacturing | Other | No |
| John Hartwig Motor Sports | | N6728 County Rd Y | | Watertown | Jefferson | Wisconsin | | | | 920-699-3180 | https://www.johnhartwigmotorsports.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Snowmobiling | Not a Manufacturing Business |
| Johnnie's Bike Shop | Bike shop | 1001 Michigan Ave | | Sheboygan | Sheboygan | Wisconsin | 53081 | | | 920-452-0934 | | Retailer or Rental | Biking | No |
| Johnny's Little Shop of Bait | | 1205 W. Wolf River Ave. | | New London | | Wisconsin | 54961 | | | | www.thelittleshoppeofbait.com | Retailer or Rental | Fishing | No |
| Johnson Outdoors | | 555 Main Street | | Racine | Racine | Wisconsin | 53403 | | | | www.johnsonoutdoors.com | Manufacturing, Wholesaler/Dealer/Distributor | Paddling (canoe/kayak/stand-up paddleboard), Camping, Fishing | No |
| Johnson's Cycle & Fitness | Bike shop | 6916 W North Ave | | Wauwatosa | Milwaukee | Wisconsin | 53213 | | | 414-476-2341 | www.johnsonsbikeshop.com/ | Retailer or Rental | Biking | No |
| Josh Teigen's Guide Service | | 10060 Teepee Trail | | Iron River | | Wisconsin | 54827 | | | | www.joshteigen.com/ | Guide or Outfitter | Fishing | No |
| Joy Ride Outfitters | UTV rental spring through fall. | 7252 Bradley Street | | Lake Tomahawk | Oneida | Wisconsin | 54539 | | joyridebikerental@gmail.com | 715-340-7874 | www.joyridebikerental.co | Retailer or Rental | ATV/UTV Riding | No |
| Juneau County | | W5508 37th Street | | New Lisbon | | Wisconsin | 53950 | | | | | Agency or Government | Other | No |
| Juneau County Economic Development Corporation | | P.O. Box 322<br>122 Main Street | | Camp Douglas | | Wisconsin | 54618 | | | | www.co.juneau.wi.gov | Agency or Government | Other | No |
| Junion Sport Fishing LLC | | 6572 Memorial Dr. | | Egg Harbor | | Wisconsin | 54209 | | | | | Guide or Outfitter | Fishing | No |
| Justin Trails Resort | Adog-friendly, eco-luxury inn and cabins on a 200-acre farm and resort, perfect for a relaxing getaway from the city or for elopements and barrn weddings. | 7452 Kathryn Avenue | | Sparta | Wisconsin | Wisconsin | 54656 | | donna@justintrails.com | 608-855-0282 | justintrails.com/ | Venue or Attraction | Snowshoeing, Running, Camping | Yes |
| KDK Charter Service | | 200 Marina Dr. Barker's Island | | Superior | | Wisconsin | 54880 | | | | www.kdkcharters.com | Guide or Outfitter | Fishing | No |
| Ken Jackson Guide Service | | 1045 Jackson Lane | | St. Germain | | Wisconsin | 54558 | | | | www.stgermainwi.chambermaster.com/list/member/jackson-s-boat-guide-service-st-germain-688 | Guide or Outfitter | Fishing | No |
| Kenosha Area Convention & Visitors Bureau | | 600 52nd Street, Suite 140 | | Kenosha | Kenosha | Wisconsin | 53140 | | | 262-654-7307 | www.visitkenosha.com | Destination Marketing or Chamber Organization | Other | No |
| Kenosha Area Mountain Bike Association (KAMBA) | | | | Kenosha | Kenosha | Wisconsin | 53140 | | membership@kamba.org | | www.kamba.org | Nonprofit | Biking | No |
| Kenosha Charter Boat Association | | 4520 Kennedy Drive | | Kenosha | | Wisconsin | 53140 | | | | www.kenoshacharterboat.com | Association | Boating | No |
| Kenosha County Parks & Recreation | | 1010 56th Street | | Kenosha | Kenosha | Wisconsin | 53140 | | | 262-857-1869 | www.kenoshacounty.org/600/Parks | Agency or Government | Other | No |
| Kenosha Running Club | Kenosha Running Company is not only the Nation's largest CaniCross event management company, we are also striving to be the best source for your dog's fitness and fun-related products. | 1706 22nd Ave | | Kenosha | Kenosha | Wisconsin | 53140 | | | | http://www.kenosharunningcompany.com/canicross-store--gear--accessories-and-fittings.html | Retailer or Rental | Running, Other | Not a Manufacturing Business |
| Kewaunee County Economic Development | | P.O. Box 361 | | Luxemburg | | Wisconsin | 54217 | | | | www.kdedc.org | Agency or Government | Other | No |
| Kewaunee RV & Campground, LLC | RV park and campground | 333 Terraqua Drive | | Kewaunee | Kewaunee | Wisconsin | 54216 | | office.kewauneerv@gmail.com | 920-388-4851 | www.kewauneerv.com | Venue or Attraction | Camping | No |
| Kickapoo Stewards | | | | Wauzeka | Crawford | Wisconsin | 53826 | | | | www.facebook.com/Kickapoo-Stewards-120029339391188 | Conservation, Nonprofit | Other | No |
| Kickapoo Valley Ranch | | E11761 County P | | La Farge | | Wisconsin | 54639 | | | | www.kvranch.com | Other | Other | No |
| Kickapoo Valley Reserve | | S3661 Hwy 131 | | La Farge | | Wisconsin | 54639 | | | | www.kvr.state.wi.us | Education, Conservation, Nonprofit | Biking, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Kickapoo Wild Adventures | | 30352 State Road 131 | | Norwalk | | Wisconsin | 54648 | | | | www.kickapoowild.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Kickapoo Wild Adventures, LLC | | 30352 Hwy 131 | | Norwalk | | Wisconsin | 54648 | | | 608-337-4522 | kickapoowild.com/ | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| King Fisher Charters | | Door County | | Gills Rock | | Wisconsin | 54210 | | | | www.aboardkingfisher.com | Guide or Outfitter | Fishing | No |
| Kinni Creek Lodge and Outfitters | | 545 N. Main Street | | River Falls | | Wisconsin | 54022 | | guide@kinnicreek.com | 715-425-7378 | kinnicreek.com/ | Guide or Outfitter, Retailer or Rental, Other | Paddling (canoe/kayak/stand-up paddleboard), Fishing | No |
| Kinn's Sport Fishing | | 60 Steele Street | | Algoma | | Wisconsin | 54201 | | | | www.kinnskatch.com | Guide or Outfitter | Fishing | No |
| KL Engineering, Inc. | Engineering firm offering parks, trails and recreation planning services. | 5400 King James Way | Suite 200 | Madison | Dane | Wisconsin | 53719 | Green Bay, Menomonie, Germantown | info@klengineering.com | 608-663-1218 | https://klengineering.com/ | Consultant or Professional Services | Biking, Boating, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Other | Not a Manufacturing Business |
| Kosir's Rapid Rafts | Kosir’s Rapid Rafts was Wisconsin’s first professional whitewater rafting outfitter with operations on both the “Roaring Rapids” section of the Peshtigo River and the mighty “Piers Gorge” section of the Menominee River. These are the most exciting and challenging whitewater rafting trips in Northern Wisconsin. | W14073 County Road C | | Silver Cliff | Marinette | Wisconsin | 54104 | | raft@kosirs.com | 715-927-3608 | https://www.kosirs.com/ | Guide or Outfitter | Other | Not a Manufacturing Business |
| Kraemer Custom Rods | | 207 Ryan Ct | | West Bend | Washington | Wisconsin | 53095 | | erik@kraemercustomrods.com | 262-689-4226 | https://kraemercustomrods.com/ | Other | Fishing | Not a Manufacturing Business |
| Kurt's Island Sport Shop & Guides Landing Guide Service | | 824 Hwy 51 N | | Minocqua | | Wisconsin | 54548 | | | | www.kurtsislandsports.com/ | Guide or Outfitter | Fishing | No |
| La Crosse Archery | | 1231 Oak Forest Dr | | Onalaska | La Crosse | Wisconsin | 54650 | | | 608-781-7752 | https://lacrossearchery.com/ | Apparel, Guide or Outfitter, Other | Hunting/Shooting/Trapping, Other | Not a Manufacturing Business |
| La Crosse Queen | | 405 E. Veterans Memorial Drive | | La Crosse | La Crosse | Wisconsin | 54601 | | info@lacrossequeen.com | 608-784-8523 | lacrossequeen.com/ | Venue or Attraction | Boating | No |
| Lac Du Flambeau ATV/UTV CLUB | | P.O. Box 14 | | Lac Du Flambeau | | Wisconsin | 54538 | | ldfatvutvclub@yahoo.com | | www.facebook.com/LDF-atvutv-Club-105397307927200/ | Nonprofit | ATV/UTV Riding | No |
| Lac Lawrann Conservancy | | 300 Schmidt Rd | | West Bend | | Wisconsin | 53095 | | | | www.laclawrann.org/ | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| Lafayette County Economic Development | | 627 Washington Street | | Darlington | | Wisconsin | 53530 | | | | www.lafayettecountywi.org/econdev | Agency or Government | Other | No |
| Lake Dubay Shores Campground | On the lakefront campground with boat rentals from paddle to pontoons | 203040 Dubay Drive | | Mosinee | Marathon | Wisconsin | 54455 | | camp@dubayshores.com | 715-457-2484 | www.dubayshores.com | Retailer or Rental | RVing, Paddling (canoe/kayak/stand-up paddleboard), Fishing, Camping, Boating, Biking | No |
| Lake Effect Surf Shop | Surf Shop | 1926 E Capitol Dr | | Milwaukee | Milwaukee | Wisconsin | 53211 | | lakeeffectsurfshop@gmail.com | 414-210-5901 | https://www.lakeeffectsurfshop.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Surfing or Kiteboarding | Not a Manufacturing Business |
| Lake Geneva Ziplines & Adventures | Ziplines, high ropes course, climbing tower, team-building facilitation, scavenger hunts and more! | N3232 County H | | Lake Geneva | Walworth | Wisconsin | 53147 | | reservations@ziplgct.com | 262-248-9271 | https://www.lakegenevaadventures.com/ | Guide or Outfitter, Venue or Attraction | Biking, Climbing, Hiking and Backpacking, Running, Other | Not a Manufacturing Business |
| Lake Minocqua Fishing Adventures | | 8555 US Hwy 51 N | | Minocqua | | Wisconsin | 54548 | | | | www.bayviewminocqua.com | Guide or Outfitter | Fishing | No |
| Lake Winnebago Walleyes LLC | | 637 Racine Street | | Menasha | | Wisconsin | 54952 | | | | www.lakewinnebagowalleyes.com | Guide or Outfitter | Fishing | No |
| Lake X Lures and Guide Service | | W4965 Shady Drive Rd | | Park Falls | | Wisconsin | 54552 | | | | www.lakexlures.com | Guide or Outfitter | Fishing | No |
| Lakeland Area Mountain Bike Organization (LAMBO) | | P.O. Box 2106 | | Woodruff | Oneida | Wisconsin | 54568 | | email@lamboriders.org | | lamboriders.org/ | Nonprofit | Biking | No |
| Lakeland ATV Club | ATV Club promoting family fun and safety and seeking the development of routes and trails in the Lakeland Area. | | | Minocqua | Oneida | Wisconsin | 54548 | | info@lakelandatvutv.org | 715-614-3689 | www.lakelandatvutv.org | Nonprofit | ATV/UTV Riding | No |
| Lakeshore Adventures Inc | | 8113 State Hwy 57 | | Baileys Harbor | | Wisconsin | 54202 | | | | www.lakeshore-adventures.com | Guide or Outfitter, Retailer or Rental, Venue or Attraction | Paddling (canoe/kayak/stand-up paddleboard), Fishing, Other | No |
| Lakeshores Watercraft Rentals | | 429 E Geneva St | | Elkhorn | | Wisconsin | 53121 | | | | www.flboatcenter.com/page/Wisconsin-Rentals.html | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Lakeside Beach Shop | | 457 Hwy 63 South | | Shell Lake | | Wisconsin | 54871 | | | | www.washburncounty.org/services/lakeside-beach-shop | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Lakeside Park Rides | | 555 N Park Ave | | Fond du Lac | | Wisconsin | 54935 | | | | www.facebook.com/LakesideRides | Retailer or Rental, Venue or Attraction | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Lakeside Rentals & Storage | Boat rentals, boat storage, and storage services. | 9838 Rylee Lane | | Minocqua | Oneida | Wisconsin | 54548 | | info@minocqualakeside.com | 715-356-1050 | www.minocqualakeside.com | Retailer or Rental | Boating | No |
| Lakewood Ski and Sport | Bike shop | 15309 State Highway 32 | | Lakewood | Oconto | Wisconsin | 54138 | | | 715-276-3071 | www.facebook.com/Lakewood-Ski-Sport-182298994995/ | Retailer or Rental | Biking | No |
| LakeXLures | | W4933 Shady Drive Road | | Park Falls | | Wisconsin | 54552 | | | | www.lakexlures.com | Manufacturing | Fishing | No |
| Lands' End | | 1 Lands End Drive | | Dodgeville | | Wisconsin | 53533 | | | | www.landsend.com | Retailer or Rental, Apparel | Other | No |
| Langlade Area Mountain Bike Association (LAMBA) | | P.O. Box 4 | | White Lake | Langlade | Wisconsin | 54491 | | lambatrails@gmail.com | | www.lambatrails.com/ | Nonprofit | Biking | No |
| Langlade County Economic Development Corporation & Welcome Center | Langlade County Economic Development Corporation does destination marketing for Langlade County. In June 2021, our new Welcome Center will open at the Langlade County Historical Society in Antigo. | 312 Forrest Avenue | | Antigo | Langlade | Wisconsin | 54409 | Antigo | kbeck@co.langlade.wi.us | 715-623-2085 | www.langladecounty.org | Destination Marketing or Chamber Organization | ATV/UTV Riding, Biking, Boating, Camping, Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping, Motorcycling, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), RVing, Snowshoeing, Snowmobiling, Other, Horseback Riding | Yes |
| Larry Smith Outdoors | | 1018 W South Park Ave | | Oshkosh | Winnebago | Wisconsin | 54902 | | larrysmithoutdoors@gmail.com | 920-427-3395 | https://www.larrysmithoutdoors.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Last Chance Charters | | 628 South Pier Dr | | Sheboygan | | Wisconsin | 53081 | | | | | Guide or Outfitter | Fishing | No |
| Last Resort Guide Service | | 8772 Kurtzweil Rd | | Sayner | | Wisconsin | 54560 | | | | www.boulderjct.org/listing/last-resort-guide-service | Guide or Outfitter | Fishing | No |
| LD's Guide Service | | 6260 Fox Run | | De Forest | | Wisconsin | 53532 | | | | www.ldsguiding.com | Guide or Outfitter | Fishing | No |
| Ledge View Nature Center | | W2348 Short Rd | | Chilton | | Wisconsin | 53014 | | | | www.ledgeviewnaturecenter.org | Conservation, Education, Nonprofit | Other | No |
| Legendary Whitetails | | | | Slinger | Washington | Wisconsin | 53086 | | | 1-800-875-9453 | https://www.legendarywhitetails.com/ | Apparel | Camping, Fishing, Fitness, Hiking and Backpacking, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Leigh Yawkey Woodson Art Museum | non-profit art museum, collection focused on art of the natural world & setting the standard for avian art | 700 North 12th Street | | Wausau | Marathon | Wisconsin | 54403-5007 | | info@lywam.org | 715-845-7010 | https://www.lywam.org/ | Venue or Attraction, Nonprofit | Other | No |
| Leprechaun Fishing Charters, LLC | | 1651 Memorial Drive Slip #12 | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.leprechaunfishing.com | Guide or Outfitter | Fishing | No |
| Les Moines | Ski, Tennis, and Snowboard | 10130 N. Port Washington Rd. | | Mequon | Waukesha | Wisconsin | 53092 | 19730 W. Bluemound Rd
Brookfield, WI 53045
262-879-0800 | | 262-518-0069 | http://www.lesmoiseinc.com/home.html | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Let's Go Fishin | | 7397 Forest Drive | | Minocqua | | Wisconsin | 54548 | | | | www.letsgofishinnow.com | Guide or Outfitter | Fishing | No |
| Let's Minocqua Visitors Bureau & Chamber of Commerce | Serving the Minocqua, Arbor Vitae, and Woodruff communities and surrounding area. | 8216 Hwy 51 S | | Minocqua | Oneida | Wisconsin | 54548 | | macc@minocqua.org | 715-356-5266 | www.minocqua.org | Destination Marketing or Chamber Organization | Other | No |
| Little Creek Family Campground | Family-friendly campground | 627 Tioga Road | | Fairchild | Eau Claire | Wisconsin | 54741 | | lcfcampground@gmail.com | 715-533-8594 | littlecreekcampgroundfairchild.com/ | Venue or Attraction | RVing, Camping | Yes |
| Little Lakes Guide Service | | 11726 Charlotte Place | | Boulder Junction | | Wisconsin | 54512 | | | | www.littlelakescanoe.com | Guide or Outfitter | Fishing | No |
| Little Switerland | Founded in 1941, Little Switz is one of the oldest ski hills in Wisconsin! Offering mixed terrain for all abilities, you can be sure to find yourself having a blast all winter long. Little Switz offers 18 trails, 3 terrain parks, and 100% snowmaking on the entire hill! | 105 Cedar Creek Rd | | Slinger | Washington | Wisconsin | 53086 | | | 262-297-9621 | https://www.littleswitz.com/ | Ski Area | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Living Waters Adventures | | 8061 Ka Don Te Trail | | St. Germain | | Wisconsin | 54558 | | | | www.livingwatersadventures.com | Guide or Outfitter | Fishing | No |
| Lodi/Lake Wisconsin Chamber of Commerce | | 114 S. Main Street | | Lodi | | Wisconsin | 53555 | | | | www.lodilakewisconsin.org | Destination Marketing or Chamber Organization | Other | No |
| Long Lake Bait & Tackle | | W2477 County Highway B | | Sarona | | Wisconsin | 54870 | | | | www.longlakebaitshop.com | Retailer or Rental | Fishing | No |
| Loon Paddle Company | | 1606 W. Haskel Street | | Appleton | Outagamie | Wisconsin | 54914 | Crafting flat-water stand up paddle boards and accessories. | support@loonpaddlecompany.com | 920-517-9041 | www.loonpaddlecompany.com | Manufacturing | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Loopy's Grill & Saloon | Laid-back riverfront tavern & tiki bar with pub fare & drinks, plus indoor volleyball, darts, pool, tubing and laying rentals and tow. | 10691 Hwy 29 | | Chippewa Falls | Chippewa | Wisconsin | 54729 | | loopy@723loop.com | 715-723-5667 | https://www.723loop.com/contact-us | Venue or Attraction, Food and Beverage | Other | No |
| Lori's Pride Charters, LLC | | Port Washington Marina | | Port Washington | | Wisconsin | 53074 | | | | www.lorispride.com | Guide or Outfitter | Fishing | No |
| Lost Creek Adventures & Outfitter | | 22475 Highway 13 | | Cornucopia | | Wisconsin | 54827 | | | | www.lostcreekadventures.org | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Lost Falls Campground | RV sites, tent sites, cabins as well as tube, canoe, kayak rental; located on the Black River | N2974 E Sunnyvale Road | | Black River Falls | Jackson | Wisconsin | 54615 | | info@lostfalls.com | 715-284-7133 | www.lostfalls.com/ | Guide or Outfitter | Camping, Paddling (canoe/kayak/stand-up paddleboard) | Yes |
| Lucky Bird | | N 1554 Bates Road | | Random Lake | | Wisconsin | 53075 | | | | | Guide or Outfitter | Fishing | No |
| LumberYard Rock River Supplies | LumberYard Rock River Supplies is a mobile paddlesport and outdoor gear retailer. | 142943 Moon Road | | Mosinee | Marathon | Wisconsin | 54455 | | lumberyardrock@gmail.com | 715-660-8316 | https://getontheriver.com/ | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Luminaries Retreat (Retreat Center) | | 770 Sandrock Ln | | St. Croix Falls | | Wisconsin | 54024 | | | | www.luminariesretreat.com | Other, Venue or Attraction | Biking, Fitness, Paddling (canoe/kayak/stand-up paddleboard), Hiking and Backpacking, Other | No |
