Live + Work Where You Play: Outside in Wisconsin

Live + Work Where You Play: Outside in Wisconsin is a FREE resource to assist businesses and organizations with recruitment and talent attraction by positioning Wisconsin as an outdoor recreation destination and a great place to work​. The sixteen-page publication leverages the state’s outdoor recreation culture, industry and abundant offerings that give Wisconsin employers​ an edge over the competition in the job market.

Wisconsin's remarkable outdoors is highly desirable, and our outdoor industry is robust. Combined with the state’s affordable cost of living, great schools and vibrant arts and culinary scenes, Wisconsin rises to the top. 

Moreover, studies have shown that areas with outdoor recreation amenities attract new residents at higher rates than areas without these offerings. This is especially true in rural communities. During the pandemic, when virtual work meant employees were mobile, the “Zoom town” phenomena struck predominantly in areas known for their wealth of outdoor recreation offerings – meaning, outdoor recreation is a highly valued quality-of-life factor in relocation decisions for new talent, residents and businesses.  

Equipped with Live + Work Where You Play: Outside in Wisconsin in your attraction and recruitment toolbox, you can help prospective employees understand the compelling nature of outdoor recreation in Wisconsin.

How to Get the Workforce Attraction Booklet

​This free resource is available as a pdf download for electronic sharing or as a press-ready file for your own commercial printing and distribution. You may also customize the booklet with the addition of your logo on the cover, a cover image related to your business/product/location as well as a short company message.​ (More details on the customizable option are below.)

Select Your Version

Perfect for electronic sharing via email or website.

Request the press-ready file for commercial printing on your own.

Add your logo to the front cover, provide a cover image related to your business, product or location, and provide a short company mes​sage on the interior (page 3). See the customizable features in the images below. All other content and images of the booklet will remain the same. All assets provided for customization will be approved by the Wisconsin Office of Outdoor Recreation.


Request a sample copy of the printed publication to be mailed to you. Limited supplies are available. (You can preview the booklet by downloading the high-resolution pdf.)