Help Grow the Outdoor Business Directory

Do you have an outdoor recreation-related business or are you an outdoor recreation manufacturer or guide, organization, agency or entity? If so, we want to connect with you! Help us grow our Wisconsin Outdoor Recreation Business Directory – search the listings or submit a request to add or update your organization’s information.

Workforce Attraction

Find that competitive edge in the Wisconsin job market with our Live + Work Where you Play: Outside in Wisconsin tool.

Outdoor Rec Inventory

Tap into the economic potential of outdoor recreation with the Wisconsin Outdoor Recreation Inventory. Browse the outdoor recreation offerings via the Wisconsin Explorer Tool, an interactive map, or download the free data to utilize in your own project or map. Learn more.

About the Office

Uniting Wisconsin's diverse outdoor industry stakeholders and providing support and resources to position Wisconsin as a top outdoor recreation destination and grow the industry to ensure the economic health and overall well-being of the state and its residents. Learn more.

Economic Impacts

Wisconsin’s $9.8 billion outdoor recreation industry is a driving force for the state’s economy, employing more than 94,000 Wisconsinites. Learn more about the impact of the outdoor recreation industry. View our economic impact data and reports.

Uniting an Industry

The Office of Outdoor Recreation acts as a central hub for Wisconsin’s outdoor industry, drawing connections between the brands that call Wisconsin home, the outdoor recreation activities they support and the communities in which we recreate.

With over 15,000 lakes, 84,000 miles of rivers and streams and 6 million acres of public land, Wisconsin's natural assets are remarkable. It’s no wonder outdoor recreation is a top reason people visit Wisconsin, as well as a key factor in relocation, second home purchases and business attraction. There is a direct connection between these natural resources, how we enjoy them, and the economic health and overall well-being of our state and its residents. The Office of Outdoor Recreation works with partners to support and uplift this essential industry.

Aligning Around Four Key Tenets

The Office partners with a variety of stakeholders to create engagement and alignment around four key tenets:

Invite residents, visitors, businesses, and workforce talent to live, work and play in Wisconsin – to experience the state’s natural places and vast outdoor recreation offerings – to stimulate economic development.

Connect people to Wisconsin’s natural places and outdoor recreation opportunities through access and education with a focus on inclusion.

Thrive when active lifestyles and outdoor recreation are promoted to create healthy individuals and communities.

Sustain Wisconsin’s invaluable natural assets by encouraging outdoor recreation, the connection to place and the preservation of healthy lands and waters.