| Lund's Fly Shop | | 102 N. Main St. | | River Falls | | Wisconsin | 54022 | | | | www.lundsflyshop.com/ | Retailer or Rental | Fishing | No |
| Lynn A. Charter Fishing | | 6831 Edgewood Ct | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.lynnacharterfishing.com | Guide or Outfitter | Fishing | No |
| M & M Sport & Rental | | 15720 County Road B | | Hayward | | Wisconsin | 54843 | | | | www.mmrental.com | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| M&M Bike Repair | Bike shop | 1230 E Broadway | | Waukesha | Waukesha | Wisconsin | 53186 | | | 262-542-5912 | www.facebook.com/MMBikeRepair/?rf=390642831130186 | Retailer or Rental | Biking | No |
| Machinery Row Bicycles | | 601 Williamson Street | | Madison | Dane | Wisconsin | 53703 | | | 608-442-5974 | www.machineryrowbicycles.com | Retailer or Rental | Biking | No |
| MacKenzie Center | | W7303 County Road CS | | Poynette | | Wisconsin | 53955 | | | | www.dnr.wi.gov/education/mackenzie/ | Education, Conservation, Nonprofit | Hiking and Backpacking | No |
| Mad City Paddlers | Mad City Paddlers, based in Madison, Wisconsin, is a club devoted to pursuing paddle sports of every sort. Members organize a wide variety of club trips for flat water paddling, sea kayaking, and whitewater paddling. | | | Madison | Dane | Wisconsin | | | madcitypaddlers@gmail.com | | http://madcitypaddlers.org/ | Other | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Mad City Powersports | | 4246 Daentl Rd | | Deforest | Dane | Wisconsin | 53532 | | | 608-249-0240 | https://www.madcitypowersports.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Boating, Motorcycling, Snowmobiling | Not a Manufacturing Business |
| Mad Sails LLC | | 2279 Dahlk Circle | | Verona | Dane | Wisconsin | 53593 | | ryan@madsails.com | 608-225-4287 | www.madsails.com | Manufacturing | Sailing | No |
| Madeline Island Ferry Line | | 20 Washington Avenue | | Bayfield | Bayfield | Wisconsin | 54814 | | | 715-747-2051 | madferry.com/ | Venue or Attraction | Boating | No |
| Madison Area Sports Commission | | 22 E. Mifflin Street | | Madison | | Wisconsin | 53703 | | | | | Agency or Government | Other | No |
| Madison Audubon Society | | 1400 E. Washington Avenue, Suite 170 | | Madison | | Wisconsin | 53703 | | | | www.madisonaudubon.org | Nonprofit, Conservation | Other, Hiking and Backpacking | No |
| Madison B-cycle | | Throughout Downtown | | Madison | | Wisconsin | 53703 | | | | www.madison.bcycle.com/ | Nonprofit | Biking | No |
| Madison Bikes | | PO Box 260244 | | Madison | | Wisconsin | 53726 | | | | www.madisonbikes.org | Nonprofit | Biking | No |
| Madison Fly Fishing Co. | | 510 Orchard Dr | | Madison | Dane | Wisconsin | 53711 | | | 608-347-0444 | https://www.madisonflyfishing.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Madison SCI, Inc. | The mission is to benefit and raise awareness of the community of people with spinal cord issues (injury, illness, & disease) and related conditions - including multiple sclerosis, cerebral palsy, muscular dystrophy and others. We have peer/mentoring for individuals and family members and adaptive equipment that members can borrow for free. | | | McFarland | Dane | Wisconsin | | | MadSCIplans@gmail.com | 608-620-5666 | https://www.sci-madison.org/ | Education, Other | Biking, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| MadMando Discs | MadMando Discs is a new disc golf shop on the West-side of Madison, within walking distance of Elver Park! Please stop by and check out our inventory of discs, equiptment and apparel. If you don’t see something your looking for, don’t hesitate to contact us. | 6710 Raymond Rd | | Madison | Dane | Wisconsin | 53719 | | | 608-286-1955 | https://madmandodiscs.com/ | Retailer or Rental, Other | Other | Not a Manufacturing Business |
| Mariner Charter Fishing | | 12143 State Highway 42 | | Gills Rock | | Wisconsin | 54210 | | | | www.gofishdoorcounty.com | Guide or Outfitter | Fishing | No |
| Marinette Area Mountain Bike Association (MAMBA) | | | | Marinette | Marinette | Wisconsin | 54143 | | yomamba@yahoo.com | | www.facebook.com/peshtigorivertrails/ | Nonprofit | Biking | No |
| Marinette County Tourism | Destination marketing organization for Marinette County - The Real North | 1926 Hall Avenue | | Marinette | Marinette | Wisconsin | 54143 | | therealnorth@marinettecounty.com | 715-732-7473 | www.therealnorth.com/ | Agency or Government, Destination Marketing or Chamber Organization | ATV/UTV Riding, Biking, Boating, Camping, Fishing, Horseback Riding, Hunting/Shooting/Trapping, Motorcycling, Paddling (canoe/kayak/stand-up paddleboard), RVing, Sailing, Snowshoeing, Snowmobiling, Hiking and Backpacking | No |
| Marinette Cycle Center | Bike shop | 1555 Pierce Ave | | Marinette | Marinette | Wisconsin | 54143 | | | 715-735-5442 | www.marinettecycle.com | Retailer or Rental | Biking | No |
| Marsh Haven Nature Center | | W10145 State Road 49 | | Waupun | | Wisconsin | 53963 | | | | www.marshhaven.org | Education, Conservation, Nonprofit | Hiking and Backpacking | No |
| Martin's Meat Processing | | | | Withee | Clark | Wisconsin | 54498 | | | | | Manufacturing, Food and Beverage | Other | No |
| Marty Clauson Fishing Adventures | | 10382 Main Street | | Boulder Junction | | Wisconsin | 54512 | | | | www.clausonfishing.com | Guide or Outfitter | Fishing | No |
| Mastermold | Fiberglass molding, painting, assembly. | 111 Grell Lane | | Johnson Creek | Jefferson | Wisconsin | 530038 | Mauston, Watertown | | 920-699-2711 | www.mastermoldllc.com | Manufacturing | Other | No |
| Mathews Archery, Inc. | | 919 River Road | | Sparta | | Wisconsin | 54656 | | | | www.mathewsinc.com | Manufacturing | Hunting/Shooting/Trapping | No |
| Mat's Reel Repair and Parts | | 1961 US Highway 45 N | | Eagle River | Vilas | Wisconsin | 54521 | | | 715-337-2337 | https://matsreelrepair.com/ | Guide or Outfitter, Retailer or Rental | Fishing | Not a Manufacturing Business |
| Maureen Hebl Yoga & SUP Yoga | | 1011 Nichols Rd | | Monona | | Wisconsin | 53716 | | | | www.maureenhebl.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| MEC Outdoors | Mayville Engineering Company has been manufacturing shotshell reloaders under the MEC brand since 1955. Over the years we have manufactured more than two million reloaders, including our single stage machines and the fully progressive units. | 800 Horicon St | Suite 1 | Mayville | Dodge | Wisconsin | 53050 | | info@mecoutdoors.com | 1-800-797-4632 | https://www.mecoutdoors.com/ | Manufacturing | Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Melges | Design and manufacture of performance racing sailboats and powerboats. | N598 Zenda Road | | Zenda | Walworth | Wisconsin | 53195 | | sales@melges.com | 262-275-1110 | www.melges.com | Manufacturing | Sailing | No |
| Mel's Trading Post | Bike shop | 105 S Brown St | | Rhinelander | Oneida | Wisconsin | 54501 | | | 715-362-5800 | www.melstradingpost.net | Retailer or Rental | Biking | No |
| Mel's Trading Post | Recreation equiptment and rentals since 1946! | 105 S. Brown St | | Rhinelander | Oneida | Wisconsin | 54501 | | | 1-800-236-6357 | https://www.melstradingpost.net/ | Apparel, Guide or Outfitter, Retailer or Rental | Biking, Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | Not a Manufacturing Business |
| Menominee Indian Tribe of Wisconsin | | PO Box 910<br>W2908 Tribal Office Loop Road | | Keshena | | Wisconsin | 54135 | | | | www.menominee-nsn.gov | Agency or Government | Other | No |
| Mepp's Lures / Sheldon's Inc. | | 626 Center Street | | Antigo | | Wisconsin | 54409 | | | | www.mepps.com | Manufacturing | Fishing | No |
| Mercer Chamber of Commerce | | 5150N Hwy 51 | | Mercer | | Wisconsin | 54547 | | | | www.mercercc.com | Destination Marketing or Chamber Organization | Other | No |
| Mercer Rentals & Sales | | 5235 US Highway 51 N | | Mercer | | Wisconsin | 54547 | | | | www.mercerrentals.com | Retailer or Rental | Other | No |
| Mercury Marine | | W6250 Pioneer Road | | Fond du Lac | | Wisconsin | 54936 | | | | www.mercurymarine.com | Healthcare, Manufacturing | Boating | No |
| Meyers Beach Kayaking | Specializing in adventure facilitation for kayaking and ice cave adventures in the Apostle Islands on Lake Superior. | 37600 Onigamiing Drive | | Bayfield | Bayfield | Wisconsin | 54814 | | erika.e.barker@gmail.com | (715) 209-3216 | https://kayaktheapostleislands.com/ | Guide or Outfitter, Retailer or Rental | Camping, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Michael's Cycles | Bike shop | 2716 Pontiac Dr | | Janesville | Rock | Wisconsin | 53545 | | | 608-752-7676 | michaelscycles.net/ | Retailer or Rental | Biking | No |
| Middleton Cycle | Bike shop | 6641 University Ave | | Middleton | Dane | Wisconsin | 53562 | | | 1608-831-7433 | middletoncycle.net | Retailer or Rental | Biking | No |
| Midwest Cycling Series, LLC | Bike race promoter | 2510 N 86th St | | Wauwatosa | Milwaukee | Wisconsin | 53226 | | info@tourofamericasdairyland.com | 414-534-4501 | http://www.tourofamericasdairyland.com/ | Event/Tradeshow/Race | Biking | Not a Manufacturing Business |
| MidWest Outdoors | A multi-media company targeting the outdoor fishing and hunting enthusiast featuring a monthly print magazine, weekly television show and digital properties. | 111 Shore Drive | | Burr Ridge | DuPage | Illinois | 60527 | | info@midwestoutdoors.com | 630-887-7722 | midwestoutdoors.com | Other | Boating, Camping, Fishing, Hunting/Shooting/Trapping, Paddling (canoe/kayak/stand-up paddleboard), Snowmobiling, ATV/UTV Riding | No |
| Midwestern Shooters Supply | Guns, Amunition, Archery & Fishing | 191 Church St | | Lomira | Dodge | Wisconsin | 53048 | | info@mwshooters.com | 920-269-4995 | http://mwshooters.com/ | Apparel, Retailer or Rental | Fishing, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Miesbauers Guide Service | | 14300 Tamarack Lane | | Butternut | | Wisconsin | 54514 | | | | www.miesbauerguideservice.com | Guide or Outfitter | Fishing | No |
| Mike Best Guide Service | | 43260 Randysek Road | | Cable | | Wisconsin | 54821 | | | | www.mikebestguiding.com/ | Guide or Outfitter | Fishing | No |
| Mike's Engine Works | | 231 Washington St | | Darlington | | Wisconsin | 53530 | | | | www.mikesengineworks.com | Retailer or Rental | ATV/UTV Riding | No |
| Mike's Extreme Guide Service | | Pewaukee Lake | | Pewaukee | | Wisconsin | 53072 | | | | www.mikekoepp.com/ | Guide or Outfitter | Fishing | No |
| Milwaukee 7 Economic Development Partnership | | 756 N. Milwaukee Street, Suite 400 | | Milwaukee | | Wisconsin | 53202 | | | | www.mke7.com | Agency or Government | Other | No |
| Milwaukee Bicycle Collective | Bike shop | 2930 W Clybourn St | | Milwaukee | Milwaukee | Wisconsin | 53208 | | | 414-431-0825 | www.bikecollective.org | Retailer or Rental | Biking | No |
| Milwaukee Bike Company | | 1013 W. Lincoln Avenue | | Milwaukee | Milwaukee | Wisconsin | 53215 | | | 888-275-5111 | www.milwaukeebicycleco.com | Manufacturing | Biking | No |
| Milwaukee County Parks | | 9480 W. Watertown Plank Road | | Wauwatosa | | Wisconsin | 53226 | | | | www.county.milwaukee.gov/EN/Parks | Agency or Government | Other | No |
| Milwaukee Kayak Company | | 318 S. Water Street | | Milwaukee | | Wisconsin | 53204 | | | | www.milwaukeekayak.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Milwaukee Kayak Company | Milwaukee Kayak Company (MKC) was founded in 2013 after many years of adventures and exploration on our rivers. Our mission is to provide a healthy, unique, safe and fun outdoor paddling experience for residents of Milwaukee, our surrounding communities and tourists – while promoting our city, a healthy lifestyle and recreation on our rivers. | 318 SOUTH Water Street | | Milwaukee | Milwaukee | Wisconsin | 53204 | | info@milwaukeekayak.com | 414-301-2240 | https://milwaukeekayak.com/ | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Milwaukee Powersports | | 7221 South 13th Street | | Oak Creek | Milwaukee | Wisconsin | 53154 | | | 414-441-1362 | https://milwaukeeps.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Motorcycling, Snowmobiling | Not a Manufacturing Business |
| Milwaukee Riverkeeper | | 600 E. Greenfield Avenue | | Milwaukee | Milwaukee | Wisconsin | 53204 | | | 414-287-0207 | www.milwaukeeriverkeeper.org | Conservation, Nonprofit | Boating, Paddling (canoe/kayak/stand-up paddleboard), Fishing | No |
| Minocqua Pontoon Cruises & Rentals | Daily pontoon rentals and pontoon cruises on the Minocqua Chain of Lakes. | 8579 Hwy 51 N | | Minocqua | Oneida | Wisconsin | 54548 | | | 715-892-7777 | www.minocquapontooncruises.com/ | Retailer or Rental | Boating | Yes |
| Minocqua Winter Park | Over 1000 kilometers of cross country ski & snowshoe trails, snow tubing, sledding and ice skate pond. | 7543 Squirrel Hill Road | | Minocqua | Oneida | Wisconsin | 54548 | | info@minocquawinterpark.org | 715-356-3309 | www.minocquawinterpark.org/ | Venue or Attraction | Nordic/Cross-Country Skiing | No |
| Minong Chamber of Commerce | | | | Minong | | Wisconsin | | | minongareachamber@gmail.com | 715-466-2488 | minongchamber.com/ | Destination Marketing or Chamber Organization | Other | No |
| Mirrocraft Boats & Montego Bay Pontoons | | P.O. Box 380 | | Gillett | | Wisconsin | 54124 | | | | www.mirrocraft.com | Manufacturing | Boating | No |
| Mirror Lake State Park Rentals | | E10320 Fern Dell Rd | | Baraboo | | Wisconsin | 53913 | | | | www.mirrorlakeboatrentals.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Mod-U-Dock | Mod-U-Dock is a maintenance-free, modular dock system manufactured in the US. | N44W32882 Watertown Plank Rd | | Nashotah | Waukesha | Wisconsin | 53058 | | info@modudock.com | 877-746-7056 | https://www.modudock.com/ | Manufacturing, Wholesaler/Dealer/Distributor | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Modular Trail Structures | Manufactures innovative, durable boardwalks and elevated walkways that enhance access to, and enjoyment of, natural areas. | | | Madison | Dane | Wisconsin | 53707 | | info@modulartrailstructures.com | 608-609-9277 | https://modulartrailstructures.com/ | Consultant or Professional Services, Other | Other | No |
| Mohr Fish | | Riverfront Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.mohrfish.com | Retailer or Rental | Fishing | No |
| Mokros Cycle | Bike shop | N6W23757 Bluemound Rd | | Waukesha | Waukesha | Wisconsin | 53188 | | | 262-521-1300 | www.facebook.com/Mokros-Cycle-226905964173931/ | Retailer or Rental | Biking | No |
| Momentum Bikes, LLC | Bike shop | 25 W Main Street | | Platteville | Grant | Wisconsin | 53818 | | | 608-348-6888 | www.momentumbikes.com | Retailer or Rental | Biking | No |
| Monroe Powersports | | 2820 County Hwy Dr | | Monroe | Green | Wisconsin | 53566 | | | 608-325-5056 | https://www.mpspolaris.com/locations | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Snowmobiling | Not a Manufacturing Business |
| Monroe Prairie ATV Club | | Archer Dr & 15th St | | Rome | | Wisconsin | 54457 | | | | www.visitromewi.com/power-sports | Nonprofit | ATV/UTV Riding | No |
| Mont du Lac Resort | | 3125 S Mont du Lac Dr | | Superior | | Wisconsin | 54880 | | | | www.mdlresort.com | Other, Venue or Attraction | Biking, Camping, Fishing, Hiking and Backpacking, Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Moose Knee Rafting | We are Wisconsin's only mobile outfitter specializing in interactive guided rafting on class 1-3 rivers. We offer rafting, river tubing and specialized paddle equipment throughout Wisconsin. | 142943 Moon Rd | | Mosinee | Marathon | Wisconsin | 54455 | | moosekneerafting@gmail.com | 715-660-8316 | www.wisconsinrafting.com | Education, Guide or Outfitter, Venue or Attraction | Paddling (canoe/kayak/stand-up paddleboard), Other | Not a Manufacturing Business |
| Moose's 4x4 & Recreation Center | Specializes in automobile, light truck, and recreational vehicle repairs and accessories. | 5871 State Road 60 | | Hartford | Washington | Wisconsin | 53027 | | mooses4x4@gmail.com | 262-673-4557 | https://www.mooses4x4.com/ | Retailer or Rental, Other | ATV/UTV/4x4 | Not a Manufacturing Business |
| Motion To Go | Bike shop | Middle Rd | | La Pointe | Ashland | Wisconsin | 54850 | | | 715-747-6585 | www.motion-to-go.com | Retailer or Rental | Biking | No |
| Motor Sports Marine & Recreational Rentals | | N10306 State Road 55 | | Pearson | | Wisconsin | 54462 | | | | www.motorsportsmarine.com | Retailer or Rental | Boating | No |
| Motorless Motion Bicycles | Bike shop | 640 W Washington Ave | | Madison | Dane | Wisconsin | 53703 | | | 608-443-0640 | motorlessmotionbicycles.com | Retailer or Rental | Biking | No |
| Mountain Bike Radio | | | | Hayward | | Wisconsin | 54843 | | | | www.mountainbikeradio.com | Other | Biking | No |
| Mountain Outfitters | Bike shop | 109 S Main St | | West Bend | Washington | Wisconsin | 53095 | | | 262-335-0424 | www.mountainout.com | Retailer or Rental | Biking | No |
| Mr. Barts Bike Shop | Bike shop | 316 Doty St | | Ripon | Fond du Lac | Wisconsin | 54971 | | | 920-748-7801 | www.facebook.com/mr.bartsbikeshop/ | Retailer or Rental | Biking | No |
| Mr. Duck's Canoe Rental | | 100 Main St | | Ontario | | Wisconsin | 54651 | | | | www.mrduckscanoerental.com | Nonprofit, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| MSA Professional Services Inc. | | 1230 South Boulevard | | Baraboo | | Wisconsin | 53913 | | | | www.msa-ps.com | Consultant or Professional Services | Other | No |
