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We’re passionate about the outdoors and the people who steward our natural playground, make the gear and guide our explorations. When the outdoor industry thrives, so do Wisconsin and Wisconsinites. Housed within the Department of Tourism, the Office of Outdoor Recreation team focuses on the outdoor industry, frequently collaborating with the broader Department and partners to promote and enhance Wisconsin’s outdoor recreation industry and offerings to drive economic impact.

Jess James

Outdoor Recreation Development Specialist

Derrick Zimmerman

Sr. Marketing Communications Specialist

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