DIY Economic Impact
The Workshop
How to Do-It-Yourself
Two 90-minute virtual sessions cover the basics of conducting visitor research and the foundation of an economic impact analysis. Led by The Harbinger Consultancy, these sessions are interactive and allow participants to meet others interested in the topic and discuss real-life scenarios.
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Workshop Objectives
The workshop will help participants learn what types of data are needed to estimate economic impacts, understand how and when to use data from comparable studies, go over the basics for how and when to survey users to collect information, learn how to use the DIY Guide to conduct an economic impact analysis independently and learn what’s required to participate in the practicum successfully.
Workshop 1: Visitor Research
This first session covers the basics of visitor research, including the key types of data needed to estimate economic impacts, as well as how and when to use data from comparable studies.
Workshop 2: Economic Impact Analysis
This second session covers the basics of economic impact analysis, including how to use the data you collect to estimate economic impacts and explore other ways visitor data can inform planning, funding and decision-making.