| Mt. Ashwabay | Mt. Ashwabay is a small mountain with lots of opportunity to get outdoors and enjoy the beauty of Lake Superior’s South Shore. Overlooking Lake Superior and the Apostle Islands, Mt. Ashwabay offers 12 alpine runs spanning over 65 acres and over 40km of cross-country trails. With our snowshoeing, skijoring, fat tire biking, and year-round hiking trails, the adventure is yours! | 32525 Ski Hill Rd | | Bayfield | Adams | Wisconsin | 54814 | | info@mtashwabay.org | 715-779-3227 | https://www.mtashwabay.org/ | Ski Area | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Mudpuppy ATV Rentals | | South Main Street | | Birchwood | | Wisconsin | 54817 | | | | www.mudpuppyatvrentals.com/ | Retailer or Rental | ATV/UTV Riding | No |
| MUK LUKS | | | | Milwaukee | Milwaukee | Wisconsin | 53201 | | info@muk-luks.com | 414-272-5084 | https://www.muk-luks.com/ | Apparel | Other | Not a Manufacturing Business |
| Musky Capital Guide Service | | PO Box 185 | | Boulder Junction | | Wisconsin | 54512 | | | | www.boulderjct.org/listing/musky-capital-guide-service | Guide or Outfitter | Fishing | No |
| Musky Fool Fly Fishing Co. | Musky fly fishing retail shop. | 6206 Tiller Trail | | Madison | Dane | Wisconsin | 53719 | | shop@muskyfool.com | 608-509-7536 | www.muskyfool.com | Apparel, Retailer or Rental | Fishing | Not a Manufacturing Business |
| Musky Hunt Guide Service | | 17489 49th Ave | | Chippewa Falls | | Wisconsin | 54729 | | | | www.muskyhunt.com | Guide or Outfitter | Fishing | No |
| Musky Hunter Magazine | | 7978 Highway 70 East | | St. Germain | | Wisconsin | 54558 | | | | www.muskyhunter.com | Other | Fishing | No |
| Musky Innovations LLC | | N9480 Hwy 42 | | Cleveland | | Wisconsin | 53015 | | bruh@muskyinnovations.com | 920-565-7631 | www.musky-innovations.myshopify.com | Manufacturing | Fishing | No |
| Musky Mastery Guide Service | | 7076 Bonkowski Rd | | Three Lakes | | Wisconsin | 54562 | | | | www.muskymastery.com | Guide or Outfitter | Fishing | No |
| Musky Mike's Bait & Tackle | | N50 W34844 Wisconsin Ave | | Okauchee | | Wisconsin | 53069 | | | | www.muskymikesbaitshop.com | Guide or Outfitter, Retailer or Rental | Fishing | No |
| Musky Moon Guide Service, LLC | | 511 East Street | | Merrill | | Wisconsin | 54452 | | | | www.muskymoonguideservice.com/ | Guide or Outfitter | Fishing | No |
| Musky Motive Guide Service | | 911 W Wisconsin St | | Portage | Portage | Wisconsin | 53901 | | mike@muskymotive.com | 608-408-6714 | http://www.muskymotive.com/index.html | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Musky Nuts Guide Service | | 355 North Avon Avenue | | Phillips | | Wisconsin | 54555 | | | | | Guide or Outfitter | Fishing | No |
| Musky Shop | | 7542 HWY 51 S. | | Minocqua | Oneida | Wisconsin | 54548 | | | 715-356-6011 | https://www.muskyshop.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Fishing | Not a Manufacturing Business |
| Namakagon Trail Groomers | | | | Cable | Bayfield | Wisconsin | 54821 | | baldsteve57@yahoo.com | 651-276-1199 | https://namtrails.com/ | Nonprofit | Other | Not a Manufacturing Business |
| National Wild Turkey Federation, Wisconsin | | | | Madison | | Wisconsin | | | | | www.nwtf.org/about/state/wisconsin | Conservation, Nonprofit | Hunting/Shooting/Trapping | No |
| Native American Tourism of Wisconsin (NATOW) | | P.O. Box 10626 | | Green Bay | | Wisconsin | 54303 | | director@natow.org | | www.natow.org | Association | Other | No |
| Natural Resources Foundation of Wisconsin | | 211 S. Patterson Street, Suite 100 | | Madison | | Wisconsin | 53704 | | | | www.wisconsinservation.org | Nonprofit, Conservation | Other | No |
| Nature's Water Park | | 3384 County Road N | | Florence | | Wisconsin | 54121 | | | | www.natureswaterpark.com/ | Venue or Attraction, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Necedah Area Chamber of Commerce | | 102 S. Main Street | | Necedah | | Wisconsin | 54646 | | | | www.necedah.weebly.com | Destination Marketing or Chamber Organization | Other | No |
| Neff Cycle Service | Bike shop | 1490 Martin St | | Madison | Dane | Wisconsin | 53713 | | | 608-514-5393 | neffcycleservice.com/ | Retailer or Rental | Biking | No |
| Nelson Institute for Environmental Studies, University of Wisconsin-Madison | | 122 Science Hall<br>550 N. Park Street | | Madison | | Wisconsin | 53706 | | | | www.nelson.wisc.edu | Education | Other | No |
| New Lisbon Chamber of Commerce | | 119 E Bridge Street | | New Lisbon | | Wisconsin | 53950 | | | | www.newlisbonchamber.com | Destination Marketing or Chamber Organization | Other | No |
| New Moon Ski & Bike Shop | Bike shop | 15569 US Hwy 63 N. | | Hayward | Sawyer | Wisconsin | 54843 | | | 715-634-8685 | www.newmoonski.com | Retailer or Rental | Biking, Nordic/Cross-Country Skiing | No |
| Niagara Escarpment Resource Network | | | | Appleton | | Wisconsin | | | eric@lnrp.org | | www.wiledge.org/ | Conservation, Nonprofit | Hiking and Backpacking | No |
| Nice Catch Guide Service | | 1301 Harbor Road | | Oconto | | Wisconsin | 54153 | | | | www.nicecatchfishing.com/ | Guide or Outfitter | Fishing | No |
| Nicky Boy Charters | | 106 N Lake St | | Port Washington | | Wisconsin | 53074 | | | | www.nickyboycharters.com | Guide or Outfitter | Fishing | No |
| Nicolet College | | PO Box 518 | | Rhinelander | | Wisconsin | 54501 | | | | www.nicoletcollege.edu/continuing-education/community-education/outdoor-adventure-series/index.html | Education | Other | No |
| Nicolet College Outdoor Adventure Program | We offer a wide variety of outdoor experiences to the public through numerous different classes. | 5364 College Drive | | Rhinelander | Oneida | Wisconsin | 54501 | | trutlin@nicoletcollege.edu | 715-365-4681 | nicoletcollege.edu/outdooradventure | Education | Biking, Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing, Other | Yes |
| Nolan's Top Gun Charters | | 106 Lake St. #41 | | Port Washington | | Wisconsin | 53074 | | | | www.nolanstopguncharters.com | Guide or Outfitter | Fishing | No |
| Nomad Boardsports | | 34422 Delafield Rd | | Summit | | Wisconsin | 53066 | | | | www.nomadboardsports.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Nor Door Sport & Cyclery | Bike shop | 4007 Hwy 42 | | Fish Creek | Door | Wisconsin | 54212 | Sturgeon Bay | | 920-868-2275 | www.nordoorsports.com | Retailer or Rental | Biking | No |
| Norskedalen Nature & Heritage Center | | N455 O Ophus Rd | | Coon Valley | | Wisconsin | 54623 | | | | www.norskedalen.org | Conservation, Education, Nonprofit, Venue or Attraction | Hiking and Backpacking, Other | No |
| North Bend Canoe & Kayak Rental & Shuttle Service | | N608 North Bend Drive | | North Bend | | Wisconsin | 54642 | | | | | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| North Country Trail Association | We are the non-profit partner of the National Park Service in building, promoting, protecting, and maintaining the North Country National Scenic Trail (NCT), a 4,800 mile hiking trail from ND to VT. | | | Bayfield | Bayfield | Wisconsin | | Foxboro; Solon Springs; Brule; Drummond; Mellen; and Gurney | mdavis@northcountrytrail.org | 701-388-1883 | https://northcountrytrail.org/the-trail/wisconsin/ | Association, Nonprofit, Venue or Attraction | Hiking and Backpacking, Nordic/Cross-Country Skiing, Snowshoeing | Not a Manufacturing Business |
| North East Wisconsin Trails (NEWT) | North East Wisconsin Trails (NEWT) is a 501(c)3 non-profit representing trails across northeast Wisconsin. | 1037C Truman St. | | Kimberly | Outagamie | Wisconsin | 54136 | | info@newtrailswi.org | | https://newtrailswi.org/ | Association, Education, Nonprofit | Biking | Not a Manufacturing Business |
| North Lakeland Discovery Center | | 14006 Discovery Ln | | Manitowish Waters | | Wisconsin | 54545 | | | | www.discoverycenter.net | Conservation, Education, Nonprofit, Venue or Attraction | Hiking and Backpacking, Nordic/Cross-Country Skiing, Other | No |
| North South Guide Service | | PO Box 219 | | Haugen | | Wisconsin | 54841 | | | | www.northsouthguiding.com | Guide or Outfitter | Fishing | No |
| NorthEast Wisconsin Trails, Inc. | NorthEast Wisconsin Trails (NEWT) has a mission to champion, develop, and maintain access to natural surface, sustainably built multi-use trails for human powered activities.
| 1037C Truman St | | Kimberly | Outagamie | Wisconsin | 54136 | Fox Crossing, Waukau, Mount Morris, Hilbert, Appleton, Grand Chute, Kewaunee | info@newtrailswi.org | 920-224-4190 | https://newtrailswi.org/ | Nonprofit | Biking, Hiking and Backpacking, Running, Snowshoeing | Not a Manufacturing Business |
| Northern Great Lakes Visitor Center | | 29270 County Highway G | | Ashland | | Wisconsin | 54806 | | | | www.nglvc.org | Destination Marketing or Chamber Organization | Other | No |
| Northland College | | 1411 Ellis Avenue S. | | Ashland | | Wisconsin | 54806 | | | | www.northland.edu | Education | Other | No |
| Northland Guide Service | | N16632 Lakeshore Drive | | Butternut | | Wisconsin | 54514 | | | | www.northlandguideservice.net | Guide or Outfitter | Fishing | No |
| Northward Peddle and Paddle | | 711 E. Grand Avenue | | Wisconsin Rapids | | Wisconsin | 55494 | | info@gonorthward.com | 608-350-1335 | www.gonorthward.com/ | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | No |
| Northwest Outlet | We sell a full line of sporting goods from Fishing and Hunting items, Camping gear, Footwear, Clothing and Outerwear from names like Columbia Sportswear and Carhartt, truck toppers by A.R.E. and Unicover, and all the accessories to outfit them. Our staff is the most knowledgeable because they not only sell the products, they use the products that we sell. | 1814 Belknap St | | Superior | Douglas | Wisconsin | 54880 | | nwointernet@nwoutlet.com | 800-569-8142 | https://www.northwestoutlet.com/ | Apparel, Guide or Outfitter, Retailer or Rental, Wholesaler/Dealer/Distributor | Camping, Climbing, Fishing, Fitness, Hiking and Backpacking | Not a Manufacturing Business |
| Northwoods Zip Line, Argo ATV, and Kayak River Adventure Tours | | 7849 Highway 51 | | Minocqua | | Wisconsin | 54548 | | | | www.northwoodszipline.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| NOW Outdoors | | | | Milwaukee | Milwaukee | Wisconsin | | | info@nowoutdoors.org | 262-999-6637 | https://www.nowoutdoors.org/ | Education, Guide or Outfitter | Camping, Hiking and Backpacking, Snowshoeing | Not a Manufacturing Business |
| Oconto County Economic Development Corporation and Tourism | | 1113 Main Street | | Oconto | | Wisconsin | 54153 | | | | | Agency or Government | Other | No |
| Old School Guide Service | | 1424 N. Lake Avenue | | Phillips | | Wisconsin | 54555 | | | | | Guide or Outfitter | Fishing | No |
| Old Skool Bicycle Shop | Bike shop | 1250 Bellevue St | | Green Bay | Brown | Wisconsin | 54302 | | | 920-259-9253 | www.facebook.com/oldskoolbicycleshop/ | Retailer or Rental | Biking | No |
| Old Town Cycles | Bike shop | 920 East Johnson St | | Madison | Dane | Wisconsin | 53703 | | | 608-259-8696 | oldtowncycles.com | Retailer or Rental | Biking | No |
| On Wisconsin Outdoors LLC | Outdoor print newspaper (100,000 copies bi-monthly including distribution from more than 420 Kwik Trip stores) and website focusing on Wisconsin travel and the outdoor sports. | 20240 W. Rustic Ridge Drive | | New Berlin | Waukesha | Wisconsin | 53146 | | ellis@onwisconsinoutdoors.com | 262-352-5579 | www.onwisconsinoutdoors.com | Other | Other | No |
| One More Cast | | 5621 Boulder Circle | | Wisconsin Rapids | | Wisconsin | 54494 | | | | | Guide or Outfitter | Fishing | No |
| Oneida County | | | | Rhinelander | | Wisconsin | | | | | www.oneidacountywi.com | Agency or Government | Other | No |
| Oneida Nation of Wisconsin | | N7210 Seminary Road | | Oneida | | Wisconsin | 54155 | | | | www.oneida-nsn.gov | Agency or Government | Other | No |
| Open Door Bird Sanctuary | Open Door Bird Sanctuary is a non-profit located in Jacksonport, Door County. The sanctuary has 33 acres and provides homes for un-releasable birds of prey who become education ambassadors. | 4114 County Rd. I | | Jacksonport | Door | Wisconsin | 54235 | | jillaine.burton@opendoorbirdsanctuary.org | 414-897-6569 | www.opendoorbirdsanctuary.org | Conservation, Education, Nonprofit, Venue or Attraction | Other | Not a Manufacturing Business |
| OpenAir Tours | We plan and lead tours for convertibles, roadsters, spyders, Jeeps, and other DOT licensed 4 wheel, Highway legal cars, etc through Wisconsin and occasionally near-by states. | 487 Presidential Lane | | Madison | Dane | Wisconsin | 53711 | | info@openairtours.com | 608-231-3884 | OpenAirTours.com | Guide or Outfitter | Other | No |
| Optimum Charters | | 250 Marina Dr | | Superior | | Wisconsin | 54880 | | | | www.lakesuperiorfishing.com | Guide or Outfitter | Fishing | No |
| Orr's Guide Service | | 4206 N. Turtle Rd | | Mercer | | Wisconsin | 54547 | | | | www.orrsoutdoors.weebly.com | Guide or Outfitter | Fishing | No |
| Orr's Guide Service | | 4206N Turtle Road | | Mercer | | Wisconsin | 54547 | | | | | Guide or Outfitter | Fishing | No |
| ORVIS | Orvis offers distinctive outdoor clothing for men and women, fine furnishings for the home, gifts, dog beds and accessories, hunting and shooting gear, and the world's best fly fishing equipment. | 585 W Glen Bay Avenue | Suite N108 | Glendale | Milwaukee | Wisconsin | 53217 | | customerservice@orvis.com | 414-963-8709 | www.orvis.com/ | Apparel, Retailer or Rental | Hiking and Backpacking, Fishing, Hunting/Shooting/Trapping, Other | No |
| Outcast Charter Fishing | | 106 N Lake St. Slip #7 | | Port Washington | | Wisconsin | 53074 | | | | www.outcastsalmonfishing.com | Guide or Outfitter | Fishing | No |
| Outdoor Adventure Guide Service | | W5015 Shady Drive Road | | Park Falls | | Wisconsin | 54552 | | | | | Guide or Outfitter | Fishing | No |
| Outdoor Gripps LLC | | P.O. Box 2015 | | Appleton | | Wisconsin | 54914 | | sales@outdoorgrips.com | 920-450-1174 | www.outdoorgrips.com | Manufacturing | Fishing | No |
| Outdoor Heritage Education Center | | 2955 Kennedey Road | | Hazel Green | | Wisconsin | 53811 | | | | outdoorheritageeducationcenter.com/ | Conservation, Education, Nonprofit | Fishing, Hunting/Shooting/Trapping, Camping, Other | No |
| Outdoor Recreation Alliance (ORA) Trails | | 1243 Badger Street | | La Crosse | | Wisconsin | 54601 | | | | www.oratrails.org | Nonprofit | Biking, Hiking and Backpacking | No |
| Outdoor UW | Providing outdoor recreation rentals, educational opportunities, and recreation experiences for the UW-Madison campus community and home to Wisconsin Hoofers, the premier outdoors club welcoming all, including those with no university affiliation, to join and take part in outdoor activities. | 800 Langdon St. | | Madison | | Wisconsin | 53706 | | | | union.wisc.edu/events-and-activities/outdoor-uw/ | Education | Biking, Camping, Climbing, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Sailing, Snowshoeing, Other | No |
| Outdoor Ventures Hayward | Specialty outdoor clothing, footwear, and gear retailer. | 10579 Main Street | | Hayward | Sawyer | Wisconsin | 54843 | | info@outdoorventureshayward.com | 715-643-4447 | www.outdoorventureshayward.com | Apparel, Retailer or Rental | Biking, Boating, Camping, Downhill Skiing and Snowboarding, Fishing, Hiking and Backpacking, Hunting/Shooting/Trapping, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing, Snowmobiling | Not a Manufacturing Business |
| Outdoor Wisconsin TV and Outdoors Radio | | | | Westby | | Wisconsin | 54667 | | dan@dansmalloutdoors.com | | www.dansmalloutdoors.com/ | Consultant or Professional Services | Fishing, Hunting/Shooting/Trapping | No |
| Pacific-Cycle | | 4902 Hammersly Road | | Madison | | Wisconsin | 53711 | | | | www.pacific-cycle.com | Manufacturing | Biking | No |
| Paddle Buddy | The Paddle-Buddy Paddle Holder is there for you when you need both hands free to take a photo, reel in a fish or just stop to get into your gear. | | | Marinette | Marinette | Wisconsin | | | mikeb@paddle-buddy.com | | http://paddle-buddy.com/ | Manufacturing, Wholesaler/Dealer/Distributor | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Paddle Hut | | 1901 E Highway 59 | | Milton | | Wisconsin | 53563 | | | | | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Paddle Sport Rental | | 110 W. Grand Ave | | Beloit | | Wisconsin | 53511 | | | | www.paddleandtrail.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Paddleboard Specialists | | 1217 West Wisconsin Ave | | Oconomowoc | | Wisconsin | 53066 | | | | www.paddleboardspecialists.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Pappy's Canoe Rental & Shuttle Service | | W8296 State Highway 77 | | Trego | | Wisconsin | 54888 | | | | www.leatherneckstavern.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Pardun's Canoe Rental & Shuttle Service | | 7595 Main St E | | Danbury | | Wisconsin | 54830 | | | | www.pardunscanoerental.com/index.html | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Parkitecture | Planning and consulting for outdoor recreation design and use. | 901 Deming Way | Suite 102 | Madison | Dane | Wisconsin | 53717 | | blake@parkitecture.org | 608-664-3910 | https://www.parkitecture.org/ | Consultant or Professional Services, Other | Other | Not a Manufacturing Business |
| Party Mart Liquor & Bait | | W7124 Hwy V | | Lake Mills | | Wisconsin | 53551 | | | | www.partymartlakemills.com | Retailer or Rental | Fishing, Other | No |
| Passion Board Shop | A locally owned skateboarding and longboarding shop located in Downtown Eau Claire. | 218 N Dewey Street | | Eau Claire | Eau Claire | Wisconsin | 54703 | | passionboardshop@gmail.com | 715-379-3245 | https://www.passionboardshop.com/ | Retailer or Rental | Other | No |
| Patio Bike Shop | Bike shop | 9800 W Forest Home Ave | | Hales Corners | Milwaukee | Wisconsin | 53130 | | | 414-425-3535 | www.facebook.com/patiobike/ | Retailer or Rental | Biking | No |
| P-Dog Snowmobile Rental and Repairs | | 2508 State Highway 155 | | Saint Germain | Vilas | Wisconsin | 54558 | | | 715-542-2865 | https://www.snowmobile-rental-wisconsin.com/ | Retailer or Rental | Snowmobiling | Not a Manufacturing Business |
| Pec Time Tubing, Inc. | River tubing and kayaking | 112 S. State Street | | Argyle | Lafayette | Wisconsin | 53504 | | pectimetubing@gmail.com | 608-543-3380 | pectimetubing.com/ | Venue or Attraction | Other, Paddling (canoe/kayak/stand-up paddleboard) | Yes |
| Peck's Pool 9 Guide Service | A multi-species sportfishing guide on the upper Mississippi focused on teaching about the resource and angling skills improvement. | 2709 High View Lane | | New Albin | Iowa | Iowa | 52160 | | tedpeck@acegroup.cc | 563-544-4611 | www.tedpeckfishing.com | Venue or Attraction, Guide or Outfitter, Consultant or Professional Services | Fishing | No |
| Pedal & Cup | | 1722 N State Highway 120 | | Springfield | | Wisconsin | 53176 | | | | www.pedalandcup.com | Retailer or Rental | Biking | No |
| Pedal Moraine | Bike shop | 1421 South Main St | | West Bend | Washington | Wisconsin | 53095 | | | 262-338-2453 | pedalmoraine.com/ | Retailer or Rental | Biking | No |
| Pedal Tavern | | 800 S 2nd St | | Milwaukee | | Wisconsin | 53204 | | | | www.pedaltavern.com | Retailer or Rental | Biking | No |
| Peninsula Kayak Company | | 5894 State Hwy 57 | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.kayakdoor.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Peterson Guide Service | | W1538 Brantwood Ave | | Brantwood | | Wisconsin | 54513 | | | | | Guide or Outfitter | Hunting/Shooting/Trapping | No |
| Pete's Garage | Bike shop | 142 N Broadway | | Green Bay | Brown | Wisconsin | 54303 | | | 920-857-1690 | www.petesgarage.com/ | Retailer or Rental | Biking | No |
| Petit's Auto & Performance | | 501 Business 53 | | Minong | | Wisconsin | 54859 | | | | www.petitperformance.com | Retailer or Rental, Other | ATV/UTV Riding | No |
| Pheasants Forever Wisconsin | Habitat conservation and hunting heritage education | | | Plain | Sauk | Wisconsin | 53577 | 31 Chapters located throughout Wisconsin | mmoses@pheasantsforever.org | 608-712-8625 | https://www.facebook.com/pheasantsforeverwisconsin/ | Conservation, Education, Nonprofit | Hunting/Shooting/Trapping | No |
| Phillips Area Chamber of Commerce | | 305 S. Lake Avenue | | Phillips | | Wisconsin | 54555 | | | | www.phillipswisconsin.net | Destination Marketing or Chamber Organization | Other | No |
| Pierless Boat Rentals | | W2511 Highway 23 | | Green Lake | | Wisconsin | 54941 | | | | www.pierlessboatrentals.com | Retailer or Rental | Boating | No |
| Pine Harbor Campground | A quiet getaway with just enough for all ages to enjoy the wonders of camping in a beautiful woodsy atmosphere. | 7181 185th Street | | Chippewa Falls | Chippewa | Wisconsin | 54729 | | pineharborcampground@yahoo.com | 715-723-9865 | www.pineharborcampground.com | Venue or Attraction | Camping | Yes |
| Pine River Paddle & Tube, LLC | | 17520 South Hwy 80 | | Richland Center | | Wisconsin | 53581 | | | | www.pineriverwisconsin.com/pineriver | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Pinter's Packing Plant | | 193 S. Front Street | | Dorchester | Clark | Wisconsin | 54425 | | sales@pinterpacking.com | 715-654-5444 | pinterspackingplant.com/ | Manufacturing, Food and Beverage | Other | No |
| PJ's Guide Service | | 8462 Highway H | | Eagle River | | Wisconsin | 54521 | | | | www.pjguideservice.com/ | Guide or Outfitter | Fishing | No |
| Planet Bike | | 2402 Vondron Road | | Madison | | Wisconsin | 53718 | | | | www.planetbike.com/about/ | Manufacturing | Biking | No |
| Play It Again Sports | Sporting goods chain that buys, sells & trades a wide variety of equipment, both new & secondhand. | 3015 E Hamilton Ave | | Eau Claire | Eau Claire | Wisconsin | 54701 | La Crosse, Madison, Milwaukee, Green Bay, Greenfield, Brookfield, Oshkosh, Appleton, Superior, Kenosha | pias-corporate-operations@playitagainsports.com | 715-834-0602 | https://www.playitagainsports.com/ | Apparel, Gym/Studio/Personal Trainer, Retailer or Rental | ATV/UTV Riding, Biking, Camping, Climbing, Downhill Skiing and Snowboarding, Fishing, Fitness, Hunting/Shooting/Trapping, Running | Not a Manufacturing Business |
| Playtri Middleton | Bike shop | 1661 Deming Way #154 | | Middleton | Dane | Wisconsin | 53562 | | | 608-203-8775 | www.playtrimiddleton.com/ | Retailer or Rental | Biking | No |
| Pleasant Prairie RecPlex | | 9900 Terwall Ter | | Pleasant Prairie | | Wisconsin | 53158 | | | | www.RecPlexOnline.com | Gym/Studio/Personal Trainer | Fitness | No |
| Plowman's Marine Inc. | | 382 Hwy 51 N | | Arbor Vitae | | Wisconsin | 54568 | | | | www.plowmansmarine.com | Retailer or Rental, Wholesaler/Dealer/Distributor | Boating | No |
| Plymouth Rock Camping Resort | Campground | N7271 Lando Street | | Plymouth | WI | Wisconsin | 53073 | Lyndon Station (Yukon Trails) , La Crosse (Neshonoc Lakeside), Sturgeon Bay (Tranquil Timbers), WI Dells (Arrowhead) Wautoma (Lake Of the Woods) Fremont Jellystone, Milton (Lakeland and Blackhawk) | plymouthrock@equitylifestyles.com | 920-892-4252 | rvonthego.com/ | Food and Beverage, Retailer or Rental, Venue or Attraction, Other | Hiking and Backpacking, Fishing, Camping, Boating, Paddling (canoe/kayak/stand-up paddleboard), RVing | No |
| PMG Charters | Offering power boat tours of the Apostle Islands and sea caves. | City Dock | 1 Rittenhouse Ave | Bayfield | Bayfield | Wisconsin | 54814 | | pmg@pmgcharters.com | 641-757-2796 | www.pmgcharters.com | Guide or Outfitter | Boating | Not a Manufacturing Business |
| Point Area Bicycle Service | Bike shop | 1311 Strongs Ave | | Stevens Point | Portage | Wisconsin | 54481 | | | 715-498-4122 | www.pointareabicycleservice.com/ | Retailer or Rental | Biking | No |
| Polaris Industries | A Drive Train Center of Excellence, the facility houses engineering and manufacturing of engines. | 108 Industrial Drive | | Osceola | Polk | Wisconsin | 54020 | | | | www.polaris.com/en-us/ | Manufacturing | ATV/UTV Riding, Snowmobiling | No |
| Polk County Tourism | | 710 Highway 35 | | Saint Croix Falls | | Wisconsin | 54024 | | | | www.co.polk.wi.us/tourism | Destination Marketing or Chamber Organization | Other | No |
| Polk County Tourism Council | | 710 Hwy 35 | | St. Croix Falls | Polk | Wisconsin | 54024 | | info@polkctytourism.com | 715-483-1410 | www.co.polk.wi.us/tourism | Destination Marketing or Chamber Organization | Other | No |
| Port Washington Tourism | | 126 E. Grand Avenue | | Port Washington | | Wisconsin | 53074 | | | | www.visitportwashington.com | Destination Marketing or Chamber Organization | Other | No |
| Portage Area Chamber of Commerce | | 104 W. Cook Street, Suite A | | Portage | | Wisconsin | 53901 | | | | www.portagewi.com | Destination Marketing or Chamber Organization | Other | No |
| Poseidon Adventures, LLC. | Offering culturally-based kayak experiences in the Apostle Islands. Owned and operated by members of the Red Cliff Band of Lake Superior Chippewa. | 88855 Church Road | | Bayfield | Bayfield | Wisconsin | 54814 | | mike@poseidonkayak.com | (715) 209-4074 | http://www.poseidonkayak.com/ | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Power Sports Rental Network | | County Road | | Appleton | | Wisconsin | 54915 | | | | www.rentals-wisconsin.com | Retailer or Rental | ATV/UTV Riding, Boating, Snowmobiling | No |
| Presto Geosystems | Recreational trail stabilization products and services. Presto Geosystem’s solutions meet these challenges by offering long-term stability, permeability, and low environmental impact options for pedestrians, equestrians, bicycles, wheelchairs, ATVs and other vehicle access. | 670 N Perkins St | PO Box 2399 | Appleton | Outagamie | Wisconsin | 54912 | | info@prestogeo.com | 800-548-3424 | https://www.prestogeo.com/applications/recreational-trails/ | Consultant or Professional Services, Manufacturing, Other | Hiking and Backpacking, Other | Not a Manufacturing Business |
| Price County Tourism Dept | | 126 Cherry St, Room 9 | | Phillips | | Wisconsin | 54555 | | | | www.pricecountywi.net | Destination Marketing or Chamber Organization | Other | No |
| PRS Watersports LLC | | 3215 Golf Rd #110 | | Delafield | | Wisconsin | 53018 | | | | www.prswatersports.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Quiet Hut Sports | Bike shop | 186 W Main St | | Whitewater | Walworth | Wisconsin | 53190 | | | 262-473-2950 | www.quiethutsports.com/ | Retailer or Rental | Biking | No |
| R & R Motorsports | | 6829 US Highway 51 | | Hazelhurst | | Wisconsin | 54531 | | | | www.rnr-rentals.com | Retailer or Rental | ATV/UTV Riding, Snowmobiling | No |
| R Independence Charters | | 70 Church Street | | Algoma | | Wisconsin | 54201 | | | 608-415-9756 | | Guide or Outfitter | Fishing, Boating | No |
| R&R Sports Fishin' Hole | | 3115 East Layton Ave | | Cudahy | Milwaukee | Wisconsin | 53110 | | | 414-481-6888 | https://www.rrsportsfishinhole.com/ | Guide or Outfitter, Retailer or Rental | Fishing | No |
| Race Day Events | Specializing in endurance events, Race Day Events produces, manages and assists with more than 300 events each year. From small 5Ks to IRONMAN to festivals. | 2995 Sub-Zero Parkway | | Fitchburg | Dane | Wisconsin | 53719 | | raceday@racedayevents.com | 608-316-5755 | racedayevents.com/ | Event/Tradeshow/Race | Running, Biking | No |
| Racine Zoo | Nestled along the sandy shores of beautiful Lake Michigan, the Racine Zoo is home to some of the world's more remarkable and endangered wildlife. | 2131 N. Main Street | | Racine | Racine | Wisconsin | 53402 | | info@racinezoo.org | 262-636-9189 | www.racinezoo.org | Nonprofit | Other | Yes |
| Rails-to-Trails Conservancy, Route of the Badger | | | | Milwaukee | Milwaukee | Wisconsin | | | | | www.railstotrails.org/our-work/trailnation/route-of-the-badger/building-the-badger-route/ | Nonprofit | Biking, Hiking and Backpacking | No |
| Recyclist Bicycle Co | Bike shop | 631 Saunders Road | | Kaukauna | Outagamie | Wisconsin | 54914 | | | 920-759-1200 | www.recyclist.com/ | Retailer or Rental | Biking | No |
| Red Canoe Café & Books - Bike Rentals | | 108 Highway 70 East | | St. Germain | | Wisconsin | 54558 | | | | | Retailer or Rental, Food and Beverage | Biking, Other | No |
| Red Cliff Band of Lake Superior Chippewa | | 88455 Pike Road | | Bayfield | | Wisconsin | 54814 | | | | www.redcliff-nsn.gov | Agency or Government | Other | No |
| Redfeather Snowshoes | | 2700 Commerce Street | | La Crosse | | Wisconsin | 54603 | | | | www.redfeather.com | Manufacturing | Snowshoeing | No |
| Reedsburg Area Chamber of Commerce | We are the trailhead for the 400 State Trail. | 240 Railroad Street | | Reedsburg | Sauk | Wisconsin | 53959 | | reedsburgchamber@rucls.net | 608-524-2850 | www.reedsburg.org | Destination Marketing or Chamber Organization | Biking, Other | Not a Manufacturing Business |
| Reel Action Sport Fishing Charters | | 705 Quarter Deck Ln | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.reelactioncharters.com | Guide or Outfitter | Fishing | No |
| Reel Addiction Charters | | Rowleys Bay Resort Marina | | Rowleys Bay | | Wisconsin | 54210 | | | | www.reeladdictioncharters.com | Guide or Outfitter | Fishing | No |
| Reel Island Adventures | | 37600 Onigaming Dr | | Bayfield | | Wisconsin | 54814 | | | | www.facebook.com/ReelIslandadventure/ | Guide or Outfitter | Fishing | No |
| Reel Screamer Sport Fishing | | N36 Port Washington Marina | | Port Washington | | Wisconsin | 53074 | | | | www.rsfishing.com | Guide or Outfitter | Fishing | No |
| Reel Sensation Charters | | 1750 N. Lincoln Memorial Dr | | Milwaukee | | Wisconsin | 53202 | | | | www.reelsensation.com | Guide or Outfitter | Fishing | No |
| Regular Fishin' for Regular Guys with Muskie Matt | | 5260 Albridge Lake Rd | | Eagle River | | Wisconsin | 54521 | | | | www.rfrgoutdoors.com | Guide or Outfitter | Fishing | No |
| REI Madison | Bike shop, outdoor retailer | 7483 West Towne Way | | Madison | Dane | Wisconsin | 53719 | Appleton, Brookfield | | 608-833-6680 | www.rei.com/stores/madison.html | Retailer or Rental | Biking, Camping, Climbing, Downhill Skiing and Snowboarding, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing | No |
| Rendezvous Paddle & Sports | | 201 Main Street | | Montello | | Wisconsin | 53949 | | | | www.rendezvouspaddleandsports.com/homebanner/ | Food and Beverage, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Renegade Sportfishing Charters | | Port Washington Harbor | | Port Washington | | Wisconsin | 53074 | | | | www.renegadecharterfishing.com | Guide or Outfitter | Fishing | No |
| Resuscitation Charters | | 809 Riverfront Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.resuscitationcharters.com | Guide or Outfitter | Fishing | No |
| Retzer Nature Center | | S14 W28167 Madison St | | Waukesha | | Wisconsin | 53188 | | | | www.waukeshacounty.gov/retzernaturecenter/ | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| Revolution Cycles | Bike shop | 2330 Atwood Ave | | Madison | Dane | Wisconsin | 53704 | | | 608-244-0009 | revolutioncycles.net | Retailer or Rental | Biking | No |
| Rhinelander Area Chamber of Commerce | | 450 W. Kemp Street | | Rhinelander | | Wisconsin | 54501 | | | | www.rhinelanderchamber.com | Destination Marketing or Chamber Organization | Other | No |
| Rib Mountain Cycles | Bike shop | 4001 D Rib Mountain Dr | | Wausau | Marathon | Wisconsin | 54401 | | | 715-359-3925 | www.ribmountaincycles.com/ | Retailer or Rental | Biking | No |
| Rice Lake Chamber of Commerce | | 37 S. Main Street | | Rice Lake | | Wisconsin | 54868 | | chamber@rice-lake.com | 877-234-2126 | ricelakechamber.org/ | Destination Marketing or Chamber Organization | Other | No |
| Rich's Boardsports | Snowboards, Wakeboards, and Boat Mechanics | 414 N Fair Oaks Ave | | Madison | Dane | Wisconsin | 53714 | | | 608-244-6838 | https://richsboardsports.business.site/ | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding, Other | Not a Manufacturing Business |
| Rick Writz Guide Service | | 6281 Wendt Road | | Lake Tomahawk | | Wisconsin | 54548 | | | | | Guide or Outfitter | Fishing | No |
| Ridges Sanctuary | | 8166 State Highway 57 | | Baileys Harbor | | Wisconsin | 54202 | | | | www.RidgesSanctuary.org | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| River Alliance of Wisconsin | | 147 S. Butler Street, Suite 2 | | Madison | | Wisconsin | 53703 | | | | www.wisconsinrivers.org | Conservation, Nonprofit | Boating, Fishing, Paddling (canoe/kayak/stand-up paddleboard), Sailing, Surfing or Kiteboarding | No |
| River Bend Nature Center | | 3600 N Green Bay Rd | | Racine | | Wisconsin | 53404 | | | | www.riverbendnaturecenterracine.org | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| River Guide Kayaks | | 355 W Park St | | River Falls | | Wisconsin | 54022 | | | | www.riverguidekayaks.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| River Haus Bait & Tackle | | 440 N. Brooke Street | | Fond Du Lac | | Wisconsin | 54935 | | | | www.riverhauswi.com | Retailer or Rental | Fishing | No |
| River Trail Cycles | Bike shop | 106 Mason Street | | Onalaska | La Crosse | Wisconsin | 54650 | | | 608-519-5757 | www.rivertrailcycles.com | Retailer or Rental | Biking | No |
| River View Hills Canoe Rental | | 24678 State Road 60 | | Muscoda | | Wisconsin | 53573 | | | | www.riverviewhillscanoerental.com/default.html | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Riverbrook Bike and Ski | Bike shop
| 10538 Main Street | | Hayward | Sawyer | Wisconsin | 54843 | | info@riverbrookbike.com | 715-634-0437 | www.riverbrookbike.com | Retailer or Rental | Biking, Downhill Skiing and Snowboarding, Nordic/Cross-Country Skiing | No |
| Riveredge Nature Center | | 4458 W Hawthorne Dr | | Saukville | | Wisconsin | 53080 | | | | www.riveredgenaturecenter.org | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| Riverside Bike & Skate | Sporting good store and bike shop also offering bike, skate, and canoe rentals. | 937 Water Street | | Eau Claire | Eau Claire | Wisconsin | 54703 | | riversidebikeskate@gmail.com | 715-835-0088 | www.riversidebikeskate.com | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Riverside Disc Golf | To develop a worldwide understanding of and passion for disc golf as a recreational and competitive sport through public education, player participation in clinics, local leagues,
tournaments, course development and supporting fundraisers. | 2064 Wallace Lake Rd Bldg #4 | | West Bend | Washington | Wisconsin | 53090 | | riversidediscgolfshop@gmail.com | 262-388-2999 | https://www.riversidediscgolf.com/ | Apparel, Retailer or Rental, Other | Other | Not a Manufacturing Business |
| Riverside Junction | | E20355 County Road ND | | Augusta | | Wisconsin | 54722 | | | | www.riversidejunction.com | Food and Beverage, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Riverwest Outdoor Educational Adventures | | 2134 N Riverboat Rd | | Milwaukee | | Wisconsin | 53212 | | | | www.riverwestoutdoors.org | Nonprofit | Biking, Climbing, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Riverwood Canoe & Kayak Rental | | 254 S Cascade St | | Osceola | | Wisconsin | 54020 | | | | www.riverwoodCanoe.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| RN Fishing Charters | | 1400 Lake St | | Two Rivers | | Wisconsin | 54241 | | | | www.rnfishingcharters.com | Guide or Outfitter | Fishing | No |
| Road Legal Four Wheel Drive Association of Wisconsin | | 1539 N. 33rd Place, Suite A | | Sheboygan | Sheboygan | Wisconsin | 53081 | | | | rl4wd.com/ | Association, Nonprofit | ATV/UTV Riding, Other | No |
| ROAM Adventure Basecamp | | 13622N Janet Road | | Seeley | | Wisconsin | 54843 | | | | www.roambasecamp.com | Venue or Attraction | Biking, Camping, Fishing, Paddling (canoe/kayak/stand-up paddleboard), Nordic/Cross-Country Skiing, Snowshoeing | No |
| Rob Manthei Fishing Guide Service | | 7756 North Hiawatha Circle | | St. Germain | | Wisconsin | 54558 | | | | www.robmanthei.com | Guide or Outfitter | Fishing | No |
| Rock River Powersports | | 400 N Watertown St | | Johnson Creek | Jefferson | Wisconsin | 53038 | | | 888-375-2401 | https://rockriverpowersports.motorcycles/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Motorcycling, Snowmobiling | Not a Manufacturing Business |
| Rocket Bicycle Studio | Bike shop | 507 Bruce St Ste 101 | | Verona | Dane | Wisconsin | 53593 | | | 608-239-3837 | www.rocketbicyclestudio.com/ | Retailer or Rental | Biking | No |
| RockSteps | RockStep is a smart alternative to natural stone steps. | 536 Main St | | Allenton | Washington | Wisconsin | 53002 | | sales@rocksteps.com | 262-629-9330 | http://www.rocksteps.com/ | Consultant or Professional Services, Other | Other | Not a Manufacturing Business |
| Rod & Reel Charters | | 10972 W Curry Rd | | Saxon | | Wisconsin | 54559 | | | | www.rodandreelz.com | Guide or Outfitter | Fishing | No |
| Rod Bearer Guide Service | | 9725 Rocky Run Rd. | | Harshaw | | Wisconsin | 54529 | | | | | Guide or Outfitter | Fishing | No |
| Rohr's Wilderness Tours | Campground, Canoe and Kayak Livery on the Headwaters of the Wisconsin River. 47 campsites, 25 are full hook-up for RV - many have pull thru option. Best boats, best service in the northwoods. | 5230 Razorback Rd | | Conover | Vilas | Wisconsin | 54519 | | info@rwtcanoe.com | 715-547-3639 | www.rwtcanoe.com | Guide or Outfitter, Venue or Attraction | Biking, Camping, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | Not a Manufacturing Business |
| Ron's Lawn and Sport | Bike shop | 650 W Main St | | Waupun | Fond du Lac | Wisconsin | 53963 | | | 920-324-3181 | | Retailer or Rental | Biking | No |
| Ross's Sport Shop and Fishing Guide Service | | 286 N Lake Ave | | Phillips | | Wisconsin | 54555 | | | | rosssonline.com/ | Retailer or Rental, Guide or Outfitter | Fishing | No |
| Rugger's Landing | | 5643 N US Highway 51 | | Mercer | | Wisconsin | 54547 | | ruggerland@hotmail.com | 715-476-2530 | www.mercerwi.com/ruggerland/canoe.htm | Retailer or Rental, Other | Paddling (canoe/kayak/stand-up paddleboard), Fishing | No |
| Runamuk Rides | | 13679W Thannum Fire Lane | | Hayward | | Wisconsin | 54843 | | | | www.runamukrides.com/ | Retailer or Rental | ATV/UTV Riding, Boating, Snowmobiling | No |
| Russell's Sport N' Bike | Bike shop | 703 Jewell St | | Star Prairie | St. Croix | Wisconsin | 54026 | | | 715-248-3644 | www.russellssportandbike.com/ | Retailer or Rental | Biking | No |
| Rusty's Sled Shop | | 7441 County Road S | | Sobieski | Oconto | Wisconsin | 54171 | | Pebbeldigger@aol.com | 920-822-1217 | https://www.rustyssledshop.com/ | Apparel, Retailer or Rental | Snowmobiling | Not a Manufacturing Business |
| Rutabaga Paddlesports | | 220 W. Broadway | | Madison | | Wisconsin | 53716 | | | | www.rutabagashop.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| RV Charters | | 284 Second St | | Algoma | | Wisconsin | 54201 | | | | www.rvcharters.net | Guide or Outfitter | Fishing | No |
| Ryan Bock's Guide Service | | 1696 Ontario Street | | Three Lakes | | Wisconsin | 54562 | | fishing@ryanbock.com | 715-499-1105 | www.ryanbock.com/ | Guide or Outfitter | Fishing | No |
| S & B Tubing | | 100 E Main St | | Albany | | Wisconsin | 53502 | | | | www.sandbtubing.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Saint Croix Valley Regional Tourism Alliance | | 2692 Boston Road | | Woodville | | Wisconsin | 54028 | | saintcroixriver@gmail.com | | saintcroixriver.com/ | Destination Marketing or Chamber Organization | Other | No |
| Salmon Depot Charter Fishing | | 1640 Memorial Dr | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.salmondepot.com | Guide or Outfitter | Fishing | No |
| Sand Haven Campground | Let this unique Northwestern WI campground be host to your family camping adventure! Spacious sites with water, sewer and electric Haven Swim Pond, Playground, basketball, volleyball & Haven Lodge | 30714 152nd Street | | New Auburn | Chippewa | Wisconsin | 54757 | | info@sandhavencampground.com | 715-967-2067 | www.sandhavencampground.com | Other | RVing, Camping | No |
| Sand Valley Resort | | 1697 Leopold Way | | Nekoosa | | Wisconsin | 54457 | | | | www.sandvalley.com | Venue or Attraction | Other | No |
| Sandpiper Fishing Service | | 60 Steele St | | Algoma | | Wisconsin | 54201 | | | | www.sandpiperfishing.com | Guide or Outfitter | Fishing | No |
| Sandy Shores Tubing and Resort | River tubing and campground | N4206 26th Ave | | Mauston | Juneau | Wisconsin | 53948 | Mauston | info@sandyshorestubing.com | 608-548-8823 | www.sandyshorestubing.com | Guide or Outfitter | Other | No |
| Saris Cycling Group | | 5253 Verona Road | | Fitchburg | Dane | Wisconsin | 53711 | | support@saris.com | 800-783-7257 | www.saris.com | Manufacturing | Biking | No |
| Sauk Praire Area Chamber of Commerce | | 109 Phillips Boulevard | | Sauk Prairie | | Wisconsin | 53583 | | | | www.saukprairie.com | Destination Marketing or Chamber Organization | Other | No |
| Saw This & More | | 110 S. River Street, #1 | | Spooner | | Wisconsin | 54801 | | | | www.sawthisspooner.com/ | Retailer or Rental, Food and Beverage | Biking, Boating, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Scenic Drive Resort | Gorgeous bar, grill and year-round cabin rentals on 30 acres and 1500 feet of Lake Delta shoreline. | 12770 Scenic Drive | | Iron River | Bayfield | Wisconsin | 54847 | | scenicdriveresort@yahoo.com | 715-372-4336 | scenicdriveresort.com | Food and Beverage | ATV/UTV Riding, Biking, Boating, Camping, Hiking and Backpacking, Hunting/Shooting/Trapping, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing, Snowmobiling, Fishing | No |
| Schafer's River Rentals | | W7221 N Shore Lane | | Onalaska | | Wisconsin | 54650 | | | | www.schafersriverrentals.com/ | Retailer or Rental | Boating, Fitness, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Scheels | Retail store with apparel, shoes and gear for sports and outdoor recreation, plus merchandise with team logos and bike services. | 4710 Golf Road | | Eau Claire | Eau Claire | Wisconsin | 54701 | Appleton | contactus@scheelssports.com | 715-833-1886 | www.scheelssport.com | Retailer or Rental | Biking | No |
| Schlick Cylcles | Designing and building bicycles. | 3720 N. Fratney Street | | Milwaukee | Milwaukee | Wisconsin | 53212 | | info@schlickcycles.com | 262-501-1100 | www.schlickcycles.com | Manufacturing | Biking | No |
| Schlitz Audubon Nature Center | | 1111 E Brown Deer Rd | | Milwaukee | | Wisconsin | 53217 | | | | www.schlitzaudubon.org | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| Schmeeckle Reserve | | 2419 North Point Dr | | Stevens Point | | Wisconsin | 54481 | | | | www.uwsp.edu/cnr-ap/schmeeckle/Pages/home.aspx | Conservation, Education | Hiking and Backpacking | No |
| Sea Dog Sportfishing Charters of Sheboygan | | 701 Riverfront Dr | | Sheboygan | | Wisconsin | 53082 | | | | www.fishsheboygan.com | Guide or Outfitter | Fishing | No |
| Seaduction Charter Service | | 425 Maritime Dr | | Manitowoc | | Wisconsin | 54220 | | | | www.seaductioncharter.com | Guide or Outfitter | Fishing | No |
| Seahawk Fishing Charters | | Port Washington Harbor | | Port Washington | | Wisconsin | 53074 | | | | www.seahawkfishingcharters.com | Guide or Outfitter | Fishing | No |
| Seasonal Power Toys Bait & Tackle | | 16878 W State Hwy 48 | | Birchwood | | Wisconsin | 54817 | | | | www.seasonalpowertoys.com | Retailer or Rental, Wholesaler/Dealer/Distributor | ATV/UTV Riding, Boating, Fishing, Snowmobiling | No |
| Seed-N-Feed Store | | | | Fifield | Price | Wisconsin | 54524 | | seednfeed@centurytel.net | 715-762-2667 | https://fifieldseednfeed.com/hunting-blinds/ | Guide or Outfitter, Retailer or Rental | Hunting/Shooting/Trapping, Other | Not a Manufacturing Business |
| Segway the Door Tours | Guided segway and scooter tours | 3903 Highway 42 | | Fish Creek | Door | Wisconsin | 54312 | Sturgeon Bay, Jacksonport, Egg Harbor, Sister Bay, Baileys Harbor, Ellison Bay, & Washington Island | glidenew@gmail.com | 920-376-1220 | glidenew.com/door-county/ | Venue or Attraction, Guide or Outfitter | Other | No |
| Segway the Fox Tours | Guided segway tours | 200 N. Broadway | | Green Bay | Door | Wisconsin | 54303 | Green Bay, Appleton, Neenah | glidenew@gmail.com | 920-376-0256 | glidenew.com/green-bay/ | Venue or Attraction, Guide or Outfitter | Other | No |
| Segway the Lake Tours | Guided segway tours | 826 S. 8th Street | | Sheboygan | Sheboygan | Wisconsin | 53081 | Sheboygan, Port Washington, Manitowoc, Kohler | glidenew@gmail.com | 920-376-0256 | glidenew.com/segway-the-lake/ | Venue or Attraction, Guide or Outfitter | Other | No |
| Shebikin' Pedal Tours | | Downtown Sheboygan | | Sheboygan | | Wisconsin | 53081 | | | | www.shebikinpedaltours.zohosites.com | Guide or Outfitter | Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Shepherd & Schaller Sporting Goods | Outdoor specialty store in Wausau since 1949. Specializing in biking, hiking, camping, skiing, paddling, water sports and related footwear and clothing. Repairs. | 324 Scott Street | | Wausau | Marathon | Wisconsin | 54403 | | theresa@shepssports.com | 715-845-5432 | www.shepssports.com/ | Retailer or Rental | Biking, Camping, Downhill Skiing and Snowboarding, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing, Other | Yes |
| Sherper's | | 5750 South 108th Street | | Hales Corners | | Wisconsin | 53130 | | | | www.sherpers.com | Retailer or Rental | Camping, Hiking and Backpacking, Hunting/Shooting/Trapping, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Sherwood Forest Camping & RV Park | Campground | 2852 Wisconsin Dells Pkwy | | Wisconsin Dells | Sauk | Wisconsin | 53965 | | info@sherwoodforestcamping.com | 608-254-7080 | www.sherwoodforestcamping.com | Other | Camping | No |
| SHIFT Cyclery & Coffee Bar | SHIFT Cyclery & Coffee Bar is a full-service bicycle repair shop, craft coffee bar, and all-around creative lounge in downtown Eau Claire. Find your new ride, bicycle and coffee gear all in one stop. | 615 Graham Avenue | | Eau Claire | Eau Claire | Wisconsin | 54701 | | info@eaushift.com | 715-514-5060 | www.eaushift.com/ | Food and Beverage, Retailer or Rental | Biking | No |
| Shipwreck Adventures | | 2004 Washington St | | Two Rivers | | Wisconsin | 54241 | | | | www.shipwreckadventures.com | Retailer or Rental, Guide or Outfitter, Education | Fishing, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Shoreline Inclusive Camping | | Whalen Grade Landing 3204 Co Rd V | | Lodi | | Wisconsin | 53555 | | | | www.ShorelineInclusiveCamping.com | Guide or Outfitter | Boating, Camping | No |
| Shotgun Eddy | | N2765 Hwy 55 | | White Lake | Langlade | Wisconsin | 54491 | The ultimate whitewater rafting in northern Wisconsin. Located on the Wolf River in Menominee County, rafting trips are available for those that love either the wild or the mild rafting experience. | gorafting@shotguneddy.com | 715-882-4461 | http://www.shotguneddy.com/Welcome.html | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Shur-Katch Charters | | 2015 E Rivers St | | Two Rivers | | Wisconsin | 54241 | | | | www.shurkatchcharters.com | Guide or Outfitter | Fishing | No |
| Silent Wake, LLC | | W4615 County Road H | | Fredonia | | Wisconsin | 53021 | | | | www.silentwake.com | Retailer or Rental, Guide or Outfitter, Education | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Silly Goose Silent Sports | Your silent outdoor adventure base camp, nestled in the heart of the northwoods! | 1157 4th Ave S | | Park Falls | Price | Wisconsin | 54552 | | sillygoosesilentsports@gmail.com | 715-762-1970 | https://sillygoose.shopsettings.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Camping, Fishing, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Silver Creek Sno-Odders Snowmobile Club | | | | Ripon | | Wisconsin | 54971 | | | | www.sno-odders.com/ | Association, Nonprofit | Snowmobiling | No |
| Silver Doctor Fly Fishing | | | | Viroqua | Vernon | Wisconsin | | | bob@silverdoctor.net | 608-295-3474 | https://www.silverdoctor.net/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Silver Fox Charters | | 300 Marina Drive | | Superior | | Wisconsin | 54880 | | | | www.silverfoxchartersonlakesuperior.com | Guide or Outfitter | Fishing | No |
| Silver Moon Springs, LLC | | W4852 State Highway 64 | | Elton | | Wisconsin | 54430 | | | | www.silvermoonsprings.com | Guide or Outfitter | Fishing | No |
| Silver Strike Charter Fishing | | 8132 WI-57 | | Baileys Harbor | | Wisconsin | 54202 | | | | www.silverstrikefishing.com | Guide or Outfitter | Fishing | No |
| Simonar Sports | | 1601 Main St | | Luxemburg | Kewaunee | Wisconsin | 54217 | | | 920-845-2725 | https://www.simonarsports.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Snowmobiling | Not a Manufacturing Business |
| Simple Sports | Bike shop | 400 Main St E | | Menomonie | Dunn | Wisconsin | 54751 | | | 715-233-3493 | www.facebook.com/SimpleSportsUS/ | Retailer or Rental | Biking | No |
| Sixteenth Street Community Health Center | | 1337 S. Cesar E. Chavez Drive | | Milwaukee | | Wisconsin | 53204 | | | | www.sschc.org | Healthcare | Other | No |
| Skillet Creek Campground | A 70-acre campground just one mile from Devil's Lake State Park | E11329 State Road 136 | | Baraboo | Sauk | Wisconsin | 53913 | | skilletcreekcampground@gmail.com | 608-356-4877 | www.skilletcreekcampground.com/ | Venue or Attraction | Camping | No |
| SkipperBud's | | 1919 South Marina Drive | | Milwaukee | Milwaukee | Wisconsin | 53207 | Lake Geneva, Madison, Oshkosh, Pewaukee, Pleasant Prairie, Sturgeon Bay | | 414-482-0900 | www.skipperbuds.com | Retailer or Rental | Boating | No |
| Slow Roll Cycles | Bike shop | 4118 Monona Dr | | Monona | Dane | Wisconsin | 53716 | | | 608-286-1176 | www.slowrollcycles.com/ | Retailer or Rental | Biking | No |
| Smith's Bike Shop | Bike shop | 125 7th St N | | La Crosse | La Crosse | Wisconsin | 54601 | | | 608-784-1175 | www.smithsbikes.com | Retailer or Rental | Biking | No |
| Smity Bait & Guide Service | | 312 Oneida Ave | | Minocqua | | Wisconsin | 54548 | | | | www.smitybait.com | Guide or Outfitter, Retailer or Rental | Fishing | No |
| Smokey's Muskie Shop | | N27W27250 Woodland Drive | | Pewaukee | | Wisconsin | 53072 | | | | www.smokeysmuskiebaitandtackle.com/index.html | Retailer or Rental | Fishing | No |
| Smokey's On The Bay | | 111 Bay Beach Rd | | Green Bay | Brown | Wisconsin | 54302 | | smokeysonthebay@gmail.com | 920-593-1749 | https://smokeysonthebayshop.com/ | Guide or Outfitter, Retailer or Rental | Fishing | Not a Manufacturing Business |
| SocialEnergizer.com | | | | Appleton | | Wisconsin | | | | 920-450-5559 | www.socialenergizer.com | Consultant or Professional Services | Other | No |
| Solstice Outdoors | | 2521 W Lake Shore Drive | | Ashland | | Wisconsin | 54806 | | | | www.solsticeoutdoorstore.com | Retailer or Rental | Camping, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | No |
| Somerset Chamber of Commerce | | | | Somerset | | Wisconsin | 54025 | | info@somersetchamber.og | 715-247-3366 | somersetchamber.org | Destination Marketing or Chamber Organization | Other | No |
| Sorry Charlie Sport Fishing Charters | | 739 Riverfront Dr | | Sheboygan | | Wisconsin | 53081 | | | | www.u-charters.com | Guide or Outfitter | Fishing | No |
| South Shore Cyclery | Bike shop | 4758 S Packard Ave | | Cudahy | Milwaukee | Wisconsin | 53110 | | | 414-831-0211 | www.southshorecyclery.com | Retailer or Rental | Biking | No |
| Sparta Area Chamber of Commerce | | 111 Milwaukee Street | | Sparta | | Wisconsin | 54656 | | | 608-269-4123 | www.bikesparta.us/ | Destination Marketing or Chamber Organization | Other | No |
| Speed's Bicycle Shop | Bike shop | 1126 John Street | | Sparta | Monroe | Wisconsin | 54656 | | | 608-269-2315 | www.speedsbike.com/index.asp | Retailer or Rental | Biking | No |
| Spooner Area Chamber of Commerce | | 122 N. River Street | | Spooner | | Wisconsin | 54081 | | | | www.spoonerchamber.org | Destination Marketing or Chamber Organization | Other | No |
| Sport Rider | From parts to service, accessories to apparel, we’ve got it all. We are one of the oldest Polaris dealers in the country. Stop in to see why! | 1504 N. Hillcrest Pkwy | | Altoona | Eau Claire | Wisconsin | 54720 | | sportriderinc@gmail.com | 715-834-0244 | https://sportriderinc.com/ | Retailer or Rental | ATV/UTV Riding | Not a Manufacturing Business |
| Sport-o-Motive | | 5501 Neubert Rd | | Appleton | Outagamie | Wisconsin | 54913 | | sportomotive@yahoo.com | 920-734-9994 | https://sport-o-motive.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Boating, Snowmobiling | Not a Manufacturing Business |
| Sportsman's Headquarters | | 1010 W Hokah St | | Minong | Washburn | Wisconsin | 54859 | | | 715-466-2171 | http://www.sportsmanshq.com/index.htm | Apparel, Guide or Outfitter, Retailer or Rental | Camping, Fishing, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Spring Creek Specialties | Guided fly fishing in southwestern Wisconsin. | | | Madison | Dane | Wisconsin | | | jimbartelt@yahoo.com | 608-206-5951 | http://www.springcreekspecialties.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Spring Street Sports, Inc. | Bike shop | 12 W Spring St | | Chippewa Falls | Chippewa | Wisconsin | 54729 | | | 715-723-6616 | www.springstreetsports.com/ | Retailer or Rental | Biking | No |
| St. Croix Bike & Pedestrian Trails Coalition | | | | Hudson | | Wisconsin | 54016 | | scbptc@gmail.com | | www.stcroixtrails.com | Nonprofit | Biking, Hiking and Backpacking | No |
| St. Croix Chippewa Indians of Wisconsin | | 24663 Angeline Avenue | | Webster | | Wisconsin | 54893 | | | | www.stccwi.com | Agency or Government | Other | No |
| St. Croix Rod | | 856 4th Avenue North | | Park Falls | | Wisconsin | 54552 | | | | www.stcroixrods.com | Manufacturing | Fishing | No |
| Stache Bike and Adventure | Stache Bike and Adventure is a retail shop that sells bikes, snowboards, and skii's as well as other adventure sports equipments. They also offer rentals and tune-ups. | 414 N Farwell Street | | Eau Claire | Eau Claire | Wisconsin | 54701 | | stache.cycles.adv@gmail.com | 715-514-5068 | www.eauclairebike.com/ | Apparel, Retailer or Rental | Biking, Downhill Skiing and Snowboarding | No |
| Stadium Bike | Bike shop | 2150 W Mason St | | Green Bay | Brown | Wisconsin | 54303 | Bellevue | | 920-499-3400 | stadiumbike.com/ | Retailer or Rental | Biking | No |
| Standing Cedars | | 280th Street | | Osceola | | Wisconsin | 54020 | | | | www.standingcedars.org | Nonprofit, Conservation | Hiking and Backpacking, Other | No |
| Star Kissed Charter Fishing | | 10045 County Road A | | Saxon | | Wisconsin | 54559 | | | 715-360-7053 | superiorcharterfishing.com/ | Guide or Outfitter | Fishing | No |
| Stark's Sport Shop | | 119 W Blackhawk Ave | | Prairie Du Chien | Crawford | Wisconsin | 53821 | | | 608-326-2478 | https://www.starkssportshop.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Boating, Fishing, Hunting/Shooting/Trapping, Other | Not a Manufacturing Business |
| Stellar Charters | | Simmons Island Marina 450 50th St | | Kenosha | | Wisconsin | 53140 | | | | www.stellarcharters.com | Guide or Outfitter | Fishing | No |
| Stevens Point Area Convention and Visitors Bureau | | 1105 Main Street | Suite A | Stevens Point | | Wisconsin | 54481 | | | | www.stevenspointarea.com | Destination Marketing or Chamber Organization | Other | No |
| Stone Lake Bait and Tackle | | 5530N County Hwy BB | | Stone Lake | | Wisconsin | 54876 | | | | www.stonelakebait.com | Retailer or Rental | Fishing | No |
| Stone Lake Productions LLC | | | | Williams Bay | Walworth | Wisconsin | | | | | www.facebook.com/StoneLakeProductions | Consultant or Professional Services | Fishing, Hunting/Shooting/Trapping, Other | No |
| Stonehall Bicycle | Bike shop | 907 16th Ave | | Monroe | Green | Wisconsin | 53566 | | | 608-328-3278 | www.stonehallbicycle.com | Retailer or Rental | Biking | No |
| Stoney Creek RV Resort | A family-run campground with over 130 overnight RV sites and 10 cabins. Onsite activities include mini golf, laser tag, jumping pillow and more. | 50483 Oak Grove Road | | Osseo | Trempealeau | Wisconsin | 54758 | | info@stoneycreekrvresort.com | 715-597-2102 | www.stoneycreekrvresort.com/ | Other | RVing, Camping | No |
| Stony Creek RV Resort | Family-run campground with 130 sites including spaces for RV and other large vehicles | 50483 Oak Grove | | Osseo | Eau Claire | Wisconsin | 54758 | | info@stoneycreekrvresort.com | 715-597-2102 | https://www.stoneycreekrvresort.com/ | Venue or Attraction | Camping | No |
| Stoton Cycle | Bike shop | 100 W Washington St | | Stoughton | Dane | Wisconsin | 53589 | | | 608-877-1134 | www.stotoncycle.com | Retailer or Rental | Biking | No |
| Sugar River Outfitters Canoe & Kayak Rental | | 6889 Canal Street (Paoli) | | Verona | | Wisconsin | 53593 | | | | www.sugarriveroutfitterswi.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Summer Haven Resort | Cabins and seasonal camping | 1106 24 3/4 Street | | Cameron | Barron | Wisconsin | 54822 | | summerhavenresort.chetek@gmail.com | 715-859-2918 | summerhavenchetek.weebly.com/ | Other | RVing, Fishing, Camping | No |
| Sun City Cyclery | Bike shop | 235 E Main St | | Sun Prairie | Dane | Wisconsin | 53590 | | | 608-837-2453 | www.suncitycyclery.com/ | Retailer or Rental | Biking | No |
| Sunburst Ski Hill | Since 1961, Sunburst has been the pitch-perfect destination for skiers and snowboarders. Located in Kewaskum, Wisconsin – just thirty minutes outside of Milwaukee – anyone can enjoy access to eleven immaculately groomed runs and two adventurous terrain parks. Our varied terrain means that if you can ski at Sunburst, you can ski anywhere in the world. | 8355 Prospect Dr | | Kewaskum | Washington | Wisconsin | | | info@skisunburst.com | 262-626-8404 | https://skisunburst.com/ | Ski Area | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| SUP the Rapids, LLC | | PO Box 1152 | | Wisconsin Rapids | | Wisconsin | 54495 | | | | www.suptherapidsllc.com/ | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Superior & Douglas County Chamber of Commerce | | 205 Gelknap Street | | Superior | | Wisconsin | 54880 | | | | www.superiorchamber.org | Destination Marketing or Chamber Organization | Other | No |
| Superior Fly Angler | | 310 Belknap St | | Superior | Douglas | Wisconsin | 54880 | | info@superiorflyangler.com | 715-395-9520 | https://www.superiorflyangler.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Fishing | Not a Manufacturing Business |
| Superior Parks, Recreation, and Forestry | | 1316 N. 14th Street | | Superior | | Wisconsin | 54880 | | parks@ci.superior.wi.us | 715-395-7270 | www.ci.superior.wi.us/172/Parks-Recreation-and-Forestry | Agency or Government | Other | No |
| Surf Sconsin | Teaching wakesurfing, a family friendly sport that uses a boat to create a large wake in order to surf. | 8019 Hwy 51 S | | Minocqua | Oneida | Wisconsin | 54548 | | surfsconsin@gmail.com | 715-892-1136 | www.surfsconsin.com | Venue or Attraction | Other | No |
| Taliesin Preservation | | 5607 County Road C | | Spring Green | | Wisconsin | 53588 | | tours@taliesinpreservation.org | 608-588-7900 | www.taliesinpreservation.org/ | Venue or Attraction, Nonprofit | Hiking and Backpacking, Other | No |
| TCTeardrops | | 2409 N. Third St | | Wausau | Marathon | Wisconsin | 54403 | | info@tcteardrops.com | 715-842-0920 | https://www.tcteardrops.com/ | Manufacturing, Wholesaler/Dealer/Distributor | Camping, RVing | No |
| The Ability Center | | 10300 W. Wiscsonsin Avenue | | Wauwatosa | | Wisconsin | 53226 | | | | www.tacwi.org | Nonprofit | Biking, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| The Anglers Choice Guide Service | | PO Box 552 | | Mercer | | Wisconsin | 54547 | | | | www.theanglerschoiceguideservice.com | Guide or Outfitter | Fishing | No |
| The Bicycle & Fitness Co | Bike shop | 1704 Memorial Dr | | Manitowoc | Manitowoc | Wisconsin | 54220 | | | 920-682-1944 | bikenfit.com/ | Retailer or Rental | Biking | No |
| The Bike Hub | Bike shop | 1025 N Broadway | | De Pere | Brown | Wisconsin | 54115 | | | 920-339-0229 | thebikehubonline.com/ | Retailer or Rental | Biking | No |
| The BikeMobile | Bike shop | 213 W Madison St | | Lake Mills | Jefferson | Wisconsin | 53551 | | | 608-213-7476 | thebikemobile.com/ | Retailer or Rental | Biking | No |
| The Bikesmiths | Bike shop | 2865 N Murray Ave | | Milwaukee | Milwaukee | Wisconsin | 53211 | | | 414-332-1330 | www.thebikesmiths.com | Retailer or Rental | Biking | No |
| The Board Shop | Wake, Snow, Ski and Skate | 269 Broad St | | Lake Geneva | Walworth | Wisconsin | 53147 | | bs@bswake.com | 262-248-1703 | https://bswake.com/ | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding, Paddling (canoe/kayak/stand-up paddleboard), Surfing or Kiteboarding | Not a Manufacturing Business |
| The Cargo Bike Shop | Bike shop | 1404 Williamson St | | Madison | Dane | Wisconsin | 53703 | | | 608-373-4798 | www.facebook.com/thecargobikeshop/ | Retailer or Rental | Biking | No |
| The Corner Store | | 3109 Razorback Road | | Sayner | | Wisconsin | 54560 | | | | www.thecornerstoresayner.com | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| The Fitness Store | Bike shop | 1410 Dewey St | | Manitowoc | Manitowoc | Wisconsin | 54220 | | | 920-684-8088 | www.thefitnessstore.com | Retailer or Rental | Biking | No |
| The Fly Fishers | | 14740 W Greenfield Ave | | Brookfield | Waukesha | Wisconsin | 53005 | | | 414-259-8100 | https://www.theflyfishers.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Fishing | Not a Manufacturing Business |
| The Hiker Box | Retail Sales of Camping and Backpacking equipment and supplies | 117A E Wall St | | Eagle River | Vilas | Wisconsin | 54521 | | info@thehikerbox.com | 715-337-2161 | www.thehikerbox.com | Retailer or Rental, Apparel | Running, Hiking and Backpacking, Camping | No |
| The Kayak Cart | With the Kayak Cart, getting your kayak or canoe to the water by yourself has ever been easier. Never carry or drag it again.
Strap, Roll & Launch | | | Madison | Dane | Wisconsin | | | sales@bulkstrap.com | 800-468-5637 | https://www.thekayakcart.com/ | Manufacturing, Wholesaler/Dealer/Distributor | Paddling (canoe/kayak/stand-up paddleboard) | No |
| The Land of Natura | Natural Adventure Park | 250 Natura Dr | | Wisconsin Dells | Columbia | Wisconsin | 53965 | | contact@landofnatura.com | 608-254-9028 | https://www.landofnatura.com/ | Venue or Attraction | Biking, Boating, Climbing, Fishing, Fitness, Hiking and Backpacking, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Running, Snowshoeing, Other | Not a Manufacturing Business |
| The Local Store | The Local Store is the stop for authentic local shopping, offering art, apparel, books, home goods, beer/wine/spirits, music, kids gear, glassware, decor, foodstuffs, outdoor gear, and garden gifts. | 205 N Dewey St | | Eau Claire | Eau Claire | Wisconsin | 54703 | | localstore@volumeone.org | 715-552-0457 | https://www.thelocalstore.org/ | Apparel, Food and Beverage, Retailer or Rental | Other | Not a Manufacturing Business |
| The Nature Conservancy - Wisconsin Chapter | | 633 W. Main Street | | Madison | | Wisconsin | 53703 | | | | www.nature.org/en-us/about-us/where-we-work/united-states/wisconsin/ | Conservation, Nonprofit | Hiking and Backpacking, Other | No |
| The Paddlin' Shop | | 33783 US Highway 14 | | Lone Rock | | Wisconsin | 53556 | | | | www.paddlin.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| The Reel Shot | | 1919 East Calumet St | | Appleton | Calumet | Wisconsin | 54915 | | | 920-750-6140 | https://thereelshot.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Fishing, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| The Sports Den | Bike shop | 1202 S Central Ave | | Marshfield | Fond du Lac | Wisconsin | 54449 | | | 715-384-8313 | www.thesportsden.net/ | Retailer or Rental | Biking | No |
| The Sportsman's Repair Shop LLC | | 1007 Pasha Ave | | Mosinee | Marathon | Wisconsin | 54455 | | | 715-693-6634 | https://sportsmansrepair.com/ | Retailer or Rental, Other | Fishing | No |
| The Toy Shop of Eagle River | | 5045 State Hwy 70 W | | Eagle River | | Wisconsin | 54521 | | | | www.thetoyshoponline.com | Retailer or Rental, Wholesaler/Dealer/Distributor | ATV/UTV Riding, Boating, Snowmobiling | No |
| The Trolley Pub | | 802 Regent Street | | Madison | | Wisconsin | 53703 | | | | www.madison.trolleypub.com/ | Guide or Outfitter, Food and Beverage, Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard) | No |
| The Waterfowl Hunters Expo | An annual celebration all thing waterfowl. | Sunnyview Expo Center | 500 E. County Y | Oshkosh | Fond du Lac | Wisconsin | 54901 | | info@wisducks.org | 800-524-8460 | https://waterfowlhuntersexpo.com/ | Event/Tradeshow/Race | Hunting/Shooting/Trapping | Not a Manufacturing Business |
| The Wharf & Jeff's Tackle | | 733 Riverfront Dr | | Sheboygan | | Wisconsin | 53081 | | | 920-458-4406 | | Retailer or Rental | Fishing | No |
| Theisen Adventures LLC | | N1536 Crestwood Road | | Antigo | | Wisconsin | 54409 | | | | www.theisenadventures.com | Guide or Outfitter | Fishing | No |
| Three Lakes Hardware & Rental Center | | 1812 Superior St | | Three Lakes | | Wisconsin | 54562 | | | | www.threelakeshardware.com | Retailer or Rental | Biking, Paddling (canoe/kayak/stand-up paddleboard), Fishing | No |
| Tie 1 On Fly Fishing | | N7601 Royal and Ancient Drive | | Elkhart lake | | Wisconsin | 53020 | | Squaretail@aol.com | (920) 876-3510 | www.tie1onguideservice.com | Guide or Outfitter | Fishing | No |
| Tigger II Charters | | E3364 WI-29 | | Kewaunee | | Wisconsin | 54216 | | | | www.tiggeriicharters.com/ | Guide or Outfitter | Fishing | No |
| Tight Lines Fly Fishing Company | | 1534 Mid Valley Dr | | DePere | Brown | Wisconsin | 54115 | | tytlinez@aol.com | 920-336-4106 | https://tightlinesflyshop.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Fishing | Not a Manufacturing Business |
| Tilleda Falls Campground | Campground | W13165 County Road D | | Tilleda | Shawano | Wisconsin | 54978 | | camp@tilledafalls.com | 715-787-4143 | www.tilledafalls.com | Venue or Attraction | RVing, Paddling (canoe/kayak/stand-up paddleboard), Fishing, Camping | No |
| Timber Ridge Golf | Known as one of the top golfing experiences in Northern Wisconsin, this par 72, championship layout is an exciting challenge for all levels of play. | 10030 Timber Ridge Road | | Minocqua | Oneida | Wisconsin | 54548 | | info@timberridgegolf.com | 715-356-9502 | www.timberridgegolf.com | Venue or Attraction | Other | No |
| Titanic Canoe Rental | | 300 State Highway 131 | | Ontario | | Wisconsin | 54651 | | | | www.titaniccanoerental.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Tite Line Fishing | | | | Sturgeon Bay | Door County | Wisconsin | 54235 | | jeff@titelinefishingdc.com | 920-495-7522 | www.titelinefishingdc.com | Guide or Outfitter | Fishing | No |
| Tom Swanson Guide Service | | PO Box 144 | | Boulder Junction | | Wisconsin | 54512 | | | | www.boulderjct.org/listing/tom-swanson-guide-service | Guide or Outfitter | Fishing | No |
| Tom Whitman Guide Service | | 10182 Dairymen's Road | | Boulder Junction | | Wisconsin | 54512 | | | | www.fishwithtom.com/Tom_Whitman_Fishing_Guide_Service/Welcome.html | Guide or Outfitter | Fishing | No |
| Total Cyclery | Bike shop | 5039 6th Ave | | Kenosha | Kenosha | Wisconsin | 53140 | | | 262-652-2222 | www.totalcycleryrepair.com | Retailer or Rental | Biking | No |
| Tour of America’s Dairyland | | | | Wauwatosa | Milwaukee | Wisconsin | | | | 414-534-4501 | www.tourofamericasdairyland.com | Event/Tradeshow/Race | Biking | No |
| Track Side | | 1651 US Highway 45 N | | Eagle River | | Wisconsin | 54521 | | | | www.tracksideinc.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding | No |
| Tracy Lee Charter's | | 15326 N Bergs Rd | | Saxon | | Wisconsin | 54559 | | | | www.tracyleecharters.com | Guide or Outfitter | Fishing | No |
| Trail Genius | Specializing in virtual tours, 360 content, and all things mapping... we create unique interactive media for outdoor experiences, destinations and events. | | | Green Bay | Brown | Wisconsin | 54305 | | contact@trailgenius.com | 920-445-3720 | https://www.trailgenius.com/ | Consultant or Professional Services, Other | ATV/UTV/4x4, Biking, Hiking and Backpacking, Nordic/Cross-Country Skiing, Running, Snowshoeing, Snowmobiling, Other | Not a Manufacturing Business |
| Trail This Bicycle Shop | Bike shop | 103 S 2nd St | | Mount Horeb | Dane | Wisconsin | 53572 | | | 608-274-8447 | www.trailthis.com | Retailer or Rental | Biking | No |
| Trails Anonymous, LLC | Specializes in the design and construction of natural surface mountain bike and hiking trails. | 1503 MacArthur Ave | | Ashland | Ashland | Wisconsin | 54806 | | trailsanonymous@gmail.com | 715-544-8954 | | Consultant or Professional Services | Biking, Hiking and Backpacking, Running, Snowshoeing | Not a Manufacturing Business |
| Trailside Cycle | Bike shop | 1849 S Calhoun Rd | | New Berlin | Waukesha | Wisconsin | 53151 | | | 262-782-7433 | www.trailsidecycle.com | Retailer or Rental | Biking | No |
| Tranquil Timbers Camping Resort | Campground | 3668 Grondin Road | | Sturgeon Bay | WI | Wisconsin | 54235 | | tranquiltimbers@equitylifestyle.com | 920-743-7115 | www.tranquiltimbers.com | Other | Camping, RVing | No |
| Trek & Trail | Offering guided sea kayaking tours in the Apostle Islands National Lakeshore. | 7 Washington Ave | | Bayfield | Bayfield | Wisconsin | 54814 | | | | www.trek-trail.com | Guide or Outfitter, Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Trek Bicycle Store | Bike shop | 8108 Mineral Point Rd | | Madison | Dane | Wisconsin | 53719 | Madison East, Racine, Sheboygan, Stevens Point, Wausau | | 608-833-8735 | www.trekbikes.com/us/en_US/retail/madison_west/ | Retailer or Rental | Biking | No |
| Trek Bicycles | | 801 W. Madison Street | | Waterloo | | Wisconsin | 53594 | | | | www.trekbikes.com | Manufacturing | Biking | No |
| Tremplo Fishing Float | | State Road 35 | | Trempealeau | | Wisconsin | 54661 | | | | www.facebook.com/Tremplo-Fishing-Float-114961079383486/ | Guide or Outfitter, Venue or Attraction | Fishing | No |
| Trik Sea Charters, LLC | | 284 2nd St | | Algoma | | Wisconsin | 54201 | | | | www.trikseacharters.com | Guide or Outfitter | Fishing | No |
| Trollhaugen Outdoor Recreation Area | | 2232 100th Avenue | | Dresser | Polk | Wisconsin | | | | 651-433-5141 | https://trollhaugen.com/ | Apparel, Retailer or Rental, Ski Area | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Trophy Trailers | Manufacting aluminum and pontoon boat trailers. | 717 N. Broadway Street | | Stanley | Chippewa | Wisconsin | 54768 | | trophytrailers.trinity@gmail.com | 715-644-4999 | www.trophytrailers.com | Manufacturing | Boating | No |
| Trout Buddy Driftless Guide | | 3001 Willow Dr | | La Crosse | La Crosse | Wisconsin | 54601 | | mike@troutbuddy.com | 608-792-2521 | https://troutbuddy.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Trout Unlimited-Wisconsin Council | Wisconsin Trout Unlimited is a comprised of 21 unique chapters, located all across and covering all of Wisconsin. Each chapter is different, and each chapter operates differently. That is, in a nutshell, the nature of a volunteer organization. | | | Gillett | Oconto | Wisconsin | | | | | https://wicouncil.tu.org/ | Conservation, Education, Nonprofit | Fishing | Not a Manufacturing Business |
| Truly Spoken Cycles | Bike shop | 600 E Center St | | Milwaukee | Milwaukee | Wisconsin | 53212 | | | 414-263-2453 | www.trulyspokencycles.com/ | Retailer or Rental | Biking | No |
| Tuffy Boats | Manufacturer of fiberglass fishing boats. | 611 E. Beckert Road | | New London | Outagamie | Wisconsin | 54961 | | | 920-250-6202 | https://tuffyboats.com/ | Manufacturing | Boating | No |
| Tuley Trails, LLC dba Wausau 24 | Wausau 24 is a week and trail festival featuring mountain bike races, a trail run, live music and other activities. It is held in Wausau Wisconsin. | 701 Clarke Ave | | Rothschild | Marathon | Wisconsin | 54474 | | rebecca.tuley@hotmail.com | 715-223-5851 | https://www.bikesignup.com/Race/WI/Wausau/2021Wausau24 | Event/Tradeshow/Race | Biking, Running | Not a Manufacturing Business |
| Turtle River Trading Company | | 5227 N Hwy 51 | | Mercer | | Wisconsin | 54547 | | | | www.turtlerivertrading.com | Retailer or Rental | Fishing | No |
| Twin Bridge Four Seasons | | W11355 County Road X | | Crivitz | | Wisconsin | 54114 | | | | www.twinbridgefourseasons.com | Retailer or Rental, Wholesaler/Dealer/Distributor | ATV/UTV Riding, Boating, Snowmobiling | No |
| Twin Lakes Boat Rental | | 3101 E Lakeshore Dr | | Twin Lakes | | Wisconsin | 53181 | | | | www.twinlakesboatrental.com | Retailer or Rental | Boating, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Twisted Tree | | 10586 Country Walk Dr | | Sister Bay | Door | Wisconsin | 54234 | | sales@twistedtreepharm.com | 920-854-8047 | https://www.twistedtreepharm.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Camping, Fitness, Hiking and Backpacking, Running | Not a Manufacturing Business |
| Two Rivers Charter Fishing Association | | Lake Michigan | | Two Rivers | | Wisconsin | 54241 | | | | www.tworiverscharterfishing.com | Guide or Outfitter | Fishing | No |
| Umingmaq Paddle Touring Center | | W8353 Eagle Drive | | Oxford | Marquette | Wisconsin | 53952 | | umingmaqpaddleshop@gmail.com | 608-296-5163 | https://umingmaqpaddleshop.com/sample-page/ | Apparel, Guide or Outfitter, Retailer or Rental | Camping, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Uncle Tom's Outfitters LLC | | W9833 Hogan Road | | Portage | Columbia | Wisconsin | 53901 | | info@uncletomsoutfitters.com | 608-745-4868 | www.uncletomsoutfitters.com/ | Retailer or Rental | Fishing, Hunting/Shooting/Trapping | No |
| University of Wisconsin Arboretum | | 1207 Seminole Hwy | | Madison | | Wisconsin | 53711 | | | | www.arboretum.wisc.edu/ | Conservation, Education | Hiking and Backpacking | No |
| University of Wisconsin/Joy Trip Project | | 6666 Odana Rd. #135 | | Madison | | Wisconsin | 53719 | | | | joytripproject.com/ | Conservation, Education, Nonprofit | Hiking and Backpacking, Other | No |
| University of Wisconsin-Platteville | | 1 University Plaza | | Platteville | | Wisconsin | 53818 | | | | www.uwplatt.campuslabs.com/engage/organization/outdoorrecreation | Education | Other | No |
| University of Wisconsin-Stevens Point Fitness & Recreation | | 2050 Fourth Ave | | Stevens Point | | Wisconsin | 54481 | | | | www.uwsp.edu/centers/hec/Pages/default.aspx | Education, Retailer or Rental | Climbing, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Unlimited Trophy Outfitters | | | | Mason | Bayfield | Wisconsin | | | | 715-413-0336 | http://www.fishhuntuto.com/home.html | Guide or Outfitter | Fishing, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Up North Guided Tours | | 43435 US Hwy 63 | | Cable | | Wisconsin | 54821 | | | | www.upnorthguidedtours.com | Guide or Outfitter | Biking, Camping, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | No |
| Urban Ecology Center | | 1500 E Park Pl | | Milwaukee | | Wisconsin | 53211 | | | | www.urbanecologycenter.org | Conservation, Education, Nonprofit | Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard), Fishing, Biking, Snowshoeing, Nordic/Cross-Country Skiing | No |
| UW-Extension Grant County | | 916 E. Elm Street, Suite A | | Lancaster | | Wisconsin | 53813 | | | | www.grant.extension.wisc.edu/crd/making-better-communities/ | Education | Other | No |
| UW-Madison Bicycle Resource Center | Bike shop | 600 N Park St | | Madison | Dane | Wisconsin | 53706 | | | 608-263-2969 | transportation.wisc.edu/bicycling/university-bicycle-resource-center/ | Retailer or Rental | Biking | No |
| UW-Madison Hoofers | | 800 Langdon St | | Madison | Dane | Wisconsin | 53706 | | info@hoofers.org | 608-262-1630 | https://www.hoofers.org/ | Association, Education | Biking, Boating, Camping, Climbing, Downhill Skiing and Snowboarding, Fishing, Fitness, Hiking and Backpacking, Horseback Riding, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Sailing, Snowshoeing, Other | Not a Manufacturing Business |
| Valley Snowmobile & Powersports | | N1610 Midway Rd | | Hortonville | Outagamie | Wisconsin | 54944 | | | 920-779-4793 | https://www.valleysnowmobile.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Other | Not a Manufacturing Business |
| VeloCity Cycling | Bike shop | 203 W Wisconsin Ave | | Pewaukee | Waukesha | Wisconsin | 53072 | | | 262-695-7433 | www.vcitycycling.com/ | Retailer or Rental | Biking | No |
| Velocity Multi-Sport & Cycling | Bike shop | 1327 N Wright Rd Ste 180 | | Janesville | Rock | Wisconsin | 53546 | | | 608-352-0649 | www.facebook.com/velocitymultisportandcycling/ | Retailer or Rental | Biking | No |
| Vertical Adventure | | S5975 Park Road | | Baraboo | | Wisconsin | 53913 | | | | www.verticaladventure.org | Guide or Outfitter | Climbing, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Vertical Illusions | | 2433 Wisconsin Dells Pkwy | | Wisconsin Dells | | Wisconsin | 53965 | | | | www.verticalillusions.com | Guide or Outfitter | Climbing, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Vilas County Tourism & Publicity | Visitor information | 330 Court Street | | Eagle River | Vilas County | Wisconsin | 54521 | | vilasadv@vilascountywi.gov | 715-479-3649 | vilas.org | Destination Marketing or Chamber Organization | Other | No |
| Village Inn on the Lake | Hotel/RV park | 3310 Memorial Dr | | Two Rivers | Manitowoc | Wisconsin | 54241 | | info@villageinnwi.com | 920-794-8818 | https://villageinnwi.com/ | Food and Beverage, Retailer or Rental, Venue or Attraction, Other | Camping, Hiking and Backpacking, RVing | Not a Manufacturing Business |
| Village of Camp Douglas | | P.O. Box 200<br>304 Center Street | | Camp Douglas | | Wisconsin | 54618 | | | | www.campdouglaswi.com | Destination Marketing or Chamber Organization | Other | No |
| Village of Gilman | | 380 E. Main Street | | Gilman | | Wisconsin | 54433 | | gilmanclerk@gmail.com | 715-447-8650 | www.gilmanwi.com/ | Agency or Government | Other | No |
| Village of Johnson Creek | Johnson Creek is a smart and rapidly growing Wisconsin community known as the “Crossroads With A Future” due to its convenient location at the intersection of Interstate 94 and State Highway 26. | Johnson Creek Village Hall | 125 Depot Street | Johnson Creek | Jefferson | Wisconsin | 53038 | | katien@johnsoncreekwi.org | 920-699-2296 | www.johnsoncreek-wi.us | Agency or Government | Other | No |
| Village of Johnson Creek Tourism Department | Ideally nestled next to the Rock River in Jefferson County, Johnson Creek’s ideal location is between Milwaukee & Madison and Oshkosh & Rockford. Check out how you can "Be Unique In Johnson Creek." | 125 Depot Street | | Johnson Creek | Jefferson | Wisconsin | 53038 | | katien@johnsoncreekwi.org | 920-699-2296 | www.visitjohnsoncreek.org | Agency or Government | Other | No |
| Visit Ashland & Chamber of Commerce | | 1716 W. Lake Shore Drive | | Ashland | | Wisconsin | 54806 | | | | www.visitashland.com | Destination Marketing or Chamber Organization | Other | No |
| Visit Barron County | | 335 E. Monroe Avenue | | Barron | | Wisconsin | 54812 | | | | www.visitbarroncounty.com | Destination Marketing or Chamber Organization | Other | No |
| Visit Eau Claire | | 128 Graham Avenue, Suite 234 | | Eau Claire | | Wisconsin | 54701 | | | 715-831-2345 | www.visiteauclaire.com/< | Destination Marketing or Chamber Organization | Other | No |
| Visit Kewaunee County | | 810 Lincoln Street | | Kewaunee | | Wisconsin | 54216 | | | | www.visitkewauneecounty.com | Destination Marketing or Chamber Organization | Other | No |
| VISIT Milwaukee | | 648 N. Plankinton Avenue, Suite 220 | | Milwaukee | | Wisconsin | 53203 | | | | www.visitmilwaukee.org | Destination Marketing or Chamber Organization | Other | No |
| Visit Rome, WI Inc. | | 1156 Alpine Drive | | Nekoosa | | Wisconsin | 54457 | | | | www.visitromewi.com | Destination Marketing or Chamber Organization | Other | No |
| Visit Waukesha & Pewaukee | | N14 W23755 Stone Ridge Drive, Suite 225 | | Waukesha | Waukesha | Wisconsin | 53188 | | | 262-542-0330 | www.visitwaukesha.org | Destination Marketing or Chamber Organization | Other | No |
| Visit Wausau | | 219 Jefferson Street | | Wausau | | Wisconsin | 54403 | | | 715-355-8788 | www.visitwausau.com | Destination Marketing or Chamber Organization | Other | No |
| Vortex Optics | | 1 Vortex Drive | | Barneveld | | Wisconsin | 53507 | | | | www.vortexoptics.com | Manufacturing | Hunting/Shooting/Trapping, Other | No |
| Vozka Supply, LLC - Fee Fishing | | N6715 County Road V | | Deerbrook | | Wisconsin | 54424 | | | | www.langladecounty.org/tourism/business_directory/?category30=Fishing%252FHunting%2BSupplies | Guide or Outfitter | Fishing | No |
| Vulture Space | Bike shop | 651 N Plankinton Ave | | Milwaukee | Milwaukee | Wisconsin | 53203 | | | 414-301-1661 | www.vulturespace.org/ | Retailer or Rental | Biking | No |
| Wacky Walleye Guide Service | | 3798 Sand Bay Pt. Rd. | | Sturgeon Bay | | Wisconsin | 54235 | | | | www.wackywalleye.com | Guide or Outfitter | Fishing | No |
| Wagner's Lanes & The Complexx | Wagner's Lanes is not your typical bowling alley. Equipped with 26 lanes, a full menu, and 4 indoor/outdoor sand volleyball courts, Wagner's is the perfect place for all ages and occasions. | 2159 Brackett Ave | | Eau Claire | Eau Claire | Wisconsin | 54701 | | davidburg@kpmwi.com | 715-833-6700 | https://wagnerslanes.com/index.html | Venue or Attraction | Other | No |
| Wagon Trail Campground | Well maintained campground located in beautiful Door County offering quiet nights and secluded sites. | 1190 County Road ZZ | | Ellison Bay | Door | Wisconsin | 54210 | | kguckenberg@gmail.com | 715-482-5675 | www.wagontrailcampground.com | Conservation, Other | Camping | No |
| Walkabout Paddle & Apparel | | 622 East Wall St | | Eagle River | Vilas | Wisconsin | 54521 | | info@walkaboutpaddle.net | 715-479-6631 | https://www.facebook.com/WalkAboutPaddleAndApparel/ | Apparel, Guide or Outfitter | Camping, Climbing, Fishing, Fitness, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Walleye Madness Guide Service | | 102 Bay Beach Rd | | Green Bay | | Wisconsin | 54302 | | | | www.walleyemadnessfishing.com | Guide or Outfitter | Fishing | No |
| Walworth County Visitors Bureau | | 2375 E. Geneva Street | | Delavan | Walworth | Wisconsin | 53115 | | info@visitwalworthcounty.com | 262-728-6000 | visitwalworthcounty.com/ | Destination Marketing or Chamber Organization | Other | No |
| Washburn County Tourism | | 122 N. River Street | | Spooner | | Wisconsin | 54801 | | | | www.washburncounty.org | Destination Marketing or Chamber Organization | Other | No |
| Washburn Marina | | 1 Marina Drive | | Washburn | | Wisconsin | 54891 | | | | www.washburnmarina.com | Venue or Attraction | Boating, Sailing | No |
| Washington County Convention & Visitors Bureau | | P.O. Box 447 | | Jackson | | Wisconsin | 53037 | | | | www.visitwashingtoncounty.com | Destination Marketing or Chamber Organization | Other | No |
| Washington Park Velodrome | | 1821 Washington Road | | Kenosha | | Wisconsin | 53140 | | | | www.kenoshavelodrome.com | Venue or Attraction | Biking | No |
| Watercraft Sales | A full service on-the-water dealership with a complete line of rental boats and snowmbiles, A full service, on-the-water dealership with a complete line of rental boats and snowmbiles., A full service on-the-water dealership with a complete line of rental boats and snowmbiles. | 7453 Hwy X | | Three Lakes | Vilas | Wisconsin | 54562 | | office@watercraftsales.com | 715-546-3351 | www.watercraftsales.com | Retailer or Rental | Boating, Snowmobiling | No |
| Waterford Precision Cycles | Hand-crafted bicycle frames. | 816 Bakke Avenue | | Waterford | Racine | Wisconsin | 53185 | | | 262-534-4190 | www.waterfordbikes.com | Manufacturing | Biking | No |
| Watertown Parks & Rec Department | Kayak and stand up paddle board rentals | 514 S. First Street | | Watertown | Jefferson | Wisconsin | 53094 | | randyw@cityofwatertown.org | 920-262-8080 | www.ci.watertown.wi.us/departments/park_recreation_forestry/index.php | Agency or Government | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Wausau Nordic Ski Club | Wausau Nordic is for all levels and ages of cross-country skiers. Join us for skiing, youth activities, lessons, tours, racing, and social events. | Nine Mile County Forest | 221700 Red Bud Road | Wausau | Marathon | Wisconsin | 54401 | | president@wausaunordic.org | 715-261-1550 | www.wausaunordic.org | Nonprofit | Nordic/Cross-Country Skiing | Yes |
| Wausau Whitewater | Kayak and Paddling | 200 River Dr | | Wausau | Marathon | Wisconsin | 54403 | | | 715-203-1279 | https://wausauwhitewater.org/home.aspx | Venue or Attraction | Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Wazee Sports Center, LLC | | 942 Red Iron Road | | Black River Falls | | Wisconsin | 54615 | | | | www.wazeesports.com | Retailer or Rental, Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Weekend Warrior Guide Service | | N2078 Shore Dr | | Marinette | | Wisconsin | 54143 | | | | www.weekendwarriorwi.com | Guide or Outfitter | Fishing | No |
| Wehr Nature Center | | 9701 W College Ave | | Franklin | | Wisconsin | 53132 | | | | www.county.milwaukee.gov/EN/Parks/Explore/Wehr-Nature-Center | Conservation, Education, Nonprofit | Hiking and Backpacking | No |
| Welcome to Glendale | Welcome to Glendale is the Convention, Visitors, and Business Association for Glendale, Wisconsin. We help plan your events and trips. | 5909 N. Milwaukee River Pkwy | | Glendale | Milwaukee | Wisconsin | 53209 | | welcometoglendale@gmail.com | 414-228-1720 | welcometoglendale.com/ | Destination Marketing or Chamber Organization | Other | No |
| West Fork Jason Guide Service | | | | Hayward | Sawyer | Wisconsin | | | | 715-492-1136 | https://westforkjason.com/ | Guide or Outfitter | Fishing | Not a Manufacturing Business |
| Wheel & Sprocket | | 187 E. Becher Street | | Milwaukee | Milwaukee | Wisconsin | 53207 | Appleton, Broofield, Delafield, Fox Point, Franklin, Middleton, Oshkosh, | | 414-234-5500 | www.wheelandsprocket.com | Retailer or Rental | Biking | No |
| Whisler Outdoors | | 628 Central Ave | | Florence | Florence | Wisconsin | 54121 | | | 715-528-4411 | https://whisler-outdoors.business.site/ | Apparel, Guide or Outfitter, Retailer or Rental | Fishing, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| White Lake Market | Bike shop | 633 Bissell St | | White Lake | Langlade | Wisconsin | 54491 | | | 715-882-8419 | | Retailer or Rental | Biking | No |
| Whitecap Kayak | | 31375 Wannebo Rd | | Washburn | | Wisconsin | 54891 | | | | www.whitecapkayak.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Whitecap Mountain Ski and Golf Resort | | 9106 W County Road E | | Upson | | Wisconsin | 54565 | | | | www.whitecapresort.com/ | Venue or Attraction | Other | No |
| White's Woods & Waters | | 8447 Highway 70 East | | St. Germain | | Wisconsin | 54558 | | | | www.whiteswoodsandwaters.com/ | Guide or Outfitter | Fishing, Hunting/Shooting/Trapping | No |
| Why Knot Charters | | 60 Steele St | | Algoma | | Wisconsin | 54201 | | | | www.whyknotcharters.com | Guide or Outfitter | Fishing | No |
| WI River Outings | | 715 Wisconsin Avenue | | Boscobel | | Wisconsin | 53805 | | | | www.canoe-camping.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Wickcraft Boardwalks | Manufacturing and constructing tubular structural steel (HSS) boardwalks. | 2317 Daniels St | | Madison | Dane | Wisconsin | 53718 | | | 608-244-9177 | https://www.wickcraftboardwalks.com/ | Consultant or Professional Services, Other | Other | No |
| Wigwam | A fourth-generation, family-owned manufacturer of fine quality and performance socks. | 5300 WI-42 N | | Sheboygan | Sheboygan | Wisconsin | 53082 | | support@wigwam.com | 920-783-1080 | www.wigwam.com | Apparel, Manufacturing | Downhill Skiing and Snowboarding, Hiking and Backpacking, Running | No |
| Wild River Outfitters | | 15177 State Road 70 | | Grantsburg | | Wisconsin | 54840 | | | | www.wildriverpaddling.com | Guide or Outfitter | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Wild Rivers Conservancy | Inspire stewardship to forever ensure the rare ecological integrity of the St. Croix and Namekagon Riverway. | | | Osceola | Polk | Wisconsin | 54020 | | | 715-483-3300 | https://wildriversconservancy.org/ | Conservation, Nonprofit | Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Wild Rivers Interpretive Center | | 5628 Forestry Drive | | Florence | | Wisconsin | 54121 | | | | www.exploreflorencecounty.com/tourism/featured-destinations/wild-rivers-interpretive-and-visitor-center/ | Venue or Attraction | Other | No |
| Wilderness Canyon Zip Line Canopy Tour | | 511 East Adams Street | | Wisconsin Dells | | Wisconsin | 53965 | | | | www.wildernessresort.com | Venue or Attraction | Other | No |
| Wilderness Fish & Game | | 532 Water St | | Sauk City | Sauk | Wisconsin | 53583 | | | 608-643-5229 | http://www.wildernessfishgame.com/ | Apparel, Guide or Outfitter | Fishing, Hunting/Shooting/Trapping | Not a Manufacturing Business |
| Wilderness Springs Trout Farm | | N4923 Lange Drive | | New London | | Wisconsin | 54961 | | | | www.wilderness-springs.com/Wilderness_Springs/Home.html | Guide or Outfitter | Fishing | No |
| Wildman Adventure Resort | | N12080 Allison Lane | | Athelstane | | Wisconsin | 54104 | | | | www.wildmanranch.com | Guide or Outfitter, Venue or Attraction | Climbing, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Wildside Action Sports | Bike shop | 880 State Road 136 Ste 1 | | Baraboo | Sauk | Wisconsin | 53913 | | | 608-356-9218 | www.wildbaraboo.com/ | Retailer or Rental | Biking | No |
| Wildwood Outdoor Adventures | | 5179 Hwy 70 West | | Eagle River | | Wisconsin | 54521 | | | | www.wildwoodoutdooradventures.com | Guide or Outfitter, Retailer or Rental | Camping, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Wildwood Wildlife Park & Nature Center | Wildwood Wildlife Park Zoo & Safari is home to over 1700 animals and 229 species. Safari tram ride. | 10094 Hwy 70 W | | Minocqua | Oneida | Wisconsin | 54548 | | nature@wildwoodwildlifepark.com | 715-356-5588 | www.wildwoodwildlifepark.com | Venue or Attraction | Other | No |
| Williams Fishing Guide Service & Taxidermy | | 2055 Southland Lane | | New London | | Wisconsin | 54961 | | | 920-982-2771 | | Guide or Outfitter, Other | Fishing, Hunting/Shooting/Trapping | No |
| William's Sport & Marine | | 1250 West Highway 59 | | Palmyra | Jefferson | Wisconsin | 53156 | | | 262-495-2921 | https://www.willsonsport.com/ | Wholesaler/Dealer/Distributor | ATV/UTV Riding, Snowmobiling | Not a Manufacturing Business |
| Williamson Bicycle Works | | 3729 E Washington Ave | | Madison | | Wisconsin | 53704 | | | | www.willybikes.com | Retailer or Rental | Biking | No |
| Willie Bee Charters | | 1400 Lake Street | | Two Rivers | | Wisconsin | 54241 | | | | www.williebeecharters.com/ | Guide or Outfitter | Fishing | No |
| Wilmot | Located right in America’s heartland, Wilmot Mountain is the Midwest’s center of all things winter. Our love of snow sports knows no boundaries, including state lines (Not only is it on the border of 2 states, but is in 2 separate WI towns). Wilmot Mountain's welcoming 'come as you are' approach to skiing and snowboarding has created memories for countless guests spanning more than 80 years. | 11931 Fox River Rd | | Wilmot | Kenosha | Wisconsin | 53192 | | WilmotMountainInfo@vailresorts.com | 262-862-2301 | https://www.wilmotmountain.com/ | Ski Area | Downhill Skiing and Snowboarding | Not a Manufacturing Business |
| Wind Power Surf Shop | | N7351 Winnebago Drive | | Fond du Lac | | Wisconsin | 54935 | | | | www.windpowerwindsurfing.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Surfing or Kiteboarding | No |
| Wingra Boats | | 824 Knickerbocker St | | Madison | | Wisconsin | 53711 | | | | www.wingraboats.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| WinMan Trails | Four-season trail system offering mountain biking, cross country skiing, fat tire biking, hiking, trail running and snowshoeing. | 6870 Highway W | | Winchester | Vilas | Wisconsin | 54557 | | winmantrails@gmail.com | 646-543-8784 | www.winmantrails.com | Nonprofit, Venue or Attraction | Biking, Hiking and Backpacking, Nordic/Cross-Country Skiing, Running, Snowshoeing | No |
| Winnebago Bicycle | Bike shop | 502 N Main St | | Oshkosh | Winnebago | Wisconsin | 54901 | | | 920-426-3020 | www.winnebagobicycle.com | Retailer or Rental | Biking | No |
| Winnebago County Parks and Sunnyview Expo Center | Department of parks and recreation for Winnebago County and management of the Sunnyview Expo Center. | 625 E County Rd Y | Suite 500 | Oshkosh | Winnebago | Wisconsin | 54901 | | winnebagocountyparks@co.winnebago.wi.us | 920-232-1960 | www.co.winnebago.wi.us/parks | Venue or Attraction, Agency or Government | Other | Yes |
| Wisconsin Angling Adventures | | 118 Marguerite St | | Schofield | | Wisconsin | 54476 | | | | www.anglerweb.com/guides/wisconsin-angling-adventures | Guide or Outfitter | Fishing | No |
| Wisconsin Apple Growers Association | An association for orchardists in Wisconsin | 211 Canal Road | | Waterloo | Dane | Wisconsin | 53594 | | anna@acmadmin.com | 920-478-4277 | wisconsinapplegrowers.org/ | Association | Other | Yes |
| Wisconsin ATV/UTV Association | | 1539 N. 33rd Place, Suite A | | Sheboygan | | Wisconsin | 53081 | | | | www.watva.org | Association | ATV/UTV Riding | No |
| Wisconsin B.A.S.S. Nation | | | | La Crosse | La Crosse | Wisconsin | | The Wisconsin B.A.S.S. Nation is the grass roots level of the national B.A.S.S. organization. We have over 30 clubs throughout the state that offers everything from serious tournament opportunities to just simply getting out on the water with some friends. We also take an active roll in conservation. | jeremiah.d.shaver@gmail.com | 608-234-1135 | http://www.wisconsinbassnation.com/ | Conservation, Education, Event/Tradeshow/Race | Fishing | Not a Manufacturing Business |
| Wisconsin Bass Federation | | | | Pewaukee | Waukesha | Wisconsin | | | CJKLEIN@MAQS.NET | 651-271-5817 | https://wisconsinbass.com/ | Conservation, Education, Event/Tradeshow/Race | Fishing | Not a Manufacturing Business |
| Wisconsin Bike Federation | Non-profit cycling advocacy organization. | 187 E Becher St, Suite B | | Milwaukee | Milwaukee | Wisconsin | 53012 | | info@wisconsinbikefed.org | 414-626-1540 | https://wisconsinbikefed.org/ | Education, Nonprofit | Biking | Not a Manufacturing Business |
| Wisconsin Canoe Company | | E4440 US Highway 14 | | Spring Green | | Wisconsin | 53588 | | | | www.thebestcanoecompanyever.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Wisconsin Coastal Management Program | | 101 E. Wilson Street, 9th Floor | | Madison | | Wisconsin | 53708 | | | | doa.wi.gov/Pages/LocalGovtsGrants/CoastalManagement.aspx | Agency or Government | Other | No |
| Wisconsin Counties Association | | 22 E. Mifflin Street, Suite 900 | | Madison | | Wisconsin | 53703 | | | | www.wicounties.org | Agency or Government | Other | No |
| Wisconsin Dells Visitor & Convention Bureau | | 701 Superior Street | | Wisconsin Dells | | Wisconsin | 53965 | | | | www.wisdells.com | Destination Marketing or Chamber Organization | Other | No |
| Wisconsin Department of Natural Resources | | 101 S. Webster St. | | Madison | | Wisconsin | 53707 | | | | | Agency or Government | Other | No |
| Wisconsin Department of Tourism | | 201 W. Washington Ave. | | Madison | | Wisconsin | 53708 | | | | | Agency or Government | Other | No |
| Wisconsin Disc Sports Association | | | | Columbus | Adams | Wisconsin | |
Organized disc golf has little to do with how one arranges their bag. With coordinated efforts we can have improved courses, better events, and insightful growth in disc golf. The Wisconsin Disc Sports Association is made up of dedicated individuals who have worked together to raise the level of disc sports throughout the state.Seed money starting this organization came from The Professional Disc Golf Association 1998 Amateur Disc Golf World Championships held in the Fox Valley. Most of the current Board of Directors were involved in hosting 1998 Worlds, as Team Wisconsin. Here is an introduction of the current Board of Directors of WDSA. | BdubbWendt@gmail.com | 608-222-0512 | https://www.widiscsports.com/ | Association, Other | Other | Not a Manufacturing Business |
| Wisconsin Economic Development Corporation (WEDC) | | 201 W. Washington Avenue | | Madison | | Wisconsin | 53703 | | | | www.wedc.org | Agency or Government | Other | No |
| Wisconsin Hero Outdoors | Our organization’s spirit began in 2016 with Veterans, and First Responders gathered together using camaraderie of outdoor activities to address both the physical and mental health challenges brought on by the stresses of service and ultimately aide in the prevention of suicide. Wisconsin Hero Outdoors offers a variety of outdoor complementary therapies to our participants and their families. WHO’s field staff operates with 100% volunteer team. Support from State grants allows for our administrative cost to make 100% of donations serve our mission. Our core values are “Honor. Courage. Conservation.” | | | Pewaukee | Waukesha | Wisconsin | | | EFalkner@wiherooutdoors.org | | https://wiherooutdoors.org/ | Education, Guide or Outfitter, Nonprofit | Camping, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| Wisconsin Horse Council | Fostering a unified equine industry of Wisconsin. Promoting equine through leadership, education, service & communication. Taking a proactive role in the future growth & development of the equine industry. | 121 S. Ludington Street | | Columbus | Columbia | Wisconsin | 53925 | | info@wisconsinhorsecouncil.org | 920-623-0393 | www.wisconsinhorsecouncil.org | Nonprofit | Horseback Riding | No |
| Wisconsin Initiative on Climate Change Impacts | | 40 Science Hall | 550 N. Park Street | Madison | Dane | Wisconsin | 53706 | | info@wicci.wisc.edu | 608-263-5599 | wicci.wisc.edu/tourism-and-outdoor-recreation-working-group/ | Education, Other | Other | No |
| Wisconsin Interscholastic Cycling League, a Chapter League of the National Interscholastic Cycling Association (NICA) | Using mountain biking as a youth development tool, co-ed programs are designed to build strong minds, bodies, character and community through cycling for middle and high school students in Wisconsin. | 2801 Marshall Ct | PO Box 30 | Madison | Dane | Wisconsin | 53705 | 81 communities around the state. | renee@wisconsinmtb.org | 414-520-0469 | www.wisconsinmtb.org | Education, Nonprofit | Biking | Not a Manufacturing Business |
| Wisconsin Landcrafters | | W1112 Mira Ave | | Medford | Taylor | Wisconsin | 54451 | Custom delux deer blinds. | wilandcrafters@hotmail.com | 715-314-0231 | https://www.wilandcrafters.com/ | Retailer or Rental | Hunting/Shooting/Trapping, Other | Not a Manufacturing Business |
| Wisconsin Marine Association | | 84190 Pikes Bay Road | | Bayfield | Bayfield | Wisconsin | 54814 | | | 715-600-0962 | www.wisconsinmarine.org | Association | Boating, Sailing | No |
| Wisconsin Mississippi River Parkway Commision (Great River Road) | | P.O. Box 7395 | | Madison | Dane | Wisconsin | 53707 | | info@experiencemississippiriver.com | 866-763-8310 | experiencemississippiriver.com/ | Other | Boating, Fishing, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Wisconsin Off Road Series (WORS) | | E4280 County F | | Kewaunee | | Wisconsin | 54216 | | | | www.wors.org | Event/Tradeshow/Race | Biking | No |
| Wisconsin Off-Highway Motorcycle Association | Advocates for Off-Highway Motorcycling in Wisconsin | 135 Chaffee Rd | | Oconomowoc | Waukesha | Wisconsin | 53066 | | bryan.much@charter.net | 262-569-1474 | http://wohma.com/ | Association, Nonprofit | Motorcycling | Not a Manufacturing Business |
| Wisconsin Office of Rural Health | | 310 N. Midvale Boulevard, Suite 301 | | Madison | | Wisconsin | 53705 | | | | www.worh.org | Agency or Government | Other | No |
| Wisconsin Park and Recreation Association (WPRA) | | 6737 W. Washington Street, Suite 4210 | | Milwaukee | Milwaukee | Wisconsin | 53214 | | office@wpraweb.org | 414-423-1210 | www.wpraweb.org | Association | Other | No |
| Wisconsin Rapids Area Convention & Visitors Bureau | | 131 2nd Street North | | Wisconsin Rapids | | Wisconsin | 54494 | | cvbstaff@visitwisrapids.com | 715-422-4650 | visitwisrapids.com | Destination Marketing or Chamber Organization | Other | No |
| Wisconsin Riverside Resort, Inc. | Campground, restaurant & banquet facility, canoe, tube & kayak trips on the Wisconsin River | S13220 Shifflet Road | | Spring Green | Sauk | Wisconsin | 53588 | | info@wiriverside.com | 608-588-2826 | www.wiriverside.com | Food and Beverage, Retailer or Rental | Fishing, Camping, Paddling (canoe/kayak/stand-up paddleboard), RVing | No |
| Wisconsin RV Dealers Alliance | Advocacy, education, and support for members. Promotion of RV dealers. | 258 Corporate Drive | Suite 200C | Madison | Dane | Wisconsin | 53714 | | angie@housingalliance.com | 608-255-3131 | https://rvwisconsin.org | Association | RVing | Not a Manufacturing Business |
| Wisconsin RV World | | 5920 Haase Rd | | DeForest | Dane | Wisconsin | 53532 | | | 608-244-6228 | https://www.wisconsinrvworld.com/ | Retailer or Rental, Wholesaler/Dealer/Distributor | Camping, RVing | Not a Manufacturing Business |
| Wisconsin State Golf Association | | 11350 W Theo Trecker Way | | West Allis | | Wisconsin | 53214 | | | | www.wsga.org | Association | Other | No |
| Wisconsin Surf | Paddle board and surf shop. | 10526 Main Street | | Hayward | Sawyer | Wisconsin | 54843 | | info@wisconsinsurf.com | 715-699-1225 | wisconsinsurf.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard) | No |
| Wisconsin Trail Company | We offer a wide variety of services to help you get out and enjoy nature. We specialize in natural soil trails, gravel, or mulch. | | | Lake Geneva | Walworth | Wisconsin | | | | 262-812-6183 | https://wisconsin-trail-company.business.site/ | Consultant or Professional Services | Biking, Other | Not a Manufacturing Business |
| Wisconsin's Green Fire | | P.O. Box 1206 | | Rhinelander | | Wisconsin | 54501 | | | | www.wigreenfire.org | Nonprofit | Other | No |
| Wolf Pack Adventures | | 1211 Emerson Ave | | Howards Grove | | Wisconsin | 53083 | | | | www.wolfpackadventures.com/ | Guide or Outfitter | Fishing | No |
| Wolf's Cycling & Fitness | Bike shop | 1702 South 12th St | | Sheboygan | Sheboygan | Wisconsin | 53081 | | | 920-457-0664 | www.wolfcycle.com | Retailer or Rental | Biking | No |
| Won-A-Go Biking | Bike shop | 106 Main St | | Mukwonago | Waukesha | Wisconsin | 53149 | | | 262-363-4770 | wonagobiking.com/ | Retailer or Rental | Biking | No |
| Woodland Dunes Nature Center | | 3000 Hawthorne Ave. | | Two Rivers | | Wisconsin | 54241 | | | | www.woodlanddunes.org | Conservation, Education, Nonprofit | Hiking and Backpacking, Other | No |
| Woodside Ranch | | W4015 Hwy 82 E | | Mauston | | Wisconsin | 53948 | | | | www.woodsideranch.com | Venue or Attraction | Fishing, Horseback Riding, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Woolly Bike Club | | PO Box 1114 | | St. Croix Falls | | Wisconsin | 54024 | | | | www.woollybikeclub.com/ | Other | Biking | No |
| World Championship Snowmobile Derby Complex | | 1311 N. Railroad Street | | Eagle River | Vilas | Wisconsin | 54521 | | info@derbycomplex.com | 715-479-4424 | derbycomplex.com/ | Venue or Attraction | Snowmobiling | No |
| Worth Manufacturing Company | The Worth Company has been the number one source of fishing lure components and Key Rings for manufacturers for over 70 years. | | 214 Sherman Avenue | Stevens Point | Portage | Wisconsin | 54481 | | sales@worthco.com | 715-344-6081 | https://contractmanufacturing.worthco.com/ | Manufacturing | Fishing | No |
| Wrench & Roll Collective | Bike shop | 1200 Caledonia St. | | North La Crosse | La Crosse | Wisconsin | 54603 | | | 608-406-2261 | wrenchnrollcollective.com/ | Retailer or Rental | Biking | No |
| Wyatt Bicycles | Manufacturing mountain bikes. | 1415 Commercial Street | | Bangor | | Wisconsin | 54614 | | | 608-785-2453 | www.wyattbikes.com | Manufacturing | Biking | No |
| Y'Allbee Tubin | | 9000 Camel Ridge Rd | | Cassville | | Wisconsin | 53806 | | | | www.yallbeetubin.com | Retailer or Rental | Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| Yamaha Motorsports | | 10801 88th Avenue | | Pleasant Prairie | Kenosha | Wisconsin | 53158 | | | | www.yamaha.com | Manufacturing, Wholesaler/Dealer/Distributor | ATV/UTV Riding, Boating, Snowmobiling | No |
| Yellow Jersey, Ltd | Bike shop | 219 Main St | | Arlington | Columbia | Wisconsin | 53911 | | | 608-257-4737 | www.yellowjersey.org/ | Retailer or Rental | Biking | No |
| Yellow Wood | A boutique outdoor retailer offering brands that use environmentally responsible methods to create their products with a preference for American-made when available and featuring lesser-known, grassroots and/or local brands when possible. | 401 E Silver Spring Dr | | Whitefish Bay | Milwaukee | Wisconsin | 53217 | | info@yellowwoodgear.com | 414-332-3636 | https://yellowwoodgear.com/ | Apparel, Guide or Outfitter, Retailer or Rental | Camping, Fishing, Fitness, Hiking and Backpacking, Paddling (canoe/kayak/stand-up paddleboard) | Not a Manufacturing Business |
| YMCA Camp Minikani | | 875 Amy Belle Road | | Hubertus | | Wisconsin | 53033 | | minikani@ymcamke.org | 262-251-9080 | www.minikani.org | Nonprofit, Education | Biking, Camping, Climbing, Fishing, Hiking and Backpacking, Horseback Riding, Paddling (canoe/kayak/stand-up paddleboard), Other | No |
| yoga on the rock | | 641 Main St | | La Pointe | | Wisconsin | 54850 | | | | www.yogaontherock.com | Gym/Studio/Personal Trainer | Fitness | No |
| YogaPaddler | | 1011 Cedaroma Drive | | St. Germain | | Wisconsin | 54558 | | | | www.YogaPaddler.com | Gym/Studio/Personal Trainer | Fitness, Paddling (canoe/kayak/stand-up paddleboard) | No |
| Yogi Rods | Personalized and custom rods. | 947 Elm St | | Mauston | Juneau | Wisconsin | 53948 | | | 608-547-2383 | https://www.yogirodsllc.com/ | Other | Fishing | Not a Manufacturing Business |
| Your Fishin' Pal | | 1301 Habor Road | | Oconto | | Wisconsin | 54153 | | | | www.fishinpal.com/index.htm | Guide or Outfitter | Fishing | No |
| Z-Best Bikes | Bike shop | 329 Front St | | Minocqua | Oneida | Wisconsin | 54548 | | | 715-356-4224 | z-bestbikes.com/ | Retailer or Rental | Biking | No |
| Zeller's Ski and Sports | | 1212 Marine St | | Green Bay | Brown | Wisconsin | 54301 | | acd@zellersonline.com | 920-435-9562 | http://www.zellersonline.com/ | Apparel, Retailer or Rental | Downhill Skiing and Snowboarding, Nordic/Cross-Country Skiing, Paddling (canoe/kayak/stand-up paddleboard), Snowshoeing | Not a Manufacturing Business |
| Zero4Outdoors | Crafting hunting blinds, ice fishing trailers and sleds, and camping trailers. | N6100 Johnson Road | | Portage | Columbia | Wisconsin | 53901 | | sales@zero4outdoors.com | 877-822-4868 | www.zero4outdoors.com | Manufacturing | Camping, Fishing, Hunting/Shooting/Trapping, Other | No |
